Today's Digital Marketing Pulse
Ad Tech Vendors Pivot to Cloud Ownership to Cut Latency and Costs
Ad tech firms are redefining their value proposition by choosing between owning cloud infrastructure and renting public clouds such as AWS, Google Cloud and Azure. SSPs PubMatic and Index Exchange have introduced containerized offerings—Decision Fabric and Index Cloud—that enable DSPs to run models on‑premise, lowering latency and data‑transfer expenses. The shift pits cost savings against the flexibility of public‑cloud services.
Secret Way to Connect Claude Code to GoHighLevel (Fully Automated GHL)
The video unveils a novel method for linking Claude Code to GoHighLevel (GHL), allowing users to fully automate and manage GHL workflows without relying on the platform’s public API. The presenter, a former top GHL partner, demonstrates a free, five‑minute setup involving a custom Python script, a Chrome extension that captures internal refresh tokens, and a Claude skill that interacts with GHL’s hidden endpoints. Key insights include the ability of Claude to scan, summarize, edit, and even construct entire workflow sequences—triggers, conditions, emails, and goals—by leveraging internal API calls that are normally inaccessible. The demo shows Claude pulling an 88‑step sales sequence, mapping 481 workflows, and updating them in real time, all while the user merely provides natural‑language commands. Notable moments feature the presenter saying, “Claude opened it up inside my browser,” and crediting Dr. Blade for cracking the underlying code. The walkthrough covers generating a private integration token, locating the GHL location ID, and installing the Chrome extension to retrieve a persistent refresh token, enabling continuous AI‑driven control. The implications are significant: agencies can slash hours spent on manual workflow construction, launch nurture and sales sequences in a single day, and maintain a dynamic CRM without deep technical expertise. However, because the technique bypasses GHL’s official API, it skirts the platform’s terms of service, exposing users to potential account suspension.
Meta Post‑click Performance Dropping? Try New Account, Fresh Creatives
If your performance post click has been terrible on Meta recently, I promise you’re not alone. Chatting with 30+ brand and agency owners this morning and the last 7-10 days everything top-line is fine (CPM / CTR / CPLPV etc…)...
Google's New Search Profiles Hint at Future Analytics
Insights are coming for the new search profiles. Will be interesting to see how Google expands profiles over time (and how they could be used...) That they are building analytics already tells you something. :)
How AI Chooses Winners in Search
The video explains how generative AI models answer product‑related queries by rapidly fact‑checking information from a brand’s own website, help docs, pricing pages, and external signals. It highlights two forces—consensus and consistency—that determine whether a brand appears in AI‑generated search...
PPC Advertising: DIY Vs. Professional - Which Is Best? #shorts
The short video argues that businesses new to pay‑per‑click (PPC) advertising should start by hiring a specialist rather than attempting a DIY approach. It highlights common pitfalls of self‑managed campaigns—incorrect setup, missing tracking, and the hidden time required—while noting that professional...
Every Change You Make Should Solve a Problem
John Loomer stresses that every Meta ad change must solve a specific problem, warning against habit‑driven tweaks. He illustrates how over‑segmenting campaigns, unnecessary demographic filters, and manual bidding fragment budgets, produce low‑quality data and auction overlap, ultimately hurting ROAS. Loomer cites examples—five‑ad‑set...
Best SEO Agencies Helping Brands Reduce Paid Ads Dependency
Brands are increasingly turning to SEO agencies to cut the high costs of paid advertising. The article ranks seven UK firms—ClickSlice, Algebra, Torpedo, Sudlow Marketing, Getextra, Slingshot, and Salt.agency—by their ability to replace or reduce PPC spend through organic growth....
Why GPID Still Falls Short: Persistent Problems in Programmatic Placement Identification
The Global Placement ID (GPID) was introduced to give programmatic buyers a persistent, publisher‑defined identifier for each ad slot, promising better deduplication and supply‑path transparency. In practice, adoption is uneven and implementations often break the persistence promise through missing signals,...
Here’s What It Takes To Reach Decision-Makers On CTV Today
Connected TV (CTV) ad spend in the United States is projected to hit $53.42 billion, confirming double‑digit growth as streaming eclipses linear TV. Advertisers, especially B2B marketers, are shifting from using CTV solely for brand exposure to targeting specific decision‑makers who...
M6 Unlimited Partners with NumberEight to Extend Targeting Across Its Digital Audio Inventory
M6 Unlimited, the ad sales arm of France’s Groupe M6, has teamed up with ID‑less audience intelligence firm NumberEight to power its Smart Audio platform across the entire digital audio inventory, including RTL, RTL2 and Fun Radio. The partnership adds NumberEight’s...
Google Search Profiles Insights & Analytics
Google unveiled Search Profiles last week, a dedicated, shareable space for creators and publishers to showcase content across platforms directly in Google Search. The company is now testing an Insights section that reports clicks, impressions, top‑performing posts, and the countries...
ADvendio Launches Specialised AI Workforce to Drive Agentic Advertising
ADvendio, a revenue‑OS provider for media businesses, announced the launch of a specialised agentic AI workforce designed specifically for advertising operations. The suite introduces nine AI agents across sales, ad‑ops, and finance that can autonomously generate proposals, optimise budgets, manage...
Independent Ad Tech Is Reframing Itself Around Cloud Hardware
Ad tech vendors are now differentiating themselves by whether they own their cloud infrastructure or rent from public clouds like AWS, Google Cloud, and Azure. SSPs such as PubMatic and Index Exchange have launched containerized solutions—Decision Fabric and Index Cloud—that...
How to Level-Up From SEO Tactician to Search Visibility Leader
The rise of AI in search has vaulted SEO from a low‑budget function to a C‑suite priority, creating high‑paying leadership roles. The article argues that traditional tactical skills—keyword research, audits, link building—no longer secure advancement; instead, SEOs must adopt a...
107: Using Generative Engine Optimization (GEO) to Win the AI Search Race with Cole Casperson
In this episode, Chris Daigle talks with Cole Kasperson, Chief Data Officer at Crank Tank, about Generative Engine Optimization (GEO) – the emerging practice of optimizing content for large language models and AI‑driven search. They explain how AI is shifting...
Screwfix Highlights Speed with New Mo Farah Activity
Kingfisher-owned Screwfix has launched a new phase of its ‘No Stopping You’ brand platform, featuring Olympic champion Sir Mo Farah to emphasize speed and convenience. Developed with M&C Saatchi, the campaign promotes the retailer’s Sprint Delivery (as fast as 20 minutes), Click & Collect (as...
SEARCHEN NETWORKS® Launches Core Web Vitals Optimization Service Powered by Proprietary WordPress Framework
SEARCHEN NETWORKS® unveiled a Core Web Vitals Optimization service built on its proprietary SEARCHEN® Core Framework. The offering targets Google Lighthouse metrics—Performance, Accessibility, Best Practices, and SEO—by refining images, CSS, JavaScript, hosting, and server configurations. Early client sites using the...
Combating Ad Fraud in the Age of AI
Digital ad fraud continues to drain the industry, with recent estimates showing more than $84 billion—about one‑fifth of global digital ad spend—being siphoned off by fraudulent activity. Despite a decade of reforms, high‑growth channels like connected TV remain vulnerable, exemplified by...
TikTok Now Has a Seat Next to Amazon and Walmart in RFPs
TikTok Shop has moved from a footnote to a core retail channel, now appearing in agency RFPs alongside Amazon and Walmart. Brands generating over $30 million in annual revenue reported a 97% year‑over‑year sales increase and an 80% rise in transaction...