Bowlers Pets Turns Pet Parenting Into Digital Contest with Shubman Gill
Bowlers Pets, the pet‑nutrition brand of Allana Consumer Products, has launched the digital "Bowlers Premier League" contest featuring Indian cricketer Shubman Gill. The Instagram‑based campaign asks dog owners to follow the brand, comment “BOWLERS” and share cricket‑themed pet content. Winners receive an international trip, signed merchandise and a three‑month supply of pet food. The initiative aims to deepen engagement with India’s rapidly growing community of dog parents.
Mobupps Unveils ECHO AI – A Self-Learning Mechanism
Mobupps announced ECHO AI, a self‑learning ad‑tech engine that continuously ingests live campaign data to automate channel, audience and creative optimization. The platform integrates with Mobupps’ MAFO ecosystem, delivering real‑time recommendations that aim to lower acquisition costs and boost user lifetime...
MiQ Report: B2B Marketers Must Replace Funnels With Flexibility
MiQ’s new "From Funnel to Flexibility" report finds the classic B2B marketing funnel no longer mirrors consumer behavior. 87% of shoppers switch digital activities at least once an hour and 42% say their purchase journey feels random. The study of 53 million...
Winning the Next Era of Local Visibility: How AI Is Changing Local Search by SOCi
SOCi and Google are hosting a June 3 webinar to explain how AI—through tools like Google AI Overviews, Gemini, and Ask Maps—is reshaping local search. The session will cover new ranking signals, optimization tactics for Google Business Profiles, reviews, photos, and...
Winning the Next Era of Local Visibility: How AI Is Changing Local Search by SOCi
SOCi and Google are hosting a June 3 webinar to explain how AI is reshaping local search across Google Search, Maps, and Gemini. AI‑driven tools such as Google AI Overviews, Gemini and Ask Maps now prioritize complete business data and conversational...
Why AI-Generated Ads Are Becoming Indistinguishable
AI‑generated ads are becoming indistinguishable as marketers rely on pattern‑based tools that prioritize speed over originality. The resulting sameness erodes brand distinctiveness, especially for small and midsize enterprises that depend on memorable messaging. While AI can accelerate production, it often...
Good SEO Is the Foundation of AI Search Visibility and London Businesses That Invest Now Will Lead the Field
Cash Cow Marketing, a London‑based SEO agency, warns that good SEO is the key to appearing in Google’s AI Overviews, which now surface in more than a quarter of U.S. searches and are expanding across Europe. Research from Ahrefs shows...
AdPlus Beta Attracts Nearly 200 Marketers as AI Ad Platform Sets May 19 Public Launch Date
AdPlus, a Boston‑based AI‑native ad platform, opened its public beta in April and drew nearly 200 marketers without spending on paid acquisition. The tool lets users plan, launch and manage campaigns across twelve major networks—including Google, Meta, Amazon and TikTok—from...
Netflix’s Bold New Pitch to Advertisers: ‘We Can Compete With Anyone’
Netflix’s advertising division is on track to double its revenue for the second consecutive year, targeting roughly $3 billion in ad sales by 2026. Programmatic buying now accounts for almost half of its ad business, bolstered by recent DSP integrations with...
DIRECTV Advertising Launches New “Metaphor” Campaign Tied to Upfronts
DIRECTV Advertising unveiled a multi‑channel "Metaphor" campaign timed with New York’s Upfront Week, using the industry’s annual gathering as a visual analogy for its converged TV advertising platform. Developed with TBWA\Chiat\Day LA and media partner Starcom US, the effort spans...
This Upfront Season, Measurement Is More Important than Ever
Upfronts week returns with networks and streamers pitching advertisers, but measurement and performance metrics now dominate discussions. Flexibility in dealmaking and real‑time data are top priorities amid economic volatility. Disney’s ownership of the 2027 Super Bowl gives it leverage, while...
MrBeast Is Wooing Big Advertisers at an Invite-Only Gathering in NYC. Here's What He's Planning.
Creator-driven media company Beast Industries is hosting an invite‑only breakfast in Manhattan to pitch its brand‑partnership vision to top advertisers and agency executives. The event, timed with the traditional TV upfronts week, signals the growing competition between creator‑led platforms and...
Prime Video Ads Can Now Change Based on What Viewers Already Saw
Amazon announced Dynamic TV Creative, a new tool that automatically adjusts Prime Video ad creatives based on a viewer’s prior exposure to a brand or product. The feature, unveiled at Amazon’s May 11 upfront, builds on last year’s interactive video ads...
Adobe Acrobat as a Marketing Tool? New AI Features Help You Reach Every Stakeholder, Every Time
Adobe introduced PDF Spaces, an AI‑powered workspace inside Acrobat that transforms static PDFs into interactive, shareable microsites. The tool bundles documents, links, notes and AI‑generated summaries, audio overviews, and a conversational assistant that answers stakeholder questions. Real‑time engagement analytics reveal...
The Gap Between Modern and Legacy ESPs Is Widening
Artificial intelligence is reshaping email marketing by embedding predictive audience selection, timing, and content optimization directly into modern email service providers (ESPs). Legacy ESPs, which rely on bolt‑on AI and relational databases, cannot match the speed, cost efficiency, or real‑time...
10 Best Email Tracking Software I Use for Smarter Campaigns
The article reviews the 10 best email tracking platforms for 2026, including Agentforce Sales (formerly Salesforce), HubSpot Sales Hub, Apollo.io, Instantly, ZoomInfo Sales, Pipedrive, Salesloft, Close, monday CRM, and Brevo. Each tool is evaluated on features such as AI‑driven insights,...
Digest: ChatGPT Ads Expand to New Markets Including UK; Meta Sues Ofcom Over Safety Act Fines; Apple Pays $250m Over...
OpenAI is rolling out its ChatGPT advertising pilot to five new markets— the United Kingdom, Brazil, Japan, South Korea and Mexico—following earlier launches in the US, Canada, Australia and New Zealand. The move coincides with the hire of former Trade Desk...
Growth Stats Launches Full-Spectrum SEO Services Designed to Propel B2B Brands to the Top of Search Rankings
Growth Stats, a performance‑driven digital marketing agency, has launched a full‑suite SEO service tailored for B2B technology and industrial firms. The offering spans six interlocking disciplines—local, technical, on‑page, keyword research, performance reporting, and content development—designed for cybersecurity, SaaS, IT services,...
Dove Men’s World Cup Debut Turns Soccer’s Unofficial Anthem Into a Skincare Pitch
Dove Men+Care, a Unilever brand, launched its first FIFA World Cup sponsorship with a social‑first video set to The White Stripes’ “Seven Nation Army” riff. The minute‑long spot follows men navigating typical match‑day rituals—lucky jerseys, body paint, champagne showers—while emphasizing skin‑care...
Brick Marketing to Present AI Search (SEO) Mastermind Sessions at SMX Advanced Boston
Brick Marketing will host two expert‑level mastermind roundtables at SMX® Advanced Boston, focusing on AI‑driven SEO and content marketing. President Nick Stamoulis will teach how to turn AI search visibility into qualified B2B pipeline, while Katherine Tsoukalas will cover building...
Penske Media Illuminates Dark Traffic To Find New Revenue
Publishers are losing measurable traffic to generative‑AI answer engines and privacy tools, creating a growing pool of "dark traffic" that evades analytics. Penske Media Corporation (PMC) teamed with ad‑block recovery platform Ad‑Shield to model and recover these invisible users, especially...
The Case for and Against Agentic Media Buying
Agentic media‑buying tools are being piloted by holding companies such as Omnicom, Stagwell and Butler/Till to bypass traditional ad‑tech intermediaries and deliver more budget directly to publishers. Proponents argue the technology can strip away layers of the programmatic supply chain,...
Inside Expedia’s Year-Long Partnership with Mega Creator IShowSpeed
Expedia has signed a year‑long partnership with mega‑creator IShowSpeed, whose 150 million followers span YouTube, TikTok and Instagram. The deal, estimated at $250,000, includes a Caribbean livestream, an interactive travel‑site and a dedicated TikTok account, and gives Speed full creative control....
‘Google Doesn’t Care that It’s Terrible’: Brand, Agency Execs Air Frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
Agency leaders say The Trade Desk has stepped up rep outreach after a March advisory from Dentsu, Publicis and WPP warned clients about spending on its platform and OpenPath. While the DSP claims its data is transparent, users must stitch...
Monks Brings AI-Led ‘Creative Intelligence’ to APAC Market via Monks.Flow Ecosystem
Monks, the AI arm of S4Capital, launched its Creative Intelligence engine across APAC as part of the Monks.Flow ecosystem. The cloud‑native solution fingerprints video and static assets, attaching granular metadata to performance data so marketers can pinpoint which creative elements...
The Trade Desk Study Reveals Flaw In How The Industry Defines Advertising Efficiency
The Trade Desk and PA Consulting released the "Premium Media Payoff" study, showing that ads in premium environments outperform lower‑cost placements on core brand metrics. Premium media delivered 4.3% higher purchase consideration, a 37% lift in purchase intent, a 22%...
Inside JB Hi-Fi’s Retail Media Rollout at Mumbrella Remade Conference
Mumbrella’s Remade conference returns on September 10 in Sydney, merging its retail media and retail marketing tracks into three focused streams. The agenda spotlights JB Hi‑Fi’s rollout of a store‑centric retail media network, with Scott Browning and Sarah Ladbury joined by...
Instagram Eyes Long-Form Content on CTV
Instagram is planning to add long‑form video to its connected‑TV (CTV) app, according to Vice President of Product Tessa Lyons at the Scalable Summit. The move is intended to complement the platform’s short‑form focus and give creators tools for podcasts, live...
LinkedIn Uses AI to Improve Feed Relevance
LinkedIn is rolling out AI‑powered generative recommenders that replace its legacy, siloed ranking models. The new system evaluates a member’s activity across feed, jobs, ads and notifications as a single, continuous professional journey. By aggregating signals from all product areas,...
Pinterest Updates Ad Relevance
Pinterest has upgraded its ad relevance engine by incorporating users' offline conversion data and real‑time search behavior. The new architecture uses a hybrid serving flow and novel training approach, boosting median relevance by roughly 275‑300% in tests. It also doubled...
After the Scan: Where QR Code Strategy Actually Begins
QR codes have moved from novelty to a core marketing tool, with 70% of consumers scanning at least monthly and 71% finding them useful. Uniqode’s State of QR Codes 2026 report shows 98% of marketers see a positive impact, yet...
Social Media Is Not Enough. How Smart Founders Market Themselves in the Age of AI
Founders increasingly rely on social media to acquire customers, but the sheer size of the ecosystem—4.8 billion users covering 60% of the global population—creates a false sense of security. AI‑driven algorithm changes threaten the stability of any single‑platform strategy, turning what...
Meet the YouTube Whisperers, a Booming Class of Advisors Behind MrBeast and Other Million-Dollar Channels
YouTube’s creator economy is maturing into a high‑value industry, with the platform now delivering 12.7% of U.S. streaming traffic and having paid out over $100 billion to creators since 2021. A growing class of consultants, exemplified by Paddy Galloway, charge $15,000‑$12,000 per...
Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping via @Sejournal, @Slobodanmanic
Google expanded its Universal Commerce Protocol (UCP) on March 19, adding Cart, Catalog, and Identity Linking capabilities and a streamlined onboarding flow in Merchant Center. The Cart feature lets AI agents bundle multiple items in a single transaction, while Catalog provides...
Google Drops FAQ Rich Results From Search via @Sejournal, @MattGSouthern
Google announced the deprecation of FAQ rich results, ending their appearance in Search on May 7, 2026. The Rich Results Test and reporting in Search Console will be removed in June, with API support ending in August. While the FAQPage schema...
What Bulk Buyers Actually Need From a Publishing Partner
Bulk buyers of guest posts are shifting focus from the cheapest links to reliable, scalable publishing partnerships. Agencies that manage 20‑100 placements each quarter need predictable workflows, consistent editorial standards, and responsive human support. The Good Men Project exemplifies this...
Reputation in the Age of Permanent Visibility
The Digital Marketing Association of the Philippines’ new "State of Digital" report shows that two‑thirds of top brand touchpoints now happen online, signaling deep digital integration. While organizations gain data‑driven decision‑making and responsive content systems, the report warns that digital...
Target Launches 2-Tier Creator Program: One For Superfans, One For Pros
Target unveiled a two‑tier creator initiative aimed at boosting social commerce. Club Target rewards everyday creators and superfans with weekly challenges and gift‑card incentives, while Target Ambassadors, built on the LTK platform, courts professional creators with higher commissions and deeper...
Google Adds More AI Search Links, Still No Click Data For SEOs via @Sejournal, @MattGSouthern
Google rolled out five new link features for its generative AI search, shifting inline links closer to the supporting text, adding an "Explore new angles" section, expanding source quotes, introducing hover previews, and labeling subscription content. The changes aim to...
Maury Povich Came Out of Retirement to Star in a New Campaign for This AI Tool for Creatives
Maury Povich, the 87‑year‑old former daytime‑talk host, returned from retirement to front Air’s new AI‑enhanced creative‑team platform campaign, "On Air with Maury Povich." Air, a cloud‑based operations and asset‑management service launched in 2021, has raised more than $70 million from investors...
What Role Does Mobile Optimization Play in Ottawa SEO?
Mobile optimization is now a non‑negotiable pillar of Ottawa SEO as Google’s mobile‑first indexing evaluates the mobile version of every site first. With over 60% of web traffic and the majority of local queries originating from smartphones, a slow or...
Why Brands Need to Treat Creators Like the True Entrepreneurs They Are
The article urges brands to treat influencers as independent entrepreneurs, granting them creative latitude rather than dictating scripts. Data shows creator‑led content delivers 70% higher click‑through rates and 159% more engagement, while 83% of consumers say they’d purchase a product...
Veronika Höller Talks on a Perfectly Set-Up but Poor Performing Campaign
Veronika Höller revealed that a seemingly flawless PPC campaign was generating clicks and conversions but no revenue, exposing a deeper positioning flaw. Competitor research showed the brand’s messaging blended in, prompting a complete rebuild with new creative, anti‑ICP targeting, and...
Schlotzsky's Taps TikTok's 'King of Sandwiches' To Launch Sub Lineup
Schlotzsky’s Deli has teamed up with TikTok influencer Owen Han, known as the “King of Sandwiches,” to launch its new Stacked Subs menu. The lineup includes a Turkey Avocado BLT, Honey Mustard Club and Zesty Italian, offered on Artisan White or Harvest Wheat rolls. Han stars...
Anthropic Takes On Local Search, Challenges Google
Anthropic’s Claude chatbot now leverages Google Maps and Places APIs to answer local queries such as hotel searches. The integration ranks results using star ratings, reviews, and relevance, and Claude can pull data from over 200 daily connectors like TripAdvisor,...
From Reddit to Revenue: Building Real Community That Drives Sales and AI Visibility via @Sejournal, @Hethr_campbell
Search Engine Journal hosted an on‑demand webinar where OGS Media CEO Bartosz Goralewicz and Reddit advisor Brent Csutoras revealed a five‑stage Reddit strategy that lifted AI visibility by 2,000% within 90 days. The session detailed how Reddit‑driven trust signals feed...
Brands and Celebs Lost Millions of Followers Thanks to This Instagram Update—Including Instagram Itself
Instagram’s latest update removed millions of inactive accounts, causing a sharp drop in follower counts for major brands, celebrities and even the platform itself. Nike lost 4.27 million followers, while Cristiano Ronaldo, Kim Kardashian and Victoria’s Secret each shed between 5 and...
Amazon Is Leveraging Its Sports Rights in Pursuit of Advertising Domination
Amazon reported $17.1 billion in advertising revenue for Q1, surpassing Warner Bros. Discovery and Paramount combined, and disclosed $70 billion in ads revenue over the trailing twelve months. Prime Video, now profitable, shifted to an ad‑supported model last year, giving users the...
This Company Boldly Asks You to Replace Human Workers with AI. Its Strategy Is Working Well, in One Way
Artisan, an AI startup, launched a provocative billboard campaign that urges companies to replace human sales reps with its AI agent, Ava. The ads, displayed in New York City and San Francisco, feature messages like “Fire Steve. Hire Ava” and have sparked a...
Google Ads Surfaces Tag Manager Controls Inside Its Interface
Google Ads has introduced a new “Manage” option in its Data Manager that opens Google Tag Manager controls directly within the Ads interface. The integration lets advertisers view connected data sources and adjust tag triggers without switching platforms, streamlining measurement...