Netflix Adopts TikTok‑style Tactics, Stays Distinct
Netflix is trying to take a page from TikTok - without becoming TikTok. A top exec explains: https://t.co/ut0xElf6xR
Duolingo's Shift Away From Edgy Humor Is Misguided
The most famous TikTok shitposter brand has decided to make fewer “butt jokes.” I think that’s a pretty big mistake. My take on @duolingo’s new strategy & their CMO’s odd POV on social: https://t.co/UuH3kguk5Y https://t.co/r7z2DnKRbS
Define Strategy First, Then Hire Marketing Manager
Something I see pretty regularly in the $500K–$1M range: a founder hires a full-time marketing manager and it works… once the strategy is clear. The sequence matters so much at this stage. When there's a documented strategy, defined priorities, and clear...
Red Bull Turned Marketing Into Its Product Ecosystem
🚀 Red Bull didn’t sell a drink—it built a world 🎯 Marketing became the product 🏁 From Bangkok to space 💰 No debt, no shortcuts Read more: https://michaelwmchugh.com/red-bull-brand-strategy/
AI Code Replaced 17M Weekly Hits, Scaling Instantly
Taylor Haren was Clay's largest user at one point, hitting their platform 17.3 million times per week. Last month he replaced it with a $200/mo Claude Code subscription. Next week, he's going to show you how 👇 Taylor can't write...
T‑Mobile Unifies Metro Prepaid with Main Brand
T-Mobile revamps prepaid brand to spruce up image: "This makes Metro and T-Mobile more of a continuum rather than two distinct brands." @Sheila_Dang https://t.co/Pq7lr8tUwW
Apple’s Longtime Watch, AirPods Marketing Chief Stan Ng Retires
NEW: Apple’s marketing chief for the Apple Watch, AirPods, Home and Health — Stan Ng — is retiring, the latest changing of the guard at the company. He’s been at Apple for 31 years and was a mainstay under both...
Canva Teases Game‑Changing Create Feature Launch Tomorrow
Zach Kitschke CMO Canva with Cliff Obrecht, and Cameron Adams co-founders kicking off with a preview of Canva Create's announcements tomorrow. Very interesting to see the disruption here. (Can't say anything till tomorrow) https://t.co/eLdvW8xiUm
MrBeast Seeks First Global CMO, a Dream Role with Challenges
SCOOP: MrBeast is on the hunt for his first global CMO - a 'dream job' but one with unique challenges https://t.co/W8fVDSxEoO
Clear Tagline Boosted Olipop to $200M Revenue
Olipop doubled revenue to $200M in one year by changing their tagline from "A Sparkling Tonic" to "A New Kind of Soda." Meanwhile you're using confusing niche jargon on your packaging and wondering why you can't scale past your early...
Anthropic Reaches $30B ARR Before Mythos Launch
Amol (Head of Growth at @AnthropicAI) just joined Twitter. Follow for free alpha. BTW, can you believe they hit $30B ARR before they even released Mythos?
Brand Budgets Killing Your Influence, CMO Warns
The CMO’s Final Warning: Why ‘Brand’ Budgets Are Killing Your Influence by @Timothy_Hughes https://t.co/A6q7CqMivt @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #RevOps #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/thmQQegw6f
Choose Full‑Time Marketer or Fractional CMO: Know Which Fits
Not sure whether you need a full-time marketing hire or a fractional CMO? I wrote about exactly this: the real differences, what each model actually costs, and how to know which one fits where your business is right now. https://www.mallorymusante.com/blog/should-you-hire-an-employee-or-a-factional-cmo-for-your-marketing Worth a...
CMO and CIO Merge Roles in Workday’s AI Marketing
When the CMO and CIO Share the Same Job: Inside Workday's AI Marketing Build https://t.co/tjsP1WGw7C
Sonos Trims Marketing Team as New CMO Launches Hardware
Sonos laid off numerous employees on its marketing team today, part of a restructuring under new CMO Colleen DeCourcy. The company launched its first new consumer hardware products in over a year just yesterday. Full story: https://www.bloomberg.com/news/articles/2026-04-01/sonos-makes-marketing-cuts-as-new-cmo-reshapes-division