Stories that Sell: The Marketing Strategy Algorithms Can’t Kill
In this episode of SaaS Stories, host interviews Henry DeVries, publisher of Indie Books International, about the power of storytelling in business. DeVries outlines eight core story archetypes—monster, underdog, comic solution, tragic solution, mystery, quest, comeback, and "escape from crazy town"—and explains how aligning your narrative with one of these boosts engagement, especially with media that favors comeback tales. He argues that a book serves as the ultimate authority‑building asset, turning expertise into influence, and can be repurposed into newsletters, articles, and speaking gigs for high‑ROI growth. DeVries also shares practical steps for leveraging a book—seminars, guest appearances, and multi‑author collaborations—to generate leads and differentiate service businesses.
Your Creators Aren’t Lazy — Your Incentives Are Broken
In this episode, Brywin (CMO) and Parker (CEO) dive into the biggest challenge brands face on TikTok Shop: how to properly incentivize creators. They outline a four‑layer incentive framework—GMV leaderboard rewards, volume completion bonuses, fast‑mover contests, and daily raffle draws—to...
Ecommerce: Your Ads Are Boring And Facebook Is Punishing You
In this episode of the Hammersley Brothers e‑commerce podcast, Mark and Ian dissect why many e‑commerce ads fail to scale, focusing on the concept that "your ads are boring." They explain that both Meta (Facebook) and Google act as "gorilla"...
The Next Big Ad Platform? How AppLovin Is Quietly Scaling eCommerce Brands
In this episode, Pep Hufen, CEO of Smart Marketer Agency, breaks down AppLovin’s Axon Ads platform, a mobile gaming network now open to eCommerce that boasts over a billion daily users, primarily women in their 30s‑40s. He explains how Axon’s...
The #1 Difference Between Sales and Branding
In this brief episode, Gary Vaynerchuk discusses the importance of clear calls‑to‑action, the value of constant community engagement, and his personal vision for the New York Jets, including a youth jersey program to build brand loyalty. He emphasizes that entrepreneurs...
How AI Search Is Reshaping Visibility: From Rankings to Mentions
In this episode, host Jordan Cooney and Otterly AI CEO Thomas Paham discuss how AI-powered search engines like ChatGPT, Perplexity, and Gemini are rendering traditional SEO metrics—rankings and clicks—obsolete, with the majority of queries now resulting in zero clicks. Thomas...
Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
In this brief episode, host Tyson Stockton talks with Ahrefs' Patrick Stokes about building an effective enterprise SEO team from scratch. Stokes emphasizes hiring versatile, creative talent for technical, content, and especially video roles, and stresses the importance of personal...
Are ChatGPT Ads the Next Retail Channel? | Fast Five Shorts
Target and Albertsons are piloting conversational ads in ChatGPT, where sponsored product suggestions appear alongside user queries based on keywords. Early results show a 40% monthly traffic lift for Target, and the ads are clearly labeled and separate from the...
Differentiating Enterprise SEO Content & Teams
In this brief episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about how enterprise SEO content and teams differ from smaller-scale operations. They explore the need for strategic alignment, cross‑functional collaboration, and specialized content...
Building a High-Impact Enterprise SEO Team
In this 1‑minute 42‑second episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about building a high‑impact enterprise SEO team. They discuss the evolving nature of SEO, the importance of giving back to the community,...
Protecting SEO Budgets in a GEO Era
In this brief episode of Voices of Search, host Tyson Stockton and Ahrefs expert Patrick Stokes discuss the biggest upcoming challenge for SEOs: proving their value and protecting budgets amid a shift toward geo‑targeted strategies. They highlight the tension between...
626: The Content Strategies That Will Die In 2026 (And What’s Taking Over)
In this episode Toni and guest Tony forecast the content‑creation landscape for 2026, warning that high‑volume AI‑generated posts will drown out average creators and that many traditional tactics—like generic blogs, mass‑produced reels, and saturated podcast formats—will lose effectiveness. They stress...
AI Video Made Easy: How to Create High Quality Content That Grows Your Business
In this episode, host interviews AI video specialist Stephanie Nivinskus about leveraging AI tools to produce high‑quality video content without any prior production experience. They discuss the common myths around needing expensive equipment, walk through step‑by‑step workflows for scripting, editing,...
NFL Marketing Wins Big with Bad Bunny
Joe and Robert dissect the NFL’s bold partnership with Bad Bunny, framing it as a strategic move to attract younger, more diverse global fans and signal a brand repositioning. They then evaluate this year’s Super Bowl ads, highlighting which campaigns...
The Chatbot Ad Platform
In this episode, the AdExchanger team examines OpenAI's rollout of ads on ChatGPT, turning the chatbot into a new advertising canvas, and contrasts it with Anthropic's public criticism aired during a Super Bowl commercial. They break down the potential impact...
How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail
In this episode, the hosts explore how social platforms have evolved into a genuine retail channel, highlighting the strategies retailers use to make social commerce feel like traditional shopping. They discuss the shift of creators from mere marketing tools to...
625: The $1M/Month Brand Strategy That Most Amazon Sellers Are Missing with Janelle Page
In this episode, branding expert Janelle Page reveals the $1 M‑per‑month framework that helped her generate $475 M in e‑commerce sales and scale clients like Glamnetic from $80 K to $3 M monthly. She emphasizes that getting chosen beats merely being found, teaching listeners...
Stop Guessing Your Ecommerce Budget
In this episode, Richard and Luke introduce a systematic approach that helps eight‑figure ecommerce brands move from guesswork to data‑driven budgeting, creative planning, and channel testing. They walk listeners through three core models—the Spending Power Model for setting realistic budget...
How Sonsie Skin Breaks the ‘Clean Beauty’ Mold
In this episode, the CEO of Sonsie Skin discusses how the brand leverages community‑first tactics—such as garden‑girl activations and in‑person events—to turn customers into passionate brand advocates. The conversation highlights practical steps for creating viral moments that foster genuine connection...
Reddit's AI Answers & Meta's Vibes App
The episode examines how Reddit is deploying AI-driven search to deliver personalized answers and boost content licensing revenue, while Meta introduces Vibes, a standalone AI video app aimed at monetizing premium features. It highlights Reddit's shift toward AI to enhance...
The 2026 Material Handling Marketing Report: Why Thought Leadership Is King
In this episode, Kevin and Ashton Maxfield dissect the 2026 Material Handling Marketing Report, which reveals that 45% of industry professionals rank Thought Leadership and Content as their top marketing priority. They explain how traditional sales tactics—like spec sheets and...
Sell Out Your First Batch in 30 Minutes by Building an Audience With No Product to Sell
In this episode, founder Kendall Kransdorf of COTTO explains how she sold out her first production batch in just 30 minutes by prioritizing audience building over product readiness. She shares concrete social‑media strategies—such as pre‑launch content, community engagement, and demand...
Ecommerce: How We Really Scale to $10 Million — Part 2
In the second half of their $10 million scaling playbook, Mark and Ian dive into the concrete tactics that turn traffic into sustainable revenue. They argue that email is the true growth engine, outline three levers—margin, lifetime value, and inventory—that dictate...
How the SCAM Act Would Encourage Platforms to Go After Scammers
In this episode, Paul Benda explains the SCAM Act introduced by Senators Ruben Gallego and Bernie Moreno, which would impose new know‑your‑customer and ad‑takedown obligations on major tech platforms that profit from fraudulent advertising. He outlines why current market incentives...
Agentic Commerce Is Here and It Changes Everything
In this episode Richard and Tony demystify agentic commerce, explaining how AI‑driven shopping experiences are supplanting traditional websites, checkout flows, and even ad placements. They highlight the pivotal role of product data feeds and Shopify’s new agentic checkout, which links...
How a Creator Made Five Figures with Live Shopping
In this episode of Tea with GaryVee, Gary outlines why Live Shopping is the biggest opportunity of 2026 and walks listeners through the exact steps to start selling on platforms like TikTok Affiliate, showing how a creator leveraged his framework...
Special "Ask Us Anything" Episode (517)
In this special "Ask Us Anything" episode, Joe Pulizzi and Robert Rose field audience questions covering SEO vs. AEO backlink strategies, the balance of free versus paid content for membership groups, and the future role of human marketers in an...
503: The Framemaking Sale: Building Buyer Decision Confidence
In this episode, Brent Adamson argues that the core challenge in B2B sales is not gaining buyer trust in the supplier, but helping buyers trust themselves to make decisions. He debunks three common assumptions— that supplier trust alone solves the...
How to Cultivate Content Creativity: A Framework for Marketers
In this episode, host interviews content strategist Melanie Deziel about reviving stale marketing through a two‑phase creativity framework. She explains how separating ideation into divergent thinking (generating many wild ideas) and convergent thinking (refining and selecting the strongest concepts) can...
Ep. 205: How to Use AI for B2B Storytelling Without Losing Your Brand | Nick Usborne
In this episode, Nick Usborne explains how B2B marketers can harness AI for scalable content while preserving their brand’s unique voice. He stresses that the only defensible moat is a company’s authentic story, not generic narratives or tone, and reveals...
623: Why 90% of TikTok Shop Sellers Fail & How The Other 10% Make Millions With Ian Page
In this episode, host Steve talks with Ian Page, founder of Bullseye Sellers, about why 90% of TikTok Shop sellers fail and how the top 10% achieve million‑dollar success. Ian explains TikTok’s tightened onboarding rules, the importance of Fulfilled‑by‑TikTok (FPT)...
AI Images for Business: Tools, Prompts, and Strategy
In this episode, host interviews visual strategist Lauren deVane about leveraging AI-generated images for business branding. She outlines a seven‑pillar prompting framework and a streamlined workflow that lets marketers create high‑quality, on‑brand visuals without costly photography. Key takeaways include practical...
Charming Commerce Ft. Rembrandt Charms
In this episode, host interviews Eric Lux, President of Rembrandt Charms, about the booming online market for charms and the factors driving high conversion rates. Lux explains how vertical integration ensures consistent inventory on retail shelves and streamlines fulfillment. He...
Finding Your Voice in Your Marketing
In this episode, Andréa Jones explains how to develop and share a clear, relief‑focused point of view (POV) in your marketing without sparking online drama. She outlines a four‑part POV framework—values, founder experience, community values, and transformation—and shows how to...
$240,000/Year In-Office Job or the $120,000/Year Fully Remote Job?
In this episode of Tea with GaryVee, Gary discusses the trade‑off between a high‑paying $240k in‑office role and a lower‑paying $120k fully remote position, emphasizing that compensation is just one factor in career decisions. He argues that execution, adaptability, and...
AI Partnerships, Ads in ChatGPT, and the "Most Amazing" Super Bowl Bet (516)
In this episode of *This Old Marketing*, Joe Pulizzi and Robert Rose dissect three headline-grabbing AI developments: Apple and Google's multi‑year AI partnership, OpenAI’s plan to introduce ads into ChatGPT, and Salesforce’s bid to create the "most amazing" Super Bowl...
502: Unlocking B2B Intelligence with AI Workflows
In episode 502, host Drew Neisser talks with Dave Brong of Level Agency about how CMO Huddles turned a cumbersome 10‑step post‑meeting workflow into an automated intelligence engine that extracts, structures, and makes searchable the insights from hundreds of conversations....
Recommended or Rejected: Does AI Trust You
In this episode, host discusses the looming shift to AI-driven search and how businesses can ensure they remain visible when AI becomes the primary recommendation engine. Guest Marcus Sheridan, a renowned marketing strategist and author of "They Ask, You Answer,"...
Why Data-Driven Marketing Fails in Banking
In this episode of Banking Transformed, Jim Marous and a panel of senior banking leaders dissect why data‑driven marketing often falls short in the banking sector. They reveal that siloed data, over‑reliance on vanity metrics, and a lack of real‑time...
How To Grow From Startup to Multimillions: 11 Founders Reveal How They’re Winning (And How You Can Too)
In this episode, eleven founders share their 2026 growth playbooks, covering AI‑driven commerce, the power of "slow" evergreen content, gamified loyalty programs, and community‑first acquisition strategies. They each highlight concrete tactics—such as leveraging generative AI for personalized product recommendations, building...
New Podcast: Everyone’s Suddenly Talking About 2026.
In this episode Ian and the host dissect the real trends shaping ecommerce as we head into 2026, grounding their analysis in actual 2025 brand performance and financial data. They argue that AI alone won’t rescue businesses unless owners understand...
#489 - 2026 Amazon Keyword Research Masterclass - Part 1
In this first part of the Amazon Keyword Research Masterclass, Helium 10’s Bradley Sutton walks listeners through the fundamentals of 2026 Amazon keyword research using the Cerebro reverse‑ASIN tool. He demonstrates how to filter for revenue‑driving keywords, track historical ranking data,...
Unpacking 2025 Engagement Ring Trends & Data Ft. StoneAlgo
In this episode, StoneAlgo CEO Devin Jones explains how their human concierge service converts website traffic into verified, high‑intent appointments for jewelers. He also reveals the 2025 engagement‑ring trends report, highlighting shifts between lab‑grown and natural diamonds, including rising consumer...
The Secret to a Valuable Brand: Why You Should Stop Buying What Others Like
In the Jan 19 2026 GaryVee Audio Experience recorded at Art Basel, Gary Vaynerchuk explains that true brand value comes from owning the narrative rather than chasing trends, using his VeeFriends IP as a case study. He stresses the importance of building...
YouTube Edges BBC, Ad Tier Use Soars, Versant-Peacock
In this episode, hosts Will Richmond and Colin Dixon discuss three major streaming developments: YouTube surpassing the BBC in a key UK viewing metric, the rapid expansion of ad‑supported tiers driven largely by Netflix, and Peacock’s loss of flagship Versant...
Ecommerce: The Year Ecommerce Got Back to Normal
Mark and Ian review 2025, declaring it the first post‑COVID year of "normal" ecommerce and highlighting how agile, lean brands outperformed larger incumbents. They note AI‑driven ad creative shifted from a novelty to a necessity, and that small "skeleton" teams...
#487 - AI Amazon Product Images in Minutes
In this episode Shivali Patel and AI expert Kamaljit Singh discuss how sellers can transform a few phone photos into a full Amazon image stack and A+ Content using AI-driven systems. Kamaljit outlines his "Image Framework" for crafting effective prompts—covering...
What Sustainable Marketing Looks Like in 2026
In this episode, host Andréa Jones outlines a sustainable 2026 marketing plan built around a personal point of view and a single piece of signature content that anchors the entire ecosystem. She emphasizes authentic storytelling, leveraging supporting content to funnel...
Instagram Puts Burden of AI Slop on Creators (514)
Joe and Robert discuss a stabilizing U.S. labor market and the impact of permanent corporate tax cuts on 2026 profits, then turn to Instagram's stance on AI-generated content, arguing the platform is shifting the burden of authenticity onto creators. They...
How a Party Side Hustle Became a Six-Figure Brand
In this episode, Bashify founder Bre Giglio explains how she transformed a modest party‑planning side hustle into a $600,000 balloon brand by launching small, leveraging social media, and prioritizing trust, transparency, and exceptional customer experience. She details the strategic use...