B2B GROWTH PULSE
Thursday, April 16, 2026
Market Intelligence for B2B Growth Professionals
🎯 Today's B2B Growth PulseUpdated 2h ago
Cisco teams with Churchill Downs to overhaul racing venue networks
Cisco announced a multiyear partnership with Churchill Downs to modernize network infrastructure across its racing venues and casinos, starting in late 2026. The agreement will replace more than 7,000 switches and create a unified routing fabric for 12 regional casinos and 18 live and historical racing sites.
Also developing:
By the numbers: Hilbert AI Co. raises $28M Series A
🚀 Top B2B Growth Headlines
ZoomInfo Data Enrichment: About It & When To Look Elsewhere
Your CRM is lying to you.
Cognism Blog
Wavelink Boosts Cyber Portfolio with Trellix
Trellix has signed Wavelink as a distributor for Australia and New Zealand (A/NZ), adding to its portfolio of security offerings. The agreement sees the pair place a strong focus on channel development, partner enablement, and value-driven services. To help partners build scalable cyber security practices, Wavelink will provide training, pre-sales and post-sales services. As well as ongoing channel programs, reinforcing its commitment to investing in vendor relationships. “This partnership aligns strongly with Wavelink’s strategy of building sustainable, high-performing vendor ecosystems,” the distributor’s CEO, Ilan Rubin, said. “Trellix’s commitment to the channel closely aligns with Wavelink’s specialist focus on cybersecurity and the way we engage and support partners. “Together, the combination of Trellix’s technology leadership and Wavelink’s value-led distribution model creates a strong foundation for accelerating partner growth across the A/NZ channel.” Trellix Asia Pacific and Japan (APJ) senior director of channel Sandra Lee added the appointment reflects the vendor’s commitment to strengthening its channel presence in the region. “Wavelink brings deep channel expertise, a strong services orientation, and long-standing partner relationships across Australia and New Zealand,” she said. “Their focus on enablement and partner development aligns closely with Trellix’s channel-first approach, and we look forward to working together to support partners in delivering advanced security outcomes for customers.” The agreement with Trellix comes a month after it signed a partnership with Nord Security to bolster its cyber security portfolio for managed service providers and resellers.
ARN (Australia)
The Enrichment Stack that Actually Works: Why GTM Teams Are Running Clay and Openprise Together
The post The enrichment stack that actually works: why GTM teams are running Clay and Openprise together appeared first on Openprise.
Openprise
3PL Marketing Spend Efficiency Diverged Dramatically in Q4: LeadCoverage
LeadCoverage analyzes qualified pipeline dollars generated per dollar of GTM spend. The post 3PL marketing spend efficiency diverged dramatically in Q4: LeadCoverage appeared first on FreightWaves.
FreightWaves
Negotiating Beyond Price: How Strategic Account Leaders Drive Long-Term Value
The hardest part of managing a strategic account rarely happens at a negotiation table. More often, it shows up in the weeks before, when your own team has not aligned on pricing flexibility. Or during a scope conversation that nobody labels a negotiation, but absolutely is one. Sometimes it even surfaces when a new stakeholder […] The post Negotiating Beyond Price: How Strategic Account Leaders Drive Long-Term Value appeared first on Shapiro Negotiations.
Shapiro Negotiations Institute
💰 B2B Growth Fundraising
Pay.com.au Raises $20M in Private Placement, Postpones IPO
Pay.com.au, a B2B fintech, raised $20 million via a private placement, valuing the company at $750 million, and announced a pause to its planned ASX IPO amid market volatility caused by the Middle East war. The new capital will support customer acquisition and expansion into the US market.
Auctor Raises $20M Series A Led by Sequoia Capital
Auctor, an AI-native platform for enterprise software implementation, announced a $20 million Series A funding round led by Sequoia Capital, with participation from M12, HubSpot Ventures, Workday Ventures, OneStream, Y Combinator, Tercera, and Dig Ventures. The round will support the company’s growth in the enterprise software implementation market.
Spektr Raises $20M Series A Led by New Enterprise Associates
Copenhagen‑based fintech compliance startup Spektr announced a $20 million Series A round led by New Enterprise Associates, with participation from Northzone, Seedcamp and PSV Tech. The funding brings total capital raised to just under $26 million and will support expansion into London, New York and further product development. The round was disclosed exclusively to Crunchbase News.
💬 Top B2B Growth Social Posts
You're Bootstrapped and Stuck at $30K MRR. It's Not Your Market. It's Not Your Pricing. It's Your Calendar. I See This Often on Coaching Calls. A Founder Hits $10K, $20K, $30K MRR Doing Everything… | Omer Khan
You're bootstrapped and stuck at $30K MRR. It's not your market. It's not your pricing. It's your calendar. I see this often on coaching calls. A founder hits $10K, $20K, $30K MRR doing everything themselves. Building the product. Closing deals. Handling support tickets. Running marketing. Then growth flatlines. And they assume the problem is external. The market is saturated. The pricing is wrong. They need a new channel. But when I dig into what their week actually looks like, the problem is right there. They're spending most of their time on the same tasks that got them to $10K MRR. The job changed. They didn't. I've seen this pattern play out multiple times. A founder is stuck in the $20K-$30K range for a long time. We look at their calendar and they're spending 15+ hours a week on support and manual onboarding. They make one hire to take over support. Someone who can handle tickets 80% as well as them. A few months later they've broken past $40K because they finally had time to focus on sales and partnerships that had been sitting in their pipeline. One founder I interviewed built her company to over 10,000 customers and 8-figure ARR. She told me the hardest transition wasn't product-market fit. It was when she had to stop writing code every day and start managing people. A completely different skill set. So try this. Look at your calendar from last week. Count the hours you spent on tasks that existed when you were at $5K MRR. Building features. Answering support emails. Manual onboarding. Whatever your version is. Now ask: what would a $100K MRR version of your company need you doing instead? The first thing to hand off is usually the task you spend the most hours on that someone else could do 80% as well. It won't be perfect. That's the point. Your time on the strategic work is worth more than the 20% quality gap. The skills that built your SaaS are the same ones capping it. And the hardest thing you'll do at this stage isn't a product decision or a marketing play. It's quitting the job you're best at.
Thread by @Amyporterfield
You’re bringing in $150K–$500K in revenue… but it still feels inconsistent month to month? Like you can’t quite predict what’s coming next? 👇 Comment TRAINING and I’ll show you how to build more consistent, predictable revenue in your business.
Tweet by @Nrmehta
"The deal" in enterprise software is fundamentally changing. One side of "the deal" has been written about a lot - the vendor side: * Recurring revenue => constantly re-evaluated * Finite direct competitors => everyone is a competetor * Gradually easier over time => every day is a fight But the customer side is changing too: * Decisions every few years => constant decisions * Infrequent change => daily change * Stable orgs => orgs always in flux Last night at a founder dinner we talked about * Customers that fired all of the people in the org that bought the software * Customers that switched tools 3 times in one year * Customers where other departments brought in adjacent tools that ripped the vendor out If you don't understand the changing dynamics of your customer, there's no way to make good decisions in your business.
