Free Platform for Laid‑Off Journalists Boosts Beehiiv
One of my favorite Win Win marketing moves: Offering people in need free digital product A kind gesture from Team @Beehiiv for any journalists that've been laid off. They get a free platform, Beehiiv gets trial from mainstream media writers. Win win. https://t.co/RGZmyFscub
LLM Ads Outperform Meta; Human‑Verified Badges Rise
Well, this is interesting. Update on a few of my 2026 predictions: #1 - LLM Ads Predicted they would knock the socks off of Meta ads. It's early, but reports of OpenAI charging the beta group $60 CPMs, roughly...
Meta's Targeting Overhaul Forces Brands to Embrace Broad AI
January 15th, 2026 was Meta's deadline for detailed targeting changes. Ad sets using old interest targeting options stopped delivering. Brands with legacy campaigns got completely blindsided because they didn't audit their accounts. If you're wondering what to do now, I’m...
Unlock Hidden Revenue with Complete Email Flows
5 signs your email program is leaving money on the table. And what to fix first: 1. Under 20% revenue from email Check if you have these 8 flows running: Welcome, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, Cross-Sell, Win-Back, Back in Stock....
Bold Return Policies Disrupt Markets, Casper Proves It
Casper made $100M disrupting mattresses with ONE insight: people will buy a mattress in a box if you offer 100-night returns. Meanwhile you're scared to offer 14-day returns. That's the gap.
Stop Blaming Algorithms—Create Better Content
It's honestly infuriating to see professional marketers blame the algorithm instead of being honest with themselves: Their content sucks. And bad content doesn't get seen. So make better content.
AI Stalls Due to Orchestration, Not Quality
The AI Integration Problem Nobody's Talking About…Until Now Here's the plot twist: 92% of business leaders have a positive view of AI, yet 40% have paused or adjusted at least one AI initiative. According to RingCentral 's Agentic AI Trends...
Google AI Overviews Missing Source Citations, Raising Ethics Concerns
Hey Google... Whatever happened to including citations in AI Overviews? Where did the sources go? Almost all links here go to new Google searches/YouTube? Are you seriously testing this? It's beyond unethical & unfair to site owners. @rajanpatel @rmstein https://t.co/TmMrYVyA5l
Your Logo Should Be as Visible as Your Service
Our logos are not our brands. We hear this a lot. So much so that businesses can be shy about placing their logo too often, out of concern that they are not centering the customer enough. I’m guilty. This is...
Clients Demand AI‑Integrated Consultants Over Traditional Advisors
Why did it take me so long to see this? really, to accept it Had a conversation yesterday that finally crystallized what's been happening in the market. 👇 Companies aren't looking for traditional consultants anymore. They're looking for AI-Powered Consultants....
Free Beats Discount: The Irresistible Power of Zero Cost
A $10 item for $5? A $5 item for free? Both save you $5. But more people are motivated by the second option. Free can be magical. There is no risk. And free, as Dan Ariely points out, creates an...
Flat Budgets Lose Clicks as CPCs Soar
Finance of B2B SaaS: “Your paid search and social budget is flat this year. We still need to grow pipeline by 20%.” Marketing team: “But clicks are down, and so are demos.” Here’s why: Click inflation is real. Paid search...
Ask 13 Critical Questions Before Building AI Projects
Most AI projects fail before you write a single line of code. Not because the tech is hard. Because you skipped the questions that actually matter. Most teams choose tools based on hype, not requirements. They pick frameworks before understanding scope. And start building before...
Perfection Paralyzes; Launch Fast, Iterate, Succeed
I'm thoroughly convinced that "perfect" is the enemy of success. It's just a fancy way to stall. And it crushes so many people. They sit around: - Tweaking fonts - Changing colors - Selecting new tools I call it "Rocking...
Employee‑Created Video Boosts ROI: 2.5×
If you ever needed convincing that people-powered marketing is the way forward in 2026, check out this article from Lindsey Brummer . Packed full of latest insights from LinkedIn , she walks you through why people are better influencers than...
Clear Calls-to-Action Boost Conversion Rates
clear CTA = higher conversion
New Blog's Visibility Lags Despite 1,420 Posts
This software company's blog has only existed since July 2025. It has 1,420 indexed posts on Google. 61 of them are self-promotional listicles (4% of the blog). First chart shows their blog's visibility. Second chart shows the entire site's visibility. Playing with fire... https://t.co/3kNGq7CsBO
One AI Prompt Audits Your Email Program with Dollar Insights
One AI prompt to audit your entire email program. Fill in your data. Get a real breakdown with dollar amounts. Works with ChatGPT, Claude, Gemini - whatever you use. Full prompt in the tweet below 👇 https://t.co/Viz4mdJwZe
Marketing Inflation Is Real: Insights From Omar Akhtar
Marketing inflation is real. Great clip via Omar Akhtar on... The Transaction
Six Proven Copywriting Formulas for Powerful Ads
Marketers, Here’s a table with 6 copywriting formulas for writing effective ads. Bookmark this 🔖 https://t.co/7S7kP7Bs6C
Google AI Overviews Retain Penalized Pages Briefly
I still see that pages hit by algorithm updates/manual actions appear in Google's AI Overviews for a few days after they fall in traditional search results. Are others seeing the same?
Founders Lose Track When Funnels Convert at 12%
Everyone in the office: Counting down to 5pm. Ecom founders: Lost track of time testing a new funnel that's converting at 12%. Different mindset. Different life.
Revenue Marketing VP Replaces Demand Generation as B2B Priority
The hottest job in B2B marketing right now is the VP of Revenue Marketing. Two years ago this would have been VP of Demand Generation. In just the past week I've talked to four CMOs who are prioritizing a VP...
Google Appears to Target Self‑promotional Listicles
As I was digging into companies affected by recent volatility on Google yesterday, I noticed a pretty major pattern I felt I had to share. Is Google finally cracking down on self-promotional listicle content? https://t.co/3pLNYcXoSZ https://t.co/DCPS2h1Y7o
2026 B2B Conference Guide: AI, Privacy, RevOps, Sustainability
As B2B marketers, we’re constantly challenged to generate new ideas and stay up to date with the latest trends. The landscape shifts rapidly — new strategies, tools, and technologies are always emerging. Attending marketing conferences, places you right in front...
AI Agents Will Replace SaaS Revenue Streams
All SaaS revenue is trending to zero. AI agent revenue will take over. You’re better off giving SaaS away for free today as lead magnets and then upselling product qualified leads to managed AI agents where you have forward deployed engineers...
Revive Stale Marketing: Fresh Ideas with Mike Stelzner
Has your marketing become boring and repetitive? Has your team stopped suggesting new and interesting ideas? I break down why (and how to fix it) in this interview with Michael (Mike) Stelzner on the Social Media Marketing Podcast from Social...
Pushy Emails Outperform Nice Ones—Urgency Beats Comfort
I've tested 80+ email sequences. Here's the pattern: Emails I thought were 'too pushy' got 40% CTR. Emails I 'softened' to be nice got 5% CTR. Your comfort doesn't matter. Urgency does. Test everything. Trust nothing.
Google AI Snippets Use Meaning, Not Exact Words
Interesting - when Google's Web Guide uses AI to generate custom snippets (meta descriptions) for the page, it can incorporate words from the search query, even if those exact words aren't contained on the page. It looks for 'meaning' - not...
Underinvesting in Brand? Search Data Shows Hidden Cost
Instead of being asked why we should invest more in brand, it might be more important to ask if we're actively underinvesting in it right now. Very typically, leadership takes the position that more (or any) brand marketing needs to...
Mass‑generated Resume Pages Suffer From Duplicate Templates, Bad Schema
This is a subfolder on a resume site with 500+ programmatic pages for "resume examples for ____ career" All use the exact same formula Page templates are highly similar All pages misuse AggregateRating Schema Lots of obvious AI content Worked until it...
Big Firms Flood Blogs with Basic Explainer Content
I am seeing the /blog/ sections for various large companies dropping in the last week or two. The blogs seem to be full of tons of explainer content for basic concepts within their niche, like "what is ____" or "how to...
SaaS Built on One Platform Faces Existential Risk
I'm trying to build a billion-dollar SaaS, but the only problem with that is 100% of our business depends on a company that could kill us tomorrow. We make it possible for brands to email people who never opted in. Every...
Align Email with Customer Journey for Maximum Impact
Email works best when it matches where the customer actually is. This is how I think about the customer journey, and what email should do at each stage. Bookmark this. https://t.co/Vd28hv9taT
AI‑driven Polish Makes B2B Content Beige; Stand Out
You’re not suffering from incompetence. We're drowning in the opposite. Welcome to the Beige Wall - B2B marketing in 2026. Look around. Everything is now polished. Everything is articulate. Everything is grammatically perfect. A two-person startup in a garage now...
Klaviyo’s “Waterfall” Ensures Fallback Identity Resolution
These flows look insane, right? It's intentional. We call it the waterfall. If the first identity resolution service doesn't fire, the next one catches it, and on down the line. One of the craziest things I've seen in Klaviyo...
Viral Video Earns $1B; Quotes Get Zero Traction
Dollar Shave Club made $1B from ONE viral video. Meanwhile you're posting 'motivational quotes' nobody reads. That's the gap.
We Choose Complexity to Avoid Simple Accountability
We resist simple changes with big impact. We retreat to complexity because it's safer. If the fix is complex and you don't do it, that's logistics. Resources. Timing. Reasonable. If the fix is simple and you don't do it, that's...
AI Generates Full Lead Magnets Instantly for Founders
You've heard of Vibe Coding. But now Vibe Marketing is here better than ever. We're rolling out a v2 of our most popular feature for Instant where our AI will create an entire Lead Magnet, Landing Page and Middle-of-Funnel Content...
Effective SaaS Ads Require
Many SaaS teams believe more ad spend = more pipeline. But here are 3 layers they skip: 1. A pipeline strategy that starts at the bottom of the funnel, not the top. 2. A quality-first mindset that prioritizes best-fit leads...
AI-Driven Thought Leadership Turns SME Insight Into Sales
Thought leadership should be a sales tool, feed search results, and build authority. That's a lot. But what if AI could help you surface and scale that internal expertise? By pairing AI tools with intentional workflows, you can capture unique...
Close Your Pay Gap: 5 Revenue Streams for Independence
Your employer won't pay you what you're worth. They can't. Their model only works if there's a gap between what you produce and what you cost. A great way to close that gap is to work for yourself. Here are...
Apply Sports AI Tactics: Real‑Time, Personalized, Scenario‑Driven Business
4 practical AI lessons from sport. Sport is one of the best stress tests for AI, because decisions are fast, public, and high stakes. Here are 4 AI lessons every executive can steal from elite sport 👇 4) Fan Engagement...
Master All Six Essential Ecommerce Email Flows
The 6 flows that should be running in every ecommerce email account. Most brands have 2 or 3. The ones doing it right have all 6. Here’s how to think about them: Welcome is your handshake. Highest open rates you’ll see. Don’t blow...
22‑Year‑Old Rakes $200K Days
Investigating The 22/yo Who Got Rich Selling Boring Digital Products WATCH HERE 👉 https://t.co/zuimbouzPJ Franco has built a massive business selling digital products. He’s scaling to $200k days, becoming one of the highest-paid digital product sellers at the age of 22....
Front‑load Hard Work Now, Reap Freedom Later
Underrated life advice: Front-load your life with painful stuff. When you're young, work as hard as possible to acquire skills that will never go out of style. As you get a little older, use those skills to build something meaningful....
Companies Exploit AI Search, Blurring Ethical Optimization Lines
👀 How Businesses Are Manipulating ChatGPT Results - Happy to see me quoted in this WSJ piece going through how companies are spending to optimize for AI search answers, and in some cases, with a manipulative angle. One thing I...
Ecom Founders Turn Sunday Dread Into Strategic Planning
Everyone on Sunday: I don't want to go to work tomorrow. Ecom founders on Sunday: Planning the week's A/B tests and product launches. Different mindset. Different life.
Websites Must Evolve Into User‑Controlled Dynamic Interfaces
The annoying part about being able to build ANY interface at the drop of a hat with Claude Code is that… You want to pull your hair out when a website’s design doesn’t serve you. Pinterest: why aren’t ads pinnable? Why...
Early Influencer Gifting Fueled MVMT’s $100M Success
MVMT watches made $100M with ONE strategy: influencer gifting before anyone else did it at scale. Meanwhile you're waiting for organic reach. That's the gap.