Today's Marketing Pulse
Brands test ChatGPT ads amid high CPMs and opaque metrics
OpenAI’s new paid advertising channel inside ChatGPT is seeing early‑stage campaigns, with advertisers reporting six‑figure minimum spends and elevated CPMs. Measurement is limited to impressions, leaving performance benchmarks unclear.
Brands Boost Streamer Budgets to Offset AI‑Driven Algorithm Volatility
Marketers are allocating more budget to livestream creators as AI‑generated content and shifting platform algorithms disrupt traditional paid‑media performance. A recent MrBeast‑hosted competition drew 1.1 million concurrent viewers, underscoring the growing appeal of real‑time authenticity for brands seeking credibility.
Unanet’s GrowthStudio AI Wins 2026 CUSTOMER Product of the Year Award
Unanet announced that its GrowthStudio AI platform for government contractors has been named the 2026 CUSTOMER Product of the Year. The award highlights the solution’s AI‑first approach to capture, proposal and growth automation, positioning it as a strategic tool for...
Criteo and DoorDash Extend Retail Media Deal to Canada, Adding New Ad Formats
Criteo and DoorDash have expanded their retail commerce media partnership into Canada, introducing Sponsored Products and Sponsored Brands ad formats on DoorDash Ads. The move aims to capture rising on‑demand grocery and retail demand, with both firms citing strong client...
FTC Settlement Targets Ad Agency Censorship, Could Return Millions to Conservative Media
The Federal Trade Commission and eight states reached settlements with ad giants Dentsu, Publicis and WPP, ending brand‑safety agreements that barred advertising on conservative outlets. The deal requires a court‑appointed monitor and could restore billions in ad revenue to right‑leaning...
Stay the Course: Abandoned Channels Yield Growth
The best distribution channel is the one your competitor just abandoned. Cold email was printing results when everyone called it dead. LinkedIn was wide open when everyone said it was too corporate. Every channel follows the same pattern. Works quietly. Gets discovered. Gets crowded. Gets called dead. Works...
Sell Outcomes, Not Features: Market the Result, Not the Product
Great products die from bad marketing every single day. Not because the founder didn't try. Because they marketed features instead of outcomes. Nobody buys a drill because they want a drill. They want the hole. They want the shelf up. They want...
SEO Outsourcing India: Expert Strategies for Scalable, Cost-Effective Growth
Outsourcing SEO to India offers agency‑grade execution at a fraction of Western costs, with providers charging 40–70% less per hour. Companies gain access to English‑proficient talent, including certified technical SEOs, data analysts, and multilingual writers, enabling large‑scale audits, schema work,...
Earn From Books with Just $1 Daily Meta Ads
I’m gonna say this with my whole chest… YOU DO NOT HAVE TO Spend $5+ a day on a meta ad. Especially if you’ve never done them before. Especially if you don’t have the funds. I spend $7k a month on...
Digital Marketing Agency in Mississauga — Proven Strategies to Grow Local Businesses
Mississauga businesses seeking growth must partner with a digital marketing agency that blends local SEO, Google Ads, web design, and social media. The article outlines a step‑by‑step audit of Google Business profiles, technical SEO fixes, and geo‑targeted PPC structures that...
Cloudflare, GoDaddy Team Up to Give Marketers Control Over AI Crawlers
Cloudflare and GoDaddy announced a strategic partnership that integrates Cloudflare’s AI Crawl Control into GoDaddy’s hosting platform and introduces the ANS open standard for AI agent identity. The move aims to give website owners and marketers visibility into AI‑generated traffic,...
FINNY Launches ‘Hunter’ AI Agent to Automate Advisor Growth Strategies
FINNY introduced Hunter, an AI‑driven growth engine that designs, executes and optimizes marketing campaigns for financial advisors. The launch follows a $17 million Series A funding round and marks the firm’s first foray into autonomous sales‑and‑marketing agents.
MarTech Pioneer Scott Brinker Says AI Agents Will Redefine Marketing Strategy
In a CMSWire interview, Scott Brinker, the creator of the Martech Supergraphic, outlined four AI agent categories that are reshaping marketing technology. He warned that while internal AI copilots deliver short‑term gains, buyer‑controlled agents will drive long‑term disruption, forcing CMOs...
Google’s Gemini AI Blocks 8.3 B Bad Ads in 2025, Boosting Brand Safety
Google released its 2025 Ads Safety Report, revealing that Gemini‑powered AI blocked more than 8.3 billion bad ads—up from 5.1 billion in 2024. The new intent‑based system intercepted 99% of violations before they reached users, slashing incorrect suspensions by 80% and cutting...
AI Tools Need Clear ICPs to Work Effectively
If my company doesn’t have clear Ideal Customer Profiles (ICPs) documented, can I still use these AI tools effectively? https://t.co/i4w7DLSadO via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #AI #Strategy #Sales #Marketing #MarketingStrategy #MarketingSuccess
#514 - How I Manage 300+ Amazon PPC Campaigns in 30 Minutes a Week!
In this episode of the AMPM podcast, hosts Bradley Sud and Keri Miller dive into the mechanics of managing over 300 Amazon PPC campaigns in just 30 minutes a week. They walk through a step‑by‑step keyword research process using Helium 10...