Phygital Commerce Media with Liquid Death's Benoit Vatere
In this episode of the CPG Guys, Benoit Vatere, Chief Media Officer of Liquid Death, discusses how the brand leverages entertainment‑focused media to turn a commodity product—water—into a cult‑like cultural statement. He explains that by choosing the "unexpected" and comedic lane, Liquid Death captures attention, builds community, and drives both awareness and conversion, even achieving fan loyalty that shows up as tattoos and brand advocacy. The conversation also touches on the challenges of scaling distribution, the role of AI in customer engagement, and the emerging importance of being included in AI‑driven shopping agents.
Could Dollar General’s AI Ads Change Retail Forever? | Fast Five Shorts
Dollar General is launching an AI‑driven in‑store audio network, Q6, in partnership with Cusick, expanding to 12,000 stores by mid‑2026. The technology blends point‑of‑sale data, curated music, and AI‑generated ads to deliver real‑time, localized messaging and offers closed‑loop reporting that...
#514 - How I Manage 300+ Amazon PPC Campaigns in 30 Minutes a Week!
In this episode of the AMPM podcast, hosts Bradley Sud and Keri Miller dive into the mechanics of managing over 300 Amazon PPC campaigns in just 30 minutes a week. They walk through a step‑by‑step keyword research process using Helium 10...
What’s the Scrappiest Tool You’ve Built?
In this 1‑minute, 27‑second episode of Voices of Search, host Jordan Cooney chats with Celeste Gonzalez, SEO testing director at Rickeroo and founder of the LA SEO Meetup, about the importance of getting scrappy with existing data and building custom...
Facebook's 2026 Rules for Reach & Relevance
In this episode, Michael Stelzner, Jerry Potter, and Facebook ads expert Tara Zerker break down Meta's 2026 updates that prioritize original short‑form video and crack down on low‑value reposts. They explain how Meta will use a content "fingerprint" to identify...
We Found the Fix for the Biggest Problem in Affiliate Marketing
In this episode, host Siobhan and guest Yash, founder of Sorrel, discuss the fundamental flaws in current affiliate marketing—namely the "last‑click" credit model and coupon code leakage—that obscure true influencer impact. Yash unveils Sati, a new cookie‑less affiliate platform that...
Inside The Trade Desk's Programmatic Power Struggle
In this episode, Digiday’s Kamiko McCoy and Tim Peterson dissect the escalating power struggle between The Trade Desk and major ad agencies. They explore agencies’ pullback on spending via OpenPath, citing concerns over hidden fees and loss of control, while...
Connecting Search and Social
In this episode, host Jordan Cooney talks with Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup, about Search Experience Optimization (SXO) and the shifting landscape where nearly 60% of Google searches end without a...
If We Lost Everything, Here's the Media Company We'd Build (527)
In this episode of This Old Marketing, hosts Joe Polizzi and Robert Rose imagine building a media company from scratch in 2026 with no audience, brand, or team. They explore which formats—newsletters, podcasts, or other digital content—offer the best path...
Hip-Hop Artists Church & AP Release ‘WX1’ Track for Auckland Transport Campaign via FEDERATION
The episode spotlights the new track “WX1” by hip‑hop duo Church & AP, created for an Auckland Transport advertising campaign. The hosts break down the song’s lyrical references to local landmarks, bus routes, and the city’s transport infrastructure, highlighting how...
OnlyParks, Thirst Traps & The Shift No One Is Talking About
The episode explores the "only parks" trend, where creators pair stunning national park footage with sultry, ASMR‑style voiceovers that mimic thirst‑trap content. The host breaks down why this works—pattern interruption, emotional activation, low‑effort production, and insider humor—and shows how businesses...
Interview: Karen Nelson-Field, Author of The Attention Economy, on Why Not All Reach Is Equal
In this episode, Dr. Karen Nelson‑Field explains why traditional media metrics like impressions and time‑in‑view are misleading, arguing that not all reach is equal because they don’t reflect actual human attention. She describes her biometric research that shows a large...
AI Video Editing: Save Time and Create Better Videos
In this episode, host Michael Stelzner talks with AI educator Greg Priest about using artificial intelligence to streamline video editing rather than generate videos from scratch. Greg shares his journey from a marketing role to solo content creator, highlighting how...
Geofencing Turns Real-World Visits Into Targeted Digital Ads with Chris Seminatore
In this episode, Chris Seminatore, founder of Get Geofencing, explains how location‑based advertising—geofencing—captures a phone’s GPS signal to serve programmatic ads to users who physically visit specific places, turning real‑world foot traffic into highly targeted digital campaigns. He shares how...
What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast
In this special edition of the eMarketer "Behind the Numbers" podcast, senior analyst Arielle Fager leads a panel with Jack Newper of Purdue Farms and Matt Barresi of Kimberly‑Clark to dissect the growing gap between retail media spend and measurement...