Viant Acquires TVision Insights for $40M
Viant Technology, a CTV and AI-powered programmatic advertising specialist, announced a definitive agreement to acquire TVision Insights, an attention measurement provider, for $40 million in cash and stock. The acquisition will integrate TVision's attention signals into Viant's platform, enhancing AI-driven ad buying and measurement. The transaction is expected to close in April 2026.
Canva Acquires AI Platform Simtheory and Marketing Automation Firm Ortto
Canva announced the acquisition of Simtheory, an AI collaboration and agent‑management platform, and Ortto, a customer‑data and marketing‑automation company. Financial terms were not disclosed. The deals aim to boost Canva’s AI capabilities and marketing infrastructure.
Locality Acquires Media Planning Software Developer Deben
Locality has completed the acquisition of Deben, a cross‑channel media planning software firm, to bolster its data‑driven advertising capabilities and unify campaign planning across broadcast and streaming. Financial terms were not disclosed. As part of the deal, Deben CEO Prasad...
Canva Acquires Doohly for $30M
Canva, the online design platform, has acquired Doohly, a digital out‑of‑home advertising software firm, for about $30 million. The deal expands Canva’s capabilities into the DOOH market, enabling end‑to‑end ad campaign management for larger businesses. It reflects Canva’s broader strategy to...
ZeroToOne.AI Acquires GroundTruth to Deploy AI-Driven Predictive Intelligence Platform
ZeroToOne.AI, a leader in predictive behavioral intelligence, announced the acquisition of GroundTruth, a real-world data platform serving over 2,000 enterprise customers. The combined entity will launch a large‑scale predictive intelligence platform that leverages ZeroToOne’s Large Behavioral Model and GroundTruth’s extensive...
OneMagnify Acquires Optimal’s Performance Marketing Business
OneMagnify announced the acquisition of Optimal’s performance‑marketing business, adding its audience‑data and media expertise to OneMagnify’s AI‑powered platform. The deal expands OneMagnify’s paid‑media capabilities across programmatic, CTV, search, social and marketplace advertising, bolstering its AI‑native solution for B2B growth. Financial...
Native Raises $31M to Expand Digital Advertising Tech
Native, a digital advertising technology company, announced a $31 million growth-stage funding round backed by venture capital and strategic investors. The capital will be used to expand its platform, enter new markets, and enhance its technology. The round underscores investor...
Smartly Signs Letter of Intent to Acquire INCRMNTAL
Smartly announced it has signed a letter of intent to acquire INCRMNTAL, an Israeli incrementality measurement startup. The undisclosed deal is expected to close within the next few weeks, adding INCRMNTAL’s ~25 employees to Smartly’s 900‑plus staff.
Propagate Content Acquires Creator-First Affiliate Agency Sway Social
Propagate Content, the independent studio founded by Ben Silverman and Howard T. Owens, announced the acquisition of Sway Social, a creator‑first affiliate and social commerce agency founded by Callen Hamilton Boyer. The deal, reported to be worth mid‑to‑high seven figures,...
OUTFRONT Invests $20M in AdQuick for Exclusive Three-Year OOH Sales Tech Access
Outdoor-media giant OUTFRONT announced a $20 million investment in OOH DSP specialist AdQuick, securing exclusive three-year access to its cloud-based sales platform. The deal, announced at the end of February 2026, aims to modernize OUTFRONT’s programmatic campaign planning and buying....
Residence Acquires Social-First Agency OK COOL
Residence, a global network of independent creative companies, announced the acquisition of social-first agency OK COOL, expanding its social capabilities. The deal integrates OK COOL’s social-native storytelling expertise into Residence’s portfolio, enhancing its service offering for brands across platforms like...
Turgo.ai Raises $1M Pre‑Seed to Launch AI‑Powered Marketing Execution Platform
Turgo.ai announced its official launch and closed a $1 million pre‑seed round from a group of senior tech, retail and finance executives. The AI‑driven marketing execution platform aims to automate up to 80% of marketing workflows, covering outbound campaigns, AI voice...
ShowHeroes Acquires Traffective to Boost German Publisher Network and Programmatic Capabilities
Berlin‑based ad tech firm ShowHeroes announced the acquisition of German programmatic monetisation platform Traffective for an undisclosed fee. The deal expands ShowHeroes' publisher network to nearly 2,000 partners and adds display and yield‑management tools, strengthening its multi‑screen CTV, video and...
Life360 Completes $120M Acquisition of Nativo
Family‑safety app Life360 completed its acquisition of publisher‑focused ad platform Nativo for $120 million. The deal closed in January 2026, expanding Life360’s ad tech capabilities with a native ad exchange and white‑label ad server. The acquisition follows Life360’s earlier purchase of...
Open World Acquires Drope.me to Scale Creator‑Driven Games Marketing
Open World, a strategic brand consultancy for games, announced the acquisition of influencer‑marketing platform Drope.me. The deal expands Open World’s creator‑driven marketing capabilities, allowing it to coordinate large‑scale creator campaigns across platforms.