LinkedIn Runs Two Algorithms—Marketers Must Adapt
https://sparktoro.com/blog/why-linkedin-might-have-two-algorithms-and-why-marketers-should-care/ I suspect many of you who follow me here might be interested in @amandanat's latest breakdown of the LinkedIn's algorithm, and why your posts there might not be getting the traction you expect (happens to me, too)
Data Shows Social Selling Replaces SEO and GEO
Why the data shows that social selling is the new SEO / GEO by @Timothy_Hughes https://t.co/uVT5YMhhva @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/5PW10TOssf
Clarity Beats Fancy: Simple Loom Video Outperforms $5k Production
I spent $5k on a fancy explainer video. It had a 10% view-through rate. I recorded a simple screen-share with Loom. It had a 70% view-through rate and drove sales. The market doesn't care about fancy. It cares about clarity....
Marketing Talent Thriving on TikTok, Even without the App
Apparently marketing skills are popping off on TikTok? I don’t even have the app 😅
AEO/GEO Strategy Dramatically Boosts Impressions
SoOoOoOo the AEO/GEO strategy stuff you keep hearing about *actually* works for increasing impressions in a very big way https://t.co/WkJfoUTEc9
Transparent Ads Preserve Trust; Hidden Sponsorship Harms Credibility
“Native” advertisement, am I right. Ads are fine, as long as it’s clear they’re paid placements. Stuff like this breaks immersion and destroys author trust. Horrible practice.
Apply Quant Trading Rigor to Paid Advertising
ive literally never thought about this before this is an extremely interesting way to think about ad spend: bringing the rigor of quant trading to paid ads
Missing Social Media Messages Can Kill Your Brand
Near misses are dangerous to your health. Near misses in #SocialMedia can be fatal to your business. A miss means your message isn't being heard by potential customers. Your brand could crash. https://t.co/6CgUC488Df
Measure Real Conversions Without Pixels, Compliantly
Healthcare marketers lost pixel tracking. Now what? Russell Reid explains how teams can still measure real conversions — compliantly.👇 Learn more: https://t.co/EqD4ALkqrm @AllianceInno @nex_analytics #hcmktg https://t.co/3jIOMDiCO4
Avoid Risky AI Search Tactics; They Damage SEO
One of the worst things you can do for AI search visibility? Destroying your SEO performance with shiny new AI search tactics that are ultimately dangerous for SEO - and by extension - AI search. In my latest Substack article, I wrote...
Invest in These DTC Essentials, Not Fancy Extras
A few things that are actually worth the money (for DTC operators): • A founder who will record videos • Knowing contribution margin before opening Ads Manager • A creative producer you can text at 9 am and have content ASAP • Raw over...
Turn Customers Into Creators, Cut Ads, Grow 50%
Chubbies grew 50% year-over-year by turning 1.5M customers into content creators. Free UGC from their 'Chubster Nation' replaced paid ads. Meanwhile you're spending on ads with no community behind your brand. That's the gap.
LinkedIn Posts Now Surface in Google Discover for Influencers
Cool new update from Discover Snoop: Individual LinkedIn Posts are now appearing in Google Discover. This is in addition to X, Instagram, and TikTok posts already showing more frequently in there. And as @AndellDam has recently been highlighting, this appears to...
Meta Pays Creators Up to $3K Monthly to Join Facebook
NEW: Meta is offering creators who have large followings on other platforms (but who don't regularly post on Facebook) up to $3k a month in bonuses if they start posting on Facebook, it's the company's latest plan to bring higher...
Search Decline Hits Small Publishers Hardest
New data suggests small publishers (10k daily pageviews or less) are hit hardest by search traffic declines —Chatbots only drive 1% of all traffic referrals, so they can't make up the gap —News sites get most page views from AI platforms, but...
AI Demands a Composable Martech Canvas, Not Stacked Tools
Bryce Peake, who led marketing decision sciences at Domino’s, says this in my new report with Databricks, released this morning — and I think it gets to the heart of it: “We’ve been trying to modify the same martech stack we’ve...
AI Content Fuels Gen Z’s Growing TikTok Skepticism
We’re underestimating how much AI-generated content is going to change the way people approach social media. What happens when there’s a layer of distrust to everyone’s scroll? We already have an idea of the impact. A recent Harris Poll survey...
TradeDesk Likened to Ryanair, Charging for Every Breath
"TradeDesk is the Ryanair of the programmatic world, won't be long before they charge you for breathing next to someone logged into Kokai" $TTD as seen on @Reddit 🤣🤣🤣
Emotion-Driven Marketing Wins: Heated Rivalry Powers Panels
Happy to report I did indeed incorporate Heated Rivalry into all 3 of my panels at SXSW - Viral Nation’s Emotion Economy of Social Media - Heated Rivalry made people feel seen. Tap into emotion in marketing Patreon’s Building Brands...
Anyone Can Build AI Agents in Hours
We gave every person at Wynter 1 week to build their own AI agent. Budget of about 4 hours each. Today was demo day. Everyone presented what they built. Most had never built anything like this before. Some had zero technical background....
Run 36,000 AI Experiments Nightly for Free
Your competitor runs 50 marketing experiments a year. You can now run 36,000. For free. Andrej Karpathy just open-sourced Auto Research. It runs AI experiments every 5 minutes on a single GPU while you sleep. We’re already testing this at Single Grain....
Huge Performance Gap Revealed in 2026 Email Benchmark
The 2026 Klaviyo Email Benchmark Report is here 📊 We analyzed: • 600+ brands • 740M emails • $300M in 30 days ($3.6B annualized) And found a massive gap between top performers and everyone else. Most ecommerce brands have no idea where they actually stand. https://t.co/N9YXthbeeI
Tweet Relevant Content to Appear in Google Discover
How to show up in Google Discover 2026 edition: tweet things you also might be interested in 😅 https://t.co/QuiAVIpyCy
Diversify Ad Spend: Single-Platform Reliance Risks Revenue
Pinterest's CEO blamed tariffs for the company's weak Q4 2025 performance. > Stock dropped nearly 17% > They laid off 15% of the workforce. Tariffs had nothing to do with it… Pinterest's ad auction was being propped up by a handful of large...
Outsourced Content Can Drain Your Brand’s Spark
Did the social media content for your business lose its luster after you outsourced it? Before all you social media managers come at me, hear me out:
Human Voice Beats AI-Generated Content in Marketing
I had a planning call this week and we ended up talking about the "content marketing is dead" idea. I think it’s the opposite. AI makes average content cheaper to produce, so average content gets ignored even faster. If you want your...
Twitter Adds Unlabeled Sponsored Posts to Following Feed
Twitter has switched to showing people you don’t follow in your following feed, without saying it’s an ad
Pick a Niche, Stay Consistent, Get Early Traction
New blogger? Do these 5 things immediately: • Pick a clear niche • Publish helpful content • Comment on other blogs • Network with bloggers • Stay consistent Speed + consistency = early traction.
Meta Delays Mandatory Invoicing After Overspending Bug
It’s only fitting that as a make good for this massive overspending bug that Meta should kick mandatory invoicing down the road.
Stunt Accounts Turned Brands Boost Launch Intrigue
influencers are launching stunt accounts to tease new products. those accounts are then typically converted into the brand account, with built in audience and intrigue for day one of the announcement.
Cut Vanity Marketing Spend; Focus on Revenue Impact
Marketing spend that deserves more scrutiny: 1. content programs that create activity but not pipeline 2. paid channels with weak downstream conversion 3. SDR-heavy inbound systems with poor efficiency 4. overproduction of assets nobody uses 5. events that look important but do not influence deal...
Google Deleting Citations on Self‑promoting Listicles: Ultimate FAFO
Imagine if Google actually removes *all* citations for queries that previously showed self-promoting listicles. That would indeed be the ultimate FAFO
Automated Daily Swipe File of Proven Viral Hooks
my new favorite thing to check every morning: the results from my viral content research agent that ran while i slept 1. it searches x for the highest-performing posts in my niche from the last 24 hours 2. extracts the hooks 3. and...
Vary Your Ad Formats, Not Just Angles
Everyone talks about 'different angles' Not enough people talk about 'different formats' Stop making every ad look the same
Stop Micromanaging Meta Ads; Let Algorithm Learn
The operators losing money on Meta aren't spending too little. They're touching the account too much. What a $50K+/month account actually looks like: 1-3 campaigns max ↓ Broad audiences only (no manual targeting) ↓ 6-10 creative variants per ad set ↓ CBO at...
Give Ads 3‑4
I've analysed 500+ ad accounts. Here's the pattern: Accounts that killed ads after 24 hours never found winners. Accounts that let ads run 3-4 days found scalable campaigns. Your assumption that you should kill losers fast is wrong. You need...
80% of Local Pack Listings Missing Call Buttons
Focus on Local? Watch those call buttons... -> Are Local Packs Losing Their Call Buttons? From the study: "Out of 2,580 results we checked, just 510 had a call button. That's a 19.8% call button rate. If you search for a local...
Incremental Attribution Cuts CPM 68% and Boosts Reach
A compelling case for more Incremental Attribution in your ad accounts. Maybe. I know many people are concerned with driving access to more NEW CUSTOMERS on meta. In a test across 13 accounts we found that IA campaigns delivered a 68% average...
Unified Attribution Solves Conflicting Credit Across Platforms
The eCom world is obsessed with making decisions based on attribution data...but Meta and Google are claiming the credit for the SAME conversion • You recalculate your break-even ROAS. • You shift budget. • You scale what looks like a winner. But if the...
Creation Alone Won’t Compound; Prioritize Distribution
Most marketers are addicted to creation. They write. They publish. They move on. Then wonder why nothing compounds. Distribution, folks. Embrace it.
Anna Reveals How to Fix Evergreen Funnel Failures
Most evergreen funnels fail before they get a real chance 😥 Show-up rate. Price point. Cold traffic trust. Anna cracked all three. This episode she breaks down exactly how. 👇 Comment POD51 to learn it.
LinkedIn VP Reveals Winning B2B Ad Strategies
LinkedIn is the number one channel for B2B marketers (for content, social, ads, you know we love it here) so I had LinkedIn VP Marketing Davang Shah on the podcast this week to go right to the source about what's...
Meta's Delays Cost Businesses $30‑40K in Overspend
Meta rarely, if ever, sends comms in a fast enough manner for bugs like last night. Today please demand them too. Some businesses are waking up to $30-40k in overspending from what I'm hearing. That's a significant amount of $...
Threads, Carousels Dominate; Brands Face Authenticity Gap
Social Media Management Trends: Threads, Carousels, and the “Authenticity Gap” (Research) [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/dme2PVKwTC New #socialmedia research from @Sendible . https://t.co/0ejvIF5SK0
AI Marketing Toolkit Grows: New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include @post_everywhere, @HumanticAI, @Jogg_ai, Omnilingual ASR from @Meta, @claudeai Haiku, @hedra_labs, @TrySpiral, @tight_studio, and @averi_ai.
AI Transforms Website Rebuilds with Better Content
The dirty secret of most website rebuilds is that nothing really changes. You take content written by people who don't know how to write for the web, drop it into a shiny new design, and wonder why the metrics don't improve....
Consistency Still Wins in Evolving Social Media Landscape
Back in 2013, I wrote an article for the Online Marketing Institute entitled “Social Media: It’s Not Easy, But It’s Simple.” The core concept was timeless: brands must be ready to send the right message to the right people, in...
Full‑Scale SEO Automation Using WordPress Agents
Automating all my SEO with Wordpress agents. - updating metas - expanding content - reorganizing keywords - following a topical map / editorial calendar Join the newsletter. I’m spilling the sauce tomorrow https://t.co/9M2DBJrOOC
Measuring AI Search Impact Beyond Traffic Metrics
🚨 How do you measure AI search optimization success when traffic no longer reflects real impact? I’ll be covering this in my @brightonseo session next month, including: * How to select the right mix of performance and brand influence metrics...
Micro‑influencers, Not Megastars, Drove Fashion Nova’s $1B Revenue
Fashion Nova hit $1B+ in revenue by building a micro-influencer army. Automated gifting. Structured content formats. Thousands of small creators as a scalable engine. Meanwhile you're DMing one big influencer hoping they reply. That's the gap.