Sitecore Acquires Scrunch for $225M

Deal Summary

Sitecore, the enterprise content and digital experiences platform, announced the acquisition of GEO startup Scrunch in a deal valued at around $225 million. The acquisition aims to integrate Scrunch’s AI answer engine optimization technology into Sitecore’s offerings, enhancing brand visibility in AI‑generated answers. The deal was reported by Bloomberg and confirmed by statements from Sitecore’s CEO.