#485 - Amazon PPC Extreme Makeover Workshop
Bradley and Amazon PPC specialist Vincenzo Toscano audit Helium 10's Project X ad account, revealing that its testing‑focused setup leaves many modern levers untapped. They walk through rule‑based bid adjustments, minimum click thresholds, and disciplined keyword harvesting, emphasizing tight campaigns and conversion‑rate benchmarks. High‑impact upgrades discussed include dayparting, placement optimization, single‑keyword campaigns, and leveraging Amazon Marketing Cloud audiences for aggressive bidding on high‑intent shoppers. The episode wraps with actionable tips for Sponsored Display retargeting, video ad refreshes, and storefront landing pages to boost profitability.
How to Show up in AI Results in 2026 with Elizaveta Shutova (NEWBIE)
Elizaveta Shutova explains that in 2026 SEO must target both traditional rankings and AI-generated search snippets, as AI overviews now appear in over 23% of queries and pull data from a wide range of sources like Reddit, Wikipedia, and YouTube....
Stop Competing on Features: Reimagine Your Entire Product Category Instead
In this episode, Dr. Julie Chung explains how T3 transformed hair tools from mere appliances into luxury beauty products by redefining their category. She details the strategic shifts in product placement, design aesthetics, messaging, and retail approach that created a...
#483 - TikTok Shop Advertising & Promotion Guide
In this episode, host Bradley Sutton and TikTok Shop specialist Tamara Žeravljev break down how to build a sustainable TikTok Shop presence in 2026, emphasizing brand‑building over quick virality. They cover the essential first steps—optimizing your profile, testing content hooks,...
#481 - How to Stay Profitable on Amazon in 2026
The episode explores how Amazon sellers can maintain profitability in 2026 by treating their operations like both a finance and marketing function, emphasizing disciplined pricing, smarter PPC, and careful inventory management. Guests Ryan Cramer, Leo Sgovio, and Sharona Ozeri share...
Inside Smart Marketer’s Black Friday Strategy – Wins, Curveballs and Campaign Secrets
In this episode, Smart Marketer’s Director of Advertising Denis Paskalev breaks down the team’s Black Friday/Cyber Week 2025 tactics, from leveraging evergreen creative and early promotion to navigating Meta’s budget‑control changes and a Shopify outage. He explains how first‑click attribution,...
Paid Ads, AI, and Organic Social Content — What Actually Works Now
In this fireside chat Gary Vaynerchuk breaks down the current marketing mix, explaining how paid ads, AI tools, and organic social content each play a distinct role in a platform‑first strategy. He demystifies algorithm mechanics, stresses that AI is now...
![Intentional Marketing for Podcasters With Sam Brake Guia [Mics to Millions Podcast]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://static.libsyn.com/p/assets/7/7/8/d/778d93b0da4d6d88e5bbc093207a2619/Mindful_Marketing_Podcast-compressed.jpg)
Intentional Marketing for Podcasters With Sam Brake Guia [Mics to Millions Podcast]
In this episode, Andréa Jones contrasts the unsustainable "be everywhere" tactics of traditional marketing with her mindful, intentional approach that prioritizes a single signature piece—her podcast—and supporting content that drives listeners back to it. She shares practical tactics such as...
THIS Will Help You Become Better at Making Content
In this 4‑hour 4Ds session, GaryVee tackles the biggest hurdles creators face and offers a practical roadmap for improving content. He stresses delivering real value, leveraging AI tools without losing authenticity, and using TikTok, LinkedIn, and Instagram ads strategically while...
Knowledge Workers Freak Out Over AI (511)
Joe Pulizzi and Robert Rose dissect two Wall Street Journal stories: the surge in demand for "storytellers"—a rebranding of long‑standing content work—and the growing anxiety among knowledge workers facing layoffs and AI disruption, emphasizing that adaptability and a fluid professional...