AI Tools Need Clear ICPs to Work Effectively
If my company doesn’t have clear Ideal Customer Profiles (ICPs) documented, can I still use these AI tools effectively? https://t.co/i4w7DLSadO via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #AI #Strategy #Sales #Marketing #MarketingStrategy #MarketingSuccess
Publication Success: 80% Optimization, 20% Content
Have come to the realization that the success of a publication is 80% website/email optimization, 20% the actual content. If you check out Compounding Quality’s Substack, you can tell he gets it. That’s just the reality. https://t.co/4tfh0TgOqb
Cutting Ad Budgets Gives Short‑Term Spike, Long‑Term Drop
This happens because you had a full funnel that you paid for and then when you reduced the budget Meta went after the lowest hanging fruit. Therefore performance was great and maybe for 2-3 days will be solid. Then your sales...
BetMGM’s Heavy Spend Inflates Sports Betting Acquisition Costs
"...driving up customer acquisition costs by “buying sports betting keywords as well as throwing money at any sports media property that will take it.”" BetMGM’s Adam Greenblatt: Prediction markets ‘throwing money at’ sports media properties https://t.co/vjfmR3CoKa
Rebuild Your Campaigns for Immediate Performance Boost
So spend yesterday rebuilding a lot of our campaigns and oddly today is popping. Some of the best numbers since last week. If you're still seeing bad performance today as you have all week I suggest trying this in your campaigns.
AI Agents Prioritize Data-Driven Vendor Criteria over Brand Legacy
If an AI Agent doesn't care about legacy brands or emotional storytelling, what specific parameters does it evaluate when shortlisting vendors https://t.co/YV3RT3pqcl @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #Marketing #MarketingSuccess #MarketingStrategy #Branding
Art Buyers Need Time, Research, and Consistent Presence
People don't just discover and instantly buy your art. They often start slow, search you online, maybe follow you (whether you know it or not), and otherwise get a better sense of your work. They take time to decide. Could...
Decade Reset: New Social Selling Rules for 2026
The Decade Reset: Why we Rewrote the Social Selling Rules for 2026 by @Timothy_Hughes https://t.co/aRvIFwO3qi @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/gGMyaSde0i
Analytics Reveal Audience Gaps, Guide Dual-Format Strategy
Here's how keeping an eye on your analytics, can help you shape your strategy 👇 I was reviewing one of my client's social media performance from their recent launch and we noticed... → Their carousel posts are primarily (we're talking like...
Inbound Leads Up 5x, Cold Pitching Obsolete
RIP cold pitching. I’ve received 5x more inbound this year. It will 5x again by EOY. May build solution for this.
Six Steps to Metrics‑Driven Marketing Success
RT @VisionEdgeMktg 🗺️ 6 steps to a metrics-driven marketing performance journey. Start here: https://t.co/eqAX6XQUNz #MarketingPerformance #Metrics #Journey
T‑Mobile Unifies Metro Prepaid with Main Brand
T-Mobile revamps prepaid brand to spruce up image: "This makes Metro and T-Mobile more of a continuum rather than two distinct brands." @Sheila_Dang https://t.co/Pq7lr8tUwW
AI Avatars Turn Static Landing Pages Into Real Conversations
Most brands spend weeks perfecting their email copy, only to send every click to a page that does all the talking and none of the listening. I see it constantly in the accounts we manage at Structured. Good pages, strong...
AI‑spun Scraped Content Will Soon Hit Google Penalties
This digital marketing agency has been scraping original content and publishing their own versions, using AI to scale up the amount of information in the articles (while saying nothing new 😅) I was wondering how long it would take Google to...
ChatGPT Ad Costs Halve, Minimum Spend Slashed to $50K
ChatGPT ads are getting cheaper -> Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch "One ad exec said...