Production Resource Group Appoints Darren Pfeffer as Chief Commercial Officer to Drive Global Growth
Production Resource Group (PRG) announced Darren Pfeffer as its first Chief Commercial Officer, a role created to lead revenue strategy and deepen client relationships. The veteran of Live Nation, Madison Square Garden and iHeartMedia brings nearly three decades of live‑event expertise to help PRG scale its global operations.
Five9 Installs New CEO, CMO, and CPO to Accelerate AI‑Driven CX Strategy
Five9 announced a three‑person leadership overhaul, naming Amit Mathradas as chief executive, Jay Lee as chief marketing and growth officer, and Ajay Awatramani as chief product officer. The moves aim to deepen the company’s AI‑centric CX platform and fuel its...
Tesco Teams with Adobe to Launch AI‑driven Personalised Marketing Platform
Tesco has joined forces with Adobe to roll out an AI‑driven personalised marketing platform that will tap the retailer’s Clubcard data covering more than 24 million UK households. The partnership is designed to sharpen customer engagement and lift sales across Tesco’s...
Ego Pharmaceuticals Revamps Elucent with TikTok‑Centric Campaign and New Design
Ego Pharmaceuticals has relaunched its Melbourne‑made Elucent brand, unveiling two high‑performance product ranges and a litmus‑strip inspired visual system. The rollout was anchored by an anonymous TikTok tease that generated strong early engagement, signaling a shift toward culturally relevant, science‑backed...
Wavelength Appoints Matt Kline as Chief Growth Officer Amid LA Campus Expansion
Wavelength announced the hiring of Matt Kline as Chief Growth Officer as it opens a new 10,000‑square‑foot campus in Los Angeles. The move pairs a seasoned brand‑commerce executive with a physical hub designed to accelerate the studio’s branded‑entertainment projects across...
How Jake From State Farm Made His TV Debut in Netflix’s ‘Running Point’
State Farm has teamed with Netflix for an integrated campaign around the sports comedy series “Running Point,” featuring its mascot Jake from State Farm in a first‑ever TV debut within the show. The partnership includes a co‑branded pre‑roll spot starring...
Clear Tagline Boosted Olipop to $200M Revenue
Olipop doubled revenue to $200M in one year by changing their tagline from "A Sparkling Tonic" to "A New Kind of Soda." Meanwhile you're using confusing niche jargon on your packaging and wondering why you can't scale past your early...
Tinder CMO Melissa Hobley Discusses AI, IRL Events on Forbes C‑Suite Unscripted
Tinder's chief marketing officer Melissa Hobley appeared on Forbes' C‑Suite Unscripted podcast, outlining the brand's push into AI‑driven profile tools, in‑person events, and heightened safety measures. The interview signals a broader shift among consumer‑app marketers toward technology‑enabled engagement and community...
Unilever Hunts CMO as Another Marketer Departs
Unilever is actively recruiting a new chief marketing officer for its Australia‑New Zealand (ANZ) division after two senior marketing leaders exited within six months. Former ANZ CMO John McKeon left in January to take a global role in Malaysia, and his successor,...
Pinterest Pushes Real-World Inspiration as Social Media Backlash Grows
Pinterest has launched a new campaign urging users to put their phones down and seek real‑world inspiration, marking the first major initiative under new CMO Claudine Cheever. The 60‑second spot stitches together home movies from the 1950s‑80s and is narrated...
Guzman Y Gomez Global CMO Lara Thom Resigns
Lara Thom, the global chief marketing officer of Australian fast‑food chain Guzman y Gomez, is leaving after a ten‑year tenure that helped grow the brand to more than 200 stores in four countries. She will depart on April 24, with...
Sol De Janeiro’s Director of Global Influence on the Rise of ‘Non-Followers’ and the New Rules of Social Engagement
Sol de Janeiro’s new director of global influence, Avrielle Cortes, says the brand is shifting from a TikTok‑centric strategy to a fragmented, multi‑platform approach. She highlights the rise of “non‑followers” – viewers reached through algorithmic feeds – as a key...
Social Becomes Frontline CX, Forcing CMOs to Rethink Strategy
New research from CMSWire shows that social platforms are now the primary customer‑experience touchpoint for many brands, exposing a blind spot in most CX strategies. The study warns that unanswered social interactions are perceived as indifference, prompting CMOs to treat...
Kustomer Raises $30M to Push AI-Driven CX Over UI Tweaks
Kustomer announced a $30 million funding round to accelerate its AI-native customer experience platform, positioning intelligence as the core of CX rather than incremental UI improvements. The move follows its 2023 spin‑off from Meta and signals a broader industry shift...
Five9 Names Jay Lee Chief Marketing and Growth Officer to Drive AI‑Powered B2B Demand
Five9 announced the appointment of Jay Lee as its first Chief Marketing and Growth Officer, tasking him with unifying marketing, data and revenue functions to boost AI‑driven customer experience. The move signals a strategic push to scale B2B demand generation...
