Farewell and My Final 5 SEO Tips
In the farewell episode of the Recipe for SEO Success podcast, host Kate Toon reflects on a decade of SEO storytelling and announces her shift to new ventures while delivering five evergreen SEO tips: prioritize search intent, solidify technical fundamentals, maintain genuinely helpful and up‑to‑date content, perfect on‑page optimization, and build trust through personal branding. She emphasizes that SEO remains vital but evolving with AI, voice search, and mobile, and that success requires a long‑term, human‑focused approach. Toon also promotes her new podcast "Hearts, Minds, and Money," a Facebook community, and her latest book "Six Figures in Sales," which teaches revenue growth without paid ads.
AI, SEO, and the Future of Search
In this episode, host Tyson Stockton talks with Kristen Tinsky, SVP of Creative at Fractal, about the upcoming shift from transformer‑based AI to next‑generation models that can learn continuously and run on edge devices. They explore how these hyper‑personalized AI...
Reinventing Hospitality and Travel Media: Jon Skogmo on Building LOST iN
In this episode, host Jimmy Frischling chats with Jon Skogmo, the founder of Jukin Media and Lost In Travel Media, about his journey from a hotel clerk to building a $140 million UGC licensing business and then launching a travel‑focused media...
How to Build a Saleable, Scalable, and Easy-to-Run Business with Sarah Victory
In this episode of Shocking Profit, host Tim Van Meegum talks with Sarah Victory, founder and CEO of The Victory Company, about how to build a saleable, scalable, and easy‑to‑run business. Sarah shares her bold "do something brave every day"...
Is AI Killing Advertising? & Scott’s Best Financial Decision
In this episode the hosts discuss how AI is disrupting the traditional advertising agency model, using Levi's as a case study of how brand storytelling once drove sales but is now sidelined in boardrooms. They argue that AI tools are...
Ditch the Discount, Says Brand Marketer
In this episode, host Eric Banholz chats with e‑commerce strategist Shireen, known as the "D2C queen," about moving beyond deep discounting to smarter offer strategies. Shireen shares how AI agents can automate tasks without forcing new habits, and emphasizes that...
The Clearest Sign Your Content Is Invisible to LLM Bots
In this episode of Voices of Search, host Jordan Cooney talks with Jeff Raine, co‑founder of Everything Machines, about how to ensure website content is readable by large language model (LLM) crawlers. Jeff explains that the clearest sign of invisibility...
208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand
In this episode, CMO Lisen Zethraeus of Stratsys discusses how the company leverages its internal subject‑matter experts to become the public face of its brand, especially in the complex GRC and ESG space. She explains the dual‑track thought‑leadership strategy that...
Awarded Campaigns: How Procell Reframed the True Cost of Cheap Batteries to Win B2B Buyers
In this episode of Behavioral Science for Brands, Michael Aaron Flicker and Richard Shelton dissect ProCell’s award‑winning B2B campaign that reframed cheap batteries as a hidden cost rather than a low‑price win. The creative team used humor—personifying wasted labor with...
Meta Ads Q&A – What’s Actually Working in 2026
In this episode, Smart Marketer’s Molly Pittman and Director of Advertising Denis Paskalev field live questions about what’s actually working with Meta Ads in 2026, covering campaign structure, creative testing, and scaling strategies for various business types. They emphasize that...
The Real Reason Social Media Isn't Working for You
In this episode Gary Vaynerchuk explains why most real‑estate agents’ social‑media efforts fall flat and what they need to change. He argues that content quantity and quality both matter, but the real breakthrough comes from treating attention like a real‑estate...
How Gymshark Took on the Sportswear Giants - Carly Natalizia
In this episode of Uncensored CMO, Chief Commercial Officer Carly Natalizia breaks down how Gymshark has scaled its commercial engine to challenge industry giants like Nike and Adidas. Drawing on her 25‑year career—from finance at MBNA and Virgin Money to...
How to Stay Motivated to Keep Building
In this brief episode of the MarTech Podcast, host Benjamin Shapiro talks with Chris Golick, founder of Demandbase and current CEO of Channel 99, about what keeps him motivated after a $380 million exit. Golick explains that his drive comes from...
Rethinking Beer: Andrew Katz of Athletic Brewing on Non Alcoholic Beer, Brand Growth & Hospitality Trends
In this episode, CMO Andrew Katz discusses the rapid growth of Athletic Brewing, the leading non‑alcoholic beer brand, and the broader shift toward wellness‑driven drinking habits. He explains how declining alcohol consumption, increased health awareness, and data‑driven lifestyle tracking are...
Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game
The episode explores the rapid rise of Formula 1 in the United States, crediting Netflix’s “Drive to Survive” docuseries, star drivers like Lewis Hamilton and Max Verstappen, and new U.S. races in Austin, Miami and Las Vegas for boosting viewership. Analysts Ross...
After WPP Reckoning: The Case for and Against Principal Media
In this Digiday episode, hosts Kamika McCoy and Tim Peterson dissect the contentious practice of principal media buying, using recent WPP whistleblower revelations and a high‑profile lawsuit to illustrate how agencies pocket rebates from platforms like Google, Meta, Amazon, and...
TikTok Shop Is Changing E-Commerce, but How?
In this episode, hosts Jordan West and Brett Curry discuss how TikTok Shop and YouTube advertising can be combined to drive e‑commerce growth, highlighting five current YouTube ad strategies and the power of Shorts when paired with TikTok Shop content....
#183 - The 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at...
In this episode Kat Wendelstadt, CMO of Electric Twin, discusses how the CMO role is evolving in 2026, driven by AI, tighter budgets, and the need for hands‑on technical skills. She highlights the pressure on senior marketers to execute tasks...
How Vessi Sells Waterproof Shoes
In this episode, Vessi’s Director of E‑commerce, Ray, explains how the D2C waterproof sneaker brand grew from a Kickstarter launch to double‑digit annual growth by focusing on a lightweight, breathable Diamond‑knit technology and a community‑first marketing strategy. He highlights the...
S07.EP04 - Designers Don’t Build Brands with Kevin Finn
In this episode, Kevin Finn argues that designers alone cannot build brands; a brand is a "recognizable reputation" formed through long‑term customer relationships, trust, preference, and identity, not just logos or visual systems. He distinguishes brand (the business’s ongoing relevance...
#202: AI Answers - AI for Marketing, Sales & Customer Success, Marketing Agent Swarms, Entry-Level Job Disruption, Environmental Impact and...
In this special AI Answers episode, hosts Paul Reitzer and Mike Caput field audience questions from their AI for Marketing, Sales, and Customer Success webinars, covering how C‑level leaders can begin AI adoption, the distinction between AI agents and simple...
The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
In this special edition of the Behind the Numbers podcast, eMarketer analyst Emmy Liederman moderates a panel with Nicole Marcus of Dick's Sporting Goods and Alison O'Keefe of Best Buy about the evolving creator video landscape and its migration from...
How I Became My Own AI Case Study & What I Learned
In this episode, the host explains how they leveraged AI to amplify a single content idea into multiple formats—articles, videos, posts, and notes—resulting in a steady rise in LinkedIn impressions, reaching over 2,000 in a week and 40,000 organically over...
The Most Dangerous Thing Tools Encourage when They Automate Content at Scale
In this episode, Jordan Cooney talks with Mota Landwehr, CMO and Chief Product Officer at Peak AI, about the hidden danger of using automation tools to mass‑produce content. While short‑term gains are possible, they warn that large‑scale automated articles inevitably...
Home Care Redefined with The Clorox Company's Oksana Sobol
In this episode, Oksana Sobol, Vice President of Insights and Decision Intelligence at The Clorox Company, discusses the newly released "Home Care Redefined" research, which reveals shifting consumer priorities toward emotional and wellness outcomes in home cleaning. Key takeaways include...
Reader Magnets Are Dead? Why Most Reader Magnets Fail
In this episode, host Thomas interviews author and marketer Laurie Christine about why many reader magnets fail and how to make them work. Laurie explains common mistakes such as using a first‑draft short story or not promoting the magnet, and...
Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail
In this episode of Reimagining Retail, host Susie David‑Kenyon and analysts Arielle Fager and Sky Canabis dissect Starbucks’ newly launched multi‑tier loyalty program. They debate whether the revamp is a defensive move to protect margins—by devaluing points and raising thresholds—or...
A Guide to Advanced B2B Positioning
In this episode of Lenny's Reads, positioning expert April Dunford walks listeners through advanced B2B positioning, expanding on her five‑component framework (alternatives, capabilities, value, best‑fit accounts, category) and tackling four common roadblocks: disagreement on competitive alternatives, product pessimism, vague differentiated value,...
#274 How to Value Brand Equity in an M&A Deal, Stevey Arroyo, Founder & Partner, The Brand Exit
In this episode, Kevin Appleby talks with Stevie Arroyo, founder of The Brand Exit, about the often‑overlooked asset of brand equity in M&A transactions. Stevie explains how brand equity—customers’ preference beyond product features—can be quantified using ISO 10668, which translates...
Personal Brand vs Company Brand: Which One Are You Really Building?
In this episode the host tackles the dilemma of building a personal brand versus a company brand, using a lawyer’s question from a High Vibe Women panel as a springboard. She explains that the choice isn’t about right or wrong...
Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition
In this special edition of the eMarketer "Behind the Numbers" podcast, senior analyst Minda Smiley moderates a panel with Corey Weaver, Head of Influence at Gap Inc., and Alexis Call, Director of Digital Merchandising at Stanley 1913. The discussion explores...
TikTok After the Legal Fight: Why It’s Coming for Meta’s Ad Dollars
In this episode, Digiday’s Kamiko McCoy and Tim Peterson sit down with TikTok US platform reporter Crystal Scanlan to unpack TikTok’s post‑legal‑battle strategy. With the U.S. ban threat lifted, TikTok is shifting from defensive mode to aggressively courting ad dollars,...
SEO Under Siege: 2025’s Collapse of Google Traffic
In this episode, Jordan Cooney talks with Malta Landwehr, CMO and Chief Product Officer at Peak AI, about the imminent shift from traditional Google search to AI-driven discovery. Malta shares how a personal experiment avoiding Google in South Korea revealed...
Mastering Midjourney: How to Create Consistent, Beautiful Brand Imagery without Complex Prompts | Jamey Gannon
In this episode, AI creative director Jamey Gannon walks host Claire Vo through a disciplined workflow for generating consistent, brand‑aligned imagery with MidJourney, NanoBanana, and other tools. He emphasizes the power of visual mood boards and style‑reference (sref) images as...
Schlotzsky's Is Betting On A New Store Model | Fast Five Shorts
The episode examines Schlotzsky's new, smaller‑footprint store prototype that re‑emphasizes its deli identity and cuts operating costs by 20‑25% through self‑order kiosks, digital pickup zones, and a lean back‑of‑house layout. Chief Brand Officer Donna Varner explains the rebranding back to...
Ep. 190 - The SaaS Founder Bottleneck: Why Founder-Led Sales Stops Scaling
In this episode, fractional CMO Javier Lozano explains why founder‑led sales can’t sustain growth and how to transition to a repeatable, data‑driven go‑to‑market engine. He emphasizes extracting the founder’s successful sales insights, building positioning and a "blue ocean" narrative, and...
How to Future-Proof Your Business and Win with AI
Gary Vaynerchuk stresses that the era of blindly paying for ads on Facebook, Instagram, or TikTok is over; creators should first test content organically and only boost pieces that outperform their norm. He highlights the shift from "social media" to...
The Big Creator Breakout in 2026 | Behind the Numbers Special Edition
In this special edition of the eMarketer podcast, Principal Analyst Max Willins reveals that U.S. creator earnings are projected to hit $21 billion in 2026, nearly doubling since 2022 and outpacing traditional web‑publisher revenues. He explains how creators have moved from...
Marco Nobel - Revolutionizing European Student Housing
In this episode, Marco Noble, founder and CEO of Fuse, discusses his evolution from creating the global student community platform Socials to building Fuse, a vertically integrated flex‑living brand for young people across Central and Eastern Europe. He explains how...
Ep. 210: Why Authority Now Matters More Than Visibility in B2B Content
In this episode, host Christian Klett talks with award‑winning copywriter Jamie Thompson about why authority now outweighs visibility for B2B marketers, especially as AI tools flood the market with generic content. Thompson argues that true authority comes from consistent, genuinely...
Ecommerce: Your Follow Up Game Is Limp And It’s Killing Your ROAS
In this episode of the Hamasley Brothers e‑commerce podcast, Mark and Ian dissect why weak follow‑up sequences are sabotaging ROAS. They define follow‑up as the communication between a prospect’s ad click and the final purchase, emphasizing email capture and remarketing...
The Merchandising Calendar Blueprint: Turn Email & SMS Into 30–40% of Your Revenue
In this training episode, Ezra Firestone explains how e‑commerce brands can turn email and SMS into 30‑40% of total revenue by implementing a strategic merchandising calendar. He differentiates major campaigns from micro‑offers, shows how to layer content, product launches, and...
628: The Amazon Listing Mistakes That Are Killing Your Conversions (And How to Fix Them) With Daniela Bolzmann
In this episode, host discusses Amazon listing optimization with Daniela Boltzmann, founder of Mindful Goods, highlighting the costly mistake of repurposing Shopify creatives for Amazon. Daniela shares her journey from a full‑service agency to a project‑based model focused on high‑converting...
Awarded Campaigns: Lucky Yatra, on How a Ticket-Lottery Turned Fare Dodgers Into Paying Passengers
In this episode of Behavioral Science for Brands, Michael Aaron Flicker and Richard Shilton dissect the "Lucky Yatra" campaign by Indian Railways and FCB India, which turned ticket serial numbers into a daily lottery to incentivize fare payment. They explain...
Customer Joint Value Creation with Bimbo Bakeries USA's Jeff Hendrix
In this episode, Jeff Hendricks, Chief Customer Officer of Bimbo Bakeries USA, discusses how the company is leveraging real‑time customer and POS data to close the gap on missed sales and improve supply‑chain execution in an omni‑channel environment. He explains...
Your Author Toolbox: Part 2
The latest release of the Author Toolbox adds dozens of AI‑driven utilities for writers, ranging from PR automation to legal, tax, and editing assistants. All tools are hosted on PatronToolbox.com and organized into categories such as PR, "Not a Professional"...
The Biggest Mistake Leaders Make when Rolling Out AI to Knowledge Teams
In this brief episode, host Jordan Cooney talks with Steve Wonker, Managing Director at New Markets Advisors, about the biggest mistake leaders make when rolling out AI to knowledge teams: launching without solid data and governance frameworks. They explain that...
The Rise of Heatonist: Noah Chaimberg on Hot Sauce Culture and Hospitality Brand Building
In this episode of the Hospitality Hangout, Noah Chaimberg, CEO of Heatnist, shares how he turned a Brooklyn push‑cart into the world’s leading hot‑sauce brand and secured a partnership with the Hot Ones show. He recounts his entrepreneurial journey from...
OpenAI's Ad Push Begins, and The Knot Is Co-Piloting
In this Digiday episode, hosts Kamiko McCoy and Tim Peterson discuss OpenAI's recent moves, including a controversial Pentagon partnership and the launch of its first ad‑tech deal with Criteo, signaling the start of ads on ChatGPT's free tier. They interview...
Stories that Sell: The Marketing Strategy Algorithms Can’t Kill
In this episode of SaaS Stories, host interviews Henry DeVries, publisher of Indie Books International, about the power of storytelling in business. DeVries outlines eight core story archetypes—monster, underdog, comic solution, tragic solution, mystery, quest, comeback, and "escape from crazy...