News•Mar 2, 2026
Plurio Raises $3.5 Million to Bring Agentic AI to Performance Marketing
San Francisco‑based Plurio announced a $3.5 million seed round to accelerate its AI‑driven performance‑marketing agent. The platform ingests cross‑channel campaign data, forecasts downstream results and can automatically apply approved changes on Meta, Google and TikTok. Plurio already oversees more than $100 million of annual ad spend and processed $20 million during early AI‑agent pilots. The company is focusing on consumer software and service firms that lack real‑time attribution, aiming to turn analytics into actionable automation.
By Adweek AI
News•Mar 2, 2026
Stagwell and Emberos Launch Agentic Tool to Help Brands Navigate AI Search
Stagwell, together with AI‑visibility startup Emberos, has launched Stagwell Search+, an AI‑agent‑driven platform designed to boost brand discoverability in AI‑generated search results. The solution, built by Assembly, combines monitoring, predictive strategy, workflow automation, e‑commerce focus, and governance across paid, owned,...
By Adweek AI
News•Mar 2, 2026
Why Binary Audience Decisions Aren’t Fit For The Agentic Era
The article argues that traditional Boolean audience segments have become a bottleneck in the era of AI‑driven, millisecond‑level ad decisioning. As publishers, measurement firms, and first‑party data sources flood the bid stream with real‑time signals, the combinatorial possibilities outpace any...
By AdExchanger
News•Mar 2, 2026
Merrell Aims to Invite More People Outside Through New Brand Platform
Merrell is celebrating its 45th anniversary by unveiling the global brand platform “It Starts Outside,” which reframes outdoor activity as everyday and inclusive. The campaign, produced with Uncommon Creative Studio, features short vignettes starring Olympian Alexi Pappas and visually‑impaired marathoner...
By WWD
News•Mar 2, 2026
The Step-by-Step Guide to Brand Elevation | Case Study
Fashion brands are moving upmarket to defend against ultra‑low‑cost rivals like Shein and Temu, while premium labels are encroaching on traditional luxury territory. Retailers are adding higher‑margin items to offset inflation‑driven cost pressures. Successful elevation requires coordinated upgrades across product,...
By The Business of Fashion (BoF)
News•Mar 2, 2026
Foodpanda and GUT Asia Unveil New Brand Platform ‘Make Life Delicious’
foodpanda has unveiled a new brand platform called “Make Life Delicious” in partnership with agency GUT Asia. The campaign, directed by Henry Scholfield, features the brand’s mascot Pau Pau in a series of five short films that showcase foodpanda as a...
By Campaign Brief Asia
News•Mar 2, 2026
Asembl Drops Raw C X Violet Crumble Coconut Water Crossover
Asembl has launched a limited‑edition 325ml Raw C coconut water infused with Menz’s Violet Crumble honeycomb flavor, now sold in selected Coles stores across Australia. The drink combines Raw C’s hydration benefits with the nostalgic sweet crunch of the iconic...
By Mediaweek (Australia)
News•Mar 2, 2026
The Ferri Group Rebrands to Reassert Its Role as Metro NY’s Hometown Rep Firm
The Ferri Group, formerly Pecinka Ferri, has rebranded under the independent ownership of Joe Ferri Jr., emphasizing a faster, more agile approach in Metro New York’s foodservice market. The firm highlights its Fairfield test kitchen as a live showroom and...
By Total Food Service
News•Mar 2, 2026
Colgate-Palmolive APAC’s Samir Singh to Lead APAC Tambuli Awards Grand Executive Jury
Samir Singh, Executive Vice President for Marketing, APAC at Colgate‑Palmolive, has been appointed President of the Grand Executive Jury for the 2026 Asia Pacific Tambuli Awards. The awards, organized by the University of Asia and the Pacific School of Media...
By Campaign Brief Asia
News•Mar 2, 2026
Zitcha Adds Former Meta Leader Phil Bonanno to Drive APAC Growth
Retail media platform Zitcha has appointed former Meta client partner Phil Bonanno as its APAC commercial director, based in Melbourne. Bonanno brings more than 11 years of experience developing insight‑driven retail advertising strategies at Meta, where he worked closely with...
By Mediaweek (Australia)
News•Mar 2, 2026
THE SHOUT GROUP and Tropicana Twister Scale Up ‘Multiply the Goodness’ for Ramadan and Raya
THE SHOUT GROUP and Tropicana Twister are relaunching the award‑winning “Multiply the Goodness” campaign for Ramadan and Raya, scaling it from a seasonal kindness drive to a lasting social‑impact platform. This year the focus shifts to Project 100, a partnership with Epic...
By Campaign Brief Asia
News•Mar 2, 2026
What Makes a Great Agency Partner?
Retail marketers often pick agencies based on relationships, reputation lists, price, and niche experience, but those criteria only get to the long‑list stage. The article argues that true partnership hinges on deeper factors such as transparent KPI sharing, resistance to...
By Inside Retail Asia
News•Mar 2, 2026
Bunnings’ Justine Mills & CommBank’s Jo Boundy Talk Retail Media’s Transformative Business Effects
Bunnings’ marketing chief Justine Mills and CommBank’s Jo Boundy discussed the disruptive potential of retail media during B&T’s CMO Power List interview. They highlighted how Hammer Media reshapes supplier‑to‑consumer engagement and how Bunnings is now acting as a publisher, leveraging...
By B&T (Australia)
News•Mar 2, 2026
TAG Wins Skin Control Account To Drive Next Phase Of Digital Growth
Digital growth consultancy TAG announced it has secured Australian skincare brand Skin Control as a new client, expanding its portfolio that already includes MYOB, Modibodi, Morgans, Australian Unity and Nala. The partnership tasks TAG with overseeing strategy, marketing and technology...
By B&T (Australia)
News•Mar 1, 2026
NAB Celebrates Power of Partnership in Building a Life Through Home in New Campaign via TBWA
NAB unveiled its latest Home Lending campaign under the "Your Partner at Every Stage" platform, reinforcing the bank’s "More than Money" promise that banking is a partnership, not just a transaction. The campaign uses a stage metaphor to illustrate support...
By Campaign Brief
News•Mar 1, 2026
How Mars Australia and Amazon Ads Accelerated Growth for DINE with AI-Powered Cat Decoder Campaign via EssenceMediacom
Mars Australia’s DINE brand partnered with Amazon Ads and EssenceMediacom to launch the AI‑driven “Cat Decoder” campaign, letting cat owners upload photos and receive personalized video translations of their pets. The full‑funnel activation spanned Amazon’s canvas—including Prime Video and the...
By Campaign Brief
News•Mar 1, 2026
Instagram Opens up Content Scheduling to All Users
Instagram is rolling out its creator‑focused tools to all public accounts, removing the previous requirement to switch to Professional Mode. The update adds the insights dashboard, content scheduling, and trending audio features for every user. More advanced options, such as...
By Social Media Today
News•Mar 1, 2026
X Tests Experimental Topic Feed Filter
X has begun a public test of a new topic‑feed filter that lets users emphasize chosen news categories in their For You stream. The feature debuted on iOS for U.S. and Canadian users and was quickly expanded to a slate...
By Social Media Today
News•Mar 1, 2026
TikTok Publishes Latest EU Usage, Enforcement Data
TikTok’s latest EU transparency report shows its monthly active audience in Europe rose to 178 million, an 8‑million jump and a 31% increase since October 2023. The platform removed about 112 million pieces of content between July and December 2025, with automated systems handling...
By Social Media Today
News•Mar 1, 2026
Instagram Introduces Thumbnail Post Editing for Grids
Instagram has added a new profile‑grid customization feature that allows users to edit the thumbnail images displayed on their profile grid. The update follows a January 2025 preview and coincides with the platform’s shift to larger, Reels‑compatible thumbnails. While casual users...
By Social Media Today
News•Mar 1, 2026
QBE and Sydney Swans Mark 40‑year Partnership with Integrated Campaign via The Core Agency
QBE Insurance marks 40 years with the Sydney Swans, one of the longest-running sports sponsorships in Australia. To celebrate, The Core Agency rolled out an integrated campaign featuring out‑of‑home billboards, a digital video series and season‑long online activations. The partnership...
By Campaign Brief
News•Mar 1, 2026
Yo-Chi X DTP Partnership Brings Youth Myki to Life with My-Chi Monday Blitz via Snack Drawer
Yo‑Chi, the Gen Z‑focused snack brand, has partnered with Victoria’s Department of Transport and Planning (DTP) and creative agency Snack Drawer to launch “my‑Chi Monday.” The eight‑week campaign runs until 23 March, offering Youth myki holders a 20% discount on Yo‑Chi purchases every Monday. The...
By Campaign Brief
News•Mar 1, 2026
Newcastle Permanent Is “Head and Heart Approved” In New Creative Platform via Enigma
Newcastle Permanent launched a new creative platform called “Head and Heart Approved,” developed by indie agency Enigma. The campaign visualizes the tension between rational and emotional decision‑making, positioning the bank as a choice both the head and heart can agree...
By Campaign Brief
News•Mar 1, 2026
The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certification Built To Close The Gap
The article warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional expertise no longer suffices; leaders must align marketing, sales, product...
By Forrester Blogs
News•Mar 1, 2026
The Third-Largest Coffee Chain in the U.S. Actually Sells Very Little Hot Coffee
Dutch Bros, founded by two Oregon dairy farmers, has become the third‑largest coffee chain in the United States, trailing only Starbucks and Dunkin’. The chain’s 1,140 locations serve roughly 90% of their beverages cold, focusing on highly customizable energy drinks...
By WSJ – U.S. Business (global/Asia spillover)
News•Feb 28, 2026
E-Commerce 2026 Trends: Building Loyalty and Trust with AI-Powered Visual Experiences
Retailers are accelerating AI‑powered visual experiences to boost loyalty. Hyper‑personalisation delivers up to 16% higher commercial impact, while AR/VR try‑on lifts conversion by 94%. Brands will adopt staged, transparent AI content, focusing on complex, interactive experiences. Trust hinges on consent...
By Retail Times (UK)
News•Feb 28, 2026
Modern Retail Podcast: Marketing Is Experiencing an AI Reckoning
In the latest Modern Retail Podcast, co‑hosts Gabriela Barkho and Melissa Daniels, joined by executive editor Anna Hensel, examine how artificial intelligence is reshaping retail marketing. They note that rising customer‑acquisition costs and a more discerning shopper base are driving...
By Modern Retail
News•Feb 28, 2026
Restaurants Bring More to the Table to Regain Diners
India’s leading restaurant operators are pivoting back to dine‑in by launching exclusive dishes, app‑only discounts and weekday coupons, aiming to revive footfall after years of delivery dominance. Chains such as Jubilant FoodWorks, Devyani International, Restaurant Brands Asia and Speciality Restaurants...
By ET BrandEquity (Economic Times) — Marketing
News•Feb 28, 2026
10 Best Ways for Indie Artists to Promote Their Music Online
Billboard’s 2026 guide outlines a step‑by‑step playbook for indie musicians to amplify their online presence. It urges artists to concentrate on one or two core social platforms, build a dedicated website for direct fan interaction, and integrate streaming, email newsletters,...
By Billboard
News•Feb 27, 2026
What Makes You Notice a Store’s Sign, or Ignore It? The Answer Makes This Franchise $115 Million a Year.
SpeedPro, a franchise specializing in large‑format graphics, now operates over 130 U.S. studios and generates roughly $115 million in annual sales. CEO Paul Brewster attributes the growth to a three‑pillar strategy—expanding the customer base, maintaining strong profit margins, and leveraging technology...
By Entrepreneur » Sales
News•Feb 27, 2026
Boot Barn Strengthens Its Country Music Ties With New Stagecoach Sponsorship
Boot Barn announced its debut sponsorship of the Stagecoach country‑music festival, serving as the official boot retailer and presenting sponsor of the new Mustang Stage. The partnership includes on‑site activations, custom giveaways, and a pre‑festival in‑store loyalty event at its...
By WWD
News•Feb 27, 2026
Microsoft Ads Launches Self-Serve Negative Keyword Lists
Microsoft Advertising has introduced self‑serve shared negative keyword lists, allowing advertisers to create, edit, and apply up to 5,000 negative keywords directly in the UI. The lists can be attached at the campaign or account level and support exact and...
By Search Engine Land
News•Feb 27, 2026
Google Publishes New Google Ads Passkey Help Doc
Google has released a new help document that explains how passkeys work within Google Ads, offering a password‑less, phishing‑resistant login method. The guide details when passkeys are mandatory, such as for user‑access changes and account‑linking updates, and outlines device requirements...
By Search Engine Land
News•Feb 27, 2026
Mint Velvet’s Brand Campaign Activations Take over the Capital This London Fashion Week
Mint Velvet is turning London Fashion Week into a city‑wide showcase, deploying brand activations in Underground stations and a wrapped London cab to spotlight its Spring Leather and Suede jacket line. The retailer also hosted an intimate editor dinner with...
By Retail Times (UK)
News•Feb 27, 2026
Top Influencer Trends Shaping 2026, and How Brands Should Respond
Influencer marketing in 2026 shifts from one‑off campaigns to systematic, repeatable programs. Brands are prioritizing micro‑communities, long‑term creator partnerships, and creator‑led ads that function as performance media. AI integration speeds up content creation while prompting new compliance and authenticity safeguards....
By Later Blog
News•Feb 27, 2026
DemandScience Launches Winnable Account System
DemandScience has partnered with HG Insights and GTM Fabric to launch a Winnable Account System that enriches Ideal Customer Profiles with technographic, spend, competitive and buyer‑research intelligence. The collaboration introduces two new products—Propensity‑Based Audience Activation and In‑Market Buyer Activation—that score...
By Demand Gen Report
News•Feb 27, 2026
OpenAI: ChatGPT Now Has 900 Million Weekly Active Users
OpenAI announced that ChatGPT reached over 900 million weekly active users, marking its first public disclosure of this scale. The milestone accompanies a $110 billion funding round and reveals more than 50 million paid consumer subscribers and 9 million business users. The growth underscores...
By Search Engine Land
News•Feb 27, 2026
Latinos in Transit Takes First Place in APTA AdWheel Award for Workforce Development Marketing Campaign
Latinos in Transit (LIT) secured first place in the 2026 APTA AdWheel Awards for Best Marketing and Communications Workforce Development Initiative. The winning campaign, titled “Ignite. Empower. Evolve,” rebranded LIT as a national incubator for transit workforce development, targeting emerging...
By Mass Transit Magazine
News•Feb 27, 2026
DESIGNME Launches Rooting for All Women Campaign
DESIGNME, a Canadian vegan hair‑care brand, launched the “Rooting for All Women” limited‑edition campaign on Feb. 27, 2026. The initiative celebrates women’s personal and professional transformations and donates a portion of sales, up to $10,000, to women‑focused charities, including Montreal’s Chez Doris....
By Retail Insider Canada
News•Feb 27, 2026
Campaign Trail: Bosch Builds Cute Robots to Push Windshield Wiper Innovation
Bosch’s Mobility Aftermarket division launched the "Impressive Innovation" campaign featuring cute anthropomorphic robots to spotlight windshield wiper technology. The 30‑second spot, created with Bailey Lauerman, runs through March across streaming, social, audio and search platforms. Production involved a custom rain chamber,...
By Marketing Dive
News•Feb 27, 2026
Amazon Joins $110B OpenAI Funding Round
OpenAI closed a record‑breaking $110 billion funding round, with Amazon contributing $50 billion—$15 billion now and $35 billion later. The deal also ties OpenAI to Amazon Web Services, committing $100 billion in cloud spend over eight years and integrating Amazon’s Trainium chips. A new Stateful...
By MediaPost
News•Feb 27, 2026
Later CEO Scott Sutton Breaks Down How Later 360 Unifies Creator Marketing Measurement
Later introduced Later 360, a unified analytics platform that merges organic content, paid amplification, and verified commerce data into a single reporting environment. The tool delivers granular visibility down to the SKU level, allowing marketers to trace every dollar, click,...
By Net Influencer
News•Feb 27, 2026
Can We Talk About Whether LHF Brands Should Learn From Silk Cut?
The article argues that LHF‑owned brands should study Silk Cut’s historic navigation of advertising bans, highlighting how the cigarette maker turned strict regulation into a catalyst for bold, indirect marketing. It notes that today’s alcohol and other restricted‑product marketers face similar...
By Campaign UK
News•Feb 27, 2026
Calvin Klein, Ralph Lauren Top New York Fashion Week Social Media Rankings as Total Media Value Reaches $275M
New York Fashion Week FW26 generated $275 million in total media value, a 73 % increase year‑over‑year. Calvin Klein led with $81.3 million, followed by Ralph Lauren ($58.4 million) and Michael Kors ($56.7 million). Their success stemmed from distinct tactics: APAC‑focused celebrity partnerships for Calvin Klein,...
By Net Influencer
News•Feb 27, 2026
Study of $1.3B in Meta Ad Spend Suggests Creative Output, Not Creative Intuition, Drives Results
Motion’s analysis of $1.29 billion in Meta ad spend across 600,000 ads shows that only 4‑8 % of creatives become “winners,” yet they capture roughly 55 % of total budget. Advertisers that produce the most winners do so by scaling creative output, launching...
By Net Influencer
News•Feb 27, 2026
PR Firm News: KITH Gets New Owner
KITH announced that CEO Stephanie Craig, who joined the firm in 2021, has taken ownership from founder Bill Coletti, solidifying her leadership after launching the CrisisResilient 365 diagnostic platform. Meanwhile, Stagwell’s Marketing Cloud expanded its Agent Cloud platform with new AI partners—including...
By O’Dwyer’s PR
News•Feb 27, 2026
Tagshop AI Expands AI Ad Creation With Kling 3.0, Seedance Models, New Templates, and Upcoming AI Ad Clone Feature
Tagshop AI unveiled a major upgrade that integrates Kling 3.0, Seedance V1 Pro and 2.0 models, expanding its AI‑driven video ad creation suite. The enhancements deliver cinematic visual quality, faster multi‑variant generation, and a library of professionally designed templates for...
By MarTech Series
News•Feb 27, 2026
How Progressive Balances AI Use with Authenticity as Scrutiny Persists
Progressive launched the "Drive Like an Animal" ad using AI‑generated animal drivers while retaining Flo’s voice, aiming to blend efficiency with brand authenticity. The AI approach slashed production time and budget, allowing the campaign to meet a tight deadline for...
By Marketing Dive
News•Feb 27, 2026
Meta Sues To Block Ad Scams By Firms In 3 Countries
Meta has filed lawsuits in Brazil, China and Vietnam to stop firms running deceptive ad campaigns and has issued cease‑and‑desist orders to eight marketing consultants accused of helping advertisers evade its policies. At the same time, a coalition of leading...
By MediaPost
News•Feb 27, 2026
Sandbox Guide :: Vibe Coding for Music Marketers
Music Ally’s Sandbox Guide titled “Vibe coding for music marketers” introduces a new methodology that converts audio characteristics into actionable audience insights. The guide, part of a series released ten times a year, combines case studies, expert interviews, and benchmark...
By Music Ally