#526 - Stop Believing Nonsense on Amazon Rufus (Alexa For Shopping)!
In this episode Bradley Sutton examines how Amazon's AI assistant Rufus is reshaping product discovery and search on the platform. He argues that while AI like Rufus streamlines the customer journey—especially for solution discovery—it doesn’t eliminate the need for traditional keyword research, as many top brands still miss critical search terms. Sutton shares five practical product‑research tactics and uses real‑world examples, such as a Korean beauty clinic website and salicylic‑acid shampoo listings, to illustrate the impact of AI on visibility and conversion. Ultimately, he stresses that sellers must adapt their SEO strategies to accommodate both classic search and Rufus‑driven recommendations.
What Is GEO and Why Does It Matter
The episode explains how AI chat assistants like ChatGPT are becoming the primary discovery channel for banking products, replacing traditional search. It introduces Generative Engine Optimization (GEO) – the practice of ensuring a bank’s information appears accurately within AI-generated answers...
ABM Playbook for Niche B2B Markets
In this episode, senior product marketing manager Michelle Walsh walks through how to execute account‑based marketing (ABM) for ultra‑niche B2B sectors like cybersecurity and digital identity. She stresses the need for tight alignment with sales, from jointly building and owning...
How Brands Are Using Social Media & AI in 2026
In this Dell Technologies World session, Gary Vaynerchuk and Sean Evans discuss how brands must move beyond chasing fleeting virality and instead focus on genuine attention and trust in an AI‑driven, content‑saturated world. They critique reliance on flawed measurement reports,...
YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views
In this episode, host Michael Stelzner talks with YouTube Shorts specialist John Scott about how marketers can harness the platform’s unique algorithm to drive massive organic reach. Scott explains that Shorts thrive on watch time and viewer satisfaction, so creators...
How Coach Scaled From a Single Store Into a Global Icon
Lou Frankfurt recounts his journey from a public‑service career to becoming the driving force behind Coach’s transformation from a $6 million handbag maker into a global, billion‑dollar "accessible luxury" brand. He describes how he used deep consumer research, a catalog strategy,...
Why 90% of Brands Fail on TikTok Shop (And the System That Fixes It)
In this 15‑minute episode, Jordan from Social Commerce Club breaks down why 90% of brands flop on TikTok Shop and outlines eight actionable steps to build a winning social‑commerce machine. He emphasizes launching with a creator blitz, turning performance into...
Lesson From Scaling Codecademy From $10M to $50M ARR with Daniel Layfield #241
In this episode, host Akhil Jabbar talks with Daniel Layfield, founder of Subscription Index and former head of growth at Codecademy, about how the company scaled its ARR from $10 M to over $50 M. Layfield explains that the key to that...
Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl
In this episode, Pinterest expert Kate Ahl explains why Pinterest is a prime source of cold traffic for businesses, especially B2C brands in food, fashion, DIY, and lifestyle. She emphasizes a long‑term, slow‑burn strategy focused on high‑quality vertical images, consistent...
Restoring Trust in AI-Generated Marketing Content Workflows
In this episode, Jordan Cooney talks with Holly Enneking, VP of Marketing at Markup AI, about the challenges of scaling AI‑generated content while maintaining brand trust and quality. Holly explains Markup’s “content guardian agents” that embed directly into tools like...
Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
In this episode, Barbara Connors and Brian Dowey of Kroger Precision Marketing discuss the newly unified KPM portfolio that combines insights, media, and loyalty to break down silos and drive brand growth. They explain how genuine alignment between CPG brands...
B2B Summer Pop Up Series with Michelle + Lia
In this inaugural B2B Summer Pop‑Up episode, hosts Michelle Blazer and Leah discuss the rising creativity in B2B marketing, spotlighting new award categories like Cannes' B2B track and the surge of B2B creators at conferences. They review recent platform updates,...
Centimillionaire Strategy Session with Kevin Harrington: Time Management, Deal Structures, and Negotiating Transactions
In this episode, original Shark Tank investor Kevin Harrington shares his playbook for scaling consumer brands, emphasizing the power of branding, distribution, and influencer marketing—illustrated by his role in turning Celsius from a $10 million startup to a $12 billion company. He...
S07.EP7 - Founder Branding with Amelia Sordell
In this episode, hosts Jacob Cass and Matt Davies interview Amelia Sordell, founder of the personal‑branding agency Clout, about the rise of founder‑led branding. Amelia explains how sharing a founder’s story builds trust in an era where 92% of consumers...
Purpose-Driven Growth with MadTree Brewing's John FitzGerald
In this episode, John FitzGerald, Senior Director of Growth at MadTree Brewing, shares how he applies big‑brand CPG principles—customer obsession, data‑driven innovation, and category‑management thinking—to scale a craft brewery. He explains how MadTree balances rigorous consumer insight with rapid “fail‑fast”...