Know What's Happening in CMO Pulse
Know What's Happening in CMO Pulse
Google Ads is changing app‑campaign conversion attribution from the click date to the actual install date. This aligns Google’s reporting with Mobile Measurement Partners such as AppsFlyer and Adjust. The shift eliminates the default 30‑day lag that often delayed conversion signals for Smart Bidding. Marketers can expect fresher data, tighter optimization loops, and fewer mismatches between Google and MMP dashboards.
Press releases alone no longer guarantee coverage, but a data‑driven, journalist‑centric approach can revive their impact. By researching recent relevant stories, citing journalists in the release, and then pitching them directly with tailored messages, practitioners can secure multiple organic features....
Customer service is where artificial intelligence has officially moved past the hype. @NICEComms recently reported their full-year 2025 financial results, and the numbers point to a clear structural shift in enterprise adoption. Their AI annual recurring revenue grew 66% year over...
Liran Peterzil has been appointed chief marketing officer of Valentino, effective March 2, reporting to CEO Riccardo Bellini. He will steer the maison’s global brand strategy, overseeing marketing, communications, events, media relations and the overall brand experience. Peterzil arrives from luxury...
In 2026 the advertising landscape has moved beyond the battle for eyeballs to a fight for relevance. Brands are being urged to build a lasting "brand aura" by crafting moments that matter rather than merely capturing attention. The article argues...
Center Parcs has launched an eye‑catching out‑of‑home campaign that transforms a London Underground station into a lush forest environment. Creative agency Neverland installed realistic trees, foliage and ambient wildlife sounds to immerse commuters in the brand’s nature‑focused ethos. The installation...
Jodi Smith-Meisner, head of communications for Schneider Electric Canada, argues that authenticity now outweighs polished messaging in executive communications. She warns that organizations often go silent during periods of change, allowing rumors to fill the void. Smith-Meisner advocates an internal‑first...
Bath & Body Works announced its body mists, candles and hand soaps are now sold directly on Amazon.com in the United States. The initial launch features more than a dozen top‑selling scents such as Japanese Cherry Blossom and Warm Vanilla...
When your business is built on high-touch support, retention isn’t just about content or curriculum 👉 It’s about consistency. A couple months ago, I was chatting with a client who had just gotten back from maternity leave, where she had to...
Coca‑Cola is pivoting from price‑driven growth to AI‑enabled persuasion, testing generative AI across its marketing pipeline. The company is using AI to draft scripts, create images, and tailor campaign messaging in near real‑time as inflation eases. This shift positions AI...
German TV platform HD Plus has appointed Raoul Ibler to lead both its marketing division and his existing commercial role, merging sales and marketing under a single leader. Ibler will immediately take charge of the marketing team while continuing to...
KNOREX announced the launch of its agentic AI‑ready Ads API, a unified infrastructure layer designed to automate cross‑channel advertising workflows. The API, compatible with Amazon Ads MCP and the open Advertising Common Protocol, enables AI agents to manage campaigns on...
Ford MENA’s Marketing Director Andrew Gregory explained how the "Ready. Set. Ford" platform unites OEM strategy with distributor execution to make complex buying decisions easier for customers. He emphasized that modern car shoppers gather 80‑90% of information online, demanding confidence, trust, and...
Hello, the Colgate‑Palmolive‑owned oral‑care brand, unveiled its Whipped Toothpaste—a velvety, foam‑dispensing product aimed at Gen Z—via TikTok Shop in December. The texture‑first formula, offered in Mellow Mint Dream and Peppermint Stick, combines aesthetic appeal with cavity‑fighting efficacy. Hello leverages Gen...
Hakuhodo Bangkok unveiled the “Quick Click. Life Slick.” campaign to promote the Provincial Electricity Authority’s new digital hub, PEA Sabuy Service, which bundles five electricity‑related functions into a single online portal. The effort uses humor and the Thai notion of...
GIGIL Philippines transformed Manila’s Poblacion nightlife into a full‑scale Hawkins, recreating five iconic bars to mirror each season of Netflix’s Stranger Things 5. Fans toured the immersive bar crawl, sampling themed drinks and encountering the series’ villain Vecna. The activation drove over...
Netflix has appointed Joy Albert, former Google Asia Pacific communications director, as Vice President of Communications for the region, effective March 9 in Singapore. Albert, who spent over a decade at Google, joins alongside Flávia Vígio, who will lead Latin America...
Tinder has teamed with Netflix to roll out the “Let Thy Swipe Season Begin” campaign, leveraging the popularity of Bridgerton’s Regency romance to re‑energize Australia’s dating market. The partnership is anchored by Tinder’s new Yearn Index, which shows more than...
SPC Global has reappointed Dialogue as its retained communications partner to provide strategic counsel and execution as the group accelerates growth across Australia and the wider Asia‑Pacific region. The partnership will cover ASX disclosures, media relations, leadership visibility and issue...
Marketing‑Interactive’s Gen Z Perspectives highlights three standout Chinese New Year campaigns in Singapore and Malaysia. Australian Pork’s CNY initiative reframes prosperity around trust and quality, featuring MasterChef judge Audra Morrice. The Singapore Kindness Movement released a cheeky short film, “Pineapple...
Leonardo.AI, now owned by Canva, has rebranded around the mantra “Yours to Create,” positioning human agency at the core of its generative‑AI offering. The company launched a visual‑first API that lets creators design outputs in the UI and export production‑ready...
Dentsu Aotearoa partnered with Auckland’s Big Gay Out festival, launching the free dentsu Studio Suite interactive experience. Over 400 attendees recorded personal Pride messages that were fed into D4, the agency’s dynamic creative optimisation platform, and broadcast across five major...
CeraVe has entered the Australian hair‑care market with a dermatologist‑developed Anti‑Dandruff and Gentle Hydrating line. The launch is supported by creative agency 2045 and a "Game‑Changing Hydration" campaign that positions scalp health as a performance issue. Australian athletes Thanasi Kokkinakis...
When I’m crafting a marketing strategy, these are the areas I’m considering to make sure my client gets the best ROI: 1️⃣ High-Impact Channels → Drives potential return (more impact = more ROI) 2️⃣ Team Strengths → Increases efficiency and quality...
Taboola announced the hiring of Krishan Bhatia, former Amazon Ads and NBCUniversal executive, as its inaugural Chief Business Officer. Bhatia will oversee global go‑to‑market execution across Taboola’s Realize performance advertising platform, CTV offerings, publisher network and generative AI products. The...
Hospitality Sales and Marketing Association International (HSMAI) hosted its 69th Adrian Awards on February 18 in New York, honoring the year’s most innovative travel and hospitality campaigns. The ceremony introduced a refreshed structure with 30 categories split across Paid, Earned,...
Joolies, a California‑grown Medjool date brand, revamped the sleepy dried‑fruit category with vibrant mint‑green stand‑up pouches and clear tubs, targeting younger shoppers. Leveraging nano‑influencers under 5,000 followers, the brand emphasized authentic lifestyle messaging rather than clinical claims. The strategy propelled...
Moncler reported a 7% rise in fourth‑quarter revenue at constant exchange rates, outpacing analyst forecasts, thanks to robust demand in Asia and the Americas. Full‑year revenue reached €3.13 billion, a 3% constant‑FX increase, while operating profit slipped marginally to €913.4 million. Founder...
SalientMG announced a strategic partnership with Hivekind AI to combine its B2B go‑to‑market (GTM) advisory services with Hivekind’s pre‑pipeline decision engine. The joint offering promises startups a unified system that aligns ideal customer profile (ICP) definition, account prioritization, and buyer‑group...
Your CFO wants more efficiency. Your CMO wants more volume. They're both right. And both wrong. The real question isn't "what should our target be?" It's "where are we at on our marginal frontier?" Spending power = the amount you can increase spend before...
These 3 changes to our cold email copy 5x’d demos booked last week. OLD VERSION: Subj: $18 per lead is a lot Body: You’re paying ~$18 per lead or more on Meta right now. And, some more if they don’t...
Ipsos’ February 2026 Consumer Tracker of 1,085 U.S. adults shows a nuanced shift in attitudes toward corporate political engagement. While a solid majority—57% on social issues and 56% on political issues—still prefer brands to stay neutral, the share that endorses...
Omnicom reported 2025 revenue of $17.3 billion, a 10% increase helped by the final month of its IPG acquisition and favorable foreign‑exchange effects. Media & Advertising accounted for 58% of revenue and grew 15.7%, while adjusted operating margins held just above...
iHeartMedia released a study with Collage Group highlighting bicultural Latinos as a “cultural and economic force.” The research finds they represent 40% of U.S. Hispanics, wield $4.1 trillion in purchasing power and consume audio primarily in English while still valuing Spanish...
Retailers are abandoning the outdated notion of seasonal peak‑sales windows and adopting a year‑round growth‑readiness mindset. Unexpected demand spikes—from TikTok trends to surprise influencer drops—can now rival traditional events like Prime Day, exposing fragile point‑to‑point integrations. Mark Simon of Celigo...
Ulta Beauty’s latest branding initiative underscores a broader shift toward consolidation in the beauty sector. Record growth at niche perfume house Amouage, a surge in online fragrance sales, and the decline of traditional department‑store beauty hubs illustrate mounting pressure on...
Red Lorry Yellow Lorry has been appointed U.S. agency of record for Pendulum, an AI‑driven social listening platform that captures brand mentions across text, audio, video and images. Marino will serve as the U.S. agency for Italian food icons Pasta...
NetLine’s senior demand manager Josh Baez hosted a webinar titled “The Hidden Moments of the Buying Journey,” revealing why traditional linear funnels are obsolete. He explained how privacy regulations have crippled identifier‑based tracking, forcing marketers to shift toward proactive, programmatic...
Sports advertising continues to capture massive audiences, but only 1% of viewers make an immediate purchase while 43% express interest. The gap reflects modern, multi‑screen consumer behavior, positioning sports slots as demand‑creation engines rather than direct‑response channels. Brands are responding...
Butterball, the leading U.S. turkey producer, has named Carmichael Lynch its new agency of record for creative, social, and media planning. The partnership aims to shift the brand from a holiday‑centric image to year‑round cultural relevance, emphasizing its purpose of “helping...
Jack in the Box reported a 6.7% same‑store sales decline in Q1 2026, an improvement over the 7%‑plus drops in the prior two quarters. Restaurant‑level margins fell to 16.1% and franchise margins to 38.6%, signaling unit‑level pressure. The chain is executing...
Toast, the Boston‑based restaurant point‑of‑sale provider, announced it will launch a drive‑thru product aimed at quick‑service restaurants later this year. The move marks a strategic shift from its traditional focus on casual‑dining chains such as Applebee’s and Potbelly. In 2025...
Careem has unveiled the “Seeds For Gaza” campaign, turning its logo into a series of watermelon‑seed dots that symbolize Palestinian resilience. The initiative lets riders, restaurant partners and brands donate directly through the app, with every watermelon sold on Careem Quik...
Raley’s Family of Stores introduced Member Prices, a new benefit that automatically applies discounts at checkout when shoppers provide their phone number. The feature is part of the existing Something Extra loyalty program and requires no physical card or clipped...
Upstream, formerly TheViewPoint, launched an automated platform that handles direct‑sold CTV campaigns at the ad‑server level, deliberately avoiding programmatic intermediaries. The solution integrates directly with publishers, bypassing SSPs and DSPs, and is already used by NBCUniversal, Warner Bros. Discovery, Disney, Paramount and...
The E.W. Scripps Company appointed Oliver Gray as vice president of network sports and client partnerships, leveraging his experience leading Amazon’s NFL Thursday Night Football sales. The Bay Area Lyme Foundation named David Walsey executive director, bringing pharma communications expertise to...
Serviceplan Group announced a strategic partnership with Luma AI to embed generative‑AI tools across its global creative operations. The collaboration introduces a "House of AI" digital twin that mirrors the agency’s entire marketing‑communication value chain, covering strategy, development, production and delivery....
Harrods has launched a Ramadan and Eid campaign running from 20 January to 20 March, aimed at luxury‑focused customers in the UK and GCC markets. The initiative partners with Dubai‑based studio Bigsea.tv, photographer Mazen Abusrour, art director Serge Asaad and local stylists to blend...
A global survey of over 500 senior revenue leaders shows that while 72 % of companies grew year‑over‑year, only 29 % achieved rapid, double‑digit growth. Smaller firms outperformed larger ones, but the key differentiator is functional alignment across marketing, sales, product and...
Sharon Price John, former CMO, has become President and CEO of Build‑A‑Bear, steering the 30‑year‑old retailer into an IP‑driven, multi‑vertical business. Under her leadership, digital commerce now accounts for 40% of sales and the brand is expanding globally. In a...
