Social•Feb 23, 2026
Start with Bottom‑of‑Funnel, Flip Funnel, 44× SQL Growth
A cybersecurity SaaS came to us with a problem 👇 - Pipeline flat - About 1 demo per month - Marketing basically paused 12 months later: - 44x SQL volume - 1200% more opportunities - Deals closing 3x faster than industry benchmark Here's what we did. 1. Audit and flip the approach We did a full audit and the gap was obvious: All top-of-funnel and no bottom-of-funnel. So we flipped it and started with BOFU first (low-hanging fruit). 2. Paid media for pipeline Google Search Ads on high-intent keywords. All campaigns optimized for conversions. LinkedIn Ads for ICP account targeting. 3. Fix the foundation - Site restructured for conversion. - Blog content mapped to buyer stages. - Nurture system built for long sales cycles. - SEO sequenced properly. Day 56: First paid media sourced deal closed. Industry average is 12+ months. The key was doing things in the right order. Most B2B companies start with awareness and hope it turns into pipeline. We started with pipeline and worked backwards. Full workflow is in the graphic. 👇
By devbasu
Social•Feb 23, 2026
Meta Predicts Lower CPA Before Any Spend
Got this one click pop-up after publishing a new campaign today. Spend more & get I get lower CPA? Wow... campaign hasn't even spent a dollar yet and Meta knows so much about it already🤯 https://t.co/sBqVkF3uUB
By Kody Nordquist
Social•Feb 23, 2026
Customers Buy Core Needs, Not Feature Overload
"We're the all-in-one solution." Cool. But that's not why they bought you. QuickBooks has 1,000 features. But people didn't hire it for 1,000 features. They hired it because of a few core struggles: they needed to get paid, pay others, and survive tax...
By Anna Furmanov
Social•Feb 23, 2026
Monetize Your Thank‑You Page with One‑Click Upsells
Brands will spend $50 to get a customer to checkout and then show them a generic Shopify thank-you page… Make it make sense. That page has a 100% view rate. Higher than: → Your homepage → Your landing pages → Every ad you've ever run It's...
By Kody Nordquist
Social•Feb 23, 2026
Shared GTM Ownership Undermines Momentum and Accountability
Why fragmented ownership quietly kills momentum There’s a moment in many companies where growth doesn’t stall — it dissolves. Nothing is obviously broken. The team is capable. Leaders are engaged. Everyone agrees growth matters. And yet, decisions feel heavier. Execution drifts. Momentum leaks. This is usually the point where...
By Krista Mollion
Social•Feb 23, 2026
Own the Problem: Think Like Owner, Empower People
My first podcast conversation in over 2 years. I couldn’t have done it without Lee Odden ’s insightful questions and thoughtful coverage of today’s hottest B2B Marketing topics. My biggest takeaways for marketers: - think like a business owner not an order...
By Michael Brenner
Social•Feb 23, 2026
Turn One Proof Asset Into Two Claim Formats
Hot take: your audience isn’t consuming your content. They’re consuming someone else’s screenshot of it. Or a creator recap. Or an AI answer stitched from whatever looked most consistent online at the time. So “we posted 5 times this week” isn’t a...
By Gini Dietrich
Social•Feb 23, 2026
Know Your Vision First, Then Let AI Amplify
🔥 Hot take: AI won't be effective if you don't know what "good" looks like. You can't simply prompt your way to wisdom—if you lack an understanding of your audience, your goals, or your craft, AI will only amplify the noise...
By Pam Didner
Social•Feb 23, 2026
Stop GTM Theater: Focus on ICP‑Driven Strategy
If your GTM looks impressive but revenue is flat, that’s not bad luck. You're stuck in the classic GTM Theater vs. GTM Strategy trap. Let me explain... GTM Theater is when... 1) You've got that Agency running ADs, and they're showing you all the...
By TK Kader
Social•Feb 23, 2026
Sell Ideas, Not Time: The Wealth of Ownable Concepts
Top paid experts all have one thing in common: They sell ideas (not just time). And iIdea owners get rich. Simon Sinek charges $100K+ for a keynote today. But before his famous “Start With Why” TED Talk? He was a relatively unknown marketing consultant. One...
By Katelyn Bourgoin
Social•Feb 23, 2026
Targeted Advantage: Explain Why You Win for Segment S
I know you want to say you’re “better” than competitor G. Probably, though, it 𝘪𝘴 better for customer segment S but not for T. Why specifically is it better for S? And worse for T? Put 𝘵𝘩𝘢𝘵 in your sales material. Rather than...
By Jason Cohen
Social•Feb 22, 2026
Ensure Auditors Have Full Data Before Trusting Their Feedback
Be careful of getting "audits" This comes from someone whose agency does 10-15 audits a week for prospective clients. It's very "easy" to find things wrong or find improvements if you don't have all the data, learnings, or inside info. Make sure...
By Kody Nordquist
Social•Feb 22, 2026
Few Use OpenClaw for Real Value‑Driving Work
Most people posting about OpenClaw are not running it for real meaningful work use cases. @chrysb is one of the few who is and sharing (more than me) about it. His list is real and realistically even only scratches the surface...
By Hiten Shah
Social•Feb 22, 2026
Overpromise, Underdeliver: Lose Trust, Lose Leads
Marketers: Don't massively hype up your lead magnet and then fail to deliver. You might get someone's email but... You'll lose their trust. And trust is the currency of business.
By Katelyn Bourgoin
Social•Feb 22, 2026
Tariffs Spike Costs—Recalculate Your Break‑Even ROAS
Your ROAS looks fine, but your margins are bleeding. Why? Because tariffs jumped COGS 20-30% while your break-even ROAS stayed the same. You’re still trusting a dashboard number that’s been outdated for months. Recalculate your break-even, and thank me later.
By Kody Nordquist
Social•Feb 22, 2026
Frame Price as Cost per Wear to Boost Sales
Selling a high priced article of clothing? Increase purchases by framing the price in terms of “cost per wear.” New (2025) research shows this tactic works, but you need to do the math for people because they may not get there on...
By Nancy Harhut
Social•Feb 21, 2026
Google Kills Excuses: PMax Now Mandatory
Google just killed every excuse you had for ignoring PMax. Full reporting. Negative keywords. Real split tests. This thread is your wake-up call 🧵 https://t.co/FqYcvnZVbf
By Kody Nordquist
Social•Feb 21, 2026
Agentic Coders Accelerate Content Quality and SaaS Upsells
Agentic coders allow us to quickly iterate on what’s best for our customers using ClickFlow (our AEO/SEO content creator). I can’t understand any modern company that doesn’t use these. The speed we have as an org now would have been unfathomable 12...
By Eric Siu
Social•Feb 20, 2026
Create Boss‑focused Reports During Trial to Close Deals
You make software for person P. They have a boss Q. Or better, their C_O. If Q wants your product, P gets to buy it. So, can you make a report or daily/weekly email or etc. that Q wants? Do it during the trial,...
By Jason Cohen
Social•Feb 20, 2026
Fanatical Service Quality Drives True Customer Loyalty
RT @VisionEdgeMktg ✨ Customer loyalty starts with service quality. Make it fanatical: https://t.co/HIsckyOfTS #CustomerLoyalty #ServiceExcellence #Retention
By Tom Pick
Social•Feb 20, 2026
Use Red Flags to Disqualify Weak Sales Opportunities
Founders: Opportunity disqualification framework: 🚩 Can't articulate specific pain costs 🚩 Gatekeepers blocking access to decision-makers 🚩 No comparable solution investments 🚩 Absence of compelling events 🚩 Refuses to discuss financial constraints Two or more? Remove from your forecast.
By Pete Kazanjy
Social•Feb 20, 2026
Pre‑filled LLM Prompts Drive Smarter Brand Traffic
Most marketers right now are trying to figure out how to get the LLMs to send them more Web traffic. Maybe the pro move is to do the opposite. Check out what Amplemarket HQ is doing. And when you press one...
By Matt Heinz
Social•Feb 20, 2026
A16z Speedrun Seeks Events & Community Marketing Lead
new role opening up on the a16z speedrun team: come work with me and @SamiraBehrouzan - this is directly on the our speedrun team where we work with hundreds of founders. Dream job for the right person 😎 — Some notes from Samira...
By Andrew Chen
Social•Feb 20, 2026
Focus on One Element at a Time for Conversions
We've audited 100+ B2B websites. Most of them make the same mistakes: - The page tries to speak to everyone - The CTA assumes everyone is ready to buy - The hero talks about features, not outcomes The logic behind high-converting sites is simple: Every element...
By devbasu
Social•Feb 20, 2026
Scale Content Production with AI‑Powered Automation
I'll be heading down to Tampa for Digital Summit soon. The topic: Delivering AI-Powered Content and Automations That Scale Here's more about my session: Marketing leaders are expected to produce more content, faster, without sacrificing quality or team bandwidth. But clunky workflows and...
By A. Lee Judge
Social•Feb 20, 2026
Know Your Lead's Value, Transform Your Agency Strategy
Here’s a question most agency owners can’t answer: What is a single lead actually worth to your business? When you know that number, everything changes: what you spend on ads, which partnerships you say yes to, whether that content strategy is actually...
By Dan Mall
Social•Feb 20, 2026
AI Search Redefines Visibility, Not Replaces SEO
AI Search Isn’t Replacing SEO — It’s Rewriting Visibility: Key Insights from the @Conductor 2026 AEO / GEO Benchmarks Report - B2B Marketing Blog | Webbiquity - https://t.co/Cs3W27UiQI
By Tom Pick
Social•Feb 19, 2026
Founders Mistake Product Flaws for Growth Issues
lesson from 20+ years working in startups: most founders don’t have a growth problem. they have a product problem disguised as a growth problem
By Andrew Chen
Social•Feb 19, 2026
Two Red Flags? Shift Leads to Nurture Pipeline
Founders: Pipeline qualification red flags: 🚩 Problem impact is 'hard to measure' 🚩 Multiple unnamed stakeholders 🚩 DIY solution currently in place 🚩 No urgency indicators in conversation 🚩 Budget is 'being determined' Two red flags = move them to nurture.
By Pete Kazanjy
Social•Feb 19, 2026
Coopetition: Partner with Rivals to Grow the Pie
Helping competitors sounds wrong. Many businesses guard every move, yet rivals who share leads, split costs, and collaborate often win more deals. Coopetition drives shared R&D, opens new markets, and creates referrals when demand spikes. You keep your edge while growing the pie. Who...
By Ask Dr. Brown
Social•Feb 19, 2026
Simplify Offer, Get Free 10k Leads, 5x Demos
These 3 changes to our cold email copy 5x’d demos booked last week. OLD VERSION: Subj: $18 per lead is a lot Body: You’re paying ~$18 per lead or more on Meta right now. And, some more if they don’t convert for the first...
By Adam Robinson
Social•Feb 19, 2026
Build a Lead Engine Beyond Social Media Dependence
The 2 long-term investments I'd be making if I sell services to ensure I build something sturdy, especially given the current moment: 1. Building a business that isn't reliant on social media (or even SEO/AEO) for lead-gen. Yes, some business models depend...
By Jay Acunzo
Social•Feb 19, 2026
Focus on 4 Metrics, Not 50, to Drive Profit
You’re deluding yourself into thinking you’re organized by staring at a dashboard with 50 metrics... … and somehow, you're completely missing the only 4 that actually matter: MER (Marketing Efficiency Ratio): This is your early-warning alarm. If MER dips 10-15% below target, something's leaking....
By Kody Nordquist
Social•Feb 19, 2026
Use Your Product First; Proof Builds Trust and Growth
He refused to sell his product until his team used it themselves first. Then 100 customers signed in 6 weeks. 1,000 in year one. @markowitzadam built @DrataHQ to $100M+ ARR by proving trust with evidence - not promises. https://t.co/MZNP2TLl8H
By Omer Khan
Social•Feb 19, 2026
Urgent Buyers, Internal Use Prove True Product‑Market Fit
My top 7 takeaways from my chat with Adam Markowitz who built Drata from from zero to $100M ARR in 4 years (8,000+ customers): 1. Product-market fit shows in buyer urgency, not just signups. Adam's edtech startup took years to close the...
By Omer Khan
Social•Feb 19, 2026
Make Marketing Content Sales‑Ready, Not Just Pretty
I was asked how to make sure Sales will actually use Marketing content. Here is the short answer I gave. Stop reviewing content by Marketing standards and view it from the perspective of someone trying to sell you product or service. Before anything...
By A. Lee Judge
Social•Feb 19, 2026
AI Becomes Core: Budgets Rise, Teams Accelerate In‑House Execution
7 Key Takeaways from Stensul’s 2026 MarTech Outlook Report - https://t.co/58rLpJuLMz "#AI is no longer treated as a side experiment; instead, organizations are increasing martech budgets, investing directly in AI-powered tools, and reshaping teams and workflows to bring more execution...
By Tom Pick
Social•Feb 19, 2026
Find the Sweet Spot Between Overly Broad and Narrow ICP
One of the Goldilocks problems in B2B startups is defining who you are selling to. On one extreme is the entrepreneur that says "we sell to everyone." That could be every company, every role or both. The challenge is how do...
By Nick Mehta
Social•Feb 19, 2026
Even Solid Funnels Can Yield Low‑quality Leads—Iterate
A test I ran flopped. The funnel was solid, the end outcome solid but the first part brought low quality leads. I swung the pendulum too far in my test and my hypothesis was wrong. Now reviewing the data and...
By Nomiki Petrolla
Social•Feb 18, 2026
Agentic AI Redefines B2B Marketing: Lean Teams, Strategic Humans
The future of agentic AI in B2B marketing is finally coming into focus. The B2B marketing org structure has to change, with fewer layers and more shared accountability across a unified data layer. The human role will shift to something more...
By Stephanie Buscemi
Social•Feb 18, 2026
Two Red Flags? Move On From That Prospect
Founders: Prospect disqualification criteria: 🚩 Pain described in general terms only 🚩 Complex approval chain with no champion 🚩 First-time category purchase 🚩 'Someday' implementation timeframe 🚩 'We don't share that information' on budget If you see two flags, focus elsewhere.
By Pete Kazanjy
Social•Feb 18, 2026
Growth Hack 2026: Let AI Agents Recommend You
the best growth hack in 2026 will be to build something so good that AI agents recommend it to users Not word of mouth… word of agent
By Andrew Chen
Social•Feb 18, 2026
Two Red Flags Mean It's Not a Real Prospect
Founders: Sales discovery qualification checklist: 🚩 Can't quantify problem cost 🚩 Unclear who signs the contract 🚩 No budget history for similar tools 🚩 No compelling event driving action 🚩 Refuses to discuss investment level Two red flags means they're not a real prospect.
By Pete Kazanjy
Social•Feb 18, 2026
AI Needs Real‑Time Context, Not Just Bigger Models
The AI industry doesn’t have a model problem. It has a supply chain problem. Across the enterprise, we see a consistent pattern: sophisticated models operating in isolation from customer reality — think of it as “Brain in a Jar.” The model can...
By Heidi Bullock
Social•Feb 18, 2026
Fix the Math Before Scaling Your Business
Most businesses struggle for one reason: you ignore the math. If you close 80% of sales calls, you are underpriced. If your LTV to CAC is below 3:1 with humans involved, your model breaks at scale. If you wait more than 60 seconds...
By Ask Dr. Brown
Social•Feb 18, 2026
Stand Out by Thinking Differently, Not Just Being Expert
People don't become known for their expertise They become known for how they *think differently* about their area of expertise Recognition follows a distinct, ownable idea (not volume, not credentials, not even quality of work) If your thinking sounds like everyone else's in...
By Katelyn Bourgoin
Social•Feb 18, 2026
Free Plans Must Prove Value, Not Just Claim It
Supercut is a really good product. That might be the problem. The video messaging market is brutal. Loom is good. Vidyard is good. A dozen others are good. When a market commoditizes, “good” disappears. You don’t win by being slightly better. Supercut’s real differentiator is strong: • It...
By Wes Bush
Social•Feb 18, 2026
Automated Outreach Drives Growth without Any Ads
The last 25min on Podscan have been pretty exciting :D I have fully automated my customer discovery and outreach process. It's picking up quite a bit. And that's with 0 ads. I'll open that faucet soon, too. https://t.co/BY5051Wnm8
By Arvid Kahl
Social•Feb 18, 2026
Spot Red Flags in Discovery Calls, Move On
Founders: Discovery call warning signs: 🚩 Vague answers about current challenges 🚩 'Need to talk to my boss' responses 🚩 No current spend on similar solutions 🚩 'No rush' timeline signals 🚩 Deflects all pricing questions Seeing 2+ flags? Move on to better opportunities.
By Pete Kazanjy
Social•Feb 18, 2026
Stop Generic Positioning: Define ICP, Pain, Proof
Many B2B businesses come to me complaining: “We have a great product, but buyers don’t get it.” When I dig in, I often find the same positioning mistakes, and they’re more expensive than you think. Here are 5 common ones: 1. Homepages that say...
By devbasu