Google Antitrust Settlement Offers $10K+ Advertisers Cash Refund
The Google antitrust remedies are actually going to lead to advertisers getting cash back. If you spent more than $10k on Google ads, you can file for damages here. The lawyer is Ashley Keller, he's a super creative antitrust litigator. https://t.co/LxXS3EMClK
Likes Aren’t Customers: Trust Drives Real Sales
Most content gets likes from people who relate to you. Customers come from people who trust you can solve their problem. Most people never figure out the difference. I didn't for a long time.
Upskill Your Team or Lose SEO Agency Relevance
What happens to your SEO agency when clients realize they can get better results with an SEO consultant + AI and pay significantly less? Solution: re-skill/ up-skill all your employees so that you don't have to go through that.
Structure Content for AI Agents with Addy’s Checklist
Is your content structured correctly for AI agents slurping up info? Or is key info getting truncated because pages are too chunky with the best material at the end? @addyosmani offers a checklist and deep advice for agentic engine optimization: https://t.co/D5wGWcAlb8...
Full‑stack Meta Strategy Drives Scalable Brand Growth
Meta strategy Meta strategy + offer that converts at current CPMs Meta strategy + offer + creative that doesn't fatigue the same audience Meta strategy + offer + creative + not generic thank-you page Meta strategy + offer + creative + not generic...
Beyond Ads: Positioning Product when Creative Budget Dries
Most people think I create & run ads. Me: How to effing position this product now. The creative has spent $5mn & there is no more juice out of it.
Create a Full AI Marketing System in 2 Hours
i'm running a live claude cowork workshop for non-technical people on april 22 by the end of the 2 hours, you'll have a fully set up marketing system on your computer that: > produces a full week of content in one sitting,...
Unlock Affiliate Growth: SEO Strategies to Break Plateaus
How To Break Through An Affiliate Site Plateau & Find New Growth - Ask An SEO https://buff.ly/PL974zp
Create Pro Video Ads in 90 Minutes – 70% Off
Seedance 2.0 just went live on Higgs for everyone. You can take one product image, write a few prompts, and have UGC, production-level, and lifestyle video ads ready in about 90 minutes. You can get up to 70% off right now with...
Google Rankings Use Chrome Visit Data, Not Just Links
Do you ever notice your rankings go up after a surge of unrelated traffic? Many reasons why this could happen, but in the Google antitrust trial, they found Popularity is based on both links + "Chrome visit data" Importantly, this data is...
Most Miss How Social Media Marketing Operates
Wild to see how many people didn’t know how social media-based marketing works. The point of that Geese expose is in the last paragraph when the artist who “exposed” the marketing plan said she’d do it too. Fair to not...
Free Custom Video Ads Skyrocket Cold Outreach Responses
A 19-year-old freelancer scraped 5,000 Shopify stores from his bedroom. No degree. No portfolio. No LinkedIn with 10k followers. Just a spreadsheet, Apollo for contacts, and one weird idea that he tested on a loaf of bread Bakers don't hand out menus. They...
Google’s New Changes May Finally Fix Impression Tracking
Could this be the start of Google correcting the impressions situation? These emails could just be a byproduct of the changes they are making (and maybe Google didn't realize these emails would be triggered). :)
Join Koah Labs as Founding Head of AI Ads Sales
Come lead the way for the future of AI ads. We're looking for a founding head of sales at @koahlabs ! https://t.co/CBLnBgueW6
From Consultant to Insider: Landing Major Clients Fast
So I started a social media consultancy. I haven't ~announced~ it yet, but pulled in two pretty cool / major clients right away, and man... I'm having the most fun. Writing & speaking about social are great, but I really missed being...
Vulnerable Content Builds Loyalty; Viral Content Draws New Eyes
Your best content and your most viral content are probably not the same post. The vulnerable stuff builds trust and deepens loyalty with the people already paying attention. The viral stuff attracts new eyeballs. You need both but they serve...
More Isn’t Better; Smarter Data‑driven Decisions Drive Growth
The general advice in the business space is to add more. More channels, more content, more campaigns. That's usually the first instinct when growth slows down. But after 15 years doing this, what I keep seeing is that more rarely fixes...
AI Neutralizes SEO Tricks, only Deserving Brands Rank
The main difference between SEO vs GEO is that you can't really bulldoze your way into getting brand recommendations for something you don't deserve. For example, "best insider threat management" There is a company named Exabeam doing a self-promotional list page...
Google to Penalize Back‑Button Hijacking Starting June 15
Google Search new spam penalty for back button hijacking kicks in June 15th https://t.co/kKEcy16MOG https://t.co/gskMbjcUoO
Long “Ultimate Guides” Underperform Short, Focused Pages
We analyzed 815,000 query-page pairs. The "ultimate guide" strategy produces worse citation results than a focused shorter page. https://t.co/rwNXL7kLMo via @Kevin_Indig, @sejournal
Separate Campaigns Prevent ROAS Inflation and Prospecting Starvation
Your Meta campaign is feeding past purchasers and starving new customers. You just can't see it in the ROAS. So we run a 3-to-4 campaign architecture. When you consolidate cold, warm, and retention into one campaign, the algorithm gravitates toward the...
AI Marketing Toolkit Grows: New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJPCBB New tools added recently include Marey by @moonvalley, @SalesAPE_AI, @coachvox, @gradialai, @aivideocut, Cora AI, @UpsurgeCRM, @withdelphi, @UnwrapAi, and @TailwindApp.
Rank and Headings Drive AI Citations, Not Authority
The Fan-Out Effect: What Happens Between a Query and a Citation - From a research developed by @Kevin_Indig & @AirOpsHQ analyzing 16,851 queries and +353K pages across ChatGPT's full retrieval pipeline: * Retrieval rank is the #1 signal. A...
Leverage One Piece of Content Across All Channels
Most teams don’t need more content. They need leverage. Turn one blog, video, or podcast into emails, LinkedIn posts, and X updates automatically. Same ideas. More surfaces. Less manual work. https://t.co/TMyyX29S08
Focus on Meta Until $50M Revenue, Skip Distractions
Because would rather find a problem elsewhere than fix what's truly wrong with their funnel. Most brands should put 90% of their focus on Meta exclusively until $50M+ in revenue.
Don’t Pay for Bookstagram Followers: It’s Counterproductive
"It quickly became apparent that building a following on Instagram required a volume of work that I was disinclined to undertake. Bookstagrammers, on the other hand, seemed to provide a way to potentially outsource this labour to someone else." Author...
Ad Ops Experience Remains Crucial Amid Growing Automation
Ad ops experience changes how you see everything from metrics to AI. @EricTilbury_RTB , Senior Director of Ad Operations and Product Solutions at @Inuvo shares why hands-on knowledge still matters as automation takes https://t.co/oVLkIGPa4k
Aggressive AI Listicles Trigger Massive Core Update Traffic Drops
I'm looking at several sites right now that got demolished by the last Core updates. -65% in org. traffic / ranks and still declining. One commonality is aggressive AI content, often listicles, that is not relevant to their site.
Multiple URLs Confuse Google—Keep It Simple
Sure, Google can handle pages with multiple URLs but why do that? Why make it harder? https://t.co/a22eUaKmFI via @johnmu https://t.co/tVJGEDAdUv
True Content Pillars Blend Expertise, Audience Needs, Engagement
Your content pillars are not what YOU want to talk about. They're the intersection of your: • Expertise • Audience's problems • What gets engagement If one of those is missing, it's not a pillar. It is a hobby.
Google Update Punishes Gimmicky SEO, Rewards Real Value
Google's March Core Update finished rolling out April 8th. If you vibe-coded a landing page with purple gradients, three emojis in the H1, and copy that starts with "In today's fast-paced world…" Check your traffic. Government PDFs are outranking your "AI revolution." Established...
AI Generates Weekly Social Calendar for Consistent Growth
I built a skill for Claude Code that plans and writes your social media content — LinkedIn, X, Instagram, TikTok, and more. You tell it your product and audience, and it builds a weekly content calendar with specific post types, topics,...
Human‑First Social Strategy: Turn Content Into Clients
Starts April 14 - want to join us? 🚀 Brand-new live masterclass: The HUMAN-First Marketing Method. Turn Your Content Into Clients: A Human-First Facebook & Instagram Strategy That Works in Today’s AI-Driven World https://t.co/rc1HJyfQEF
Launching My First SEO Bootcamp: Join the Journey
I've been running SEO workshops for a couple of years, and it's been a lot of fun. So I'm doubling down on this path, and having so much fun putting my first BOOTCAMP together. This is just one of many one we'll...
AI Could Shift Weeks of Tweets in Seconds
Just had to push my currently scheduled content ahead until after 22nd April (when we launch Stanley for 𝕏). That's 3x tweets a day (30x total tweets). Manually had to move all of them. Took me a good 30 min. Imagine if I could've...
Most Followers Miss Your Posts, Stop Over‑Repeating
90% of your audience isn't seeing your content the first time. Most people don't see your posts, and you're stressing about "looking too repetitive."
Twitch Adds Advertiser Data‑sharing Clause to Streamer Agreement
Twitch has updated the Monetized Streamer Agreement to include new language on how it shares user data with Advertisers.
Validate Ecom Demand Fast with Ugly Site Tests
If I lost everything and had to build a profitable ecom brand by summer, here's exactly what I'd do. 1. RUN THE UGLY WEBSITE TEST. Find a competitor with a horrible site, no real ads, and photos that look like they...
Become the Answer, Not Just a Keyword Ranker
It’s no longer about ranking for keywords; it’s about being the answer. With AI-powered discovery engines becoming the default, brands need to shift from publishing more content to building predictive, authoritative content systems. At Marketing (re)Focus 2026, I’ll be discussing what this...
Too Many Ads Hurt Performance and User Experience
There’s a fine line between personalization and overload. Rob Janes explains why too many ads don’t just hurt performance—they damage the user experience. See how leading teams are approaching it: https://t.co/eKmsXk6CsW @ad_butler #BrandTrust #hcmktg https://t.co/UqGG6MsvVe
Let Social, Not HR, Run Employee Advocacy
My hot take: the reason a lot of employee advocacy programs fall flat is because they're run by HR Employee advocacy — turning employees into brand ambassadors on social — should be run by the social team. Social people know what...
Fast‑track Content Strategy for Founders in Post‑SEO Era
Next up at MicroConf: Amanda Natividad (@amandanat ) on content-marketing in the post-SEO era. "A framework for founders who can't wait 12 months"
Netflix Ad Tier Set to Double Revenue, Price Target $700
Netflix's ad-supported tier is crushing it. Analysts now project its ad revenue will DOUBLE to ~$3B this year. Bullish outlook has one firm raising its price target to $700. 📈 Streaming
Turn Top UGC Ads Into Partnerships, Cut CPA 19%
Many operators have a best-performing UGC ad, and they've never run it as a Partnership Ad… …that's on average a 19% CPA reduction sitting in your ad library untouched. Even after you optimized the hook, the format, the creative. Run this test, and...
AI Back‑Button Tactics: Smart UX, Risky Geo Strategy
Published on the same day Google just announced a new manual action for hijacking the back button. Good timing @MediaWyse :) -> AI buttons: Smart UX play, risky GEO tactic, or both? https://t.co/lDNUuhP7Q2
Meta's Muse Spark Bridges Consumer Ads to Enterprise AI
Contextualizing Meta’s Muse Spark "Whether this API pilot emerges as a direct enterprise opportunity or not, there’s clear applicability to the Manus agent use case (which has already been brought to Meta’s ads manager), Meta’s off-platform Business AI initiative, and other...
Stop Relying on One Creative—Test Variations for 2.5X Growth
Lately, I’m seeing brands rely on one winning creative for too long. It performs… until it slowly fades. Then comes the doubt — “Why did it stop working?” Not fatigue alone — over-reliance without variation. We introduced controlled creative testing. Performance recovered and scaled 2.5X...
King of Ads' Update Could Disrupt Traditional Agency Model
An update worth checking out from "the king of ads." This could upend the traditional agency model.
AI Automates $50k Pool Sales via Satellite Scans
this guy litterally uses @OpenClaw to sell $50k+ pools on autopilot 🤯 → Scans satellite for $500k+ homes → Filters by lot size & sun exposure → Renders a 3D pool in their yard → Calculates home value lift → Auto-mails a before/after postcard https://t.co/HTw09lXt2d
Make Your LinkedIn Profile a Global Showroom
Turning Your LinkedIn Profile Into a Shop Window to the World https://t.co/FZ0N14g3ZC via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement #MarketingStrategy #MarketingSuccess #RevOps #MarketingTips https://t.co/FcNOhJdGsW