Know What's Happening in CRO Pulse

Merlin Names Veteran Mark Brunner CRO to Accelerate Defense and Aviation Revenue
NewsApr 14, 2026

Merlin Names Veteran Mark Brunner CRO to Accelerate Defense and Aviation Revenue

Merlin, the newly public aerospace‑defense software firm, announced the hiring of Mark Brunner as chief revenue officer. Brunner, a former Navy pilot with 25 years in government and tech, will steer global revenue strategy for the Merlin Pilot platform across...

By Pulse
Mattermost Hires Former Cisco Exec Matt Mandrgoc as VP of Federal to Boost Government Contracts
NewsApr 14, 2026

Mattermost Hires Former Cisco Exec Matt Mandrgoc as VP of Federal to Boost Government Contracts

Mattermost announced the appointment of Matt Mandrgoc as Vice President of Federal, tasking him with expanding the company's footprint across U.S. defense, civilian and intelligence agencies. The hire leverages Mandrgoc’s 25‑year federal market track record and comes as Mattermost eyes...

By Pulse
Embark Appoints Laura Neal as CRO and Teams Up with Climate X to Expand ESG Advisory
NewsApr 13, 2026

Embark Appoints Laura Neal as CRO and Teams Up with Climate X to Expand ESG Advisory

Dallas‑based boutique consulting firm Embark announced Laura Neal as its new chief revenue officer and a strategic partnership with Climate X to broaden ESG advisory services, especially around California’s climate rules. The moves aim to accelerate commercial growth and capture rising...

By Pulse
SmartSights Hires Michael Santoli as VP of Sales to Expand AI Platform
NewsApr 13, 2026

SmartSights Hires Michael Santoli as VP of Sales to Expand AI Platform

SmartSights announced the appointment of Michael Santoli as Vice President of Sales, tasking him with scaling the company’s AI‑driven operational intelligence platform for industrial plants. The hire follows the firm’s push, backed by private‑equity owner Capstreet, to deepen its enterprise...

By Pulse
OBIC Elevates Michael Hoffmaster to Chief Growth Officer to Drive Global Expansion
NewsApr 13, 2026

OBIC Elevates Michael Hoffmaster to Chief Growth Officer to Drive Global Expansion

OBIC announced the promotion of Michael Hoffmaster from Vice President of Business Development to the newly created Chief Growth Officer role. Hoffmaster will now lead the company's global expansion and the growth of its installer network, signaling a strategic shift...

By Pulse
Read OpenAI’s Latest Internal Memo About Beating the Competition — Including Anthropic
NewsApr 13, 2026

Read OpenAI’s Latest Internal Memo About Beating the Competition — Including Anthropic

OpenAI’s chief revenue officer Denise Dresser circulated an internal memo urging the company to double‑down on enterprise customers and build a platform that ties together its models, agent framework and deployment tools. The memo frames multi‑product adoption as a moat...

By The Verge AI
Dynata Hires Veteran Richard Henderson as CRO to Accelerate Global B2B Revenue
NewsApr 13, 2026

Dynata Hires Veteran Richard Henderson as CRO to Accelerate Global B2B Revenue

Dynata announced the appointment of Richard Henderson as chief revenue officer, tasking him with overseeing global sales, marketing and operations. The veteran executive brings more than 25 years of experience in data‑centric businesses to help the market‑research firm grow its...

By Pulse
CloudClevr Revives M&A Strategy to Accelerate Growth After Integration
NewsApr 13, 2026

CloudClevr Revives M&A Strategy to Accelerate Growth After Integration

CloudClevr announced it is re‑entering the mergers and acquisitions market as it exits FY26, leveraging a newly integrated operating model to drive organic and deal‑driven growth. Backed by Rigby Technology Investments and NatWest, the UK‑based managed service provider aims to...

By Pulse
ElevenLabs to Hire 120 New Sales Reps, Doubling Team Amid $500M Funding
NewsApr 13, 2026

ElevenLabs to Hire 120 New Sales Reps, Doubling Team Amid $500M Funding

ElevenLabs, the AI voice‑cloning startup valued at $11 billion, announced it will add 120 sales employees this year, effectively doubling its sales force. Vice‑president of sales Carles Reina says candidates must be ready for “a huge amount of hours” and aggressive...

By Pulse
ClearToken Hires Veteran Risk Manager Fernando Cerezetti as CRO of Its CCP Arm
NewsApr 13, 2026

ClearToken Hires Veteran Risk Manager Fernando Cerezetti as CRO of Its CCP Arm

ClearToken announced the appointment of Fernando Cerezetti, a risk veteran from ICE Clear Europe and the Bank of England, as chief risk officer of its subsidiary ClearToken CCP Limited. The hire strengthens the firm’s push to become an authorised central...

By Pulse
3PL Fit: Staying in Your Lane Drives 3PL Growth
PodcastApr 13, 202637 min

3PL Fit: Staying in Your Lane Drives 3PL Growth

In this episode, Kevin Lawton talks with Dave Hariger, CEO of Swift House, about the evolution of his 3PL from a textbook resale operation to a boutique fulfillment provider focused on small brands. Hariger explains how a sudden loss of...

By The New Warehouse
The Kraljic Matrix Is NOT a Foundation for Future Fit Supplier Segmentation
BlogApr 13, 2026

The Kraljic Matrix Is NOT a Foundation for Future Fit Supplier Segmentation

The article argues that the decades‑old Kraljic Matrix is no longer adequate for supplier segmentation, as its 2 × 2 framework oversimplifies modern supply‑chain complexity. A consumer‑goods firm has replaced it with a two‑matrix approach, but the author contends even that is...

By Sourcing Innovation
BayCom Overhauls C‑Suite, Swaps CEOs as Shares Drop 10% to $29.19
NewsApr 12, 2026

BayCom Overhauls C‑Suite, Swaps CEOs as Shares Drop 10% to $29.19

BayCom Corp. announced a complete senior‑leadership turnover, installing former PacWest Bancorp executives as CEO, EVP chair and CFO. The move, aimed at accelerating organic growth, sent the stock down more than 10% to $29.19.

By Pulse
Building a Winning Sales Culture with Thomas Waites
NewsApr 12, 2026

Building a Winning Sales Culture with Thomas Waites

Thomas Waites, CRO of TW Sales, explains how a belief‑first culture beats pressure‑driven competition in high‑growth sales teams. He stresses coaching that addresses mindset, behavior and skill rather than simple instruction. Waites also narrows performance tracking to four core metrics—closed‑won revenue,...

By Membrain Blog