Digital Marketing Social Media and Updates

Start Every Post with TLDR and Question H2s
SocialFeb 24, 2026

Start Every Post with TLDR and Question H2s

Hey marketers, want more wins with AI summaries and citations? Yeah, me too. Here are two simple actions we've seen work really well with clients over the last 90 days: 1. Include a TLDR summary to start EVERY blog article...

By Marcus Sheridan
SEO Traffic Drop Mirrors ChatGPT Citation Decline
SocialFeb 24, 2026

SEO Traffic Drop Mirrors ChatGPT Citation Decline

Another well-known SEO publisher with Google traffic/visibility tanking fast, and exacerbated by the ~Jan 21 volatility Total citations in ChatGPT follows the same trend line (@ahrefs & @sistrix data) https://t.co/ekgcGumPWz

By Lily Ray
Choosing Between a $2,100 Burst or $2,100 Spread
SocialFeb 24, 2026

Choosing Between a $2,100 Burst or $2,100 Spread

Would you rather spend $700 / day for 3 days or $100 / day for 21 to test a new campaign (creative)?

By Kody Nordquist
Great Discover Insights, but Google Removed Publisher Center
SocialFeb 24, 2026

Great Discover Insights, but Google Removed Publisher Center

Really great information in here that aligns closely with the findings we see in our Discover clients' performance Except Google took away Publisher Center last year 😢 Nice work @metehan777

By Lily Ray
Unexpected SEO/AEO Insight for Argentina Revealed
SocialFeb 24, 2026

Unexpected SEO/AEO Insight for Argentina Revealed

Preparing for my upcoming talk about SEO/AEO in Argentina and just found this gem 😅 https://t.co/oL1qa35aiV

By Lily Ray
Wix Bookings Now Bookable Directly From Google Search
SocialFeb 24, 2026

Wix Bookings Now Bookable Directly From Google Search

New Wix partnership with Google -> Google Search, Maps, and AI mode can book services through Wix websites "Wix’s new partnership with Google will allow businesses using Wix Bookings to have their services, pricing, and real-time availability shown in Google Search,...

By Glenn Gabe
Entrepreneurs Trade Netflix for Nighttime Retargeting
SocialFeb 24, 2026

Entrepreneurs Trade Netflix for Nighttime Retargeting

Everyone at 9pm: Watching Netflix. Ecom founders at 9pm: Setting up a new retargeting campaign for a winning ad. Different mindset. Different life.

By Kamil Sattar
Stop Delaying AI: Start Small, Involve Legal, Gain Time
SocialFeb 24, 2026

Stop Delaying AI: Start Small, Involve Legal, Gain Time

I continue to hear from companies and marketing teams that are reticent to lean in holistically on the AI opportunity. So here I've parsed the most common push-backs as well as how I respond to each. 1️⃣ “We don’t have...

By Matt Heinz
AdSense for AI: Koala Labs Unlocks New Monetization Channels
SocialFeb 24, 2026

AdSense for AI: Koala Labs Unlocks New Monetization Channels

There is no consumer AI wave without new monetization channels for consumer AI businesses. @koahlabs is AdSense for AI. In 13 months, they've processed 170M queries and 35M native ad impressions. @nicoleahjohnson led the seed last year and we've now invested again...

By Kirsten Green
Tariffs Spike Costs, Crashing DTC ROAS
SocialFeb 24, 2026

Tariffs Spike Costs, Crashing DTC ROAS

Your ad account looks fine: - ROAS is holding - CPMs are manageable - Conversions are flowing But your spreadsheet is screaming. As of February 2026, the average US tariff rate sits at 17% on all imports. For DTC brands...

By Kody Nordquist
Personalized Landing Pages Drive Conversions, Flint Automates Them
SocialFeb 24, 2026

Personalized Landing Pages Drive Conversions, Flint Automates Them

Your targeting is personalized. Your copy is personalized. But your landing page is not. That’s why you’re not closing the deals you want. If this is you, you need @tryflint. It’s a platform built for marketers to create tailored pages for...

By Chase Dimond
AI SEO Success Demands Classic Change Management Playbook
SocialFeb 24, 2026

AI SEO Success Demands Classic Change Management Playbook

The AI SEO transformation requires a decades-old proven playbook: Organizational change management. https://t.co/S1mGzgdyUf via @Kevin_Indig, @sejournal

By Tom Pick
Live Shopping Boom Awaits India: Seize Early Opportunities
SocialFeb 24, 2026

Live Shopping Boom Awaits India: Seize Early Opportunities

On a previous #TeawithGaryVee I was asked how someone could take advantage of the opportunity presented by live shopping on platforms like WhatNot, since India is "not in yet" If you have a question for me, drop it here https://t.co/QjOodl7fTy so...

By GaryVee
Big SEO Tool Traffic Spikes Rarely Last.
SocialFeb 24, 2026

Big SEO Tool Traffic Spikes Rarely Last.

General rule of thumb: if there is a popular SEO/GEO tool out there that promises a big surge in traffic, it 99% won't last forever and will probably crash within a few months.

By Lily Ray
Grab Attention: Proven Thumbnails That Drive Clicks
SocialFeb 24, 2026

Grab Attention: Proven Thumbnails That Drive Clicks

Thumbnails that made us stop 👀 Tiger chaos, a “cheating?” reveal, and pure Red Bull adrenaline. Get our free YT Thumbnails Hack Pack with 100 more top thumbnails: https://t.co/H5zQZBPsBe https://t.co/fNTUlQxN3l

By Jon Youshaei
February Discover Update Extends Past Expected Timeline
SocialFeb 24, 2026

February Discover Update Extends Past Expected Timeline

We are now almost three weeks into the February Discover core update. Google said it could take up to two weeks to rollout. We are beyond that now. It's a tougher one to track since Discover data is personalized and...

By Glenn Gabe
Turn Spreadsheets Into AI Assistants for Instant Productivity
SocialFeb 24, 2026

Turn Spreadsheets Into AI Assistants for Instant Productivity

I keep hearing marketers say they don't know where to start with AI. Not an excuse. Start with the spreadsheet you're staring at right now. Last week, someone on my team had a ton of webinar leads that needed personalized...

By Kyle Lacy
Shopify Adds ChatGPT to Merchant Ad Network
SocialFeb 24, 2026

Shopify Adds ChatGPT to Merchant Ad Network

Well, that's interesting -> Shopify Shows Ads on Behalf of Its Merchants in ChatGPT "Shopify has started arranging for ads to promote its merchants to run in ChatGPT, the company told merchants, in an expansion of Shopify’s existing ad network. The...

By Glenn Gabe
Google Ads Support Demands Full Account Access
SocialFeb 24, 2026

Google Ads Support Demands Full Account Access

Google Ads support form requires you to give Google Ads reps access and rights to make changes to your ad accounts https://t.co/PKHMlOigWF via @beXtremeArpan https://t.co/GBCs6b1rAg

By Barry Schwartz
Microsoft Ads Test Multi‑Image Shopping Carousel
SocialFeb 24, 2026

Microsoft Ads Test Multi‑Image Shopping Carousel

Microsoft Advertising is testing shopping ads with individual product image carousel/sliders https://www.seroundtable.com/microsoft-advertising-muti-image-shopping-carousel-40953.html #microsoftadvertising #bing #bingshopping

By Barry Schwartz
Google Experiments With Date‑Less Articles in Discover
SocialFeb 24, 2026

Google Experiments With Date‑Less Articles in Discover

Google is testing removing dates from articles in the Google Discover feed https://t.co/TB90cdSZ4z via @AndellDam confirmed by Google's @rajanpatel https://t.co/khavzoWVeu

By Barry Schwartz
Simplify Landing Page Copy to Double Conversions
SocialFeb 24, 2026

Simplify Landing Page Copy to Double Conversions

Here's something that feels deeply wrong but the data is undeniable. When you write landing page copy at a professional reading level—the kind that sounds polished and sophisticated—it converts at 5.3%. When you simplify that same copy to a 5th-7th grade reading...

By Paul Boag
AI‑Powered Descriptions Boost Ecommerce Traffic 368% YoY
SocialFeb 24, 2026

AI‑Powered Descriptions Boost Ecommerce Traffic 368% YoY

Ecommerce SEO: here's how we increased merchant listing traffic for my client by 368% YoY. For this client, the uplift YoY compared to 2024 was so significant that it made 2025 a challenge to outperform... but we managed to do it...

By Brodie Clark
From Clicks to Impactful Visibility: SEO’s 2026 Evolution
SocialFeb 23, 2026

From Clicks to Impactful Visibility: SEO’s 2026 Evolution

#SEOFOMO x Berlín SEO & Content Club: SEO, AI Search and the New Playing Field in 2026 - An excellent recap by @mjcachon going through what was discussed last week at the event: * The Real Shift: From Clicks to...

By Aleyda Solis
New Brand Boosts Profitability, Prepares March Scale
SocialFeb 23, 2026

New Brand Boosts Profitability, Prepares March Scale

First month on with a new brand - already improving profitability overall and looking to scale moving into March. New Offer + New account Strategy. Next week we launch first round of UGC we curated and first large batch of ad creative....

By Kody Nordquist
Big $400M Firm Forgets Favicon, Obvious SEO Slip
SocialFeb 23, 2026

Big $400M Firm Forgets Favicon, Obvious SEO Slip

$400M software company. No favicon in the SERPs. Took me 3 seconds to find the problem. 🤣🤦‍♂️ https://t.co/KAHXJpjGXY

By Glenn Gabe
SEO Agency's AI Hype Hides Paid Self‑promotion Tactics
SocialFeb 23, 2026

SEO Agency's AI Hype Hides Paid Self‑promotion Tactics

Another SEO agency that claims to be a great partner to lead clients into the AI search era This one not only uses self-promoting listicles, but clearly pays to be listed on everyone else's "best of" listicles too I'd be a bit...

By Lily Ray
Google’s AI Detection Triggers Ongoing Traffic Drops
SocialFeb 23, 2026

Google’s AI Detection Triggers Ongoing Traffic Drops

Wow, the Jan 21 unconfirmed update was a bloodbath, and impacted sites are still dropping to this day This is another one in the marketing space; lots of AI-assisted content, self-promotional listicles, who/what/when content, etc. I think Google is getting better at...

By Lily Ray
AI-Driven Playbook: Build $100M Ecommerce From Scratch
SocialFeb 23, 2026

AI-Driven Playbook: Build $100M Ecommerce From Scratch

How to build a $100M+ company with AI in ecommerce: Step 1: AI scrapes social media for viral content in a niche It's watching what's trending, what's getting engagement, what people are talking about. Step 2: AI creates organic content around that niche Start...

By Davie Fogarty
Master These 5 Essentials to Boost Clothing Sales
SocialFeb 23, 2026

Master These 5 Essentials to Boost Clothing Sales

If you’re going to sell clothing, you need to understand these 5 things. This is why your content flops and your sales stay stuck.

By Jance (Jance Chartae)
Simplify GTM: One Goal, One Audience, One Offer
SocialFeb 23, 2026

Simplify GTM: One Goal, One Audience, One Offer

If your GTM feels stuck, run this experiment. It will take you 30 days: 1. Pick ONE growth goal. Pipeline, activation, or expansion. Not all three. 2. Pick ONE audience. Not "SMB + mid-market + enterprise." One. 3. Pick ONE...

By Adam Robinson
Meta Prioritizes Broad Targeting Over Tight Layering
SocialFeb 23, 2026

Meta Prioritizes Broad Targeting Over Tight Layering

Meta just made detailed targeting "mostly a suggestion." Graph API v25 dropped this month bringing an inevitable conclusion to a direction they have been signaling for a long time. Your audience selections? They're now inputs, not constraints. If you're still building campaigns around tight...

By Taylor Holiday
Virality Doesn't Equal Follower Growth on X
SocialFeb 23, 2026

Virality Doesn't Equal Follower Growth on X

If you're chasing virality on X, it does nothing for your followers. Here are analytics from two days, side by side. One with 30k views, and one with over a million. The 30k day saw a lot more followers. The viral post?...

By Arvid Kahl
In‑house Shifts Often Raise Costs, Lower Revenue—Keep Agency Insights
SocialFeb 23, 2026

In‑house Shifts Often Raise Costs, Lower Revenue—Keep Agency Insights

One of our brands we've been working with long-term moved to an internal person last month but they kept us on view access of the account(s). Since they took over? CPA is up 48% ncCPA is up 109% Spend is up 32% Revenue is down...

By Kody Nordquist
Product Improves, CAC Rises: AI Amplifies Growth Dilemma
SocialFeb 23, 2026

Product Improves, CAC Rises: AI Amplifies Growth Dilemma

your product gets better every week, but your CAC gets worse every month Can your product get good enough to generate organic growth before your marketing channels saturate with scale? AI is going to supercharge this conflict. We’ll write even more and...

By Andrew Chen
Influencers Drove Gymshark’s $128M Growth, Not Ads
SocialFeb 23, 2026

Influencers Drove Gymshark’s $128M Growth, Not Ads

Gymshark went from $0 to $128M in 6 years using influencer marketing. No TV ads. No billboards. Just athletes who genuinely wore the brand. Meanwhile you're running cold Facebook ads with zero social proof. That's the gap.

By Kamil Sattar
Start with Bottom‑of‑Funnel, Flip Funnel, 44× SQL Growth
SocialFeb 23, 2026

Start with Bottom‑of‑Funnel, Flip Funnel, 44× SQL Growth

A cybersecurity SaaS came to us with a problem 👇 - Pipeline flat - About 1 demo per month - Marketing basically paused 12 months later: - 44x SQL volume - 1200% more opportunities - Deals closing 3x faster than...

By devbasu
Meta Predicts Lower CPA Before Any Spend
SocialFeb 23, 2026

Meta Predicts Lower CPA Before Any Spend

Got this one click pop-up after publishing a new campaign today. Spend more & get I get lower CPA? Wow... campaign hasn't even spent a dollar yet and Meta knows so much about it already🤯 https://t.co/sBqVkF3uUB

By Kody Nordquist
Major Brands Suffer Brutal Ranking Drops in Late January
SocialFeb 23, 2026

Major Brands Suffer Brutal Ranking Drops in Late January

Wow, the late January ranking volatility was BRUTAL for these 2 companies and they just keep dropping. These are not small sites; they are brands everyone knows. https://t.co/ee0OWA9Irn

By Lily Ray
Self‑promoting Listicles Cause Ongoing Organic Search Decline
SocialFeb 23, 2026

Self‑promoting Listicles Cause Ongoing Organic Search Decline

Ooof... organic search trends and ChatGPT citations for 2 SEO agencies that went hard on self-promoting listicles. The drop-off has continued: https://t.co/Z6U6IhHWhL

By Lily Ray
Monetize Your Thank‑You Page with One‑Click Upsells
SocialFeb 23, 2026

Monetize Your Thank‑You Page with One‑Click Upsells

Brands will spend $50 to get a customer to checkout and then show them a generic Shopify thank-you page… Make it make sense. That page has a 100% view rate. Higher than: → Your homepage → Your landing pages → Every ad you've ever run It's...

By Kody Nordquist
GSC Indexing Report Bug Omits Pre‑Dec 15 Data
SocialFeb 23, 2026

GSC Indexing Report Bug Omits Pre‑Dec 15 Data

Google Search Console page indexing report bug is missing data earlier than Dec 15 https://t.co/y7yTnWMPqo https://t.co/12gwQoqnWm

By Barry Schwartz
Turn One Proof Asset Into Two Claim Formats
SocialFeb 23, 2026

Turn One Proof Asset Into Two Claim Formats

Hot take: your audience isn’t consuming your content. They’re consuming someone else’s screenshot of it. Or a creator recap. Or an AI answer stitched from whatever looked most consistent online at the time. So “we posted 5 times this week”...

By Gini Dietrich
Weekly SEO Recap: Google Volatility, Review Disappearances, AI Updates
SocialFeb 23, 2026

Weekly SEO Recap: Google Volatility, Review Disappearances, AI Updates

Catch up on last week with the SEO Video Recap covering the week long super heated Google volatility, Google reviews are disappearing again, links in AI Mode and AI Overviews are updated, Google Ads news and more https://t.co/e9yXgyFhbD

By Barry Schwartz
Sitemaps Don't Guarantee Indexing Without Valuable Content
SocialFeb 23, 2026

Sitemaps Don't Guarantee Indexing Without Valuable Content

Sitemaps aren't a directive. You still need to prove a site's worth to Google... -> From John: "One part of sitemaps is that Google has to be keen on indexing more content from the site. If Google's not convinced that...

By Glenn Gabe
Google Admits Indexing Data Gaps Are Just Side-Effect
SocialFeb 23, 2026

Google Admits Indexing Data Gaps Are Just Side-Effect

Google's @johnmu on the page indexing data missing issue - "just a side-effect" - story updated at https://t.co/y7yTnWMPqo https://t.co/Aa09Vs5Avg

By Barry Schwartz
Google Ignores Sitemaps Lacking Fresh, Valuable Content
SocialFeb 23, 2026

Google Ignores Sitemaps Lacking Fresh, Valuable Content

Google won't use your Sitemap file if it isn't convinced of new/important content says John Mueller of Google https://www.seroundtable.com/google-index-sitemap-content-40973.html #google #seo #googleseo #sitemaps

By Barry Schwartz
Sell Ideas, Not Time: The Wealth of Ownable Concepts
SocialFeb 23, 2026

Sell Ideas, Not Time: The Wealth of Ownable Concepts

Top paid experts all have one thing in common: They sell ideas (not just time). And iIdea owners get rich. Simon Sinek charges $100K+ for a keynote today. But before his famous “Start With Why” TED Talk? He was a relatively unknown marketing consultant. One...

By Katelyn Bourgoin
Search Spikes Don’t Harm Google Search, Says John Mu
SocialFeb 23, 2026

Search Spikes Don’t Harm Google Search, Says John Mu

Google's @johnmu said a spike in search impressions does not cause problems with Search https://t.co/Gx8bDf2WoW https://t.co/cLxH8TBMF9

By Barry Schwartz