SEANs: Opinionated Software Unifying Marketing and Finance
Another way to think of SEANs is software with a point of view If you think about Ads Manager, as a traditional software, Ads Manager is agnostic to your strategy. You can go in there, click whatever buttons you want, and it doesn't think you have a good or bad strategy. It provides no point of view. It allows you to just deploy the money in whatever way you want. And intentionally distances itself from the result. That part is on you. This is the role of software. It’s a tool. Swing the hammer as you will. Alternatively CTC (a SEAN) has an opinion. A strong opinion about a specific methodology, and how you get to where you should go as a business using the tools. In particular, that opinion centers around unifying marketing and finance towards a cohesive set of goals that you can track and measure against every single day to increase your odds of getting where you intend to go. And if we fail to deliver it you fire us. In this way we serve the reality that all of the value accrues to the person willing to be most accountable for delivering the desired result.
Repeat Your Message: Fear of Redundancy Keeps You Poor
Being afraid of sounding like a broken record… keeps you broke By the time you're sick of repeating your message, your audience is juuuust starting to hear it Say it again
Pinterest Creators Now Link Direct Amazon Storefronts
🚨 NEW 🚨 Pinterest and Amazon Influencers have teamed up on a new integration that allows select Pinterest creators to link their Amazon Storefronts to their profiles. By connecting their accounts, creators can: 🔗 Feature a Storefront link on their Pinterest profile 🏷️...
B2C Brands Excelling on LinkedIn Over Other Channels
For an article: looking for an example of a B2C brand that is doing as good or better on LinkedIn performance-wise than any other owned social channel. Know of any??
AI Hype Inflates Expectations, Not Reduces Workload
"AI gets celebrated like the messiah of productivity, but instead of actually offsetting the workload, it's just raised the bar on what people are supposed to accomplish" Thanks for including my thoughts Katelyn Chedraoui https://www.cnet.com/tech/services-and-software/social-media-professionals-burnout-ai-metricool-news/
Leverage Ads to Scale Your Meta Success
Every time I read something like this. I just think. That's great.... and massive congrats to you, but what could you have done if you ran ads. Take what's working and apply it to Meta.
Third‑Party Praise Beats Ads for Brand Breakthrough
Time Magazine called Allbirds' Wool Runners the 'world's most comfortable shoes' in 2016. That single endorsement launched the brand into the mainstream. Meanwhile you're relying solely on paid ads with zero third-party validation. That's the gap.
Turn Every Call Into Instant Copywriting Gold
Every team call and customer meeting is now a copywriting gold mine. Let's riff on the topic right now. On the call. Take the transcript later. Work with Claude. Create briefs for events, webinars, emails, landing pages. If you can talk it...
Google Still Dominates Search While AI Reshapes It
Google still runs search. Lots of gurus on here are lying to you by suggesting that Google is dead. The reality says otherwise. Remember: Two things can be true at once. • Google still owns search • AI Search is...
Low‑cost Sales Hubs Fuel Egnyte’s $300M Success
Egnyte's first marketing spend: $6,000 on SEM. "I was like, holy s***, that's a lot of money." Now they spend millions per quarter. Same playbook. But the real edge? Inside sales offices in Spokane, Raleigh, Salt Lake City. Not SF. $300M+ revenue. $137.5M raised....
Gmail’s Spam Filters Cut Spam by 95%, Killing Cold Blasts
Gmail spam filters are supreme. I probably get 95% less spam today compared to 5 years ago. RIP to cold email blast automation.
Stop Agency Overhead: Demand Revenue‑Focused, Actionable Marketing
You hired an agency to make your job lighter... But instead, you’re in more meetings. Weekly status calls. Slide decks full of impressions. Endless “next steps.” The reporting looks polished. But pipeline doesn’t feel any stronger. You’re not looking for...
Boost AI Brand Visibility in 2026: Proven Strategies
Besides the main conference, I'm delighted to be also speaking at The Sip & Search Fringe Event @brightonseo along with @LaffertyN and @THCapper about Top Strategies for AI Brand Visibility in 2026! Here’s what we’ll cover: * How do LLMs...
Tactics ≠ Strategy: Learn the Key Distinction
A tactic list isn't a strategy. Here's the difference and how to fix it. https://t.co/Uwoumcge5e via @Kevin_Indig, @sejournal
Nano Banana Instantly Translates Screenshots Into Argentine Spanish
Not gonna lie, using Nano Banana to say "take this screenshot and switch it to Argentine Spanish" is a pretty amazing feature. https://t.co/E7hxNdfMIK
Link Content Directly to Revenue to Prove Value
How to tie Content to Revenue and prove content marketing value [RevCO F... https://t.co/DrLnhaoEwf via @YouTube
Stop Mass Emails: Offer Relentlessly, Share Your Solution
You haven’t run out of people to reach out to. You’ve run out of offers. You sent one message to each person once. That’s not outreach. That’s a mass email, sent the long, hard, stupid way. Here’s what I’ve noticed about the...
Google Discover Traffic Plummets 46%, Search Remains Steady
Big Discover drop but Google search is relatively stable -> Reach (The UK’s largest commercial news publisher) explained Google Discover traffic dropped by 46% in the second half of 2025 but overall Google search traffic is stable "Chief executive Piers North...
AI SEO Bot Turns Slack Into Full‑Time Optimizer
I have an OpenClaw SEO agent that sits in my team Slack for helping us with our internal SEO. It's connected to GSC, GA4, and our content creation product, ClickFlow + our CMS WordPress. When you insert a bot armed with...
Google's AI Landing Page Patent Targets Low‑conversion Feeds
😺📢That Google patent about AI Generated Landing pages? It only applies to low-conversion product feeds, shopping pages, and advertisements. https://t.co/NyMwj1zBys
Scale Winning Ads to Transform Your Brand
Finding winning ads that can scale and change a brands entire trajectory 🫡
Meta Forces One‑click Upsell for New Campaign Budgets
Meta is really pushing these one-click upsells. Launching a brand new campaign and Meta says it needs more budget. https://t.co/qnK7Xxz5sa
Segment Pages by Traffic Intent, Not One-Size CVR
Stop comparing your PDP's CVR against your landing pages. Your landing page only gets paid traffic. Your PDP gets organic, email, Google, direct... all of it. Those sources have completely different intent levels, and that changes everything. High intent sources like Google,...
Meta Forces Monthly Invoicing for Ad Spend.
Meta wants you to change your credit card Meta ad spend to monthly invoicing by 1970. https://t.co/lYg0yVpaBO
Embrace AEO Now for Upstream Growth Advantage
Twenty years ago, I chose the channel I could measure over the one that could compound. Paid search felt clean. SEO felt messy. Looking back, avoiding SEO early was one of my biggest growth regrets. Today feels similar. AEO is...
Google Pulls Both Markup and Og:image for Thumbnails
Google uses both https://t.co/gU44DpGD2b markup and og:image meta tag for thumbnails in Google Search and Discover https://t.co/LiL2uDFGdk
Generate Every Gmail Dot Variation for Free
We built a free Gmail generator. Most people don't know about the Gmail dot trick. Gmail ignores dots. So j.ohnsmith and jo.hnsmith both land in the same inbox. This tool generates every version of your Gmail so you can test email flows...
Mobile Apps Boost Conversion and AOV; Ignore at Your Peril
The Oodie launched a mobile app and saw a 135% higher conversion rate and 37% higher AOV vs their website. 75% were net new customers. Meanwhile you're ignoring mobile apps entirely. That's the gap.
Replace SaaS with Claude, Save Thousands in One Day
As a brand owner you should be using claude to save $1000s on costs by building AI tools to replace all the different SaaS products you’re using. Here's 6 tools that you can easily build in one day. 1. Organic...
Profit‑First Strategy Beats Campaign Management in 2026
Two years ago, targeting expertise was a job that Meta now offers for free. The best agencies today are helping brands understand their true profitability, build offers that actually resonate, and create content that supports both. The button pushing comes in...
Google Clamps Down on Spammy SEO Agency Sites
The crackdown on SEO agency sites continues... These sites used lots of self-promoting listicles, service area pages for many cities (without physical offices there), excessive industry pages, and other scaled tactics that can eventually cause major SEO problems. https://t.co/7yQn2hMq1p
Enable ChatGPT Ads via Shopify: Choose “Ads on Other Platforms”
How to enable ChatGPT ads with @Shopify Step 1: Select 'Ads on other platforms' when you create a Shop Campaign. That's it.
Ahrefs Report Builder Gains Higher Limits and New Features
We heard your feedback. @ahrefs Report Builder is now more accessible, with higher limits to make reporting easier for everyone. 📈 -More reports & widgets for Lite+ -Scheduling now on Standard+ https://t.co/bLKyBCrL3w
Brand Fuels Performance; Performance Rarely Builds Brand
It's often said that "brand drives performance, and performance builds brand", but in many cases only the first half of that statement is true. Which is problematic when you have a program whose budget heavily favors performance marketing. Brand definitely...
Recipe Site Gains Momentum After 2023 HCU Launch
Wow, this is a recipe site I worked on after the 2023 HCU... cool to see its visibility growing so much now. https://t.co/tHwxnVrRKs
Google Discover Gets Major Profile Updates – New Article
Nice new article on Google Discover and the latest Discover profile changes by my teammate @JohnnyHerge https://t.co/iQap8dufeJ
New ClickFlow AI Visibility Tracks Brand Presence Across Platforms
Happy to announce that we just added our AI Brand Visibility feature in ClickFlow. It tracks how brands appear across AI platforms like ChatGPT, Gemini, and Perplexity: ranking position, mention type, sentiment, and competitor comparison. ClickFlow is our *quality* content generator and...
Aligned Marketing Creates Predictable Revenue Through Clear Messaging
If your sales aren’t consistent, your marketing isn’t aligned. You don’t need more content. You need clarity. One message. One transformation. One cohesive customer journey. When your marketing systems works together, your audience feels confident buying and that’s when revenue becomes predictable. 👇 Comment TRAINING and I’ll...
Weekly SEO Recap: Google Updates, Bugs, AI Risks
Catch up on last week with the SEO Video Recap covering the Google Discover core update being done, Google volatility, search serving bug, AI prompt injection, Google Ads, local, Bing guidelines and more https://t.co/yRf42eN8G0
Google Ranking Volatility Remains Extremely High in March
Google Search ranking volatility continues to be super heated into March https://www.seroundtable.com/google-search-ranking-volatility-heat-march-41014.html #google #googleupdate #googlealgorithmupdate #googleseo #seo
One Clear CTA Beats Multiple Choices Every Time
Spotted three different CTAs on a single landing page yesterday: "Request a Demo" "Discuss Your ROI" "Explore the Platform" Two of them went to the same form. None had clear visual hierarchy. Users were getting decision paralysis. Most teams don't realize that every additional CTA...
Free Guides Convert Far Better than Discount Pop-Ups
I've tested 100+ email pop-ups. Here's the pattern: '10% off' offers got a 2% conversion rate. 'Free guide to solving X problem' offers got 15%. Your assumption that discounts are king is wrong. Value is.
Build Assets for Predictable Revenue, Not Month‑to‑month Hustle
There’s nothing wrong with wanting more revenue. But if you’re only focused on this month, you’ll feel the pressure to start over next month. Predictable revenue comes from building assets. Courses. Memberships. Programs.
Testing Titles Boosts Engagement: Four Tries, Big Lift
Always be testing your titles with X articles because you can see on the left the post totally bombed and when I changed the title, it took off. Took 4 attempts. https://t.co/4okRI65njq
Blend AI and Human Creativity for Optimal Results
You don’t need to go all AI or NO AI with your creatives… leaning too far either way means wasting budget on low-quality output or falling behind brands launching faster. The smarter approach sits in the middle. We use AI as a...
Boost Leads 10x in 4 Weeks with AI
How I'd 10x leads in 4 weeks using AI, if I were starting my business from scratch.
Followers Grow Fast, Revenue Grows Slow—Fix Pipeline First
The hidden cost of building attention that doesn’t convert It’s easier to add 50K followers than to fix inconsistent pipeline. That’s why so many B2B SaaS founders double down on visibility. Growth looks like traction. It feels like momentum. It...
Predictable Revenue Brings Stability, Not Luck
Predictable revenue changes everything. Not because it makes you rich, but because it gives you stability. When you know consistent leads are coming in, you stop making decisions from panic. You stop delaying plans. You stop wondering if next month will work out. Predictable revenue...
Meta's New Metrics Overstate ROAS; Focus on Profit
Meta quietly rolled out two new breakdowns in Ads Manager. 1. First time vs. repeat purchase conversion data. 2. Visibility into how much of your performance is being driven by their AI. It’s worth pulling, but not worth trusting blindly. We've seen...
Try Sharing Honestly; Few See, some Love.
Are you 𝘴𝘤𝘢𝘳𝘦𝘥 to put yourself out there? To be honest on social media, or build in public including failures? Totally fair. You don’t 𝘩𝘢𝘷𝘦 to be public, you know. But, you could just try. Probably, no one will see anyway. And some will love...