
The episode explores how Amazon sellers can maintain profitability in 2026 by treating their operations like both a finance and marketing function, emphasizing disciplined pricing, smarter PPC, and careful inventory management. Guests Ryan Cramer, Leo Sgovio, and Sharona Ozeri share tactics such as US manufacturing, bulk negotiation, multi‑channel price consistency, perceived‑value pricing, and a tiered contribution‑margin framework (CM1/CM2/CM3) to identify margin leaks. The conversation also highlights the hidden revenue from Amazon reimbursements, with Helium 10’s Managed Refund Service recovering six‑figure refunds and offering a limited‑time 10% fee promotion. Overall, the show provides actionable, math‑driven strategies for sellers to protect margins amid rising costs.
In this episode, Smart Marketer’s Director of Advertising Denis Paskalev breaks down the team’s Black Friday/Cyber Week 2025 tactics, from leveraging evergreen creative and early promotion to navigating Meta’s budget‑control changes and a Shopify outage. He explains how first‑click attribution,...

In this fireside chat Gary Vaynerchuk breaks down the current marketing mix, explaining how paid ads, AI tools, and organic social content each play a distinct role in a platform‑first strategy. He demystifies algorithm mechanics, stresses that AI is now...
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In this episode, Andréa Jones contrasts the unsustainable "be everywhere" tactics of traditional marketing with her mindful, intentional approach that prioritizes a single signature piece—her podcast—and supporting content that drives listeners back to it. She shares practical tactics such as...

In this 4‑hour 4Ds session, GaryVee tackles the biggest hurdles creators face and offers a practical roadmap for improving content. He stresses delivering real value, leveraging AI tools without losing authenticity, and using TikTok, LinkedIn, and Instagram ads strategically while...

Joe Pulizzi and Robert Rose dissect two Wall Street Journal stories: the surge in demand for "storytellers"—a rebranding of long‑standing content work—and the growing anxiety among knowledge workers facing layoffs and AI disruption, emphasizing that adaptability and a fluid professional...