GrowthRise Mastermind Call Recap – December Business Slowdown

Topic: December Business Slowdown

Challenge: Sales teams pushing to hit quotas while buyers delay decisions until January

Advice: Use the slow period for content preparation and team coordination for 2026

Topic: Marketing Strategy Development

Challenge: Building market presence in a competitive landscape while managing costs

Advice: Focus on SEO and content creation early to establish market ownership; be selective with trade shows based on natural fit

Topic: Data Mining and Lead Generation

Challenge: Identifying and reaching target prospects effectively

Advice: Mine existing customer data to identify brands and decision‑makers; use warm introductions through partners when possible

Topic: LinkedIn Advertising for Hard‑to‑Reach Audiences

Challenge: Reaching security‑conscious prospects like CISOs who avoid clicking email links

Advice: Use LinkedIn sponsored message ads targeting curated lists with compelling offers and incentives

Topic: Cold Email Strategy

Challenge: Managing complex outbound processes and domain warming

Advice: Consider dedicated contractors or specialized agencies; delay campaigns until after holidays

Tools Recommended:

• Choozle (programmatic advertising and company list targeting)

• LinkedIn sponsored message ads (message ad type specifically)

• SEO and blog content strategies

• Cold email agencies (e.g., GetKen)

Best Advice:

LinkedIn sponsored messaging strategy: Create curated lists of prospects using competitor solutions, send targeted messages at ~ $0.50 each highlighting current solution problems, and offer demo incentives like gift cards. This generates 15–20 qualified leads weekly with a 50 % demo‑booking rate, making it highly cost‑effective for high‑value prospects.