Can Affiliate Drive Both Visibility and Conversion? Bonprix Shows How
The fashion retailer bonprix partnered with Tradedoubler to activate browser partners—high‑traffic start‑page placements on Samsung, Xiaomi and MSN—as an affiliate channel that blends premium visibility with measurable performance. By integrating fixed‑fee and performance‑based pricing, the campaign delivered over 100% year‑over‑year order‑value growth and a 19% lift in average order value. Browser placements contributed roughly 5% of bonprix’s international affiliate revenue and nearly half of the German market share, proving that affiliate can serve both brand‑building and conversion goals.
WPP Media Drives Away With BYD Media Account
WPP Media drives off with BYD. And dreams will surely be built.
QMS Expands Sydney Network With More Digital Screens
At this rate, a non-digital billboard in Sydney will be something akin to a white elephant within months.
"Long-Term Agency Partnerships Deliver the Magic": ITC’s Shuvadip Banerjee
ITC, a Rs 73,000 crore (≈ $8.8 bn) conglomerate, is accelerating its digital‑first agenda across its FMCG arm, which now generates roughly Rs 22,000 crore (≈ $2.6 bn) in revenue from brands like Aashirvaad, Sunfeast and Bingo. The company relies on an internal AI‑driven engine called "Sixth Sense"...
Disney Transports Brands Back to 80s World Rutshire to Mark Rivals Season 2
Disney Advertising has secured its first product‑integration deals for a scripted Hulu Original on Disney+ in the UK, partnering with four brands for season two of *Rivals*. Waitrose will recreate an 80s‑themed shop and launch a “Noshtalgia” food line, while...
ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On
OpenAI has switched its ChatGPT advertising from an impression‑based model to a cost‑per‑click (CPC) pricing structure, mirroring Google’s search ad auction. The change lets travel marketers compare ChatGPT ad performance directly with familiar search metrics. Hotel listings are already appearing...
New AI Marketing Tools Aim to Produce Pro-Quality Content
Delta Media Group unveiled Delta Create Studio, an AI‑driven design tool embedded in its DeltaNET CRM, letting agents generate flyers, postcards and social graphics directly from listing data. Startup Editora introduced an AI “creative director” that turns property photos into...
Advertisers Are Optimistic About Netflix’s Dynamic Ad Options
Netflix is expanding its ad-supported tier by offering dynamic ad insertion (DAI) for the 2027 Women’s World Cup broadcast. The streamer’s ad revenue is projected to reach $3 billion in 2026, reflecting steady growth since the ad tier launched in 2022....
IAB Event Will Focus on AI Reshaping Digital Advertising
On May 28, 2026, the IAB Tech Lab will host its annual summit in New York City, themed “Welcome to the Agentic Web.” The conference will explore how AI agents and conversational interfaces are transforming digital advertising, with three dedicated...
Canva Acquisitions Expands Marketing AI Capabilities
Canva announced the acquisition of Simtheory, an AI workspace for building custom agents, and Ortto, a customer‑data and marketing‑automation platform. The deals are intended to transform Canva from a design‑centric service into an end‑to‑end AI marketing platform under the Canva...
Barilla Selects SAMY As Global Influencer Marketing Partner
Barilla has appointed social‑first agency SAMY as its global influencer‑marketing partner, launching a unified creator strategy across Italy, Brazil, Germany, Switzerland, Sweden and Denmark. The partnership follows a formal pitch process and will deliver strategic playbooks that preserve Barilla’s brand...
NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
The NFL Draft returns April 23‑25, 2026 as a three‑day live event that has morphed into a massive advertising festival. CivicScience data shows 39% of respondents plan to watch, indicating a sizable audience despite overall TV fragmentation. Brands will be able...
PR Meets Influence: The New Engine of Brand Growth
On the latest Adspeak podcast, Dana Paolucci of Dove and Raven Walker of Collectively discuss how heritage brands can stay culturally relevant through creator‑led strategies. Dove has moved from one‑off influencer spots to community‑driven partnerships that produce authentic user‑generated content,...
EXCLUSIVE: The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table
The Trade Desk is quietly phasing out the signature periodic‑table interface in its Kokai platform, replacing it with a more spreadsheet‑like, customizable layout. The change introduces a new tile‑filter feature that lets advertisers tailor the view to their workflow. While...
YouTube Selects SiriusXM as Exclusive Audio Ad Rep
YouTube has appointed SiriusXM Media as the exclusive U.S. representative for its audio advertising inventory. The deal, powered by SiriusXM subsidiary AdsWizz, allows advertisers and agencies to buy YouTube audio ad impressions directly through SiriusXM's sales platform. The partnership, slated...