CMO Pulse Social Media and Updates
CMO Pulse Social Media and Updates
Meta wants you to change your credit card Meta ad spend to monthly invoicing by 1970. https://t.co/lYg0yVpaBO
At $10M ARR, pipeline isn’t driven by effort. It’s driven by capital design. Marketing at this stage is not creativity. It’s capital allocation. If you hire a CMO but: • Don’t fund demand • Don’t fund enablement • Don’t fund...
Every step in your signup flow is a chance to lose someone. This Skill tightens the whole thing. https://t.co/9CH95T4Rfb
Marketers aren’t here to play with AI. We’re fiduciaries now. Agentic systems move money, shape messaging, and touch customers. Governance isn’t optional. It’s leadership. Chaos and opportunity are arriving together. Read my new Global AI Leaders article now: 🦀🤖👇 https://t.co/Gck5mTq5hy
So Meta is getting rid of the ability for DTC brands to pay using credit cards. They are saying the process is easier and more flexible, when in reality this is going to cause a lot of headaches for brands...
If I had zero customers and just signed up for RB2B, this is exactly how I'd get to 100 in 90 days: https://t.co/2a10Hfmnj0
If you want to sell or license, or scale your brand someday, you can’t be the one holding it together today. 🫢 You need to build a business that delivers consistent quality, with or without you in the room. That requires repeatable...
If your GTM feels stuck, run this experiment. It will take you 30 days: 1. Pick ONE growth goal. Pipeline, activation, or expansion. Not all three. 2. Pick ONE audience. Not "SMB + mid-market + enterprise." One. 3. Pick ONE...
For the 2,300+ of you who bookmarked the full playbook. We both know you’re not reading all that. So I turned it into a list of the 7 things I see actually working right now for launching a SaaS from...
If your GTM looks impressive but revenue is flat, that’s not bad luck. You're stuck in the classic GTM Theater vs. GTM Strategy trap. Let me explain... GTM Theater is when... 1) You've got that Agency running ADs, and they're showing you all the...
Top paid experts all have one thing in common: They sell ideas (not just time). And iIdea owners get rich. Simon Sinek charges $100K+ for a keynote today. But before his famous “Start With Why” TED Talk? He was a relatively unknown marketing consultant. One...
I'm going on the WORLD TOUR 🌍 I've spent the last few months building marketing skills for Claude Code — automating the work I've done with 60+ startups over the last two and a half years. The repo has over 8,400+ stars...
One of the most common questions I get asked is "Do I need a CMO?" My answer is always that you don't need a CMO until you’re pushing $50M/year minimum. They’re the most fired role out of any C-level suite...
Several thought provoking statements from @svembu speaking at @zoho's analyst conference. The idea that “the economy is going to be human operated” even as AI takes over predictable tasks. The prediction that brands will soon compete almost entirely on the empathy and...
Customer service is where artificial intelligence has officially moved past the hype. @NICEComms recently reported their full-year 2025 financial results, and the numbers point to a clear structural shift in enterprise adoption. Their AI annual recurring revenue grew 66% year over...
When your business is built on high-touch support, retention isn’t just about content or curriculum 👉 It’s about consistency. A couple months ago, I was chatting with a client who had just gotten back from maternity leave, where she had to...
When I’m crafting a marketing strategy, these are the areas I’m considering to make sure my client gets the best ROI: 1️⃣ High-Impact Channels → Drives potential return (more impact = more ROI) 2️⃣ Team Strengths → Increases efficiency and quality...
Your CFO wants more efficiency. Your CMO wants more volume. They're both right. And both wrong. The real question isn't "what should our target be?" It's "where are we at on our marginal frontier?" Spending power = the amount you can increase spend before...
These 3 changes to our cold email copy 5x’d demos booked last week. OLD VERSION: Subj: $18 per lead is a lot Body: You’re paying ~$18 per lead or more on Meta right now. And, some more if they don’t...
Let's talk Social Media's biggest myths: 1. Is Shadowbanning real? 2. Is your phone's mic listening? 3. Do editing happs hurt reach? 4. Do hashtags grow your account? 5. Does scheduling content hurt? 6. Are Brand Partnerships throttled? 7. Do you have to post every day? 8. Does...
When I surveyed last week how marketing teams define their focus in support of sales, here’s how it broke down: • Brand and awareness primarily — 3% • Brand + pipeline generation — 32% • Those + lead-to-opportunity conversion —...
How to build a B2B brand that stands out: Rippling edition. You are always asking for examples of B2B brands that are doing great marketing. You're tired of hearing about how Liquid Death and Apple and Nike are THE GOLD...
Stop thinking SEO is dead. It's just different. You're not ranking mediocre AI content anymore. Update legacy pieces, embed expert quotes, target LLMs AND Google. Quality > Quantity. https://t.co/LbqxucBTcZ
Don't "build an audience" Find an idea you can own that people want to buy into
Remember the old Instagram logo? People loved it, so people hated the redesign. But the change worked, and it became a template for modern app branding. https://t.co/uBBe9VvzY3
A client recently asked me to create a marketing enablement strategy for their new Customer Success (CS) team. That kicked off a bigger conversation with their VP of Marketing: 👉 Should marketing own revenue beyond lead gen and MQLs? Here’s...
We've never been given more tools than ever before to do our jobs in marketing. With the proliferation of AI everything should become easier, faster. And yet, I feel more overwhelmed than ever before in my entire adult working life which...
Misunderstood Marketing - : The Delonghi-Bosch Pivot: Why Post-Purchase Friction is the Real Brand Killer https://t.co/9vxehhnI4s
Launching a product without a plan is just posting and hoping. This Skill builds the full playbook. https://t.co/juAq4qxygY
As a person overseeing many of these tests for brands I can attest to this too. Applovin’s team have also been the quickest, most nimble at adapting to what DTC is requesting of them. Their teams go above and beyond over...
The vertical integration of intelligence is non-negotiable. Control your platforms, models, chips, and data centers or watch providers do to you what you're trying to do to them. Microsoft AI is all-in on this. But they're caught in a bind: vertical...
There is still a net benefit to having someone with an intricate knowledge of the creative and ad buying processes that AI can’t automate.
Strategic Brief: The Agentic Pricing Shift, Nuclear Cloud Grids, and the Analog Marketing Rebellion https://t.co/P5qLllgBGU
Tired of being left in the dark on how other SaaS companies are doing? Then welcome to the 2025 State of SaaS Marketing mega thread. Buckle up. I surveyed hundreds of SaaS founders & marketers last year, to collect the data that's usually...
SaaS CMO: “How do we get more pipeline?” Me: “First, fix your messaging cascade.” Here’s where most teams go wrong: 1. Scattered messaging. Every channel says something different. 2. No clear core message. ICP’s pain point and your unique solution...
Growth is the dream of every operator (or at least your potential acquirer). But if you’re not careful, it can be the siren song of death. Hiring faster. Spending more. Scaling too soon. All in the name of “growth.” The reality is — growth...
