Meta Post‑click Performance Dropping? Try New Account, Fresh Creatives
If your performance post click has been terrible on Meta recently, I promise you’re not alone. Chatting with 30+ brand and agency owners this morning and the last 7-10 days everything top-line is fine (CPM / CTR / CPLPV etc…) but once they click the performance seems terrible. Seems like an audience quality issue coming from Meta. Only things we’ve found that works: > Launching a new ad account (yes it works) > Mass creative launching > Consolidating to reduce potential auction overlap (some accounts are down to 1-2 campaigns) > Super strong summer sale offer to bring urgency to the page
Google's New Search Profiles Hint at Future Analytics
Insights are coming for the new search profiles. Will be interesting to see how Google expands profiles over time (and how they could be used...) That they are building analytics already tells you something. :)
SEO's New Rule: Target Keywords AI Can't Answer
Most SEO programs are still optimizing for a click pool that's shrinking. In 2026, Google's AI Overview answers high-intent commercial queries inline. The user reads the answer and doesn't click. Ranking #1 for "best CRM for small business" used to mean...
Performance Max: The Black Box D2C Brands Ignore
Performance Max Blindspots Your D2C brand is running Performance Max on Google and you have no idea where your money is actually going. That's not a campaign. That's a black box. PMax runs across Search, Shopping, Display, YouTube, Gmail and...
Three Linking Strategies to Build Topical Authority
3 internal linking patterns that strengthen topical authority: 1. Hub-and-spoke: one pillar page per topic, linked from every related sub-page 2. Sequential: chain related posts so readers (and engines) follow a logical learning path 3. Recency boost: link to your newest content from...
YouTube Shorts Ads Boost Purchase Intent Over TikTok, Reels
According to a MediaScience study conducted for YouTube, YouTube Shorts ads outperform both TikTok and Instagram Reels ads. 📊 The study found that YouTube Shorts ads delivered 40% higher purchase intent than TikTok ads and 85% higher purchase intent than Reels...
Google Adds Generative AI Optimization Guidance to SEO Docs
Heads-up, two new updates from Google in their docs. First, Google just updated it's "Do you need an SEO" page in the documentation with mentions of "Optimizing for generative AI". It now contains guidance advising site owners to check if...
Scale with AI‑crafted Static Ads, Not Video
My AI image ad workflow: Meta Ads Library → find the top 4 static ads in your niche Banana Pro → recreate them with your product swapped in Claude → write 10 hook + body copy variants Meta Ads → launch 40 variants at...
AI Content Penalty Slashed Articles Section Visibility by 70%
About 70% of this website's visibility comes from its "articles" site section. That section appears to have been aggressively demoted on Jan 20, when a bunch of sites were hit for excessive AI-generated/low quality content Look at the impact it had on...
AI Tools Replace Six-Person Team for Under $300
The AI ecom tools I open every day: ✅ Claude (offers, copy, research) ✅ Claude Design (PDPs, landers, creative) ✅ Claude Code (Shopify builds, automations) ✅ Seedance 2.0 (AI UGC video) ✅ Nano Banana / Banana Pro (image ads) ✅ Meta Ads Library (winning ad mining) ✅...
Entity SEO Determines AI Brand Citations
Entity-based SEO is the layer most teams haven't built yet, and it's the layer that decides AI citations. Google's Knowledge Graph and the equivalent inside ChatGPT, Perplexity, Claude recognize brands as entities with relationships, expertise, authority. When an AI engine answers...
Most Followers Miss Your Posts—Repurpose to Maximize Reach
Only 10% of your audience sees what you post... on a GOOD day. Stop stressing about creating something new every day when most people haven't even seen Monday's post. Learn to repurpose your content.
NY Mandates AI‑person Disclosures in Ads by June 2026
1/New York just became the first US state to require advertisers to disclose AI-generated people in ads. It takes effect June 9, 2026. If you run paid media, you have days, not months. Here's what it actually means for your brand or...
Automate Your Social Strategy with AI-Powered Content System
I built a skill that creates social content strategy — platform selection, content pillars, format library, repurposing workflows, and publishing cadence across X, LinkedIn, Threads, and more. You describe your brand and goals, and it designs the content mix: what to...
SEO’s Five Pillars Form the SCORE Framework
SEO has 5 pillars: → Site optimization → Content production → Outside signals → Rank enhancement → Evaluation It's the SCORE framework.