TikTok Now a Top Search Hub; Brands Must Optimize
TikTok continues to grown as a search engine, with nearly half of U.S. consumers using it to discover recipes, DIY tips, beauty advice, product recommendations, and more. Video tutorials, product reviews, personal stories, and influencer recommendations remain the most preferred formats. Brands and creators shouldn’t overlook optimizing for discovery on social media, even as AI search grows.
YouTube's 2025 Ad Revenue Eclipses Major Media Giants
YouTube’s ad revenue in 2025 was $40.4B. More than Disney, NBC, Paramount, and WBD’s combined. (@THR)
Listicle Placements Now Come with Brag‑worthy Plaques
So now not only are there companies selling placements on listicles, there are other companies selling plaques you can buy for having been featured on the listicle 😂😂😂 https://t.co/NrDHMSvquN
Optimized Marketing, Design, and Training Drive 30% Growth
Better digital marketing. Better landing page layout. Better trained sales people with better accents. We have a good script where they have to go for the close, offer the last second discount, etc. Our sales team is night and day better than...
Advertisers Ignore Amazon DSP's Market Share Grab
Expert call with Former VP at Trade Desk on Amazon DSP: " I think Amazon DSP is taking share from every DSP in the marketplace, including The Trade Desk... My belief is advertisers don't care. There are countless examples... they are...
SaaS 1% Conversion Means CPC ≤ 1% of CAC
Most SaaS companies report about a 1% conversion rate - you need 100 visitors to make 1 sale. This means your maximum CPC should be 1% of your maximum CAC. Here’s how to calculate all these things: https://t.co/LXBj3k7vLd
Reddit Leads BOFU Queries, Becomes Enterprise Dark Funnel
Reddit absolutely dominates BOFU queries... And it's become the dark funnel for enterprise queries: https://t.co/kBPhUYd3Um https://t.co/pQ7EVmaGLD
Shift to Brand‑Centric KPIs for AI‑Driven SEO
💸 The State of Ecommerce SEO & AI Search in 2026: What are the shifts, and the top actions to take - My deck from today's presentation at SMX Munich, going through : * Why is fundamental to stop using traffic...
Most Audits Reveal Hidden Audience Exclusion Errors
99% of accounts I audit have broken audience segment exclusions, and the brand has no idea.
Short Reels Deliver Massive Reach to Non‑Followers
Reels are still the best way to get reach on Instagram. They sit at the top of the funnel, getting your content in front of non-followers. Don't overthink it too much. A 7-second video could reach millions. https://t.co/BKpixb0Agz
Scribd’s /Document/ PDFs Boost SEO Visibility
Another blast from the past: Scribd is exploding in SEO visibility. Mostly from its /document/ folder (UGC PDFs & AI-generated summaries of PDF contents) https://t.co/ZGr1eYj5tr
Invisible CTA Buttons Cost Brands Millions in Lost Sales
insane to me that this is the button Buck Mason uses in email i was skimming through the email ready to buy this bomber was looking for an obvious button. didn't stand out. i'm sure it happens to a ton of people crazy...
Scaling Content Brings Hidden Risks for AI Search Tools
Fantastic new article by @pedrodias about the risks of scaling content. A good read for some of the new AI search tools who have recently entered the space.
Email Marketing Delivers $79 Return per Dollar
I just got Omnisend’s 2026 email marketing data and shared it inside Daily Mentor. Brands are making $79 revenue for every $1 spent. If you're not running this properly, you're getting left behind. Full breakdown below https://t.co/5eN0UBk7O3
Ahrefs Enhances Site Audit Alt-Tag Detection and Patching
Ahrefs improved how Site Audit detects missing alt attributes to exclude decorative and tracking images. + we added them to Patches. They can be generated for individual images or in bulk, reviewed and edited, and then published with JS or...
Strategic Visibility Drives Business Impact, Not Vanity Metrics
I recently asked several executives three questions about their journey to building visibility online. One thing became clear. Value, for them, came from connecting their activity back to business impact - not from impressions or post counts. I'm starting to...
Meta Adds DST Fees; Advertisers Must Manually Adjust Budgets
Meta announced today that it will begin applying "location fees" to ads run in countries that charge digital service taxes (DST) on digitally fulfilled ads. Those countries are: Austria: 5% France: 3% Italy: 3% Turkey: 5% UK: 2% Notably, automated campaign budget allocation logic will not take...
Early SEO Investment Compounds Long‑term Visibility
Search has changed – and so has the way advisory firms can earn visibility online. This episode explores how early investments in SEO can compound over time: https://t.co/n6RD6lcWQF Helen Stephens, founder of Aspen Wealth Management, shares how her SEO strategy evolved alongside...
Debunking GEO Myths: It's Not Just SEO
Great article. I hope many c-level executives read it -> GEO hype busted: How it differs (and how it doesn’t) from SEO *Myth: There are proven GEO tactics that guarantee AI mentions *Myth: AI visibility is the new traffic *Myth: GEO is just...
Fix Funnels Now or Rebrand First? Choose Wisely
I was in a discovery call this week with a large charity that's got two fundraising products in decline. Both showing appetite from users, but conversion rates are dropping. One product launched strong a few years back but has been falling...
Google Rankings Remain Volatile Despite No Confirmed Update
Google Search ranking volatility continues to be heated without a confirmed core update https://t.co/NDlsRBeWPM https://t.co/keIZ4jJRKU
Google Ads Adds AI Voice to Performance Max Videos
Google AI voice models coming to PMax video campaigns in Google Ads https://t.co/HdEjC1qd7C via @beXtremeArpan https://t.co/K39CiSxc7P
Google Search Console's Crawl Stats Date Selector Malfunctioning
Google Search Console crawl stats date selector toggle is a bit broken https://t.co/kzAvtYkPIA via @gaganghotra_ https://t.co/DSlz03IJQq
SEO's Future: AI Summaries Threaten Clicks, Video Gains
As a B2B SaaS this terrifies me: I have basically stopped clicking on google results. The AI summary is good enough, and for other things I just ask ChatGPT. My business relies on SEO, so my own actions are filling me...
Google’s AI Ranking Prioritizes Expertise over Generic Content
Liz Reid on how Google designs ranking algorithms in the age of AI content Wired ⚡️: Personal Perspectives, Expertise, Effort Tired 😴: Content that says what everyone else knows https://t.co/JFS1su3Sha
Grok AI Agents Rank Among Top SEO Tools Today
Grok AI Agents are here. I’m beyond excited to “make” my own agent for content. Out of all the SEO tools I’ve tested since 2018, Grok is in the top 3. https://t.co/ChuecWNsGd
Twitter Ads Remain Horrifically Ineffective After 3.5 Years
the fact that 3.5 years in @elonmusk had no idea how devastatingly awful advertising is on the platform says a lot... https://t.co/mmECdzItht
Original Thinking Beats Automated Content Volume Every Time
Every 2nd post in my feed is somebody bragging about their automated content creation system Volume ≠ Value Viral ≠ Authority The real advantage in this new landscape isn't volume, polish, or even engineered engagement—it’s original thinking Act accordingly
Google Consolidates Entities and Social Profiles in Discover
This is cool. And it fits with the larger trend Google has been implementing across Discover and News for years - highlighting entities, brands, recognized authors, and linking their social profiles all in one place
Fame ≠ Clarity: AI Reveals Hidden Brand Value G
Being well known does not mean being clearly understood. 💡 I used SocialBrilliance to run a simple AI test on @ServiceNow messaging. What it surfaced is something many marketing leaders feel but rarely quantify: A brand can be highly respected, widely recognized, and...
Google Dominates; ChatGPT Strong, Yahoo Lags Behind
97% of visitors to Google perform a search 56% of visitors to ChatGPT enter a prompt And only 35% of visitors to Yahoo perform a search Using this data (from last week's report), we made some updates to SparkToro's platform on which search...
ChatGPT Traffic Mirrors Google Organic Rankings
Screenshot 1: Grokipedia - projected organic traffic 2. Grokipedia ChatGPT citations 3. Grokipedia AIO citations 4. Grokipedia AI mode citations Interesting how closely ChatGPT aligns with Google organic traffic 👀 All data from @ahrefs https://t.co/insLf5sN2u
AI Shifts to Execution, Redefining 2026 Martech Budgets
Is AI finally moving from experimentation to execution inside marketing ops? How are martech budgets changing in 2026, and where is that money going? And what does the shift away from agencies mean for marketing leaders? Find those answers and more...
Big Data Boosts Facebook Ad Campaign Effectiveness
RT @VoxOptima How big data is affecting social media metrics and Facebook ad strategies, Elianna Hyde | https://t.co/LO7kUfX8DB SmartData Collective "Facebook’s own advertising platform allows the marketers to maximize their campaign effectiveness, by utilizing big data analytics indirectly."
Authentic iPhone Shots Boost Conversions, Not Pricey Studio
I spent $8k on a professional product photoshoot. The photos flopped. I took some raw, authentic photos with my iPhone. Conversions went up 30%. The market doesn't care about 'professional'. It cares about 'real'. Test everything.
Analytics + Marketing Ops Drive Accelerated Growth
RT @VisionEdgeMktg 📊 Analytics + marketing operations = growth acceleration. Measure everything. Here's your toolkit: https://t.co/erhl8XtQN3 #Analytics #MarketingOps #DataDriven
Free Python Script Replaces $200 Daily News Subscription
I spent $200/month on morning news tools. Then I built something better in a weekend. And I'm giving it away for free. It's called BriefCase. Every morning it gives me three things: 🔍 Intel — what happened in my industry overnight ⚡ Impact —...
Low‑budget Ads Often Beat Polished Productions
Like it or not... In my experience, low production jenky ads almost always outperform more well thought out, highly produced ads. I want to be wrong. Because highly produced stuff is fun to make. Anyway have a diff experience/result?
X Users Prefer Personal Product Endorsements Over Ads
X/twitter is about individual expression and has the most sophisticated community — I don’t think they default to clicking on ads (or being influenced by ads) like the drones on FB or instagram Endorsements of products might work better… ie...
Compute Limits or Surplus Define Meta's Ad Revenue Future
A few weeks ago, I wrote about Meta's investments into GEM and its LLaTTE architecture, and last week, I wrote about Meta's use of LLMs for ad re-ranking (prioritizing the ad shown from a candidate set). Both of these approaches are...
February 2026 Digital & Email Marketing Highlights
The Last Word on February 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/R7ABOWoDIi https://t.co/hTXFy4YjBY
AI-Driven Eligibility Redefines Marketing Decision-Making
Learn more about the future of marketing as AI visibility to eligibility transforms how decisions are made in advertising and beyond. https://t.co/8pkrAjZI1x via @purnavirji, @sejournal
Meta's AI Analyst Can't Grasp Business Fundamentals, Risks Spend
Meta just dropped a $2B AI agent inside your Ads Manager. Everyone's asking if they should test it. • It pulls reports • Does audience research • Analyzes campaign data But it can’t: • Create campaigns • Change bids • Touch your budget It's an analyst sitting...
Top 2026 Social Media Strategies Validated by Experts
Delighted to be included - What’s Working in Social Media in 2026 — Backed by 20+ Experts https://t.co/spTqW2WOVL via @hotinsm
Even Founders Warn: GEO Hype May Be Misleading
From the cofounder of an AI search visibility platform (@lil_bsz) on Reddit -> The GEO Bullshit - State of GEO in 2026 From him: "I’m a co-founder at an AI search visibility platform. By all accounts, I should be...
Deposit Value First, Then Ask for Sales
Your email list is a relationship bank account. You need to: • Make deposits (give value) • Before making withdrawals (ask for the sale) All roads lead back to giving
Automation Fears Ignore How It Democratizes Access
When automobiles first appeared, they were built by hand. Craftsmen assembled them the way carriage makers built horse-drawn wagons. Skilled mechanics fitted parts together piece by piece. It was slow, deliberate work, and if you owned a car in the...
Google CEO Forced to Do Live Product Search
🍿 Hard Mode: Make Google CEO search for any product related query and try to click on organic search result above the fold while live on camera 🫠 /ht @jordanreviewsit https://t.co/3h6ztlYNdk
Claude Code Automates Testimonial-to-Email Nurture in Minutes
I am officially addicted to Claude Code for marketing Woke up early again Today's mindblowing workflow? Asked Claude to: >> Pull my 5 latest testimonials from Senja >> Turn them into customer-centred emails >> Compose them directly inside CustomerIO 5 minutes later I have a whole new...
Stop Over‑Segmenting: One Persona Beats Six Empty Versions
If you’ve created 6 different buyer personas - it’s time to be honest with yourself. Are you really going to create 6 different versions of your content? A version for each one? You could. It is possible. But I would...