AI Speeds Drafts, but Still Demands Human Rewriting
The biggest AI writing problem I keep hearing from PMMs: It's not “can AI write?” It’s actually “why am I still rewriting everything?” 😭 I had a convo this week with yet another PMM leader who said something I keep hearing: They hired junior help to take content off their plate. the thinking is: junior person + AI can get it done. But the PMM leader still spends too much time reviewing. Too much time rewriting. Too much time fixing voice. Too much time turning “pretty good” drafts into something the company can actually use. And that means their real work gets pushed aside: positioning messaging strategy growth experiments customer insight work measuring impact on the biz problem: AI made content faster, but it did not make messaging clear + consistent. speed is not the problem when every draft still comes back off-brand, too generic, or disconnected from the customer. A prompt can give you words, but it cannot give your team shared judgment. That’s why I think the real opportunity is not “AI for writing” 👉 it’s AI built on your messaging system 👈 Your POV. Your personas. Your customer language. Your brand voice. Your actual message. So instead of everyone prompting from scratch, they start from the same backend messaging canvas. That’s when AI becomes useful, when it helps your whole team say the right thing more consistently. which is a very different job than just writing fast for you 🙄 Are you seeing this too: faster output, but still too much rewriting?
Proof Comes in Tiers: Rank Yours Strategically
Not all proof is created equal. How does yours rank up? So if you’ve been following me for a while or done any of my programs, then you already know that I talk about proof… A LOT. You can have the best product...
TROAS + Lowest Cost Drives Scalable Brand Growth
tROAS + Lowest cost has been crushing for us across brands. They target different audience segments in the auction and the target ROAS allows us to scale into upside with inflated budgets.
Roadmaps Feel Like Progress; Customers See Product Instability
Your roadmap feels like progress to you. To customers, it feels like the product won’t sit still. That gap is where adoption goes to die. Full post:
Enterprise Software Deals Now Driven by Rapid Customer Flux
"The deal" in enterprise software is fundamentally changing. One side of "the deal" has been written about a lot - the vendor side: * Recurring revenue => constantly re-evaluated * Finite direct competitors => everyone is a competetor * Gradually easier over time =>...
Evolving Go‑to‑Market: Core Principles Amid Complex Growth
🎧 I had a great conversation with Julian Castelli on the Growth Elevated Leadership Podcast. We dug into how go-to-market is evolving, from predictable revenue playbooks to the realities of today’s more complex, less linear growth environment. A lot is...
Growth Milestones Demand New Strategies, Not Old Tricks
It doesn’t matter if you’ve scaled past $5M, $10M, or $20M. You’ll fail if you think the same strategies will get you to your next milestone. • The offer • Creative approach • Targeting • Product lineup • The team...
AI Delivers Patterns, Not Real Customer Insights
The worst thing AI is doing to PMM right now? 👀 Making pattern recognition look like insight. That should bother more people. PMMs are now getting pages of “insights” from transcripts that were never probed deeply enough to support a...
Tiny Behavioral Tweaks Drive Multi‑Million Marketing Gains
“The culmination of enough small changes on their own can be transformational.” What strikes me about Will Guidara ’s words are how they apply both to hospitality and marketing. When you add behavioral science to your marketing creative, the incremental...
Free AI Tokens Turn Non‑Paying Users Into Marketers
we spent $20K last month on AI tokens for users who will never convert, and it's the highest-ROI spend on our P&L. We call these users AI tourists. people who sign up out of curiosity, not necessity. they try the...
Boosting Local SMEs' Sales Through Tech Roadshow
We have one objective ; to help local SMEs increase their Sales & Revenue thru technology. More photos for yesterday event @exabytes_my @rakansales Do give us a Like and Follow. Next stop; JB and then Ipoh. Looking forward to connect...
Startups Should Dogfood AI GTM for Growth
i think one of the most impt recursive loops in startups is startups that improve marketing/revenue growth (aka GTM) because they can obviously dogfood it for themselves. considering starting a track for this at AIE WF due to its imptnce. https://t.co/NmK26vw68c this...
Turn Your Booking Form Into a Qualification Funnel
Founders: Your booking form is your first qualification filter: Ask on Calendly/Chili Piper: - Team size: 'How many support agents?' - Current state: 'Using AI automation?' - Prioritization: 'Actively looking / Exploring / Have solution' - Budget signal: 'Funding stage?' Don't fear friction. B2B buyers expect...
Full‑stack Meta Strategy Drives Scalable Brand Growth
Meta strategy Meta strategy + offer that converts at current CPMs Meta strategy + offer + creative that doesn't fatigue the same audience Meta strategy + offer + creative + not generic thank-you page Meta strategy + offer + creative + not generic...
OpenAI Credits Microsoft, Seeks New Partnerships
Microsoft was "foundational" to OpenAI's success, but the ChatGPT maker is exploring new partnerships. https://t.co/jLgwCoUClp
