Today's Digital Marketing Pulse
IAS expands Total Media Quality measurement to four new TikTok ad formats
Integral Ad Science added coverage for TikTok’s Search Ad Campaigns, Brand and Smart+ Traffic objectives, GMV Max (US) and TikTok Lite (US). The upgrade gives advertisers the most comprehensive media‑quality measurement on TikTok to date.
Also developing:
By the numbers: Publicis Groupe UK acquires Fabric Social
VML Singapore, Scoot and Singapore Tourism Board Turn Merlion Into Gen Z Travel Guide
VML Singapore, low‑cost carrier Scoot and the Singapore Tourism Board launched #MerlionMadeMeDoIt, a TikTok‑centric campaign that reimagines the Merlion as an 80s glam‑rock star to steer Gen Z travelers toward lesser‑known city spots. The initiative ran a five‑market contest—Indonesia, Malaysia, Australia, India and China—inviting users to create alternative Merlion‑style poses, with winners earning all‑expenses‑paid Singapore Superfan trips on Scoot. A QR‑code mascot at Merlion Park redirected on‑site tourists to new photo locations, flooding TikTok with fresh content and reshaping travel‑discovery algorithms.
Why 94% of Marketing AI Fails?
The marketing technology landscape in 2026 shows a stark paradox: while 90.3% of companies claim to use AI, only 6.3% have fully integrated it into governed marketing stacks and just 23.3% have moved AI tools into production. Integration friction reaches...
StackAdapt Leaks ChatGPT Ad Playbook, Offers $15‑$60 CPM Pilot
StackAdapt disclosed a pilot program to run ads inside ChatGPT, pricing cost‑per‑thousand impressions (CPM) between $15 and $60 and requiring a $50,000 minimum spend. The leak, shared on March 27, shows the DSP courting advertisers with discounted fees and a...
Meta Launches Ad‑performance Tools to Ease Entry for Small‑business Advertisers
Meta announced new ad‑performance tools that simplify measurement and reduce entry hurdles for small‑business advertisers, according to eMarketer. While the company said the updates will make campaign reporting more transparent, specific feature details and pricing thresholds were not disclosed.
Super League Urges Shareholder Vote on Misfits Ads Division Deal to Expand Esports Ad Reach
Super League (Nasdaq: SLE) has sent a letter urging shareholders to approve its acquisition of the Misfits Ads Division. The deal promises immediate EBITDA accretion, programmatic ad capabilities and a preferred partnership that taps over 100 million monthly Roblox users, positioning...
Analysts Question CDP Dominance as AI and Zero‑Copy Integration Rise
Analysts and marketers are reevaluating the supremacy of Customer Data Platforms (CDPs) amid AI‑driven orchestration, zero‑copy data activation and tighter privacy rules. Zeta Global’s CTO warns static CDP software may be replaced by generative, composable interfaces by 2026, signaling a...
Google Uses Gemini AI to Block 8.3 Billion Harmful Ads, 99% Stopped Before Running
Google announced that its Gemini‑powered AI system blocked more than 8.3 billion harmful ads in 2025, stopping 99% before they reached users. The sweep also suspended 24.9 million advertiser accounts and removed 191.9 million ads in Indonesia, setting a new benchmark for AI‑driven...
More Brands Employing Affiliate and Partnership Marketing: IAB State of Nation Report
The IAB Australia released its 2026 Affiliate and Partnership Marketing State of the Nation Report, showing that affiliate programs are delivering strong commercial results for brands and agencies. Forty‑two percent of advertisers increased their affiliate spend over the past year,...
Latina Poets Turn Instagram Into Publishing Powerhouse
Instagram poet Yesika Salgado, with 170,000 followers, leveraged social media to land a bestseller debut and spark a wave of Latino voices online. Scholars say the shift is redefining how poetry reaches young readers and diversifying the publishing pipeline.
Adobe Unveils CX Enterprise, an AI‑Driven Platform to Orchestrate Customer‑Experience Workflows
Adobe announced CX Enterprise at its Summit conference, a new end‑to‑end AI platform that coordinates agents across the entire customer lifecycle. The suite, built on Adobe Experience Platform’s trillion‑experience data layer, promises sales and marketing teams a single governance layer...
AI‑Driven SEO and Shopping Agents Promise Fully Automated Product Discovery and Content Creation
Two AI-powered solutions unveiled in the past 24 hours aim to overhaul demand generation. Md Ismail Sojal introduced an end‑to‑end SEO and content production system that claims to run with minimal human input, while Search Engine Journal highlighted AI shopping agents that...
Treasure AI Launches Agentic Marketing Platform to Cut Costs up to 50% for E‑Commerce Brands
Treasure AI announced an agentic experience platform that automates customer engagement for digital commerce brands. The solution claims to lower marketing costs by as much as 50% and deliver ten‑fold ROI in ten minutes, positioning AI as the primary interface...
DoubleVerify Unveils DV AI SlopStopper™ for Social to Fight AI‑Generated Ad Fraud
DoubleVerify announced the launch of DV AI SlopStopper™ for Social, extending its DV AI Verification suite to detect AI‑generated low‑quality content on social and video platforms. The service aims to safeguard brand safety and improve ad‑spend efficiency amid a surge...
How Roofing Companies Generate 50+ Qualified Leads EVERY Month
The video introduces Marketing 360, an all‑in‑one marketing platform designed specifically for roofing contractors, promising 30‑50+ qualified leads each month by consolidating every digital‑marketing function. It argues that most roofers rely on word‑of‑mouth and ad experiments while juggling separate vendors for SEO,...
Unified Hub Links Agents to SMB Ad & Analytics Tools
What is the best platform for connecting agents to the everyday systems needed by SMBs? Eg support for Google and Meta ads and analytics
Scape Turns Student-Inspired Stories Into National Campaign via Jane Doe Creation
Jane Doe Creation launched “You Had To Be There,” an integrated campaign for Scape that turns student‑inspired moments into national brand storytelling across YouTube, TikTok, Twitch, Meta, Reddit and out‑of‑home. The mixed‑media films showcase everyday campus connections, from hallway greetings to shared...