[Industry News] TIGA Names Elaine Green as New Chair

Why It Matters

Green’s leadership could accelerate policy wins and strengthen support for UK studios of all sizes, reinforcing the sector’s growth and global competitiveness.

Key Takeaways

• Elaine Green, indie studio co‑founder, becomes TIGA Chair
• TIGA pushes for expanded Video Games Expenditure Credit
• Board member since 2013, Green brings 20+ years industry experience
• TIGA supports studios via accreditation, conferences, and awards
• Outgoing chair Jason Kingsley CBE led TIGA since 2001

Pulse Analysis

The UK games sector, now worth over £7 billion (≈$9 billion), relies heavily on trade bodies like TIGA to coordinate policy, talent development, and market visibility. As the industry scales from boutique studios to multinational publishers, the association’s role in lobbying, standards, and networking becomes a strategic asset for both investors and creative talent.

Elaine Green’s appointment signals a shift toward hands‑on, studio‑centric leadership. Co‑founding Nellyvision in 2010, she has overseen titles that span mainstream franchises and niche experiences, giving her a panoramic view of development pipelines, funding challenges, and distribution models. Her two‑decade track record and long‑standing board service equip her to bridge the gap between emerging indie creators and established publishers, potentially sharpening TIGA’s advocacy on tax relief and workforce training.

Looking ahead, Green will inherit a agenda centered on the Video Games Expenditure Credit, a tax incentive poised to boost R&D spend across the UK. Coupled with TIGA’s expanding university accreditation scheme and high‑profile events like the Games Education Conference and TIGA Awards, her chairmanship could streamline funding pathways and elevate the UK’s reputation as a hub for innovative game development. Stakeholders—from venture capitalists to regional development agencies—will be watching how her strategic focus translates into concrete policy wins and industry growth.