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Liza Burnett Fefferman, former EVP of Communications at Showtime/MTV Entertainment Studios, has been hired as Anonymous Content’s inaugural Chief Communications and Marketing Officer, a role created to centralize the studio’s messaging and brand strategy. Telecom provider TDS announced a slate of senior leadership moves, promoting Mark Nachman to SVP of Sales and adding Ilan Pragaspathy as VP of Growth and Transformation, among other shifts. Patricia Martin was named CEO of Dobson Fiber, taking the helm as the company pushes broadband expansion across Oklahoma, Arkansas and Texas. These appointments signal strategic pushes in media, telecom and fiber broadband sectors.
Australian Marketing Institute CEO Bronwyn Heys Departs
The Australian Marketing Institute announced that CEO Bronwyn Heys is stepping down to become a chief marketing officer elsewhere, with Kathryn Illy named Acting CEO. Heys’ four‑year tenure saw steady membership growth, a revamped brand, and the launch of a...
Tod Musgrave Joins Proton as U.S. Sales & Marketing Director
Proton Camera Innovations announced the hiring of broadcast veteran Tod Musgrave as its U.S. Sales and Marketing Director ahead of the 2026 NAB Show. Musgrave brings more than a decade of leadership from Marshall Electronics, where he built the company’s...
CoinW Taps Luka Modrić as Global Brand Ambassador to Drive Crypto Adoption
CoinW announced that Croatian football legend Luka Modrić will serve as its global brand ambassador. The partnership, unveiled on April 9, 2026, aims to leverage the World Cup spotlight to attract new users to the platform, which already counts more...
Disney to Cut 1,000 Jobs in Marketing Overhaul Ahead of New CEO
Disney announced plans to eliminate roughly 1,000 marketing jobs, representing less than 1% of its 231,000‑strong workforce, as part of a broader restructuring called Project Imagine. The cuts come ahead of the appointment of a new chief executive officer and...
CertifID Pulls In $47.5M Series C Financing
CertifID announced a $47.5 million Series C financing round led by Centana Growth Partners and the hiring of Josh Linn as chief product officer and Liz Conn as chief marketing officer. The funding bolsters the company’s ability to enhance its wire‑fraud protection...
Helping Developers Expand to Every Corner of the World: The Big Show Bonus Episode, Sponsored by Xsolla
Xsolla’s Chief Marketing and Growth Officer Berkley Egenes discussed the company’s global‑first strategy on a sponsored episode of The Big Show recorded at the GDC Festival of Gaming. He emphasized Xsolla’s role in helping developers launch, monetize and scale games...
The Campaign Customers Wrote Themselves – How Trust Earned Tapi’s Biggest Brand Moment
Tapi, the UK’s leading flooring retailer, has launched its largest ever brand advertising campaign, turning authentic Trustpilot reviews into animated shoes, slippers and socks that speak at floor level. The rollout follows a rapid expansion phase that included the 2024...
Merrell’s Pitch to Non-Outdoorsy Consumers: Go Outside Instead
Merrell, the 45‑year‑old hiking‑footwear brand owned by Wolverine Worldwide, unveiled its first global brand platform, “It Starts Outside,” aimed at making outdoor activity feel accessible to everyday consumers. The 30‑second digital spot features Olympian Alexi Pappas, marathoner Lisa Thompson, and...
Greggs Hires Zoe Harris as Customer and Marketing Director
Greggs has appointed Zoe Harris as its new Customer and Marketing Director, succeeding Hannah Squirrell who is retiring after a decade in the role. Harris joins the bakery chain at a time when Greggs is expanding its product range and...
Stagwell Recruits Petersen as Chief Brand & Comms Officer
Stagwell announced the appointment of Lena Peterson as its chief brand and communications officer, reporting directly to CEO Mark Penn. Peterson arrives with more than three decades of experience at agencies such as UTA MediaLink, Publicis Media’s Starcom MediaVest, and...
How Coca-Cola Is Embedding Itself Into World Cup Anticipation
Coca‑Cola unveiled its second global World Cup film, “Uncanned Emotions,” positioning the brand inside the tournament’s emotional narrative rather than beside it. The spot features legendary commentator Peter Drury, lending authentic football gravitas, and dovetails with a 38‑stop North American...
Disney to Cut 1,000 Jobs in Marketing Overhaul as New CEO Prepares to Take Helm
Disney announced a plan to eliminate about 1,000 marketing roles, representing under 1% of its 231,000‑strong workforce. The cuts are part of a broader cost‑reduction drive called Project Imagine, led by the incoming chief marketing officer, and come as the...
DoorDash Hires Ex‑Airbnb Exec Nick Sinclair as ANZ Marketing Director
DoorDash announced that Nick Sinclair, who spent a decade leading Airbnb’s APAC marketing, has taken the role of Marketing Director for Australia and New Zealand. Sinclair will oversee growth, retention, brand and partnership strategy across the full DoorDash ecosystem, signaling a...
The Art of Making Fintech Cool With Catherine Ferdon of Coinbase
Coinbase CMO Catherine Ferdon explains how bold, risk‑aware creativity can break through the sterile image of regulated fintech. She outlines a three‑question framework for giving voice to intangible products and cites the polarizing Super Bowl karaoke ad that prioritized conversation over...
K18 Appoints Chief Marketing Officer
K18, the biotechnology hair‑care brand, announced the appointment of Kleo Mack as its chief marketing officer, effective April 8. Mack succeeds Audrey Dorfman and arrives from Shark Beauty, where she served as senior vice president and CMO, after senior roles at...
Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP
Clinch, an AI‑powered omnichannel advertising platform, announced the appointment of Melvin Stern as Vice President of Growth for North America. Stern arrives from IPG’s MediaBrands Content Studio after nearly two decades leading performance‑content initiatives for brands such as the NBA,...
Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director
Fifty announced the hiring of Charlie Firebrace, former head of strategy and partnerships at AudienceScan, as its new Growth Director. Firebrace brings nearly two decades of B2B revenue experience across ad‑tech, digital and emerging‑technology platforms and will lead the global...
Fanatics and AT&T Ink Multi‑Year Deal to Boost Fan Engagement and Revenue
Fanatics and AT&T announced an exclusive multi‑year partnership that will combine Fanatics' 100 million‑plus fan base with AT&T's connectivity expertise. The deal creates a joint sales and distribution platform, new loyalty rewards and watch‑party experiences, and signals a coordinated CRO‑level effort...
Microsoft Names Former Google Exec Nanda Ramachandran CMO of Windows & Devices
Microsoft announced that Nanda Ramachandran, a 12‑year veteran of Google’s Pixel business, will become chief marketing officer for Windows & Devices. The move is part of a broader executive overhaul that includes the retirement of long‑time developer leader Julia Liuson...
Sweetwater Labs Scales Skincare Brand Using Pure Word‑of‑Mouth, No Paid Ads
Sweetwater Labs, a New York‑based natural skincare label, has built a sizable, loyal customer base without spending on influencer deals or paid advertising. Founder Nadia Doh credits product performance and organic referrals for the brand’s growth, a model that challenges...
Brands Vs. Bots: CMOs, Ad Agencies Tell All About What They’ve Learned Marketing to Our New AI Overlords
Generative Engine Optimization (GEO) is emerging as the new frontier for brand visibility as large language models (LLMs) become primary sources of product recommendations. A McKinsey report projects AI‑summarized searches to generate $750 billion in U.S. revenue by 2028, warning that...
Rapido Rolls Out ‘First Ride Free’ Campaign During IPL 2026
Rapido has launched a "First Ride Free" campaign timed with IPL 2026, featuring 10‑second regional‑language films that dramatize the instant confirmation of a ride. Created by tgthr. and directed by Arjuna Gaur, the ads blend exaggerated scenarios with everyday commuter...
Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads
The Trade Desk announced a leadership shake‑up, with CMO Matthew Henick and two senior executives departing and Anna Sayre stepping in as interim CMO while Rob Caruso leads its Ventura TV platform. BBC Studios launched BBC Player, a rights‑cleared streaming...
Panera Bread Rolls Out $8‑$13 "Salad Stuffers" Nationwide
Panera Bread launched Salad Stuffers, a new menu category that places any of its salads inside an Italian Stuffer Roll, priced between $8 and $13. The rollout is part of the chain’s RISE transformation strategy to drive traffic and reinforce...
Tourism Fiji CMO Srishti Narayan Steps Down
Tourism Fiji’s chief marketing officer Srishti Narayan will depart next month after three years steering the nation’s post‑COVID tourism revival. During her tenure she oversaw record visitor numbers for three straight years, launched the “Happy Passports” and “Be Fiji” campaigns,...
#OnTheRadar: Bradshaw Joins Spar South Africa
John Bradshaw has been appointed group chief marketing officer of Spar South Africa, effective April 2026. The former Pick n Pay omnichannel head and ex‑Pepkor executive will steer Spar’s marketing strategy, emphasizing growth, AI, e‑commerce and loyalty. Bradshaw highlights the retailer’s unique model...
Palladium Insight Grows Team With Two ANZ Senior Hires
Palladium Insight announced two senior hires to accelerate its APAC expansion, marking the consultancy’s first senior leadership presence in Australia. Ian Bellerby joins as Head of Brand Tracking & Comms, while Josh Thomas‑Goodey becomes Director, strengthening the firm’s qualitative capabilities. Both...
John Demsey’s American Beauty
Gap Inc., amid a broader corporate turnaround, is reviving its once‑iconic beauty line under the leadership of former Estée Lauder executive John Demsey and newly appointed beauty GM Deb Redmond. The rollout will debut Gap‑branded fragrances this summer, priced around...
Omnicom Oceania Promotes Kim Hamilton, Appoints Paige Prettyman As Chief Of Staff
Omnicom Oceania has promoted Kim Hamilton to Chief Marketing and Communications Officer and appointed Paige Prettyman as the newly created chief of staff, adding both to the region’s Executive Leadership Team. Hamilton’s expanded remit now covers enterprise brand, profile and...
UK Semiconductor Centre Appoints Two New Directors to Its Leadership Team
The UK Semiconductor Centre has hired Martin O’Sullivan as Director of Investment and Steve Taylor as Director of Strategic Marketing to accelerate growth and visibility of the UK chip sector. Their appointments come as global semiconductor demand, driven by AI...
Anthropic Reaches $30B ARR Before Mythos Launch
Amol (Head of Growth at @AnthropicAI) just joined Twitter. Follow for free alpha. BTW, can you believe they hit $30B ARR before they even released Mythos?
Liquid Death and Pit Viper Just Released New Sunglasses … but They’re for After You Die
Liquid Death announced a limited‑edition sunglasses collaboration with Pit Viper, marketed as “Sunglasses for Dead People.” The $119 shades feature shatterproof lenses, 100% UVA/UVB protection and a lifetime replacement guarantee, with only 200‑500 pairs produced. The launch follows Liquid Death’s...
Victoria’s Secret Launches First Strapless Campaign Featuring WNBA Star Angel Reese
Victoria’s Secret announced its global 'Season of Strapless' campaign on April 7, 2026, starring two‑time WNBA All‑Star Angel Reese. The partnership introduces the Invisible by Victoria’s Secret Strapless Collection, a summer swim line and a new Bombshell Bronze fragrance, positioning...
Tagboard Names Marty Roberts CEO as Nathan Peterson Steps Down
Tagboard, the Redmond‑based platform for live social‑media content, named longtime COO Marty Roberts its new chief executive, replacing departing CEO Nathan Peterson. Roberts brings startup experience from Wicket Labs, while Peterson leaves to pursue a lifelong dream after steering the...
M+C Saatchi Middle East CEO Scott Feasey Appointed CEO for Agency’s Europe Business
M+C Saatchi Group has appointed Scott Feasey, currently CEO of its Middle East unit, as CEO of its Europe business, creating a single leader for both regions. Feasey will stay based in the UAE and retain his seat on the global Executive...
HubSpot Renames Inbound Conference to "Unbound" To Spotlight AI Marketing
HubSpot announced that its flagship Inbound conference will be rebranded as "Unbound," reflecting a strategic pivot toward generative AI and broader product offerings. The change follows a steep stock decline and the rollout of 18 new AI agents, underscoring the...
Ipsy Joins the WNBA Craze as the Official Beauty Partner of the Las Vegas Aces
Ipsy announced a three‑year partnership making it the official beauty partner of the Las Vegas Aces, the WNBA champion team. The deal puts Ipsy’s logo on jerseys, the free‑throw line and arena backboard, and includes game‑day activations and a media‑day...
Pet Circle Taps New Leaders to Power Next Growth Phase
Pet Circle, Australia’s top online pet‑supplies retailer, announced two senior‑leadership changes to fuel its next growth phase. Andy Morley, formerly Uber’s chief marketing officer for Australia and APAC, joins as chief customer officer on April 21. Long‑time executive Ella Lymbereas is...
Who Is OpenAI’s Global Head of Ads, David Dugan?
David Dugan, a veteran of Meta’s advertising empire, has been appointed OpenAI’s global head of ads. His résumé includes leading Meta’s worldwide agency partnerships, selling BzzAgent to Tesco, and steering Havas Arnold Worldwide. OpenAI, which is burning cash as it...
Ergobaby Is Revamping Its Website and Packaging to Better Resonate with Young Parents
Ergobaby is rolling out a brand refresh aimed at Gen Z and millennial parents, debuting a new website on April 8 that features lifestyle imagery, CGI fit explainers, a product‑finder quiz and 360‑degree videos. The company is widening its retail footprint with...
‘Changing Of The Guard’: CMO & Two Execs Depart The Trade Desk Amid Leadership Shakeup
Three senior leaders, including CMO Ian Colley, have left The Trade Desk amid a broader leadership shakeup. Their departures follow a contentious audit dispute with Publicis Groupe, which alleges fee overcharges and unauthorized client enrollments. At the same time, major...
DoorDash Taps Airbnb’s Nick Sinclair to Lead ANZ Marketing
DoorDash has appointed Nick Sinclair, former Airbnb marketing chief for APAC, as its marketing director for Australia and New Zealand. Sinclair will be responsible for brand, growth, retention and partnership initiatives across the region, reporting to the global CMO while sitting...
Coke CMO’s Lessons on Advertising, Innovation and Surviving Corporate Politics - Walter Susini
In this episode, former Coca‑Cola CMO Walter Susini shares lessons from leading a global icon, emphasizing the power of distinctive brand assets like the Christmas jingle, polar bears, and the contour bottle. He explains why Coca‑Cola sticks with the same...
TikTok Ad Chief Khartoon Weiss Leaving For 'New Opportunity'
TikTok’s North American and global brands head Khartoon Weiss announced she will leave the company on April 9, after six years in the role. Weiss had just presented at the NewFronts event, promoting a U.S.-centric ad suite built to satisfy the...
Adjoe Names Matthew Freter U.S. Marketing Director as Global Growth Accelerates
adjoe named Matthew Freter as U.S. Marketing Director to drive its U.S. growth. The company, the largest rewarded‑ad network on iOS and Android, posted a 24% year‑over‑year revenue increase, far above the industry’s 6.7% growth. With 770 million users and over...
TikTok's Top North America Ad Exec Is Leaving
TikTok’s North America advertising head, Khartoon Weiss, is exiting after nearly six years with the company, having led the region’s ad business for the past year. Her departure follows a string of senior ad‑sales exits, including former head Blake Chandlee,...
Code Ninjas Hires Tyler Semerdjian as CMO to Power Global Franchise Growth
Code Ninjas announced Tyler Semerdjian as its new chief marketing officer. The 15‑year marketing veteran will steer a global strategy aimed at modernizing the brand’s infrastructure, improving enrollment at more than 350 centers, and expanding the franchise footprint. His prior...
Kohl’s Spotlights Tek Gear Private Label at a Tough Time for Activewear
Kohl’s has enlisted U.S. women’s soccer star Carli Lloyd to front a spring‑summer campaign for its Tek Gear activewear label. The brand, highlighted as one of Kohl’s best‑performing private labels last year, is being promoted alongside the comedic “Kohl’s Mom” character to...
Ex-Warburtons Boss Quits Big Food to Launch Healthier Kids’ Snacking Brand
Former Warburtons chief executive has resigned from the multinational food sector to found a new brand focused on healthier snacks for children. The venture aims to replace sugar‑laden products with nutrient‑rich alternatives, leveraging the founder’s extensive bakery and distribution experience....