Audio and Podcasts Best Venues for Consumer Engagement in Sports (Audacy)
Audacy’s new "State of Audio: Sports Fandom" report reveals that the most avid sports fans are younger, more diverse, and increasingly reachable through audio channels. The study shows a 40% lift in purchase and usage among the fandom cohort when brands sponsor audio content, outperforming traditional TV. Audacy’s network dominates eight of the ten most sports‑obsessed U.S. markets, positioning audio as a high‑impact venue for sports marketing. The findings underscore that fan engagement now lives beyond the game itself, spreading across podcasts and live radio.
JCDecaux Launches Nurture for Country to Support First Nations Businesses
JCDecaux has introduced Nurture for Country, a new Reconciliation Action Plan initiative that gives First Nations‑owned businesses access to its national Out‑of‑Home network with matched media spend and strategic support. The program builds on a 2025 pilot with the KARI...
Influencer Marketing 2025: Balancing AI Efficiency, Budget Pressure, and Human-Centric Creativity
Influencer marketing in 2025 is being reshaped by AI-driven tools that automate influencer discovery, content creation, and performance analytics. Brands confront tighter budgets and heightened demand for measurable ROI, prompting a shift toward performance‑based contracts. Despite technological advances, human‑centric creativity...
Finnair Integrates Music by Finnish Composer Lauri Porra Into Passenger Experience
Finnair has introduced a new soundscape featuring Lauri Porra’s album Matkantekijä, which will play on aircraft, in lounges and across marketing touchpoints. The rollout begins on February 27 and the tracks will also be streamed on Spotify. This music initiative is a core...
GrowthRise Mastermind Recap Mar 3, 2026
The GrowthRise Mastermind call highlighted three core growth levers for B2B firms: optimizing outbound email cadence, leveraging Meta’s ad platform over LinkedIn, and tightening pixel event tracking. Email sequences spaced every three to four days lifted open rates to 21%...
Help Find Your Lost Luggage with Google’s Find Hub
Google’s Find Hub app now lets users share a secure, time‑limited link to a lost bag’s location directly with participating airlines. The feature generates an encrypted URL that updates in real time and can be revoked at any moment. Over ten...
12 Ways to Improve PPC ROI With Automated Bidding (2026)
The article outlines twelve practical steps for boosting pay‑per‑click (PPC) return on investment through automated bidding. It stresses defining a clear success metric, fixing conversion tracking, and selecting the smart‑bidding mode that aligns with business goals. Campaign segmentation by intent...
Sales Planner – Newsletters
Backyard Ventures, an Austin‑based media partnership agency with over 200 clients, is hiring a Sales Planner for its newsletter vertical. The role blends advertising operations, campaign reporting, client management, and introductory sales tasks, allocating roughly 80 % of time to execution...
Zoom Taps PMG As First Media AOR
Zoom Communications has appointed Dallas‑based PMG as its first global media agency of record, committing an estimated $25 million annual media spend. The partnership aligns with Zoom’s transition from a meeting platform to an AI‑first workplace, leveraging PMG’s Alli operating system...
Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer
Seedtag announced the appointment of Brendan McCarthy as Chief Marketing & Communications Officer. McCarthy, former CMO of Criteo, brings over 20 years of marketing leadership at Fortune 500 firms. He will oversee global marketing, brand, demand generation, and communications to...
Apple, Google Wallets Get Personal
Digital‑wallet platforms from Apple and Google are evolving beyond simple payments, with startups like Badge turning them into interactive commerce channels. Badge’s infrastructure lets brands push real‑time, location‑aware offers and loyalty updates directly to a consumer’s wallet. The San‑Francisco‑based company...
Onsocial
OnSocial repositions influencer marketing as a social‑data problem, offering a toolkit that includes creator discovery, analytics, sponsored‑post tracking, audience overlap analysis, and an always‑on API. The platform targets agencies and brands that need defensible, data‑driven creator selections rather than an...
Billable Hours Are Dead, AI Killed Them, Here's How To Survive
A new VoxComm report shows agency profit margins have collapsed from a historic 30% to roughly 10% as AI accelerates production and erodes the value of billable‑hour models. The authors argue that agencies must abandon effort‑based pricing and adopt solution‑based...
IDeaS Updates Spotlight Marketing Solution
IDe aS unveiled a major upgrade to its hospitality marketing platform, Spotlight, adding a predictive "Potential to Influence" score that quantifies how responsive a market segment is to price and promotional changes. The solution, built on IDeaS' forecasting analytics, will...
Builderius WordPress Page Builder Integrates Claude AI via @Sejournal, @Martinibuster
Builderius launched an experimental integration that connects Anthropic’s Claude AI to live WordPress projects via the Model Context Protocol. The AI can read the full JSON‑based template, CSS, GraphQL schema and element tree, then apply structural edits, style changes, and...
Kochava Expands Certified Partners Program, Welcomes New Leaders Across the Global Integrations Ecosystem
Kochava announced the expansion of its Certified Partners Program, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev and AppNext to its roster of vetted integrations. The certification requires strict adherence to integration best practices, traffic health standards and completion...
Brands Briefing: Caraway Makes Its First Big OOH Push as It Seeks to Make the Brand ‘Impossible to Ignore’
Caraway, a six‑year‑old cookware startup, has launched its first major out‑of‑home (OOH) advertising campaign to become “impossible to ignore.” The eye‑catching mural at Columbus Circle subway targets high‑traffic commuters. After growing from a pure DTC model, the brand now sells...
Meta Introduces Click and Engage-Through Attribution Updates
Meta is overhauling its ad measurement framework by restricting click‑through attribution to link clicks only, while moving likes, shares, saves and similar actions into a newly named “engage‑through attribution.” The update also halves the video engaged‑view window from ten to...
Daily Search Forum Recap: March 3, 2026
Google clarified image‑thumbnail selection for Search and Discover, confirming it relies on both schema.org markup and the og:image tag. The AI Mode sidebar was found to drop referrer data, a bug the Search team is investigating. Knowledge panels are being...
TapClicks Expands Unified Marketing Intelligence with AudioGO and Instacart Instant-On Connectors
TapClicks announced two new Instant‑On connectors—AudioGO for streaming audio and Instacart Ads for retail media—expanding its AI‑powered Smart Marketing Cloud. The additions let agencies and brands pull audio and grocery‑shopping campaign data into a single platform for unified reporting and...
QYOU Media Launches Performance Media Unit to Scale Creator Campaigns Across Paid Channels
QYOU Media has launched QYOU Amplify, a performance‑media unit that combines creator strategy, paid media buying, advanced targeting and real‑time analytics to scale influencer campaigns. The new unit aims to identify high‑performing content early and reallocate spend instantly, treating creator...
Dstillery, Keynes, and The Trade Desk Partner to Advance Agentic Advertising
Dstillery unveiled its DS-1 agentic advertising platform, partnering with CTV technology firm Keynes and major DSP The Trade Desk. The platform connects directly to Keynes’ Slack workspace via the Model Context Protocol, compressing audience discovery and custom modeling from days...
Comic Relief Unveils Red Nose Day Livestream Campaign with Mr Doodle
Comic Relief has launched a new Red Nose Day livestream campaign featuring artist Mr Doodle, produced by Amazon Ads' Brand Innovation Lab. The initiative streams on Twitch, showcasing Mr Doodle’s live drawing while integrating a Red Nose Day store app...
What Your Brand Signals to Buyers Before You Ever Speak
Middle‑market companies often overlook how their brand story shapes early buyer perception. A clear, coherent market narrative—supported by logical brand architecture—helps investors, partners, and customers quickly grasp the business’s value and growth potential. When the story aligns with evidence, it...
Brick Marketing Develops System for Balancing SEO, AI Search, and Content Marketing
Brick Marketing unveiled a structured system that unites traditional SEO, Generative Engine Optimization (GEO) for AI‑driven search, content marketing, and coordinated social media promotion. The framework aims to keep brands visible in classic search while also positioning them within AI‑generated...
YouTube Shopping Guide for Brands (Not Just Creators)
YouTube Shopping has expanded in 2026 to let brands turn any video—Shorts, long‑form, or Live—into a direct storefront. By linking a product catalog through Google Merchant Center, brands can tag SKUs within videos, letting viewers purchase without leaving the platform....
Dstillery Has A New Agentic AI Interface For Refining Audiences Faster
Dstillery unveiled DS-1, an agentic AI interface that lets advertisers create and refine custom audience segments in minutes instead of days. Built on the Model Context Protocol, DS-1 integrates with Slack, Microsoft Teams, browsers and pushes audiences directly to The...
Dstillery Has A New Agentic AI Interface For Refining Audiences Faster
Dstillery unveiled DS‑1, an agentic AI interface that lets advertisers build and refine custom audience segments in minutes instead of days, integrating directly with Slack, Teams, browsers and pushing audiences to The Trade Desk. The tool, built on the Model...
Not A Shark Company Aims to Deliver Low-Overhead Marketing and Comms for Game Companies
Not A Shark Company (NASC), a Paris‑based fractional agency for video‑game studios, announced a strategic expansion to meet rising demand for low‑overhead, high‑impact marketing and communications. The firm’s model connects studios with veteran triple‑A consultants, offering full publishing capabilities while...
Instagram “Sends per Reach” Playbook: Designing Posts People Send In DMs
Instagram’s algorithm now prioritizes Sends per Reach (SPR), measuring how often posts are privately shared via DM relative to their reach. Adam Mosseri confirmed SPR as a key ranking signal, shifting focus from likes and saves to intentional private sharing....
Magellan AI Integrates Nielsen DMA® Data to Bring Local Market Measurement to Podcast Attribution
Magellan AI has licensed Nielsen’s proprietary DMA® data, adding local‑market measurement to its podcast attribution platform. The integration maps podcast performance onto Nielsen’s 210 standardized U.S. media markets, enabling advertisers to evaluate impact at the geographic level. This capability aligns...
Cross-Posting Matrix: What to Change per Platform
Cross‑posting short‑form videos in 2026 demands platform‑specific tweaks rather than simple duplication. The article outlines a matrix that details required changes in aspect ratios, safe‑zone placement, caption rewrites, and audio licensing for TikTok, Instagram Reels, and YouTube Shorts. Brands are...
Garnier Signs Supermodel Gisele Bündchen as First Global Ambassador to Promote High-Tech Era
Garnier has appointed supermodel Gisele Bündchen as its first‑ever Global Brand Ambassador, anchoring the L’Oréal‑owned brand’s new “High‑Tech Nature” strategy that blends scientific performance with natural ingredients. Bündchen will front worldwide hair‑care campaigns, beginning with the launch of Fructis Diamond Sleek,...
Loveholidays Taps Creators for ‘the Weird and Wonderful’
Loveholidays has unveiled an “always‑on” influencer platform called Book What You Love, created with SocialChain’s The Fifth. The initiative pairs creators’ niche passions with specific destinations, positioning travel as a form of self‑expression. It launches with four creators from Germany,...
Google Updates Alcohol, Prescription Drugs, Gambling & Government Policies
Google announced four policy updates affecting Google Ads and Merchant Center. Alcohol subscriptions are now allowed for U.S. merchants, requiring the Alcoholic Beverages product category and the subscription_cost attribute. Certified U.S. online pharmacies can promote prescription‑drug subscriptions, bundles, and consultation...
How Thom Browne Went From an Asics Fan to a Collaborator
Thom Browne, the New York‑based tailoring label, has launched its first partnership with sportswear giant Asics, creating a limited‑edition sneaker that blends the designer’s sleek aesthetic with Asics’ performance technology. The collaboration marks a strategic move for both brands: Browne...
The Problem with “Women-Focused” Marketing
A recent Campaign analysis reveals that nearly 70% of women feel unconfident when confronted with typical marketing portrayals. The piece argues that "women-focused" campaigns often rely on outdated stereotypes, reducing a complex audience to a tidy segment. Brands are urged...
Holland & Barrett Sales Boosted by TikTok Trends, as Losses Widen
Holland & Barrett reported an 11% rise in annual sales to £981 million, propelled by TikTok‑driven health trends and appetite‑suppressing products. Store revenue climbed to £731.3 million, and gross profit increased to £579.9 million. However, pre‑tax losses widened to £71 million, reflecting higher staff...
Prost8 Gets Arse in Gear for Bum-Controlled DOOH Blitz
Prostate cancer charity Prost8 has launched “Dodge The Finger,” the world’s first bum‑controlled digital out‑of‑home (DOOH) campaign. Developed by TBWA\MCR, the activation won gold at Ocean Outdoor UK’s Digital Creative Competition and the European Grand Prix, showcasing a retro arcade...
Stark Cafe: How a Marvel-Inspired Idea Became a Student Hotspot in Moradabad
Stark Cafe, launched by Mohammad Sameer in Moradabad’s Khwaja Colony, taps a dense student population by offering affordable food and a study‑friendly environment. The Marvel‑inspired brand name resonates with youth culture, turning a simple eatery into a community hub. Sameer...
The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All
The Trade Desk unveiled OpenTTD, a unified partner integration portal, at LiveRamp’s RampUp conference. The platform consolidates logins and analytics for partners who act as advertisers, data sellers, and developers, eliminating the need for separate accounts. OpenTTD ties into the...
How Cinnabon Built a Social Fandom by ‘Marrying’ Slim Jim
Cinnabon’s social media manager Hannah Gregus sparked an unexpected dialogue with Slim Jim on X, initially without a formal plan. The spontaneous banter evolved over a year into a fan‑driven narrative that culminated in a tongue‑in‑cheek "wedding" featuring vows, polls, and...
Lenders Rethink Outreach as Trigger Leads Face Limits
Mortgage originators are split on the value of trigger leads as the Homebuyers Privacy Protection Act takes effect on March 5, forcing a shift to permission‑based marketing. Proponents argue trigger leads provide quick consumer access, but critics cite reliability issues and...
Groupe GM Cosmética Portugal on the Next Phase of Solid Beauty
Groupe GM Cosmética Portugal announced the launch of Solid Labs, a new platform dedicated to high‑performance solid cosmetics. The company argues that solid formats must evolve from sustainability‑driven storytelling to delivering parity—or superiority—with traditional products. Brands are urged to prioritize...
Heavy AM/FM Listeners Rev Up Auto Parts Sales, Study Finds
A new 2025 Auto Aftermarket Brand Tracker shows that heavy AM/FM radio listeners spend 26% more on auto parts than the average shopper, reaching $790 annually. Ultra‑heavy shoppers who make ten or more store trips spend $832 and drive 171...
DMWF Spotlight: How Ecommerce Marketers Gain a Competitive Advantage – without More Complexity
E‑commerce marketers are confronting rising acquisition costs and a fragmented, multi‑device buyer journey that traditional search and social channels no longer dominate. Autonomous AI platforms now analyze live intent signals across the open internet, allowing brands to reach high‑intent shoppers...
DMWF Spotlight: Stop Personalising More. Start Thinking Better.
The article argues that CRM success isn’t driven by more personalization or automation, but by better judgment and restraint. Companies often assume that increasing messages boosts engagement, yet customers feel overwhelmed and ignore the noise. Atombit advises focusing on what...
‘Art of the Desk’ Centers New Content From Montblanc
Montblanc unveiled its spring/summer 2026 "Art of the Desk" campaign, pairing a new line of writing accessories with a short‑film featuring Roman Coppola, Cooper Koch, Kiernan Shipka, Dree Hemingway and Daniel Brühl. The video series, called "Art of the Desk Talks," explores each star’s personal...
FirstPartyCapital Announces Corporate Innovation Model to Facilitate Strategic Investment in Ad Tech
FirstPartyCapital unveiled a corporate innovation model aimed at brands, agencies, publishers and ad‑tech leaders, offering a hybrid of outsourced R&D, market intelligence and equity investment. The model tackles the high cost and opacity of building proprietary ad technology by providing...
Brands May Actually Benefit From Advertising Next to AI Content, Per Study
A new OM Media Trials and Zefr study of nearly 5,000 U.S. and Canadian consumers finds that ads placed after certain AI‑generated videos can actually enhance brand perception, especially when the content is satirical, youthful, or artistic. Conversely, ads next...
