Today, ad creation is no longer the bottleneck in B2B SaaS growth. Distribution, targeting, and conversion matter far more than pixel‑perfect design. And thanks to AI, founders and lean marketing teams can now create good‑enough ads in minutes instead of weeks.

That’s a massive unlock.

In this post, I want to walk you through how we actually use AI to design ads inside SaaS companies—what tools work, how we think about creative, and how to avoid overcomplicating something that should be fast, iterative, and data‑driven.

This is pulled straight from how we teach ad creation in Week 10 of the B2B SaaS Growth Program and how we personally run ads at SaasRise.

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The Real Goal of Ad Creative (And Why Perfection Doesn’t Matter)

Before we talk tools, it’s important to reset expectations.

Your first ads are not supposed to be perfect.

The job of early ad creative is simple:

• Get something live

• Generate data

• Learn what resonates

• Improve from there

Perfection slows momentum. Speed creates learning.

I’d rather see a founder launch ten “B+” ads this month than wait six weeks for one “A+” ad that never gets tested. Ads are a math problem, not an art contest.

That mindset shift alone is often what separates teams that scale ads from teams that stall.

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The Three Sizes and Two Types You Actually Need

You do not need 47 ad formats.

In practice, almost all B2B SaaS ads boil down to:

• Square

• Vertical

• Horizontal

and two creative types:

• Static image ads

• Short video ads

That’s it.

If you can produce those six combinations, you’re covering 90 % of placements across Meta, LinkedIn, and Google Display.

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ChatGPT: The Fastest Way to Create Static Ads (Even If You’re Not a Designer)

This is the biggest mindset shift for most founders.

You can now create ad visuals inside ChatGPT by simply describing what you want.

How we use it in practice:

1. Upload your logo

2. Describe your brand colors

3. Give it a headline

4. Ask for multiple variations

Within seconds, you’ll have usable creative.

What surprised me wasn’t that the ads were “perfect.” It’s that they were good enough to launch. And once an ad is live, the data tells you what to improve.

Typical workflow:

• Generate a clean square ad

• Ask ChatGPT to adjust typography

• Add a background scene (office, subway, billboard, etc.)

• Iterate 3–5 times in under five minutes

This alone has eliminated weeks of back‑and‑forth design work.

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Canva: Still the Workhorse (Especially for Teams)

If ChatGPT is the fastest way to generate ads, Canva is still the easiest way to:

• Resize creatives

• Make small tweaks

• Maintain brand consistency

• Collaborate with a team

Combined workflow

1. Generate the concept in ChatGPT

2. Drop it into Canva

3. Resize to square, vertical, and landscape

4. Export and launch

The key is not getting precious with design. The best ad is the one that’s live and collecting data.

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AdCreative.ai: When You Want Volume Fast

Sometimes you don’t want five ads—you want fifty.

AdCreative.ai is great when you:

• Have a logo and brand colors

• Want lots of variations

• Need to test messaging quickly

We use it to generate dozens of static ads, upload them, and let the platform algorithms decide which ones deserve budget.

Think of this as creative brute force. You’re not guessing—you’re letting the market vote.

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Arcads.ai: AI Humans for Video Ads That Actually Convert

Video almost always outperforms static over time.

The problem used to be production. Now it’s not.

Arcads lets you create short video ads using AI‑generated people who look, sound, and move like real humans. For B2B, this is especially powerful because:

• You can test many scripts quickly

• You’re not waiting on team members

• You can swap demographics, tone, and pacing easily

We use Arcads to:

• Test multiple hooks

• Try different spokesperson styles

• Create 15–45 second ads for retargeting

Are they perfect? No.

Are they effective? Often, yes.

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Omagic.ai: Scroll‑Stopping Visuals That Break Pattern

Omagic is less about “explaining” and more about stopping the scroll.

This is where you get creative:

• Billboards

• Cityscapes

• Drones

• Surreal placements

The goal is cognitive dissonance—something that makes someone pause for half a second longer than the average ad. In B2B, that’s rare—and valuable.

We mix these into retargeting rotations so people don’t see the same style over and over.

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Founder Video Ads: Still the Highest Trust Asset You Have

AI is powerful, but don’t ignore the simplest option.

A 15–30 second iPhone video from a founder still works incredibly well—especially for retargeting.

Why?

• It feels human

• It builds trust

• It doesn’t look like an ad

No studio. No script. Just clarity.

See all the ads we're running here

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What Actually Makes Ads Work (Hint: Not Design)

After managing millions in B2B ad spend, here’s the truth:

Creative doesn’t win because it’s beautiful.

It wins because it’s clear, relevant, and repeated.

What matters most

• Showing up consistently

• Reaching the right audience

• Pairing ads with outbound and content

• Iterating based on CTR and CPL

AI removes the friction from creation so you can focus on the system. That’s the real win.

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Final Thought: Don’t Let Creative Be Your Excuse

If ads aren’t working for your SaaS company, it’s rarely because “the design isn’t good enough.”

It’s usually because:

• Ads aren’t live long enough

• Not enough variants are tested

• The audience isn’t dialed in

• There’s no retargeting layer

• Nothing is being measured properly

AI removes one of the last excuses.

You can now create ads in minutes. Use that leverage. Launch fast. Learn faster. And let the data guide you.

That’s how ads actually scale.