#514 - How I Manage 300+ Amazon PPC Campaigns in 30 Minutes a Week!
In this episode of the AMPM podcast, hosts Bradley Sud and Keri Miller dive into the mechanics of managing over 300 Amazon PPC campaigns in just 30 minutes a week. They walk through a step‑by‑step keyword research process using Helium 10 tools like Xray, Cerebro, and Blackbox, emphasizing long‑tail, low‑competition keywords and how to leverage historical data for events like Prime Day. The conversation also covers when to apply automation and AI, how to set up custom bid rules, and practical tips for extracting actionable insights from Amazon’s Search Query Performance reports.
Is This AI's Napster Moment? (528)
The episode opens with a discussion about Allbirds' sudden pivot from sustainable footwear to an AI company after selling its shoe IP for roughly $39 million, sparking debate over whether this is a meme‑stock flash in the pan or a sign...
What’s the Scrappiest Tool You’ve Built?
In this 1‑minute, 27‑second episode of Voices of Search, host Jordan Cooney chats with Celeste Gonzalez, SEO testing director at Rickeroo and founder of the LA SEO Meetup, about the importance of getting scrappy with existing data and building custom...
Facebook's 2026 Rules for Reach & Relevance
In this episode, Michael Stelzner, Jerry Potter, and Facebook ads expert Tara Zerker break down Meta's 2026 updates that prioritize original short‑form video and crack down on low‑value reposts. They explain how Meta will use a content "fingerprint" to identify...
5 Things Ecommerce Owners Need To Get Right Now
In this episode, the Hammersley Brothers outline five immediate priorities for e‑commerce owners, starting with pre‑building weather‑triggered campaigns to capitalize on unexpected climate events. They stress the importance of a year‑ahead event calendar—covering holidays, sales periods, and macro events like...
Ep. 215: Stop Losing Leads: How to Fix Your B2B Startup Positioning Architecture
In this episode, host Christian Klepp talks with Adriana Daragon, founder of GoToMarketAdvantage, about why many B2B tech startups mistake a demand problem for a deeper issue in their positioning and go‑to‑market (GTM) architecture. Adriana explains that founders often focus...
Nike’s Reality Check
The episode examines Nike’s ongoing turnaround under CEO Elliot Hill, focusing on flat Q3 sales, investor impatience, and the brand’s struggle to craft a compelling narrative despite strong product innovation and scale. BOF analyst Mike Sykes highlights modest wins in...
Why Sam Altman Spent $100M on 10,000 Viewers
The episode dissects OpenAI’s $100 million acquisition of the tech‑talk livestream TPBN, a daily three‑hour show with 7‑10 K live viewers but massive clip reach. Hosts explain that the deal isn’t about editorial power but about leveraging TPBN’s proven storytelling and marketing...
We Found the Fix for the Biggest Problem in Affiliate Marketing
In this episode, host Siobhan and guest Yash, founder of Sorrel, discuss the fundamental flaws in current affiliate marketing—namely the "last‑click" credit model and coupon code leakage—that obscure true influencer impact. Yash unveils Sati, a new cookie‑less affiliate platform that...
How to Own a Market: Richard C. Wilson on Positioning, Authority & Attracting Pre-Qualified Leads
In this episode, Richard C. Wilson explains how mastering positioning can turn you into the go‑to authority that consistently attracts pre‑qualified leads. He shares his own journey—from cold‑calling investors to founding Family Office Club and becoming a recognized thought leader—by...
It’s All in the Sauce: The Eric Skae Playbook Behind Rao’s and Carbone’s Billion-Dollar Growth
In this episode, Eric Skay, the mastermind behind turning Rao’s and Carbone into multi‑billion‑dollar brands, shares how he identified undervalued assets, leveraged data‑driven distribution, and built powerful networks to accelerate growth. He explains how Rao’s grew from modest 5% growth...
Connecting Search and Social
In this episode, host Jordan Cooney talks with Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup, about Search Experience Optimization (SXO) and the shifting landscape where nearly 60% of Google searches end without a...
Aerie and Pamela Anderson’s Anti-AI Pledge | Fast Five Shorts
The episode examines Aerie’s new "100% Aerie Real" pledge, highlighted by a campaign featuring Pamela Anderson that rejects AI‑generated bodies in favor of real women. Hosts debate whether this anti‑AI stance is a sustainable brand moat or merely a marketing...
Ask Imran Anything: On Boring Fashion, the Meaning of Luxury and Building Outside the System
In this 51‑minute Ask‑Me‑Anything episode, BOF founder Imran Ahmed tackles listener questions about fashion’s current creative climate, the evolving definition of luxury, and how emerging designers can launch brands outside traditional gatekeepers. He argues that while parts of the industry...
The Future of CPG: Why Collectibility and Clean Ingredients Are Winning
Gary Vaynerchuk discusses the launch of Very Lucky, a clean‑ingredient fruit gummy that includes a collectible sticker, tying together his VFriends universe and a growing trend of collectibility in CPG. He explains how the product’s ultra‑clean formulation—driven by his wife...