Know What's Happening in Marketing
Know What's Happening in Marketing
PopSockets Turns Phone Backs into $169M Revenue Engine
PopSockets transformed the unused back of smartphones into a monetizable surface, growing from a garage prototype in 2011 to a global brand that generated $169M in revenue by 2017. The product’s simple grip embedded into daily phone use drove constant repeat interactions, word‑of‑mouth growth and celebrity visibility.
In this episode, fractional CMO Javier Lozano explains why founder‑led sales can’t sustain growth and how to transition to a repeatable, data‑driven go‑to‑market engine. He emphasizes extracting the founder’s successful sales insights, building positioning and a "blue ocean" narrative, and iteratively testing messaging before overhauling the brand. Lozano shares practical tactics for mining call data, creating playbooks, and aligning marketing with sales to generate a predictable pipeline. His perspective blends hands‑on sales experience with strategic marketing leadership for early‑stage SaaS companies.
London‑based label ADON, a largely secretive label, burst into the spotlight when Timothée Chalamet wore multiple pieces during London Fashion Week. The actor’s back‑to‑back appearances turned the brand into a viral talking point across fashion blogs and social platforms. ADON’s...
AI company founders: Love sharing monthly revenue Love multiplying it by 12 for an annual run rate Hate talking about churn I contribute to this culture by building Senja in public But I’ve tried to paint a more complete picture by talking about the challenges...
Social media intelligence gathering transforms public conversations into actionable business decisions, moving beyond basic analytics and listening. By extracting objections, trust signals, and emerging desires from comments, forums, and creator content, teams can refine messaging, creator partnerships, and product priorities...
Travelboom’s 2026 Leisure Travel Study shows most travelers now plan and book trips within a 1‑3 month window, with 59% planning and 56% booking in that period and 15% deciding within two weeks. This condensed timeline challenges traditional hotel marketing...
Riviera Travel launched a March‑April 2026 incentive program for North American agents booking European river cruises through 2027. The scheme offers a $75 gift card per reservation and a $3,000 grand prize for the top booker, measured by passenger count...
Pod Digital Media (PDM) has entered a multi‑year partnership with One Venture Group to launch a growth audience marketplace spanning more than 30 U.S. markets and 72 live events. The platform matches brands with high‑value cultural audiences—such as jazz fans,...
Podscribe unveiled two major product upgrades: an AI‑powered chatbot that lets advertisers query the platform’s podcast data in natural language, and YouTube SmartModeling, a new attribution framework for simulcast ads. SmartModeling replaces the old practice of mirroring podcast conversion rates...
Hyunjin, a vocalist and dancer from K‑pop group Stray Kids, has been appointed as GUESS’s global brand ambassador. The partnership was unveiled on March 6 with a teaser that hid his face, followed by a full‑length Instagram campaign showcasing modern‑heritage denim...
Like ChatGPT Pulse... and it takes a while to build -> Microsoft tests AI-generated Discover feed on Copilot web "Microsoft is testing a new Copilot Discover page that generates AI-personalized content feeds based on user history, moving away from MSN...
Google is emailing all advertisers to certify whether their active campaigns contain EU political ads, with a non‑negotiable deadline of March 31 2026. The new EU regulation forces Google to verify political‑ad status across every campaign, and failure to comply could result...
Albertsons has launched a month‑long “Stock Up” sale from March 6 to April 2 across its Safeway, Vons, Pavilions, Jewel‑Osco, Shaw’s, Tom Thumb, Randalls and Acme banners. The promotion features “hottest prices” on national brands, four‑times reward points for Free for U loyalty members,...
There is still a big brand marketing gap in the industry and the massive push to use AI isn't solving it. Most of what's being done to attract business with AI right now is reactive marketing - showing up in...
The post walks founders through building an AI‑powered PR engine that replaces a $2K‑$10K‑per‑month agency. Using three tailored prompts, users generate newsworthy story angles, craft AP‑style press releases, and compile targeted journalist lists with follow‑up sequences. The system also delivers...
Affirm is pivoting its buy‑now‑pay‑later offering toward affluent, high‑credit consumers by expanding 0% interest promotions. The company says interest‑free loans drive an 80% probability of repeat usage and currently account for about 16% of its transaction volume, with 80% of...
Jefferson Health reported a $201 million operating loss and cut roughly 650 jobs, then announced a multi‑million‑dollar naming‑rights deal with the Philadelphia Eagles. The move sparked outrage among clinicians who see the branding spend as contradictory to the nonprofit mission. The...
Nearly 80% of prospective students now rely on Google’s AI-generated overviews for degree information, often bypassing university websites entirely. This shift forces colleges to rethink digital visibility, ensuring that AI tools surface accurate, institution‑specific data. Answer Engine Optimization (AEO) and...
Creator.co unveiled London, an AI‑powered influencer marketing agent built directly into its platform. The tool automates three core execution steps—brief generation, creator matching, and personalized outreach—using a database of over 400 million influencer profiles and a community of 270 k creators. By...
Flannels has launched its spring 2026 campaign, “The Local,” celebrating British community hubs such as bakeries and cafés. The campaign pairs structured tailoring and statement accessories with everyday settings, featuring luxury houses including Prada, Gucci, Burberry and Vivienne Westwood. It runs across Flannels’...
If paid media is set up correctly, you should start seeing a qualified pipeline within 30–45 days. Here's how we achieve that for our clients: Many B2B teams end up running paid media backwards. They start with awareness, build an...
From Barry: "As a reminder, John Mueller of Google often says that disavowing links is a waste of time. Heck, like Bing, Google may remove the disavow tool at some point. In fact, Google said the disavow tools hurts many...
Nature’s Path, the organic breakfast cereal leader, announced a comprehensive brand refresh in April 2026. The overhaul includes a modernized logo, updated packaging designs, and a renewed visual identity emphasizing sustainability and clean‑label transparency. The company also introduced a refreshed...
Entrepreneur highlights the Luminar Neo Lifetime Bundle, an AI‑powered photo editor now offered for $79.99, down from $682.00. The suite provides automated sky replacement, portrait retouching, object removal, and composition tools via simple sliders and a text‑based AI Assistant. The...
Anyone can build a massive LinkedIn audience in 2026. Here's how: Publish 1 piece of writing per day. To do this, you don't have to be a prolific writer. Just use this simple 3-minute habit (it's how I never run out of ideas to...
Generative AI now turns dense, unstructured corporate text—especially 10‑K Item 1 disclosures—into structured, decision‑ready metrics. Researchers fine‑tuned a GPT model on 3,500 labeled sentences and applied it to nearly 10 million sentences from 39,710 filings, creating a climate‑solution intensity score for 4,483...
SEO Video recap covering Google volatility, AI Mode recipe links and cards, ChatGPT search with fewer links and AI-generated search landing pages to take over https://www.youtube.com/watch?v=cTXftNIRC-M Sponsored by BruceClay
Unleashed Brands, the youth‑enrichment operator behind Urban Air Adventure Parks, appointed former Burger King CMO Pat O’Toole as chief marketer and enlisted VaynerX to overhaul its social media strategy. Moving away from a purely lower‑funnel, conversion‑heavy approach, the partnership launched...
Marketers are increasingly splitting influencer efforts between in‑house teams and agencies, with 52% adopting a hybrid approach and 16% moving fully in‑house. Only 25% of agencies tie compensation to key performance indicators, and just 51% of marketers have full visibility...
KLIP, a new microdrama streaming app, launched a television commercial to introduce its two‑minute, bite‑sized drama episodes. The ad targets Indian Tier 2 and Tier 3 viewers aged 16‑45, emphasizing entertainment that fits into everyday waiting moments. By framing waiting as an...
Scotch‑Brite unveiled Brite, a vibrant kitchen‑cleaning collection aimed at Gen Z and Millennial shoppers. The line, debuting March 1 at Target, Walmart and Amazon, features dual‑sided scrubbers, ergonomic palm tools, a leak‑proof dishwand and eco‑friendly refill heads, each paired with a sleek...
"Greasing the wheels for OpenClaw users". Also includes provisions for MCP integrations -> Google has quietly released an unsupported Workspace CLI, making it easier for agentic AI tools to access Gmail, Calendar, Drive, Docs, and other apps "The Google Workspace CLI...
Data, AI, and loyalty are converging to create truly individualized restaurant and hospitality guest experiences that drive measurable business impact. https://t.co/Z6AVdpOTbF https://t.co/6wO8l57slU
Microsoft Advertising introduced Asian‑owned labels for search ads on Bing, mirroring a similar feature on Google. A recent X post by Khushal Bherwani captured an ad for Amazon displaying the Asian‑owned badge, which appears to be a labeling error. The...
It’s always a fun ride checking organic visibility for the public AI search case studies 😂
Who said watching an ad has to be boing? Your ads can be bold, truly iconic, and unapologetically cool, just like this one we did for Zenni 😎. Want your ads to stand out? Work with me! https://t.co/X6hPr0FQwZ
Google Local Service Ads (LSA) charged a $400 fee for a call that originated from an existing client, not a new lead. Despite confirming the call’s source, Google refused to refund the charge, highlighting a flaw in the platform’s auto‑credit...
Why “Category Fame” Beats Household Fame in B2B Marketing - B2B Marketing Blog | Webbiquity - https://t.co/Xac64vxxFo Research from @LinkedIn
Discounting is NOT a growth strategy @DisneyPlus and @hulu are starved for fresh content $DIS https://t.co/gVtGO3UCZZ
Lush has launched a limited‑edition, UK‑only bath bomb called Bathe All The Time, shaped like a disco ball and designed to turn a soak into a sparkling, mood‑boosting after‑party. The product coincides with singer Harry Styles’ new album Kiss All...
You build it. I promote it. Building has never been easier. Getting customers has never been harder. So I’m picking 2 products to promote to our 1,000,000+ entrepreneurs for our 16-year anniversary next Tuesday. Drop your product below. Don’t have one? Build it...
Scaling your brand past 7 figures in revenue requires mastering offer testing. Retweet and Comment "OFFER" and I'll send you my new guide for how to structure and properly test offers. *** Must be following for me to DM ***...
Affina Partners has positioned itself as a premium‑focused affiliate program, leveraging immersive storytelling and high‑end animation to elevate brands like iGaming newcomer Millioner. The network operates on a semi‑closed registration model that favors quality traffic, offering affiliates personal managers and...
Google Ads customer match data uploads changing April 1st - it won't work in the normal Google Ads API https://t.co/rKOAaBt49Q https://t.co/pOAyxWy3bX
Google's @johnmu says most sites don't need to disavow links but that is not all sites https://t.co/cliyEKeuoM https://t.co/Bsc0HcEkY2
Burger chains are waging a high‑visibility social‑media battle, turning menu drops and meme challenges into traffic‑driving events. The podcast episode highlights how this digital rivalry benefits the broader restaurant sector by generating free user content and accelerating trend detection. It...
Google Local Service Ads won't credit advertiser for an existing customer call, which was not a lead https://t.co/tQs1kiXrYl via @AnthonyHigman https://t.co/ahAoxVvwju
Elastic marketing is becoming mainstream as firms replace full‑time staff with freelancers, agencies, and contractors to match fluctuating demand. The article warns that without redesigning core workflows, flexible talent creates bottlenecks, brand drift, and rising costs. Success hinges on treating...
Jack & Jones, the European denim arm of Bestseller, opened three flagship stores in Dubai, Abu Dhabi and Sharjah, marking its UAE debut. The launch is driven by the minimalist “Invisible Jeans” campaign, which omits models and focuses solely on the denim...
Secondary keywords are related search terms that support a page’s primary keyword, allowing a single article to rank for dozens or hundreds of variations. The guide explains how these terms differ from long‑tail and LSI keywords and why the average...
Google has broadened its AI Max text‑guidelines beta to all advertisers worldwide, letting brands set natural‑language guardrails for AI‑generated search and Performance Max copy. At the same time, Video Reach Campaign non‑skippable ads are now generally available globally, offering automated delivery of...
