CRO Pulse Podcasts

Parcel Shipping Operations: Moving Packages in Minutes with DHL
PodcastApr 22, 202636 min

Parcel Shipping Operations: Moving Packages in Minutes with DHL

In this episode Kevin Lawton talks with Eric Ricardo, VP of Operations at DHL eCommerce, about how the company moves millions of parcels daily through a network of roughly two dozen U.S. facilities and a cross‑dock in Canada. Ricardo explains...

By The New Warehouse
3PL Fit: Staying in Your Lane Drives 3PL Growth
PodcastApr 13, 202637 min

3PL Fit: Staying in Your Lane Drives 3PL Growth

In this episode, Kevin Lawton talks with Dave Hariger, CEO of Swift House, about the evolution of his 3PL from a textbook resale operation to a boutique fulfillment provider focused on small brands. Hariger explains how a sudden loss of...

By The New Warehouse
Ep. 190 - The SaaS Founder Bottleneck: Why Founder-Led Sales Stops Scaling
PodcastMar 6, 202633 min

Ep. 190 - The SaaS Founder Bottleneck: Why Founder-Led Sales Stops Scaling

In this episode, fractional CMO Javier Lozano explains why founder‑led sales can’t sustain growth and how to transition to a repeatable, data‑driven go‑to‑market engine. He emphasizes extracting the founder’s successful sales insights, building positioning and a "blue ocean" narrative, and...

By SaaS Backwards
207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About
PodcastMar 5, 202652 min

207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About

In this episode, Adam Dorrell, CEO and co‑founder of CustomerGauge, discusses the challenges of transitioning from founder‑led sales to a scalable commercial organization. He shares how he and his co‑founder initially handled sales themselves, the pitfalls they faced hiring sales...

By The SaaSiest Podcast
VC: 116 Quarters on Quota: The Sales Metrics That Actually Matter
PodcastMar 3, 20260 min

VC: 116 Quarters on Quota: The Sales Metrics That Actually Matter

In this GTM Now episode, operating partner Bill Bench—who spent 29 years as a CRO—discusses the shift from quota‑driven sales leadership to venture‑backed operating roles, emphasizing the need for precise, outcome‑focused metrics. He introduces his "Mojo" metric, a daily net‑pipeline...

By The GTM Newsletter
Stop Layering AI on Your GTM Stack
PodcastFeb 19, 20260 min

Stop Layering AI on Your GTM Stack

In this episode, Emir Atli, co‑founder and CRO of HockeyStack, explains why the traditional, tool‑heavy GTM stack can’t simply have AI bolted on—it must be rebuilt around a unified, AI‑native platform with a single data foundation. He outlines HockeyStack’s evolution...

By The GTM Newsletter