Paid Ads Tax Defensibility; Build Cheaper Scalable Growth Channels
lots of AI cos starting to experiment with paid marketing so here’s my take: Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you grow or you're just renting your growth
Surgical Copy Edits Sharpen Your Marketing Instantly
I built a skill for Claude Code that edits your marketing copy like a senior copywriter reviewing your work. You paste in existing copy and it comes back with specific, line-by-line edits — cutting vague language, tightening wordy sentences, strengthening weak...
Ad Agencies Must Fill Data Gaps in Early ChatGPT Ads
Two thoughts on reporting from @theinformation that early ChatGPT ad campaigns lacked performance data: - this is to be expected. Any early offering will feature limited functionality. Early adopters should be prepared to fill measurement gaps themselves. - Measuring and credibly asserting...
Google Penalizes Spammer Who Topped Discover Update
The biggest (and unexpected) winner of the Google Discover Core Update (via @GrowOnDiscover) has since been manual action’d The site was doing all types of spammy stuff so it was surprising they came out on top. Until Google took notice....
Stop Cold Emailing: Target Site Visitors for 10% Conversions
COLD EMAIL IS DEAD. People doing outbound right now are only sending more emails to fix the exact problems that sending more emails caused. We went the other direction. Our campaign is dead simple: Someone lands on RB2B(.)com We identify them And we send an...
SEOs Still Unfamiliar with JSON‑LD
Ah yes, JSON-LD! SEOs had clearly never heard of or used it before GEO. 🤦🏽♀️🤦🏽♀️🤦🏽♀️ https://t.co/GSNcGB23GV
One Audit Can Unlock Hidden Traffic Surge
Most founders are one audit away from a traffic spike. Not a new strategy, not content, no new backlinks. Just fixing embarrassing stuff that's been broken for months. These are the fixes that move the needle:
Create Worthwhile Content, Not Just Subscriber Numbers
The point isn’t to “generate subscribers.” The point is to write things worth subscribing to.
Create SEO Plans in Under Ten Minutes
The SEO tool I'm building lets you build SEO plans in five minutes. Awesome to send to your partners or clients on what you'll be doing for them next. This one took less than 10 minutes to build. https://t.co/75xu3fyDN4
SaaS Brands Overlook Reddit's SERP Dominance
In SaaS: Reddit dominates the SERP... But most brands are still sleeping on it. More here: https://t.co/PlWF0NStQS https://t.co/yxrJFMJ7Al
Half of Twitter Impressions Appear to Be Bots
I'm convinced that something like 50%+ of all Twitter impressions are bots. Here's some data on two different articles I posted (one back in 2020 and one last week). The 2020 one had 15k clicks on 400k impressions The 2026 one had...
Meta Lets AI Plant Scams Profit From Ads
Feels insane that @facebook allows companies to buy ads to sell a plant that doesn’t even exist, using fake AI video of said imaginary plant. Literally scamming people out of money using AI, but @meta is completely fine with it...
ChatGPT Ad Pilot Surges 600% Yet Rollout Lags
Interested in ChatGPT ads? Seems that ad ramp-up we saw might have been since the pilot is ending at the end of March -> ChatGPT’s ad pilot has the industry excited, but some insiders are frustrated with the slow rollout "With...
Canada’s Social Media & Marketing Jobs Hiring Now
New jobs just dropped. Social media, marketing, media buying, and more roles across Canada are hiring right now. If you’ve been waiting for a sign to apply, this is it. Browse the full list now. https://t.co/hswAhZliaW
Claude Code Uncovers SEO Opportunities in Minutes
I've spent THOUSANDS of hours in Ahrefs and Google Search Console doing keyword research and SEO audits Within 5 minutes of connecting Claude Code to the Ahrefs API and Google Search Console service account, it found a bunch of new opportunities...
Great Content Starts with Human Insight, AI Just Helps
Creating content without AI is hard to do. And, it should be. When you ask a human for their opinion, their experiences, and things that help you trust them - those aren't easy things to answer. AI can't do that....
AI‑generated Site with Every Sentence to Dominate Google
Using AI to create a website that contains every possible sentence in the world so I can rank in Google for everything 🤯📈
AI Turns Weeks of Content Curation Into Hours
Today my team uses AI to pull every clip, every story, every relevant quote from my entire content library. What used to take weeks takes hours. This is the leverage era.
Adobe Firefly Custom Models Reshape Brand Content Supply Chain
Adobe Firefly's Custom Models and the Brand Content Supply Chain with The latest new models https://t.co/qiYLZDVkia
AI Generates Complete Content Strategy, From Topics to Calendar
I built a skill for Claude Code that plans your entire content strategy — what to write, how often, and why it matters. You describe your product and audience, and it maps out topic clusters with pillar pages and supporting articles,...
Revive Instagram Presence without Posting or Spending
So if you haven't posted to IG in 18 months but you keep getting new followers, what should you do that's not paying to IG but makes it not so out of date. Asking for a friend 🤣
Roblox Seeks Share of Developers' Ad Revenue
New: Roblox wants a piece of developers' ad and sponsorship revenue after more than 4 years trying to break into the ads market. https://t.co/wbbaENSlke
Impressed by @J__ross's Standout Twitter Banner Ad
I don't usually just straight up advertise on Twitter but this banner ad @j__ross made is so good ha https://t.co/q7P88moByI
Brands Turn Bad Reviews Into Bold Engagement
Brands are in their bold era, using negative customer reviews as part of their campaigns and/or responding to critics online From Dove to Yahoo and Crocs to Burger King, leaning into criticism ✅ Signals confidence and self-awareness ✅ Lets audiences know you’re...
AI Discovery Demands Content Ecosystems Over Traditional SEO
I had the chance to chat with @iPullRank a few weeks back and we had a deep conversation on the state of AI and SEO... Mike's take was clear: If you think AEO and GEO are just "SEO with a...
Structured SEO Process Beats Spray‑and‑Pray Publishing
For SEO to work, forget about spray and pray. Change your process, and keep it consistent. Before: prompt → publish After: - Topical map defines what gets written - SEO brief defines the angle, keyword, intent, structure - AI fills the brief, human adds the insight -...
Google Tests AI‑generated News Headlines in Search
Oh boy, but we know Google can change title links in the SERPs already. Remember back in 2021 when they addressed that? Also, Google confirmed this is a test but didn't confirm it was using AI to do this. Stay...
Publicis Can't Block Brands Using TTD Under Direct JSA Contracts
Sounds pretty good to me Laura Martin from Needham calls the $TTD Publicis drama a Negotiating tactic and calling it shortlived. key implication is that Publicis can NOT stop brands spending money on TTD in cases where TTD has...
AI Model Ads Look Fake, Killing Conversions
Everyone is doing AI image ads wrong. Especially model shots. You can spot them instantly. Plastic skin. Dead eyes. Weird hands. Fake lighting. Brands think they’re saving money… But they’re actually killing conversions. Meanwhile there’s a hidden method that makes AI models look 100% real. Ultra-realistic. Natural...
Live Shopping Takes Over Social Media: Share Your Experience
The social media live shopping 🛒 📲 era is here … leave a comment with your stories on how it’s going because too may won’t believe me …. https://t.co/X1aLLTYdWf
Quick Cleanup Removes Manual Action, Visibility Restored
Example of a manual action being removed for this publisher. Looks like they cleaned up the problem relatively quickly and had the manual action removed. Now showing back up across Google surfaces. Of course, they probably will not return...
AI Cheapens Content; Strategy, Not Volume, Drives Success
AI made content cheap. So founders did what made sense: they produced as much as possible. 500 articles. 1,000 articles. Pump the numbers. Numbers went up, then went all the way down. The problem wasn't using AI. The problem was using AI without strategy.
AI Turns Influencer Ads Into Software, No Creators Needed
Influencer marketing is about to get weird, and @VibepeakAi is one of the reasons why. Not because creators are going away. But because the ad itself is becoming software. Unlimited influencer ads, without influencers. Here’s what’s changing (and why execs should care)… https://t.co/tEThfisNDJ
AI Builds Complete Sales Funnel in 45 Minutes
🤯 Built a product funnel in under 45 mins 🔥 AI researched the audience 🛠️ Landing page and ad copy done 🤵 Email follow-up sequence set 📦 Entire funnel live This is crushing $10k funnel builders Want the blueprint? RT + comment 'FUNNEL AI'
Google's Changes Signal Shift From Search to Platform
Google removing call buttons Google hiding links to websites It's almost like Google isn't a search engine anymore
AI‑Generated Competitor‑Alternative Pages Drive SEO Traffic
I built a skill for Claude Code that creates competitor comparison and alternative pages that rank in search and convert visitors. You give it a competitor name and it builds the full page — "Best [Competitor] Alternatives" with a feature comparison...
All Ads Compete for a Single Budget
Creative testing philosophy. There is only THE BUDGET, and every ad competes for it. CTCMAXX Ontology https://t.co/MrrHFGwSWU
Half‑Price AI SEO Cohort: Enroll Before Sunday
another day another mollah students enrolling for the AI SEO cohort course at 50% until sunday. https://t.co/pH4SWQZmmG
AI Search Rewards Specific Answers Over Domain Authority
I continue to see major differences between AEO and traditional SEO. Here's a perfect example of something that just happened: One of my companies launched a hyper-targeted "Best of" post for our niche. Within 48 HOURS, a large franchise found...
Prioritize Fresh Creative, Precise ROAS, and Margin‑based Budgeting
You don’t need weekend plans. You NEED to: • Launch net-new creative concepts (not iterations) • Pull your 7-day ncROAS, not blended • Spend 7-10x AOV before killing a creative • Move losing ads into a Zombies campaign • Audit your creative angles, not just...
Early LLM Search Adoption Yields Disproportionate Revenue Gains
It’s shocking how well LLM search is driving conversion. We’re seeing portfolio companies generate real revenue from LLM traffic, even though these platforms represent less than 1% of search traffic. It reminds me of the early days of search and...
Meta's Slow Rollout of Ad Spend Allocations Sparks Doubt
Meta is rolling out per ad spend allocations. Very slow roll out - do you think this will be useful or is it providing people more than they need/will use? https://t.co/x2ezS2RsvK
Align with Real Conversations, Not Just Fresh Keywords
If Reddit ranks above you, check the publish date. In 62% of cases we reviewed, the top thread was 2+ years old. It’s not freshness. It’s alignment. Google trusts pages that: • match conversational intent • answer follow-up questions • include multiple perspectives Quick win: Add an FAQ section...
Experiment‑Driven Strategies Grew a YouTube Channel to 14M
Diary of a CEO grew to 14 million subscribers in just a few years. Part of the engine was Grace Miller, Flightcast's Head of Experiments. In this podcast, we'll break down the experiments they ran and how to grow on YouTube in...
User Calls Out X's Invasive Ad Targeting Algorithm
OK, X ad targeting algorithm. What are you trying to say about me 🤨🤨🤨 https://t.co/WCa60E6ecR
Average Post Views: The Underrated Consistency Metric
What's the most underrated social metric? I'd say Average Post Views. Anyone can go viral. Anyone can make a content calendar. But can your content consistently perform? Can you routinely get views on your videos and static posts? If you wanna dig...
Ahrefs Rolls Out Four Powerful February Product Upgrades
In the six months since joining Ahrefs, I've documented 130+ product updates. Each month I like to share some of my favourites, so here's four from February.... (The carousel on LI has screenshots, but I've tried to attached some images here as...
McDonald’s Doc Shows Marketers Storytelling Beyond Ads
McDonald’s ‘Meal Ticket’ Basketball Documentary Offers Path for Marketers With Stories Too Big for Commercials https://t.co/EJVbiQi4xA via @variety
YouTube Powers 75% of Non‑Branded B2B Research
Here's a data point that might change your strategy: YouTube drives 47B monthly visits and is one of the top sources cited by AI search. 75% of those citations come from non-branded, educational queries. That’s buyer research fuel. Here's how B2B brands should think...
Authentic Use + Newsletter Partnerships Drive Instant Conversions
Hi hello this is why if you actually use the product/tool and you do strategic newsletter partnerships, it WILL immediately convert Authenticity factor: Your audience can feel if you're slinging affiliate crap or actually using it Anyhoo I have a great newsletter...