Cut SEO Update Work by 90% with AI Tool
I have 20+ content assets that need to be updated before a "re-rank" event. I call these updates "Rank Enhancement". The whole idea is to take whatever pages you have and improve them based on the data Google uses to rank them. The way I did it before was manual: I'll plug GSC data to validate, run more keyword research to expand content, and use Google Analytics to ensure I'm not touching anything that's converting. In the past, I would have needed to hire an SEO to help me update these. This time, instead, I created my own tool: it's still an effort, but about 90% less work of what it was before. It is working well so far, and most importantly, it's getting me results (see picture) I'm teaching you how to do these tools for your own use, in my first ever bootcamp. I called it The AI SEO Builder Bootcamp. Reply "AI SEO" and "like" it to get the details.
Avoid Offerwall: It Will Frustrate Your Users
Offerwall, or as I call it, "Navboost Killer" is now generally available to all publishers. I highly recommend NOT implementing Offerwall. You will anger and frustrate your users to no end. I have covered this before. Beware.
Instagram Adds In‑Reel Affiliate Tags, Boosting Creator Earnings
ICYMI: Instagram is rolling out the ability to use affiliate links to tag products in Reels. 🛍️ This removes friction that often comes with creators driving audiences to their link in bio or using comment automations to share affiliate links, likely...
Google Ads PMax Spend Trends Across Channels
Google Ads PMax channel performance report on the insights report that shows spend over time per channel https://t.co/1qbNeb12Tq via @AndrewLolk https://t.co/FE8snV6sFF
Turn PAA Questions Into Subheadings for SEO Wins
Most bloggers ignore this goldmine: “People Also Ask” (PAA) Every question in the PAA box is a ranking opportunity. Take those questions, turn them into subheadings, and answer them directly. Now your post is optimized for: • Featured snippets • More SERP real estate • Higher authority...
5 Real Writing Rules Behind 1,200+ Posts
I've written 1,200+ social media posts in the last year. here are 5 writing rules I actually follow. none of them are "use hooks" or "add emojis."
Winning Growth Comes From Intent, Not Mere Reach
Reach is a vanity metric dressed up as a growth strategy. Everyone's optimizing for impressions. The ones winning are optimizing for intent. Reach tells you how many people saw you. Intent tells you how many were ready. Those are not the same thing. Ran cold email...
AI Cuts Keyword Research From Hours to Minutes
Would you rather spend 8 hours researching keywords manually or let Claude analyze 500 competitor pages in 3 minutes and find gaps you missed?
LinkedIn Video Secured $100k Brand Deal—Post More
I video on LinkedIn landed me a $100k brand deal. I should really be posting more there.
TROAS + Lowest Cost Drives Scalable Brand Growth
tROAS + Lowest cost has been crushing for us across brands. They target different audience segments in the auction and the target ROAS allows us to scale into upside with inflated budgets.
Meta's New Link‑click Focus Inflates Traffic, Drops CVR
Traffic up and CVR down lately? Here are 2 of the causes: 1. Meta made ads more link-clicky. Swiping up to view comments on reels (see post below) or tapping to expand feed ads can now drive link clicks to site....
Explore 2024 Digital Design Trends in Upcoming Webinar
Campaign design is constantly evolving. Join Zeta Global’s design experts for this Apr. 29 webinar as they discuss current #digitalmarketing design trends, share their favorite campaigns, and highlight opportunities for marketers to be more impactful >> https://t.co/ys1p7m2vNo https://t.co/wqzpl9u0Gv
Meta Last-Click CVR Drops 50%, Hurting Sales
Meta last click CVR is now down 50% from Sunday for one brand that's the most impacted by this in my portfolio. Whatever is going on it's multiple things and it's not only impacting reporting, it's impacting hard sales.
Platform Culture Dictates Content Performance Across Networks
Each platform has its own culture, its own audience behaviors, and its own unspoken rules. You can publish the same piece of content across platforms... it doesn't mean it will always perform the same.
Track Gift‑With‑Purchase Attach Rates Like Ad CTR
Running a Gift with Purchase promo without tracking attach rate is like running ads without tracking CTR. So we added analytics to @promopartypro today. Now you can see attach rate by campaign, product, and variant, and tell which gift is...
Clips Have Become the Primary Product Driving Reach
Clips are no longer the byproduct of the main product — they’re the main product. No matter the size of the show, they drive the ultimate reach 👇 More in my latest newsletter, "The Clip Economy": bit.ly/ClipEconomy
March 2026 Core Update Far Less Volatile Than December
I think they are smoking something over at SEL 🤣 -> March 2026 Google core update more volatile than December — here’s what changed The March 2026 core update wasn't even close to the power of the December 2025 core update....
Sock‑puppet Trend Simulators Are Mostly Empty Hype
Is it creepy that there are companies like Chaotic Good Projects out there promising to "simulate trends" with sock puppet accounts. Yes, sure. But, in my experience, they're almost always completely full of shit. https://t.co/GD97cCghhP https://t.co/33zVwVyoVG
Instant AI Answers Turn Traffic Into Conversions
If your website isn’t powered by AI yet, you’re leaving opportunities on the table. Visitors come with questions. If no one answers instantly, they leave. AI chatbots turn: traffic → conversations → conversions
Scale Budgets Gradually for Stable ROAS Gains
Almost every week, I see accounts increasing budget too fast. From $70/day to $250/day in a few days. Then performance drops. There’s always that question — “Why did scaling break it?” Because the system didn’t have stable learning. We scaled in controlled phases. ROAS recovered to...
Get Ready for AI Shopping and SEO Evolution
How to Prepare for AI Shopping & the Future of E-commerce SEO with Tim Resnik Post: https://t.co/yXnT36Bq2w https://t.co/UjNxYRqOrx
From Zero to 10K Followers in 3 Months
I grew the 𝕏 account of @vitaliidodonov from 0 to 10K followers in just 3 months. Lots of people have asked me how I did it. So I just wrote up an entire PDF explaining my strategy. If you want the full case...
Prepare Your Store for AI-Driven Shopping and SEO
New: How to Prepare for AI Shopping & the Future of E-commerce SEO Google, OpenAI, Amazon, and seemingly every platform are introducing new protocols + data feed attributes for folks who sell things online But what should folks in e-commerce do now?...
LLMs Reduce Geo Cannibalization: Favor Many Long‑Tail Pages?
Has anyone in SEO been able to validate (or disprove) the theory that content cannibalization matters LESS for GEO given that LLMs are prioritizing long-long tail pages? In other words, are there any credible studies that have shown it's better to...
Meta Events Manager Faces Random Purchase Outages, Performance Plummets
We are seeing purchase outages left and right on Meta events manager with some of the worst performance in the last 3 days. There doesn't seem to be any rhyme or reason here.
Testing AI Media Buyer Before Full Autonomy at 99% Accuracy
We’re about to start testing an AI media buyer. Essentially how it’s going to work is the AI buyer will come up with optimization ideas based on correlation between in platform, our MTA and MMM. Each optimization will be manually approved by...
Rogue‑style Fan Pages Can Drive 100M Organic Views
i interviewed the agency making “fan pages” for brands. secondary accounts that feel more like a rogue employee took over than a strategy. the “arby’s boys” page generated over 100m organic views in the first six months.
Meta Pixel Glitch Causes Missing Subscribe Events
Anyone experiencing Meta pixel issues in the last ~36 hours, what are you seeing/experiencing? For example, I'm seeing zero Subscribe events for a client showing in Events Manager, they're using LittleData + Segment, but we have other similarly setup events that...
AI Commoditizes Tweets; Brand Strategy Remains Premium
Great take. I think specifically, as AI evolves and expands, hyper-specific knowledge (and in that lies taste), is what clients will pay for, rather than just "tweets written for you" which used to work well before AI. Example: One of the things I...
Martech Inversion: Cockpits Turning Into Engine Rooms
The Great Martech Inversion: When the Cockpit Becomes the Engine Room by @Timothy_Hughes https://t.co/o8VHexq82B @DLAIgnite #SocialSelling #DigitalSelling #Sales #Marketing #Leadership #ArtificialIntelligence #TechNews #AI #CX #CRM #MarketingSuccess #MarketingStrategy #AIAgents https://t.co/qUmZ5p90Rr
Personal Intelligence Rollout May Reshape Search Result Algorithms
Added the (near) global rollout of Personal Intelligence to my algo update list. This could significantly change how search results are presented. https://t.co/0KdmuSXKw2 https://t.co/QKbuYQWBNQ https://t.co/23VgzTcOCi
US LLC Google Ads Verification Fails From India
Anyone here who has setup and done advertiser verification for Google Ads account with US billing from India? We've a registered LLC in US but verification keep getting rejected.
AI Shopping Generates Unattributed Conversions, Skewing Attribution
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Chatbot Ads Need a New Model Beyond Search
Search is the wrong mental model for chatbot advertising "I think it’s a mistake to view the Search advertising model as the default for chatbots; both from a user expectation and a revenue standpoint. And in fact, I think that Search...
Shift Focus: Influence AI Answers, Not Just Search Rankings
The content question has changed. It’s no longer “Did this rank?” It’s “Did this influence ChatGPT, Perplexity, or AI Overviews?” If your content is not showing up where buyers get answers, traffic wins are a distraction. https://t.co/KR59tuv2m0
The Web's Power: Shared Solutions Help Solve Problems
This has always been the power of the web. Someone out there has probably come across the same situation and problem you are experiencing. His site ran into the same exact situation my case study covered (and I posted that...
Undisclosed Promo Bots May Violate FTC and Copyright Law
As annoying as that probably was, this is quantifiably different. You know the Geffen rep works for geffen; you know the speaker has a strong financial interest in her success, you can use that information to analyze what they saying....
Spam Report Abuse Could Harm Innocent Users, Bad Move
The more I think about this, the more I think this is going to cause *many problems* for all parties involved. E.g. What would stop someone from filing a spam report (even if legit), but using someone else's name in...
SERP Lens Launches Major SEO Feature Upgrades
Epic new updates were just released to our new SEO browser, SERP Lens. Including updates to theme settings, placeholder animations, a new rules engine (with 17 instant checks), a robots.txt parser & more. Here's a preview of what each looks like for...
Snap's Cost Cuts First, Growth Now Powered by Subscriptions
⚡️ $SNAP Rightsizing Cost Structure is Important 1st Step, but What About Engagement and Specs? ⚡️ SNAP also disclosed Q1 revenue growth of 12%…However, the growth is coming from Snap+ subscriptions, with the core advertising business likely… https://t.co/1NDtoN6T2v
Good SEO Builds Value; Spam SEO Clutters Google
SEO isn't spam. Lazy SEO is. actual SEO: build something useful then make it findable spam SEO: pump out 500 "best tools..." listicles and pray if your strategy is making google worse you're not a marketer you're just littering with a monthly retainer
Google Search Console Emails Were Just a Bug
Those Google Search Console email notifications from yesterday were just a bug https://t.co/XG2t0D600l by @MordyOberstein https://t.co/PitB2k0rEJ
Scale Faster: Test 5‑10 Creatives Weekly, Not One
I've seen inside 50+ ad accounts. Here's the pattern: Accounts that tested 1-2 new creatives a week stagnated. Accounts that tested 5-10 new creatives a week scaled. Your assumption that you'll find a winner eventually is wrong. You find winners...
Google Will Forward Your Spam Report Text to Site Owners
Important change from Google for how spam reports are handled AND for people filing the spam reports. 1) Google can now use those reports to issue a manual action on a site. They said that wasn't the case before. And...
Prioritize Multi‑Touch Attribution Over AI Hype
I love that job board operators are so focused on AI, but maybe you should figure out multi touch attribution, first. #babysteps
Claude AI Outshines Surfer SEO’s Pricey Keyword Tool
Surfer SEO's content optimization is becoming obsolete, even their AI version of it. When Claude can do everything better, including better than their template-driven approach, paying $99/month for keyword density is. Kinda lame?
Master TikTok Organic? Now Target Meta for Apps
finally sharing something for app marketers. if you've figured out TT organic, Meta should be next.
YouTube Shorts May Be Killing Your Channel Growth
Hit a new milestone, which is great, but I’ve drawn a few conclusions that are a bit unsettling. 1) YouTube shorts are NOT helping channel growth; it might be killing it. You can click to go back and see milestone...
Maps Ads and Gemini Now Unify Across Siri, Android, iOS
Ads in Maps and Gemini powering Siri, Android and iOS are basically the same thing now?
Irrelevant Ads Lose Audience Instantly—Make It Feel Personal
Walk into a bar. Everyone's 20 years older than you. What do you do? Leave immediately. That's what's happening on your ads, your landing page, your homepage. People can instantly tell if something's "for them." If it doesn't feel relevant, they're gone.