Come join us next Wednesday at 8 am PT and 12 pm PT on Zoom for the type of peer advice you can only get from other SaaS CEOs who are in the trenches.

---

Topic 1: LinkedIn Account‑Based Marketing for Doctor Outreach

• Challenges: LinkedIn filters not matching expected results; low success with ABM lead‑list uploads; difficulty targeting doctors effectively.

• Advice: Use LinkedIn Sales Navigator with tools like Eva Boot or Wizza to export contacts and emails, build account lists in Clay, match contacts at a 50‑75 % rate, and append personal emails for Meta ads (cheaper than LinkedIn).

Topic 2: Domain Acquisition from Uncooperative Seller

• Challenges: Historical legal dispute preventing direct negotiation; need for anonymous outreach to acquire domain.

• Advice: Use anonymous brokers or have community members facilitate negotiations; consider professional domain brokers (though they charge 5‑10 % fees).

Topic 3: AI Tools and Search API Market Mapping

• Challenges: Unfamiliarity with lesser‑known AI API tools on the right side of the market map (e.g., SERP API, Firecrawl).

• Advice: Firecrawl scrapes the entire web for AI training data and sells it to major AI companies for $10 K‑$250 K depending on scope, primarily serving data‑pipeline needs.

Topic 4: Marketing Team Structure for a $10 M ARR Company

• Challenges: Building a marketing foundation from scratch; determining team size and roles; deciding between in‑house vs. outsourced talent.

• Advice: Focus on three core roles—Paid Media Manager, Content Creator, ABM List Builder—aim for a 4‑6‑person team, and consider outsourcing 50‑70 % through South African talent for cost efficiency. Services like Recruit can provide $2,700/month hires.

Topic 5: SaaS Marketplaces and Review Sites

• Challenges: Uncertainty about ROI from SaaS referral marketplaces; deciding which platforms are worth the investment for MarTech companies.

• Advice: Capterra, G2, GetApp, and Software Advice can work but require careful monitoring; aim for positions 2‑4 rather than #1 to avoid overpaying; build review moats over time. Software Advice offers higher‑quality leads via phone qualification but uses a bidding system that can be expensive.

Topic 6: LinkedIn Automation Tool

• Challenges: Need for better LinkedIn messaging automation beyond traditional sequence‑based tools.

• Advice: New AI‑native tool Kakio enables conversational messaging rather than just sequences, generating unique messages for each prospect in an informal chat style.

Topic 7: Hiring Director of Customer Success

• Challenges: HR found only one great candidate versus the desired 3‑4 for comparison; uncertainty about proceeding with limited options.

• Advice: Good candidates move quickly in the current market; if a candidate is truly great, proceed rather than risk losing them. Expand the search process for future hires to generate more candidates upfront.

Topic 8: AI Design Tools Demonstration

• Challenges: Improving ugly enterprise software UI/UX efficiently.

• Advice: Google AI Studio can transform reports from “ugly” to “good” in minutes using raw HTML, create infographics from blog posts, and more. Google Gemini 3 (Nano Banana 3) fixes spelling issues in AI graphics. The Stitch tool provides alternative UX concepts beyond simple design tweaks.

---

Tools Recommended During the Meeting

LinkedIn & Lead Generation

• Eva Boot – export LinkedIn contacts & find email addresses

• Wiza – alternative LinkedIn export tool

• FindyEmail – another LinkedIn export option

• Clay – build prospect lists & email‑finding using waterfall techniques

• Apollo – contact database & list building

• ZoomInfo – contact database with intent lead indicators

• LinkedIn Sales Navigator – create filtered prospect searches

AI & Design Tools

• Google AI Studio – UI/UX redesign, report improvement, infographic creation

• Google Gemini 3 (Nano Banana 3) – improved AI graphics with better spelling

• Stitch (Google) – generate alternative UX concepts & design brainstorming

• Napkin AI – create infographics & visual content

LinkedIn Automation

• Kakiyo – AI‑native LinkedIn messaging tool enabling conversational outbound rather than just sequences

Hiring & Talent

• Recruit – South African talent recruiting service for marketing & sales roles (~$2,700/month)

• Athena.com – hire executive assistants and train them for marketing content creation

SaaS Marketplaces

• Capterra – pay‑per‑click lead generation platform

• Software Advice – phone‑qualified leads via bidding system

• G2 – review site for positioning & ads

• GetApp – review & discovery platform

Affiliate Networks

• PartnerStack – affiliate partner network

• Impact.com – affiliate partnership platform