5 Ways to Make Your Organization AI-Ready
In this episode, host Jordan Cooney talks with AI transformation expert Steve Wonker about why AI success hinges on redesigning organizational workflows rather than merely adding tools. They highlight how most AI pilots deliver minimal value, with a small fraction generating the bulk of economic impact, and stress the need for cross‑functional AI champions, agile processes, and a shift toward decentralized decision‑making—illustrated by Wonker’s "octopus organization" model. The conversation offers practical steps for marketing and other teams to prioritize high‑impact use cases, embed AI into existing processes, and balance centralized control with empowered autonomy.
![How Innovation Succeeds with Kory Marchisotto [Uncensored Renegades]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://img.transistorcdn.com/VIH3Rn5ET8-eHQxgBGNydnhXL95pc10_Kq7qTpjezuc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3MzEvMTU3MDAz/MjQ3NC1hcnR3b3Jr/LmpwZw.jpg)
How Innovation Succeeds with Kory Marchisotto [Uncensored Renegades]
In this episode, host John and guest Kory Marchisotto explore how to make innovation thrive, emphasizing the need to cultivate a supportive culture before generating ideas. They outline a three‑step vetting process—art, science, and gut instinct—to pressure‑test concepts and only...
Burger King’s President Answers the Phone | Fast Five Shorts
Burger King President Tom Curtis launched a two‑week initiative where he personally fielded customer calls and texts on a dedicated work number, recording the interactions for a marketing campaign and future service improvements. The move builds on the successful "Whopper...
Gap Inc. Debuts Encore To Unify The Four Brands | Fast Five Shorts
Gap Inc. launched Encore, a unified cross‑brand loyalty program for Old Navy, Gap, Banana Republic, and Athleta, consolidating nearly 40 million members into a single points bank with three tiers—Core, Premier, and All Access. The program adds perks like extended returns,...
Your Creators Aren’t Lazy — Your Incentives Are Broken
In this episode, Brywin (CMO) and Parker (CEO) dive into the biggest challenge brands face on TikTok Shop: how to properly incentivize creators. They outline a four‑layer incentive framework—GMV leaderboard rewards, volume completion bonuses, fast‑mover contests, and daily raffle draws—to...
507: When Org Design Shapes Strategy
In this episode, Charles Groom (VP of Marketing at Insightful) and Heather Atkins (CMO of Trimble) discuss how modern CMOs can design marketing organizations that stay agile amid rapid tech change, shifting buyer behavior, and tighter budgets. They introduce a...
Ecommerce: Your Ads Are Boring And Facebook Is Punishing You
In this episode of the Hammersley Brothers e‑commerce podcast, Mark and Ian dissect why many e‑commerce ads fail to scale, focusing on the concept that "your ads are boring." They explain that both Meta (Facebook) and Google act as "gorilla"...
S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian
In this episode, hosts Jacob Cass and Matt Davies interview Martin Zarian, founder of the full‑stack agency Factory 39, about the challenges of branding in the B2B space. Martin explains that a brand is the sum of experiences and emotions...
The Next Big Ad Platform? How AppLovin Is Quietly Scaling eCommerce Brands
In this episode, Pep Hufen, CEO of Smart Marketer Agency, breaks down AppLovin’s Axon Ads platform, a mobile gaming network now open to eCommerce that boasts over a billion daily users, primarily women in their 30s‑40s. He explains how Axon’s...
From Idea to £25m Exit - Jimmy's Iced Coffee Founder, Jim Cregan
In this episode of Uncensored CMO, founder Jim Cregan recounts how he turned a personal craving for iced coffee into Jimmy's Iced Coffee, launching the brand in Selfridges just four months after forming the company and eventually exiting for £25 million....
The Rise of Mike’s Hot Honey: Founder Mike Kurtz on Authentic Growth & Collaboration in the Hospitality Business
In this episode, founder Mike Kurtz recounts the origins and explosive growth of Mike's Hot Honey, from a spontaneous discovery on a Brazilian hiking trip to its adoption by major chains like Taco Bell and KFC. He details the grassroots...
How AI Search Is Reshaping Visibility: From Rankings to Mentions
In this episode, host Jordan Cooney and Otterly AI CEO Thomas Paham discuss how AI-powered search engines like ChatGPT, Perplexity, and Gemini are rendering traditional SEO metrics—rankings and clicks—obsolete, with the majority of queries now resulting in zero clicks. Thomas...
Post-Traumatic Growth, Creative Marketing, And Dealing With Change with Jack Williamson
Jack Williamson, a psychotherapist and former music‑industry executive, discusses how personal trauma can become a catalyst for creative growth and how indie authors can apply lessons from the music sector’s disruptive evolution. He outlines post‑traumatic growth strategies, warns against shiny‑object...
Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
In this brief episode, host Tyson Stockton talks with Ahrefs' Patrick Stokes about building an effective enterprise SEO team from scratch. Stokes emphasizes hiring versatile, creative talent for technical, content, and especially video roles, and stresses the importance of personal...
Standing Out in Enterprise SEO: Building Creative In-House Teams
In this episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about building creative, in‑house SEO teams that can stand out in the enterprise space. They discuss the challenges of scaling SEO internally, the importance...
Differentiating Enterprise SEO Content & Teams
In this brief episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about how enterprise SEO content and teams differ from smaller-scale operations. They explore the need for strategic alignment, cross‑functional collaboration, and specialized content...
Building a High-Impact Enterprise SEO Team
In this 1‑minute 42‑second episode of Voices of Search, host Tyson Stockton chats with Ahrefs expert Patrick Stokes about building a high‑impact enterprise SEO team. They discuss the evolving nature of SEO, the importance of giving back to the community,...
Protecting SEO Budgets in a GEO Era
In this brief episode of Voices of Search, host Tyson Stockton and Ahrefs expert Patrick Stokes discuss the biggest upcoming challenge for SEOs: proving their value and protecting budgets amid a shift toward geo‑targeted strategies. They highlight the tension between...
Ahref's State of SEO
In this episode of Voices of Search, host Tyson Stockton talks with Ahrefs senior leader Patrick Stokes about the rapidly evolving SEO landscape, especially the impact of AI and automation. Stokes shares his mixed feelings—excitement for faster content creation but...
The Most Underrated Signal Brands Should Optimize For
In this 3‑minute episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about a surprisingly overlooked SEO signal for AI‑driven search: using concise markdown files that highlight the top four takeaways of a page. Sanders explains that...
Can AI Visibility Ever Hurt a Brand’s Conversion Funnel?
In this episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about how AI-driven search is reshaping B2B buyer behavior and the implications for SEO. Sanders shares data showing that AI visibility—such as being recommended by ChatGPT—does...