DIGIDECK Demonstrates the Organization-Wide Impact of Managed AI with Navi
DIGIDECK has deployed GrowthIQ’s Navi, a managed AI orchestration platform, across its sales and customer‑success teams. The system integrates Salesforce, Zoom, Google Drive and internal knowledge bases to deliver real‑time pipeline insights, coaching, and upsell planning. In Q1 2026 the deployment logged 4,523 productivity hours, equating to roughly $271,000 in value at a $60‑hour rate. Navi was active on 87 of 90 days, responding in 0.3‑0.4 minutes per request, demonstrating enterprise‑scale adoption.
WPP Media Wins Strategic Media Mandate for KFC and Pizza Hut Singapore
WPP Media has been selected as the integrated media agency for KFC Singapore and Pizza Hut Singapore after a competitive pitch. The agency will handle media strategy, planning and buying, using its AI‑driven WPP Open platform to turn consumer insights...
Bray Leino Brings Home the Bacon with Mr Porky Win
Bray Leino has been appointed the new creative and media agency for Mr Porky, the UK’s best‑selling pork scratchings brand owned by Tayto Group. The agency previously delivered the 2021 “There’s No Matching a Scratching” radio and OOH campaign and...
As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention
As digital ad spaces become oversaturated, brands are revisiting vintage tactics to cut through the noise. Direct mail, long‑form content, community‑driven initiatives, and physical media are seeing renewed adoption. Marketers are pairing these analog approaches with modern data targeting to...
AI and Grocery - US Giant Albertsons Gets Personal in Its Digital Intent
Albertsons CEO Susan Morris says AI‑driven personalization is the chain’s durable competitive edge. The retailer is leveraging its 15‑minute‑to‑120 million‑people store footprint, a robust loyalty program and a store‑based fulfillment model to blend online and in‑store experiences. AI tools such as...
Points Are Meaningless. Are You Ready for Algorithmic Loyalty?
Loyalty programs that award the same points to every shopper are losing relevance as customers demand personalized incentives. Algorithmic Loyalty Platforms use machine‑learning to analyze purchase, browsing and redemption data, automatically adjusting reward type, value, timing and channel for each...
AI Answer Engine Drive More Effective Advertisng at Reach and Independent
Taboola’s AI‑powered answer engine, Deeper Dive, is now live on dozens of publisher sites including Reach, The Independent and Huffpost UK. The tool draws about seven million monthly users, with roughly one in six visitors asking questions, and delivers ad conversion...
The $9m Hair Growth Brand that Wasn’t Meant to Exist
Bouf, a hair‑growth brand built around a patented FGF5 protein, turned a two‑month trial into a $9 million business within its first year. Clinical tests showed a 20% faster hair growth rate, 44% more active follicles and an 82% drop in...
Apple News Revenue Helped BBC Science Focus Double Size of Team
BBC Science Focus has more than doubled its editorial team and monthly page views after focusing on Apple News and Apple News+ subscriptions. The platform now accounts for roughly 45% of the title’s digital revenue, delivering about $8.30 per subscriber per month...
How Meshki Is Winning over Americans with SEO and Storytelling
Australian‑born fashion label Meshki has leveraged SEO, storytelling and a strong social presence to accelerate its U.S. growth. The brand posted FY24/25 revenue of AUD 183 million (≈$131 million), up from AUD 121 million (≈$87 million) a year earlier. Celebrity endorsements and a dedicated "Trending" section...
Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a Perception Problem
Azerian’s February‑March 2026 study of 128 UK media planners reveals that while 68% have increased out‑of‑home (OOH) usage and 93% consider it vital to omnichannel strategies, 58% view measurement and attribution uncertainty as the primary barrier to further investment. The...
Hard Truths For Retail Media At The IAB Connected Commerce Summit
At the IAB’s 2026 Connected Commerce Summit, industry leaders warned that retail media is at a crossroads, noting the market cannot sustain hundreds of undifferentiated commerce media networks. The new IAB report stresses that future growth will come from tapping...
As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data
Multicultural publishers are seeing RFP volumes shrink and referral traffic dry up, pressuring them to prove scale for advertisers. To counteract the reach gap, firms like Q Digital and AURN are adopting AdGrid’s Audience Accelerator, a first‑party data platform that...
Fairmont Hotels & Resorts Drafts Kylian Mbappé to Kick Off Its Global Wellness Play
Fairmont Hotels & Resorts has launched a global "Wellness without walls" campaign, appointing football star Kylian Mbappé as its first wellness ambassador. The initiative redefines well‑being beyond gyms and spas, embedding it in everyday guest touchpoints and local experiences across its...
Agencies Compete for SEO Talent as Client Demand for Zero-Click Expertise Surges
Ad agencies are racing to fill senior SEO positions as brands clamor for zero‑click and AI‑driven search expertise. Eight firms, from indie shops to large holding companies, posted roles with salaries ranging from $100,000 to $260,000. The hiring focus extends...
