Build a B2B Site in 3 Days with AI
Channeling Bob Ross energy this month, except the “happy little trees” are B2B website pages. I built a full B2B marketing site in three days using AI. If you want AI to work on website copy, start with audience and positioning. Pages come after. I’m doing three live sessions to walk through the exact workflow. First one is Fri, Apr 10 at 10:00 AM PT. Link in the first comment.
Cutting Ad Spend Directly Reduces Lead Volume
“We need more leads.” Then you look closer: • budget was cut 3 months ago • volume dropped • leads aren’t converting • follow-up is slow Paid gets blamed because it’s the biggest line item. But the math is simple. Less spend → fewer leads. https://t.co/qSc2un9KTD
Three Questions Leaders Ask to Solve Growth Challenges
3 Questions Leaders Can Ask To Identify Solutions For Growth Problems - https://t.co/5SRry0MFlm - https://t.co/Vucmh7iPcq
Answering Quora Questions Drove Early Customers, Not Ads
Parseur launched to crickets. First customers came from Quora. Not blasting links. Just honestly answering questions about the best solution. The chat widget was priceless for talking to people trying the product live. https://t.co/KKv1wTZ21q
FedEx Joins Closed Won Club, Marking Biggest Logo Yet
The biggest logo to date has been won for Closed Won Club. The FedEx sales team is joining on Monday. I envisioned CWC most for individual sellers but have loved the interest from enterprises / teams to explore group rates....
FedEx Freight Mirrors Express Strategy, Pursues High‑Value Sectors
FedEx Freight is targeting high-quality revenue opportunities in SMB, Healthcare, Grocery and Data Centers & Energy. Much of what is being said, from a strategic purpose, sounds similar to what FedEx did for FedEx Express/Ground.
Meta's New Attribution Inflates Conversions by 30‑35%
Meta’s over attribution over performance the last 2 weeks has been absolutely horrendous. Some of the worse case brands are showing 30-35% more conversions on Meta than is being shown on Shopify. Truly feels like they broke something when updating the attribution.
Too Much Creative Similarity Drives Up CPMs
Once your Creative Similarity Score hits 60%+, Meta practically kills your ad. I'm seeing this across accounts right now. When your ads look too similar… → Same format → Same visual style → Same angle Andromeda clusters them together regardless of how many...
ABM: Build a System Around Your Top Deals
ABM isn’t just targeting accounts. It’s building a system around your most important deals. Saul Marquez breaks it down into three layers... 👀👇 Watch the full interview for a deeper breakdown: https://t.co/I8eCvTnUvZ @OutcomesRocket #ABM #hcmktg https://t.co/HbSBiwaHLs
Integrations Only When Customers Demand, Not Startup Pitch
Recently more than one person called my Health Tech startup @SeamlessMD the “incumbent”. While we’ve been around 13+ years, it feels strange to call ourselves that - probably because we view the EHR as the incumbent. That said, there are...
AI Agents Slash Costs, Boost Pipeline, Transform Work
A few magical @openclaw experiences: - Saving me $500k off of a simple finance query. - Finds PQLs swimming around in our products, email lists, etc. and finds the angle to reach out to them and surface more pipeline - Performance intelligence that...
AI‑crafted Referral Programs Boost Growth with Double‑sided Rewards
I built a skill for Claude Code that designs referral programs that actually grow — incentive structure, placement, and tracking. It builds the full program: double-sided rewards (both referrer and referred get something), what the incentives should be, when payouts trigger,...
Great Positioning Fails When No One Lives It
Your new positioning is beautiful. And it wasn’t cheap. The slide decks exist. A workshop was held. Everyone applauded. Then no one followed it. Sales adjusts however it sees fit to close a deal. Marketing bends it to get more...
Turn Your Website Into Instant Customers with Automation
🚨 There is an awesome new tool called Money Printer. You paste your website link into it, and it automatically brings in customers 🔥 No building lists. No writing copy. No manual campaign setup. It handles the entire sales cycle: → Finds in-market companies...
Build Your Growth Marketing Program in Six Months
How to build YOUR #growthmarketing program in 6 months @TBorreson11 https://t.co/QAED4IhrHi #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience #businessintelligence https://t.co/LBKafNWF9t
Rethinking B2B Marketing Foundations for Modern Success
The invisible architect: Reimagining B2B marketing’s core models by @Timothy_Hughes https://t.co/S1LaNuKZaJ @DLAIgnite #SocialSelling #DigitalSelling #Sales #Leadership #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips #Marketing101 #B2BMarketing https://t.co/6McpMaj4G7
Delta Taps Amazon Leo to Boost Passenger Brand Experiences
As Delta earmarks Amazon Leo for an initial 500 tails, the airline — which is springboarding off its AWS relationship with the tech giant — says the arrangement will serve as a “launchpad” for bringing more brand experiences to passengers....
Sequence Over Quantity: Fix Foundations Before Scaling
Most CMOs inherit a messy system. So they add more: • new campaigns • new channels • new ideas But pipeline doesn’t improve. What helps is sequence: • fix the foundation • capture high-intent demand • align messaging • clean up channels Order matters more than activity. https://t.co/DWAOnm26p8
Frame Meetings Around Buyer Value, Not Just Calendar Slots
Having a next meeting on the calendar is not enough. You'll still get no showed and rescheduled on. It all comes down to one concept. Value... for the buyer. And framing the 'reason' for the meeting, accordingly. Else they'll wonder "can't this just be an...
Microsoft, Google Chase Long‑term DRAM Deals with SK Hynix
SK Hynix in talks with Microsoft, Google for long-term DRAM supply Microsoft, Google are also seeking long-term memory supply deals with Samsung; South Korean chipmakers are ramping up capacity https://t.co/qsHPPPLXm1
Advanced Live Class Helps Creators Master Brand Deal Process
Thinking about doing a more advanced 2-3 week live class for creators that have 2-5 inbounds per week from brands. Covering how to assess quality of lead, budget, get brand on a call, put proposal/pricing together after call. Would...
Authenticity Outperforms Volume in B2B Social Selling
The Signal in the Noise: Why Authenticity Beats Volume in a B2B World by @Timothy_Hughes https://t.co/15YdrlJIIo @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Leadership #PublicRelations #PR #Marketing #MarketingSuccess #MarketingStrategy #MarketingTips
Enterprise Sales Succeed when You Map Stakeholder Incentives
Founders: Map stakeholder incentives in big deals: - Who gets promoted if this works? - Who looks bad if it fails? - Who controls the real budget? Politics matter as much as product in enterprise sales.
Resurrection Lessons: Follow‑Up Wins in B2B Sales
“What Jesus’ death and resurrection taught me about B2B sales and the importance of following up” - LinkedIn, probably
Deep Persona Insight Drives Real Meeting Bookings
You won’t book meetings until you deeply learn each persona. Prospects are people. People are busy. Very few busy people take meetings for fun. People take meetings because they are intrigued and they think you can help make their life easier/better...
Predictable Funnels Double Conversions, End Referral Guesswork
Running ads but still relying on referrals to survive? That means your pipeline isn’t predictable yet. A proper funnel + automation can increase conversions by 2X–4X. Stop guessing, start scaling. DM “GROWTH” if you want a breakdown.
Identify True Demand: Is Your Product the Must‑Buy?
Market-qualifying question: Will the customer buy 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 no matter what? If no, this is a difficult market; you have to create demand. If yes, the questions are: Will it be you? Why? For whom?
Prioritize Top 20% Accounts, Cut Low‑ROI Waste
Let's say you have 500 accounts. 100 have high spend potential. If you spend time equally across all 500? That's like a CMO spending ad budget on low-ROI campaigns. Move your "spend" to higher ROI areas. Find your top 20%: • Biggest revenue potential • Likeliest to...
Hidden Fees Destroy Trust; Price for Partnership
Hidden costs and punitive #fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term #loyalty. Here's how to price for partnership > What the fees customers hate reveal about your pricing strategy @MarTechIsMktg https://t.co/DN9n1Tqk8r #cx #marketing https://t.co/4CgwdPqOvn
LinkedIn Turns Cold Prospecting Into Warm Relationships
I sat down with Brynne Tillman and Dr. Lorenzo Bizzi on this week's episode of the Sales Gravy podcast where we discuss how prospecting doesn't have to be a grind with LinkedIn. Historically, sellers have hated prospecting because it feels cold...
ANT Scales 300% Revenue, Expands Across Asia
ANT`s performance Hong Kong HQ (since April 2025) → 300+ partners + 10K+ biz customers → 300% revenue growth. Regional momentum: Malaysia (Kenanga Investment Bank wealth Super App, TNG Digital 16M verified users), Indonesia, Philippines, driving growth. ZOLOZ eKYC deployed...
Sponsor Fintech Business Weekly to Reach 91k Decision Makers
Looking to reach senior execs & decision makers in fintech, banking & govt regulators? Reach out about sponsoring Fintech Business Weekly to get in front of 91,000+ loyal readers & listeners.
B2B Can Build Network Effects Like B2C
Many B2B founders (including me) were always slightly jealous of the network effects and moats that emerged for B2C businesses that worked. @JayaGup10 @ashugarg write a great piece about how similar structural advantages are now possible in B2B.
Corporate Control Stifles Profitable Editorial Top‑of‑funnel
Been saying this for years, but it rarely works out. It is a very profitable way to generate top of funnel for a non-media business, but corporates struggle to let editorial teams maintain their autonomy. Hopefully it works, but often...
Data‑Driven CMO Partnership Turns Gaps Into Growth Wins
When you start a CMO Partnership with me, I start with the data from your business as the base for finding the gaps in your current ecosystem. Then, I work on filling those gaps with a marketing and sales strategy designed...
Inbound Content Attracts Brands, Cold Pitches Fail
Cold pitching brands is a losing strategy. Response rates sit in the low single digits, and brands ignore generic emails. Inbound flips the script by making you discoverable through SEO, problem-solving content, and organic brand mentions. Warm inbound leads close at higher rates...
Marketers Can Now Access Premium TV with Social‑Style Targeting
2026 is the year TV becomes a lot more accessible to marketers spending $50k to $500k/month on Meta. Meta CPMs are up 30%+ YoY. The average social session is 8 minutes. The average CTV session is 99 min, yet most DTC...
Attribution: From Credit Scoreboard to Coordination Engine
Attribution was supposed to tell us which channels deserve credit. It mostly told us which teams should fight about it. Frans Riemersma and I just published The State of Marketing Attribution 2026 (sponsored by CaliberMind), and the finding that hit hardest...
Leverage View-Through Attribution to Boost Meta Campaign ROI
Something we're noticing across multiple 8-figure brands we're managing. After the changes to click attribution Meta started to heavily favor and over-utilize view-through attribution. As we swapped some brands over to 1DC/7DC exclusive optimization the total back-end performance and profitability is growing...
High Ad Frequency Signals Creative Fatigue, Not Spend Problem
Scaling an ad that's fatiguing accelerates your costs. The sign that most operators miss: CPA holds but frequency is climbing. The ad is still converting - just the same people, over and over. Check frequency before you touch the budget....
Send Hundreds, Not Six, to Earn Replies
One of my agency owner students told me they sent 6 outreach messages last week. They were proud of that number. Sure, it‘s better than sending 0 messages. But we’re not here for participation trophies. We’re here to grow a business. Let’s look at...
Cost per New Customer Reveals Winning Creative
> open Meta Ads Manager > go to your active campaigns > pull the breakdown by creative > if you're tracking new vs. returning customers, filter for new customer conversions only > sort by cost per result > that number...
Introducing Forward Deployed Martech: Real‑World Buyer Intelligence
Big announcement: chiefmartec has acquired Watchem, Bugg & Hyde, a boutique investigative services firm, to launch what I believe is the industry's first Forward Deployed Martech practice. Here's the thesis: Every martech vendor talks about "intent signals" and "buyer intelligence." But let's...
Consolidating Campaigns Boosts Profitability and Spend Efficiency
Consolidation inside the ad account has been one of the best overall improvements to performance recently. Have a brand spending $600k/month that’s been consolidated into 2 campaigns. We took this account over and consolidated data and spend while improving overall profitability and...
AI Disrupts SaaS Pricing by Lowering Build Costs
SaaS is far from dead but it is definitely experiencing some massive changes in perceived value relative to price. Anyone who has taken an economics classes is familiar with the Price Elasticity Curve, where demand changes in response to price....
5-Step Playbook for Scalable Customer‑Centric Growth
RT @VisionEdgeMktg 📖 Master customer-centric growth in 5 steps. The playbook that scales. https://t.co/7QiF7l5QYZ #Strategy #Growth
Growth Metrics Can Be Deceptive; Watch These Danger Signs
7 danger signs that tell you if your growth is real: > CAC above 30% of AOV: margin gone before order ships > CPM above $15 sustained: losing the auction > New customer rate below 50%: reacquiring who you already have > Frequency...
Answer Engines Shift SEO Focus to Quality Demand
Traffic loss isn’t the full story as answer engines create higher-value demand, forcing CMOs to rethink SEO fundamentals, measurement, and investment priorities. https://t.co/xdLGNGD0iz via @sejournal
Align Spend with High‑Intent Funnel to Accelerate Deals
Here’s an exercise worth doing. Open your funnel and map where budget actually goes: - early research - mid-funnel nurture - in-market buyers Then line it up against pipeline this quarter. A lot of investment sits far from a buying...
Invest $1K to Win Tier‑1 Account and Impress Leadership
A second Tier 1 account booked. Became an actual customer of theirs through Closed Won so I could 1) champion them 2) see how their process was ran. Cost me $1,000 but VP of Sales was blown away. Let’s make this happen.
