Proving GEO ROI Sparks New Scaling Demands
You can't make this up. Client hired a new marketing leader and pressed me to "prove the value of GEO" and why they should continue investing. I put together a presentation to demonstrate the value based on what we've accomplished. Two weeks later I am asked: If we had additional budget for GEO, could you confidently scale the program and make effective use of that extra investment? If so, what would that look like? But sure... "it's just SEO" ... 🤫
Row K Faces Cash Crisis, Top Execs Depart
New: Meltdown at the new indie distributor Row K, @elmayimbe has the details. President Megan Colligan and marketing chief Ben Carlson are set to exit after just 7 months. Cash problems; strategic re-set seems underway for Chris Woodward and Raj...
Spot Early Growth Pain, Act Before Stalls
The market feels the messiness of brand growth before you even realize what’s happening. Death by a thousand cuts, if you will. 🫢 When this happens, when growth stalls (or things start to feel confusing) as your fractional CMO, this is what...
AI Outbound Fails without Clean, Accurate Data
Last week I got an outreach email congratulating me on our Series D. Ahrefs has never raised a single dollar. We're bootstrapped. So someone's AI agent pulled the wrong data, mashed it together, and confidently sent me a "personalized" message that was...
AI CMO Instantly Spots Growth Opportunities
i just hired an ai cmo from @askokara to help grow. so far it has: • identified reddit opportunities • discovered seo issues • analyzed competitors • found geo issues curious to see how far this goes
Conga Rebrands to Align Commerce and Close Deals
Mid-keynote. New brand. Nobody saw it coming. David Osborne paused his @CongaHQ Connect 2026 keynote this morning and unveiled a completely new identity — while CMO Celia Fleischaker's team was still finishing the rebrand across the venue in real time. The new...
Big Brands Chase Youth; Small Brands Chase Cash‑rich Boomers
The bigger the brand the bigger desire to reach younger people the most effective way. The smaller the brand the bigger desire to sell to boomers with money and focus less on younger demos because it’s too expensive.
Seeking First Marketing Hire to Build AI Demand Engine
Most companies hiring a "Head of Marketing" are looking for someone to run a system. My friends Randy Stocklin and Santiago Jaramillo are looking for something a little different. They are looking for the first marketing hire for Pragmatico ,...
Design the Perfect Referral Loop for Success
Referral programs only work if the loop is right. This Skill designs the whole thing. https://t.co/9rNBDsNLgn
GTM Engineers: The $500K Solution Replacing SDR Teams
Patrick Spychalski has generated over $100m in pipeline using Clay . Then he sold his Clay agency for a life-changing amount. Tomorrow he's giving away the exact GTM systems being used by the hottest names in tech: Most B2B sales...
Meta Forces Monthly Invoicing for Ad Spend.
Meta wants you to change your credit card Meta ad spend to monthly invoicing by 1970. https://t.co/lYg0yVpaBO
Growth Depends on Capital Allocation, Not Marketing Effort
At $10M ARR, pipeline isn’t driven by effort. It’s driven by capital design. Marketing at this stage is not creativity. It’s capital allocation. If you hire a CMO but: • Don’t fund demand • Don’t fund enablement • Don’t fund...
Optimize Every Signup Step to Prevent Drop‑offs
Every step in your signup flow is a chance to lose someone. This Skill tightens the whole thing. https://t.co/9CH95T4Rfb
Marketers Must Govern AI Like Financial Fiduciaries
Marketers aren’t here to play with AI. We’re fiduciaries now. Agentic systems move money, shape messaging, and touch customers. Governance isn’t optional. It’s leadership. Chaos and opportunity are arriving together. Read my new Global AI Leaders article now: 🦀🤖👇 https://t.co/Gck5mTq5hy
Meta Cuts Credit‑card Payments, Hurting DTC Cash‑back Rewards
So Meta is getting rid of the ability for DTC brands to pay using credit cards. They are saying the process is easier and more flexible, when in reality this is going to cause a lot of headaches for brands...
Get 100 Customers in 90 Days with RB2B
If I had zero customers and just signed up for RB2B, this is exactly how I'd get to 100 in 90 days: https://t.co/2a10Hfmnj0
Build Systems Now to Scale Your Brand Later
If you want to sell or license, or scale your brand someday, you can’t be the one holding it together today. 🫢 You need to build a business that delivers consistent quality, with or without you in the room. That requires repeatable...
Simplify GTM: One Goal, One Audience, One Offer
If your GTM feels stuck, run this experiment. It will take you 30 days: 1. Pick ONE growth goal. Pipeline, activation, or expansion. Not all three. 2. Pick ONE audience. Not "SMB + mid-market + enterprise." One. 3. Pick ONE...
7 Proven Tactics to Launch SaaS From Scratch
For the 2,300+ of you who bookmarked the full playbook. We both know you’re not reading all that. So I turned it into a list of the 7 things I see actually working right now for launching a SaaS from...
Stop GTM Theater: Focus on ICP‑Driven Strategy
If your GTM looks impressive but revenue is flat, that’s not bad luck. You're stuck in the classic GTM Theater vs. GTM Strategy trap. Let me explain... GTM Theater is when... 1) You've got that Agency running ADs, and they're showing you all the...
Sell Ideas, Not Time: The Wealth of Ownable Concepts
Top paid experts all have one thing in common: They sell ideas (not just time). And iIdea owners get rich. Simon Sinek charges $100K+ for a keynote today. But before his famous “Start With Why” TED Talk? He was a relatively unknown marketing consultant. One...
Engineer‑style AI Marketing Tour: Live Demos Worldwide
I'm going on the WORLD TOUR 🌍 I've spent the last few months building marketing skills for Claude Code — automating the work I've done with 60+ startups over the last two and a half years. The repo has over 8,400+ stars...
Hire a CMO Only After Reaching $50M Revenue
One of the most common questions I get asked is "Do I need a CMO?" My answer is always that you don't need a CMO until you’re pushing $50M/year minimum. They’re the most fired role out of any C-level suite...
Human Empathy, Not AI, Will Drive Brand Advantage
Several thought provoking statements from @svembu speaking at @zoho's analyst conference. The idea that “the economy is going to be human operated” even as AI takes over predictable tasks. The prediction that brands will soon compete almost entirely on the empathy and...
AI Becomes Mandatory Backbone of Enterprise Customer Service
Customer service is where artificial intelligence has officially moved past the hype. @NICEComms recently reported their full-year 2025 financial results, and the numbers point to a clear structural shift in enterprise adoption. Their AI annual recurring revenue grew 66% year over...
Consistency Drives Retention in High‑Touch Support Teams
When your business is built on high-touch support, retention isn’t just about content or curriculum 👉 It’s about consistency. A couple months ago, I was chatting with a client who had just gotten back from maternity leave, where she had to...
Align Channels, Team Strength, Capacity, Budget for Maximum ROI
When I’m crafting a marketing strategy, these are the areas I’m considering to make sure my client gets the best ROI: 1️⃣ High-Impact Channels → Drives potential return (more impact = more ROI) 2️⃣ Team Strengths → Increases efficiency and quality...
Spend at Your Marginal Frontier, Not Just More
Your CFO wants more efficiency. Your CMO wants more volume. They're both right. And both wrong. The real question isn't "what should our target be?" It's "where are we at on our marginal frontier?" Spending power = the amount you can increase spend before...
Simplify Offer, Get Free 10k Leads, 5x Demos
These 3 changes to our cold email copy 5x’d demos booked last week. OLD VERSION: Subj: $18 per lead is a lot Body: You’re paying ~$18 per lead or more on Meta right now. And, some more if they don’t...
Debunking 10 Common Social Media Myths
Let's talk Social Media's biggest myths: 1. Is Shadowbanning real? 2. Is your phone's mic listening? 3. Do editing happs hurt reach? 4. Do hashtags grow your account? 5. Does scheduling content hurt? 6. Are Brand Partnerships throttled? 7. Do you have to post every day? 8. Does...
Buyer Enablement Must Be Core, Not Afterthought
When I surveyed last week how marketing teams define their focus in support of sales, here’s how it broke down: • Brand and awareness primarily — 3% • Brand + pipeline generation — 32% • Those + lead-to-opportunity conversion —...
Rippling Shows How B2B Brands Blend Big and Scrappy Marketing
How to build a B2B brand that stands out: Rippling edition. You are always asking for examples of B2B brands that are doing great marketing. You're tired of hearing about how Liquid Death and Apple and Nike are THE GOLD...
SEO's Alive: Prioritize Quality, Update for AI
Stop thinking SEO is dead. It's just different. You're not ranking mediocre AI content anymore. Update legacy pieces, embed expert quotes, target LLMs AND Google. Quality > Quantity. https://t.co/LbqxucBTcZ
Own a Compelling Idea, Not Just an Audience
Don't "build an audience" Find an idea you can own that people want to buy into
Redesign Backlash Turned Into Modern Branding Template
Remember the old Instagram logo? People loved it, so people hated the redesign. But the change worked, and it became a template for modern app branding. https://t.co/uBBe9VvzY3
Marketing’s Air Cover: Accelerate Sales and Customer Success
A client recently asked me to create a marketing enablement strategy for their new Customer Success (CS) team. That kicked off a bigger conversation with their VP of Marketing: 👉 Should marketing own revenue beyond lead gen and MQLs? Here’s...
AI Overload Overwhelms Marketers: Find Calm Amid Chaos
We've never been given more tools than ever before to do our jobs in marketing. With the proliferation of AI everything should become easier, faster. And yet, I feel more overwhelmed than ever before in my entire adult working life which...
Post‑Purchase Friction Is the Real Brand Killer
Misunderstood Marketing - : The Delonghi-Bosch Pivot: Why Post-Purchase Friction is the Real Brand Killer https://t.co/9vxehhnI4s
A Launch Plan Transforms Guesswork Into a Proven Playbook
Launching a product without a plan is just posting and hoping. This Skill builds the full playbook. https://t.co/juAq4qxygY
Applovin Delivers Fastest, Most Adaptable DTC Support
As a person overseeing many of these tests for brands I can attest to this too. Applovin’s team have also been the quickest, most nimble at adapting to what DTC is requesting of them. Their teams go above and beyond over...
AI Wins by Experience, Not Just Vertical Integration
The vertical integration of intelligence is non-negotiable. Control your platforms, models, chips, and data centers or watch providers do to you what you're trying to do to them. Microsoft AI is all-in on this. But they're caught in a bind: vertical...
Human Expertise Still Outperforms AI in Ad Creation
There is still a net benefit to having someone with an intricate knowledge of the creative and ad buying processes that AI can’t automate.
Emerging Strategies: Agentic Pricing, Nuclear Cloud, Analog Marketing
Strategic Brief: The Agentic Pricing Shift, Nuclear Cloud Grids, and the Analog Marketing Rebellion https://t.co/P5qLllgBGU
2025 State of SaaS Marketing: Insider Data Unveiled
Tired of being left in the dark on how other SaaS companies are doing? Then welcome to the 2025 State of SaaS Marketing mega thread. Buckle up. I surveyed hundreds of SaaS founders & marketers last year, to collect the data that's usually...
Align Your Messaging Cascade to Unlock Pipeline Growth
SaaS CMO: “How do we get more pipeline?” Me: “First, fix your messaging cascade.” Here’s where most teams go wrong: 1. Scattered messaging. Every channel says something different. 2. No clear core message. ICP’s pain point and your unique solution...
Growth Needs Systems, Not Just Speed
Growth is the dream of every operator (or at least your potential acquirer). But if you’re not careful, it can be the siren song of death. Hiring faster. Spending more. Scaling too soon. All in the name of “growth.” The reality is — growth...