McDonald’s South Africa Names Keegan Alicks CMO to Drive ‘Accelerating the Arches’ Strategy
McDonald’s South Africa has installed Keegan Alicks as chief marketing officer, effective 1 April 2026. The hire supports the chain’s “Accelerating the Arches” growth agenda and signals a push for deeper digital and data‑led marketing. Alicks brings more than two decades of FMCG and retail experience to the role.
Why The Fresh Market Revamped Its Loyalty Program After Just 4 Years
The Fresh Market has rebranded its four‑year‑old Ultimate Loyalty Experience as TFM Rewards, a simpler, brand‑centric name. The overhaul adds new perks such as flexible birthday credits, 10% off sample events, and a 5% discount on curbside orders over $60....
Influencer Appoints North America President Jenny Penich as Global CMO
Creator marketing agency Influencer has promoted Jenny Penich to Global Chief Marketing Officer while she continues as President of North America. Penich, who joined in 2023, will now steer the firm’s worldwide marketing strategy, product positioning and data‑driven solutions. The...
PR Firm News: Highwire Launches AcroAI
Highwire introduced AcroAI, an agentic AI platform that equips marketing and communications leaders with real‑time strategic insights drawn from over 100 data sources. The platform extends Highwire’s AI suite, promising secure, scalable campaign execution while preserving brand voice. In parallel,...
Metro Hit 4 Million TikTok Followers. Should Affiliate Publishers Follow?
Metro grew from 8,000 to over 4 million TikTok followers by April 2026, launching four vertical channels—news, sport, entertainment and gaming. The publication spent ten months producing platform‑native, presenter‑led videos without any commercial intent, then began monetising through brand partnerships rather than...
MrBeast Hires First Global CMO to Turn YouTube Empire Into Entertainment Conglomerate
Jimmy Donaldson, the creator behind MrBeast, announced a hunt for his first global chief marketing officer. The move signals his intent to evolve Beast Industries from a YouTube channel into a Disney‑style entertainment powerhouse, leveraging recent hires, a snack line,...
"Passion Is How Visa Shows Up Beyond Payments": Danielle Jin, CMO, Visa Asia Pacific
Visa’s Asia‑Pacific CMO Danielle Jin explains the company’s “passion‑pillar” strategy, turning the payments giant into a lifestyle brand by anchoring marketing to sports, music, gaming and broader cultural moments. High‑profile partnerships such as the FIFA World Cup, Olympics, K‑Pop awards...
Tinuiti Appoints Abbey Klaassen as CEO, Adds Bryan Wiener as Board Chair to Boost Growth for CMOs
Tinuiti announced Abbey Klaassen as its new chief executive, succeeding Zach Morrison after 21 years, and named Bryan Wiener chairman of the board. The leadership overhaul is designed to accelerate AI‑driven, data‑centric services for chief marketing officers seeking faster, independent...
Patagonia Unites Marketing and Purpose for New Role
Patagonia has created its first senior director of marketing and impact for the EMEA region, appointing Amanda Calder‑Mclaren to fuse brand storytelling with environmental and social initiatives. The role will steer how the outdoor‑apparel maker communicates its values and delivers...
Adaptive ML Names CMO and CRO for Growth Phase
Adaptive ML announced the appointment of Marine Boulot as chief marketing officer and Sam Jones as chief revenue officer, marking a strategic shift from category creation to ownership. Both executives bring extensive experience in tech marketing and enterprise sales, having...
How Portland Leather Goods Did $1M in Sales in 20 Days on TikTok Shop Thanks to an Affiliate Blitz
Portland Leather Goods catapulted its TikTok Shop sales from roughly $1,200 a day to a $100,000 peak after launching a seven‑day affiliate blitz in March. By recruiting about 500 creators who posted 3,800 videos and amassed 13 million views, the brand...
Havas Play Singapore Names Teresa Goh GM
Havas Media Network Singapore appointed Teresa Goh as General Manager of Havas Play Singapore, the agency’s entertainment, sports and culture hub. Goh will oversee client partnerships, integrated campaign development and business expansion across social, content, influencer and performance‑marketing services. The...
Chang Robotics Names Brian Keith CMO to Drive Growth and Operations
Chang Robotics announced the appointment of Brian Keith as chief marketing officer, tasking him with steering both marketing strategy and operational execution. The move comes as the Jacksonville‑based firm accelerates its acquisition pipeline and expands AI‑driven automation solutions for manufacturers.
Semrush Warns Attribution Gap Erodes SEO Reporting Accuracy
Semrush’s chief marketing officer, Andrew Warden, says the growing attribution gap is breaking SEO reporting. With more than 50% of Google searches ending without a click and AI Overviews appearing in roughly one in five queries, traditional click‑based metrics no...
#OnTheRadar: Top Appointments at Stellantis SA, McDonald's SA
Stellantis appointed Sizwekazi Jekwa Mdingi as head of communication and corporate social responsibility for South Africa, tasking her with aligning local messaging and community impact with business goals. McDonald’s South Africa named Keegan Alicks as its new chief marketing officer, signaling a push...
Pandora Appoints Jennie Farmer as CMO to Drive Cultural Relevance and Brand Modernization
Pandora has promoted Jennie Farmer to chief marketing officer, tasking her with modernising the heritage brand and making it culturally relevant. Farmer will shift spend from traditional TV to creators, influencers and in‑store experiences to win younger consumers.
Disney Cuts About 1,000 Jobs in Marketing, Brand and TV Units
Disney CEO Josh D'Amaro confirmed the elimination of up to 1,000 positions, primarily in the newly unified marketing and brand organization and across TV, ESPN, product and technology units. The cuts are the first major restructuring under D'Amaro and are...
Nordic Semiconductor Strengthens Executive Team
Nordic Semiconductor has named Jo Uthus as Executive Vice President of Marketing and Developer Experience, effective April 1, 2026. The appointment merges marketing with developer experience to accelerate the company’s developer‑first strategy. Uthus brings more than 25 years of senior roles at Atmel...
Canva Teases Game‑Changing Create Feature Launch Tomorrow
Zach Kitschke CMO Canva with Cliff Obrecht, and Cameron Adams co-founders kicking off with a preview of Canva Create's announcements tomorrow. Very interesting to see the disruption here. (Can't say anything till tomorrow) https://t.co/eLdvW8xiUm
Five9 Names Jay Lee CMO to Accelerate AI‑Driven Customer Experience Strategy
Five9 announced the appointment of Jay Lee as chief marketing and growth officer. Lee will lead a unified marketing, data and revenue strategy aimed at scaling the company's AI‑driven customer‑experience platform. The move underscores Five9's push to blend human expertise...
How Manscaped Used AI to Evolve Beyond Ball Memes
Manscaped, famed for its ball‑trimmer humor, partnered with Consiglieri’s AI tool Clamor to break out of its meme‑centric niche as it expanded into hair and beard care. The platform monitors every social channel, decodes sarcasm and emojis, and delivers real‑time...
Google Hires Ex-THG Chief Marketing Officer for Retail Director Role for UK&I
Google has hired Pete Metcalfe, the former chief marketing officer of THG Beauty, as its director of retail for the United Kingdom and Ireland. Metcalfe spent nearly three years overseeing marketing for THG’s e‑commerce brands Lookfantastic, Cult Beauty and Dermstore,...
On the Move: Dairy Foods Group Hires FH's McClain
The International Dairy Foods Association (IDFA) hired Maggie McClain as vice‑president of communications, effective April 20, bringing extensive public‑affairs experience from FleishmanHillard, H+K Strategies, and food‑allergy advocacy groups. Bryson Gillette, the minority‑owned strategic communications firm founded by former Obama spokesman Bill Burton, appointed...
American Eagle Rolls Out Summer Campaign with Sydney Sweeney, Stock Surges 22%
American Eagle Outfitters unveiled a new summer advertising push featuring actress Sydney Sweeney, prompting a 22% rise in the company’s share price and more than 55 billion media impressions. The campaign, overseen by CMO Craig Brommers, aims to translate the duality...
Lovetc Appoints Tamannaah Bhatia as Brand Face
Lovetc, the premium colour‑cosmetics label founded by Ananya Birla, completed a strong first year and is entering its second with 30% month‑on‑month sales growth. The brand has expanded to 90 offline retail doors and is targeting more than 150 by...
MrBeast Seeks First Global CMO, a Dream Role with Challenges
SCOOP: MrBeast is on the hunt for his first global CMO - a 'dream job' but one with unique challenges https://t.co/W8fVDSxEoO
Rob Gold Named EMEA Leader at B2B Marketing Company Trilliad
Rob Gold has been appointed as the EMEA leader for Trilliad, a fast‑growing B2B marketing firm. Gold joins Trilliad after serving as president of Dentsu’s B2B division, where he oversaw multi‑market campaigns and agency integration. The move positions Trilliad to...
Barr Geospatial Solutions Rebrands as Forsite to Consolidate Geospatial Intelligence
Barr Geospatial Solutions announced today that it will operate under the new name Forsite, merging five subsidiaries into a single brand. The rebrand aims to simplify go‑to‑market messaging and give clients seamless access to aerial data, analytics and field services...
Pinterest Turns to Real Life Amid Social Media Backlash
Pinterest is shifting focus from purely digital inspiration to tangible, real‑world experiences after facing criticism over algorithm changes and perceived over‑commercialization. The company announced a series of pop‑up retail events in major U.S. cities, partnering with brands to let users...
The 177% Lift: How Condado Tacos Used Mystery, Gamification to Redefine the LTO
Condado Tacos turned a standard margarita promotion into a mystery‑flavored, gamified limited‑time offer called the *Mystery Marg*. Guests guessed the flavor via the brand’s app, generating nearly 2,000 entries and a year‑long free‑taco prize for five winners. The campaign delivered...
NetEase Reshuffle Sends Marketing Veteran Wang Yi Overseas
NetEase Games is relocating its longtime marketing chief Wang Yi to an overseas position as part of a broader reorganization. The existing marketing center will be transformed into a user‑growth center, while the channel publishing unit will be consolidated into a...
Créo Global Strengthens Performance and SEO Capabilities with Senior Hires
Créo Global announced senior hires to boost its performance marketing and SEO capabilities. Salman Plasterwala joins as Performance Lead, bringing over a decade of experience with brands such as Emirates, Philips and Mercedes‑Benz. Jayesh Jain comes aboard as SEO Lead, known for...
Inside American Eagle’s Latest Bet on Sydney Sweeney for Its Summer Campaign
American Eagle has launched "Syd for Short," a summer campaign featuring actress Sydney Sweeney to promote denim shorts and new custom styles. The 15‑second spot, backed by social‑listening data, targets Gen Z’s craving for calm amid a noisy cultural climate. The partnership...
Flow Sciences Appoints Kent Lupino as CMO to Drive Brand and Demand Growth From New RTP Hub
Flow Sciences, the containment‑solutions specialist, announced Kent Lupino as its first chief marketing officer. Based in the company's 2025 Research Triangle Park office, Lupino will steer brand strategy, demand generation and product management to accelerate growth. The hire signals a...
Fastly Hires Joan Jenkins as CMO to Drive AI‑Powered Edge Growth
Fastly, the Nasdaq‑listed edge‑cloud platform, announced Joan Jenkins as its new chief marketing officer. Jenkins will steer global marketing to boost AI‑driven workloads, security services and overall market share. The move signals Fastly’s intent to sharpen its brand as edge...
Vamp Strengthens Team with Four New Hires
Vamp, a tech‑enabled influencer marketing agency, announced four senior hires to bolster its leadership team. Simone Bevan joins as Head of Brand and Integration, tasked with shaping go‑to‑market and large‑scale creative strategy. The new senior product manager, client delivery manager, and...
AKQA Australia Lures Ex BBH, BBDO Strategist Kyle Duckitt for Executive Strategy Director Role
AKQA Australia has appointed globally‑awarded strategist Kyle Duckitt as Executive Strategy Director, bolstering its senior leadership. Duckitt will report to Managing Director Justine Leong and collaborate with the agency’s creative, design, data, and technology heads. He brings more than a...
PNC Bank CMO on Leveraging Experiential to Rally Hockey Fans in a Growth Market
PNC Bank transformed its Dallas Stars arena plaza into a pop‑up barbershop, the “Mane St. Branch,” featuring a giant synthetic mullet and co‑branded hats. The two‑day activation distributed more than 20,000 hockey‑hair hats and sparked over 13 million earned social engagements,...
How Ally Hit Its Target for Sponsoring Women's Sports
Ally Financial announced it achieved gender‑parity in sports sponsorship a full year ahead of its five‑year pledge, shifting its spend from a 90‑10 split to an even 50‑50 balance between 2022 and 2025. The bank’s accelerated investment landed its logo...
Neon Elevates Joey Monteiro to Global Marketing Lead, Alex Altschuler to Media President
Neon has promoted Joey Monteiro to president of worldwide marketing and Alex Altschuler to president of media as the studio gears up for Cannes. The reshuffle adds senior talent across the marketing ladder and signals a deeper in‑house media strategy...
Subway Rolls Out ‘Tax Day Refund’ Free Foot‑Long Promotion to Boost Foot Traffic
Subway is giving Sub Club members a buy‑one‑get‑one free foot‑long sandwich through April 28 and randomly awarding 1,040 free foot‑longs on Tax Day, April 15. The limited‑time offer aims to lift foot traffic and brand goodwill during a financially stressful...
Cboe Hires Intertrader / Equifax Alum Louisa Plaice for Europe Institutional Marketing
Chicago‑based Cboe Global Markets has hired Louisa Plaice as Institutional Marketing Lead for Europe. Plaice, based in London, previously led EMEA marketing at Intertrader and held senior roles at Equifax and Pepper Advantage. The move aims to strengthen Cboe’s institutional...
Betterment’s ‘Anti‑Marketing’ Machine
Betterment’s chief marketing officer Kim Rosenblum describes an “anti‑marketing” playbook that deliberately discourages frequent user engagement, urging customers to leave their money invested for long‑term compounding. The firm has shifted from a pure focus on low customer‑acquisition cost to metrics...
Betterment’s ‘Anti‑Marketing’ Machine
Betterment has adopted an “anti‑marketing” playbook that tells users to stay hands‑off and let long‑term compounding work, rather than nudging frequent trades. CMO Kim Rosenblum shifted the focus from low customer‑acquisition cost to return on ad spend, lifetime value and...
GoTo Foods Appoints Chief Digital and Development Officers
GoTo Foods appointed Biplav Misra as its first chief digital officer and Tatiana Lambert as chief development officer, expanding a leadership overhaul that began with CEO Omer Gajial earlier this year. The hires are designed to accelerate disciplined growth, improve...
Applebee's Launches Even Cheeser O‑M‑Cheese Burger and Five New Dishes to Spur Spring Traffic
Applebee's unveiled an even cheesier version of its viral O‑M‑Cheese Burger alongside five new menu items for spring 2026. The chain hopes the indulgent additions and continued 2‑for‑$25 value bundles will attract diners and reverse recent foot‑traffic declines.
Toshiba Appoints Kerstin Woods as Chief Solutions and Marketing Executive
Toshiba America Business Solutions promoted Kerstin Woods to chief solutions and marketing executive, a newly created role that underscores the company’s shift toward cloud, AI, and solutions-driven growth. Woods will continue to lead global solutions go‑to‑market and outbound marketing, aligning...
Valenta Appoints Two Key Leaders to Accelerate Global Growth
Valenta, the AI‑powered franchise platform operating in more than 20 countries, announced two senior hires to fuel its next growth phase. Ian Bradley, a 30‑year franchise veteran, joins as Global Franchise Support Director to accelerate partner onboarding and client acquisition....
Sparks Appoints Sebastian Dreyfus as Managing Director EMEA
Sparks announced the appointment of Sebastian Dreyfus as Managing Director for the EMEA region, effective immediately. Dreyfus will report to Melissa Levy, Sparks' president, and will oversee sales, client services, and regional strategy across Europe, the Middle East and Africa....
Barr Geospatial Solutions Rebrands as Forsite to Consolidate Geospatial Intelligence
Barr Geospatial Solutions announced today that it will operate under the new name Forsite, merging its five operating units into a single brand and unveiling a new website. The move is designed to simplify the go‑to‑market approach and give clients...