Gallinée Appoints Romain Carrega to Lead Its European Expansion
Gallinée has appointed HEC Paris graduate Romain Carrega to spearhead its European expansion, giving him oversight of communications, product development, digital, operations, and trade marketing. The move follows a post‑acquisition restructuring that has already seen the brand’s pharmacy footprint grow from roughly 50 to over 450 locations, now totaling about 1,250 points of sale across Europe. Carrega, who previously led Shiseido’s prestige EMEA division and spent a decade at L’Oréal, will work closely with founder Marie Drago to deepen consumer engagement and strengthen brand visibility in the microbiome skincare segment.
CMO and CIO Merge Roles in Workday’s AI Marketing
When the CMO and CIO Share the Same Job: Inside Workday's AI Marketing Build https://t.co/tjsP1WGw7C
Wendy’s Revamps Spicy Chicken Sandwich, Faces Mixed Fan Reaction
Wendy’s launched a refreshed Spicy Chicken Sandwich on March 30, featuring a juicier marinade, sweet‑potato bun and panko‑style breading. While the chain’s U.S. CMO hailed the upgrade, many longtime fans voiced disappointment on social media, highlighting the challenges of rebranding...
Criteo Unveils Self‑Service AI Platform GO and Hires Former Google Shopping Lead Courtney MacConnell
Criteo announced a full self‑service version of its AI‑powered GO platform, letting small and mid‑size advertisers launch cross‑channel campaigns in as few as five clicks. At the same time, the company named former Google Head of Shopping Courtney MacConnell as Vice...
Havas Pharma Agency Bastion Brands Begins Planned Leadership Succession
Havas Group ANZ announced a planned leadership transition at its health communications agency Bastion Brands. Founder Simon Davies will step away from the Australian business at the end of June to spend time with family overseas and later support Havas...
#OnTheRadar: Luckin Joins Boundless
Fran Luckin has been appointed co‑chief creative officer of independent agency Boundless, joining Roanna Williams. Luckin departs VML South Africa, where she helped rebuild the firm after recent mergers, and brings a reputation for marrying creative excellence with human‑centred storytelling. The...
Estée Lauder Pushes ‘One Team, One Culture’ Model as WPP Deal Details Emerge
Estée Lauder has appointed WPP as its first global media partner, launching a new “One ELC” operating model that unifies media, data and commerce across the company. The model consolidates previously fragmented regional structures into a single AI‑enabled ecosystem, aiming to accelerate...
Ian Ellis-Jones Has Touched Down At TWZ
The War Zone (TWZ) announced that Ian Ellis‑Jones is joining as head of audience development. He will oversee a full‑spectrum social media strategy, moderate the comments section, and launch a new graphic‑driven "Actionable Intel" segment on the homepage. Ellis‑Jones brings...
Sonos Trims Marketing Team as New CMO Launches Hardware
Sonos laid off numerous employees on its marketing team today, part of a restructuring under new CMO Colleen DeCourcy. The company launched its first new consumer hardware products in over a year just yesterday. Full story: https://www.bloomberg.com/news/articles/2026-04-01/sonos-makes-marketing-cuts-as-new-cmo-reshapes-division
How Scotts Miracle-Gro Evolves Marketing as Gardening Goes Year-Round
Scotts Miracle‑Gro is reshaping its marketing to treat gardening as a year‑round activity, allocating $25 million to media, digital and R&D. The company reported a 4% drop in U.S. consumer net sales to $328.5 million in Q1 2026, yet beat estimates and expects...
Sapiens Selects Industry Leader as Chief Marketing Officer
Sapiens International Corp appointed Eva Skidmore as chief marketing officer. Skidmore, a veteran B2B SaaS marketer from JAGGAER, Salesforce, Microsoft, will lead the global marketing team and embed AI into the go‑to‑market strategy. Her mandate is to unify marketing, sales,...
A Place for Mom's New CMO Has a Plan for the Millennial Caregiving Boom
A Place for Mom has appointed Chris Milone as chief marketing officer, tasking him with overhauling the brand’s outreach to the growing millennial caregiver segment. The company, which earns commissions by matching families with senior‑care services, plans to pivot from...
Soreen Appoints Former McCain Marketing Lead as New MD
Mark Hodge, former head of marketing at McCain Foods GB, has been appointed managing director of Soreen, the Samworth Brothers‑owned malt‑loaf brand. Hodge will build on Soreen’s nostalgic heritage while leveraging its health credentials to capture the rising demand for...
The Call to Transform Customer Experience Has Arrived: Flip Hires the Executive Team to Answer It
Flip, the enterprise Voice AI platform for retail, healthcare and transportation, announced the hiring of Amy McDonnell as Chief Customer Officer and Lee Nadler as Chief Marketing Officer. The appointments follow a $20 million Series A round in January and bring together deep CX and...
IAG Restructures Marketing Leadership, Putting Four Senior Roles Under Review
IAG has launched a review of its marketing leadership less than six months after naming Emily Roberts as chief customer and marketing officer. The company plans to merge four senior executive‑manager roles into three, requiring the incumbents to reapply for...
MLS CMO on Growing U.S. Soccer Fandom Ahead of World Cup
Major League Soccer’s chief marketing officer Radhika Duggal is using the 2026 FIFA World Cup, co‑hosted by the U.S., Canada and Mexico, to amplify the league’s 30‑club stories and fan culture worldwide. The league is rolling out a story‑first strategy...
Ulta Beauty Launches on TikTok Shop, Pioneering U.S. Social Commerce for Specialty Beauty
Ulta Beauty debuted on TikTok Shop on March 17, becoming the first U.S. specialty beauty retailer to sell directly within the app. The move follows TikTok’s $10 billion U.S. deal and aims to capture the platform’s 71.4 million active social shoppers.
Jamie Cutburth Moves From NBC to iHeart as EVP of Marketing
iHeartMedia has hired former NBCUniversal executive Jamie Cutburth as its Executive Vice President of Marketing. Cutburth leaves NBC after more than 11 years, where he oversaw B2B marketing and brand partnerships for flagship shows like Saturday Night Live and The...
The Strategy P.F. Chang’s New CMO Is Betting On — And What It Means for Your Business
Holly Smith, the new CMO of P.F. Chang’s, is reviving the chain’s nostalgic appeal while modernizing its marketing engine. She began by listening to staff across operations, finance and procurement to break down silos and align the organization. Smith is now...
Geico Plans to Stake Its Claim in Women’s Sports, Starting with March Madness
Geico is launching a three-part docuseries, *Miles that Matter*, featuring women’s basketball stars Azzi Fudd, Napheesa Collier, and men’s player Trey McKenney, to anchor its new focus on women’s sports. The campaign ties athlete stories to family moments in the...
JobSync Appoints Julie Calli as Chief Marketing Officer
JobSync announced Julie Calli as its new Chief Marketing Officer, bringing over 20 years of recruitment‑marketing expertise. Calli previously scaled marketing at Recruitics, served as CMO of Lensa, and led RecruitmentMarketing.com. In her new role she will shape JobSync’s brand,...
Accent Inns and Hotel Zed Strengthen Executive Team
Accent Inns Inc., the parent of Accent Inns, Hotel Zed and ROAR, announced two senior hires: Rachel Johns as Vice‑President of Marketing, Sales and Revenue, and Jeff Hope as Vice‑President of Finance. The new VP, Marketing, Sales and Revenue role consolidates...
Born Social Appoints Head of UK Growth
Born Social, a UK‑based digital marketing agency, announced the appointment of a new Head of UK Growth. The executive will work closely with Croud’s Chief Growth Officer James Wilde on shared client pitches. This collaboration deepens the strategic tie‑up between...
Virtual Vanguard Recap: David Sable
In the latest Virtual Vanguard session, David Sable dissected the accelerating consolidation of marketing agencies and platforms. He highlighted how the wave of mergers threatens brand creative autonomy and dilutes strategic partnership value. Sable offered concrete steps CMOs can take...
Chipotle Revives Burrito Vault, Offers $2 Million Free‑Food Giveaway and Record Engagement
Chipotle Mexican Grill has relaunched its Burrito Vault game, putting more than $2 million in free food on the line and drawing over 3.5 million plays last year. The promotion, running March 30‑April 1, offers weekly free burritos for a year and a host...
How Jack Daniels Found Its Big Idea
Jack Daniel’s appointed Sophia Angelis as its first non‑US, female Managing Director in January 2020 and tasked her with modernising the heritage brand amid a global pandemic. She launched “Make It Count,” the company’s first truly global campaign, built on...
Starbucks Touts "Widely Recyclable" Cup as 60% of U.S. Homes Gain Curbside Access
Starbucks, Waste Management and three recycling groups announced that more than 60% of U.S. households can now recycle its cold to-go cups in curbside bins. Critics warn the low actual recycling rate for polypropylene could undermine the brand’s sustainability narrative.
Marketing in the Agentic Era
On April 9 at 10:00 AM PDT, former CMO Lena Waters will host a new version of Theory Ventures’ Office Hours. Waters, who led marketing at Notion, Grammarly and DocuSign, will discuss how companies can redesign their marketing organizations for an AI‑driven world. The...
Virgin Australia Moves to Build Retail Media Network
Virgin Australia has appointed former McKinsey and VML executive Scott Moore as head of a new Travel Media Network, signaling the airline’s move into retail media. The initiative will leverage Virgin’s digital properties and Velocity’s 80 commercial partners and 300...
Brent Smart Steps Down as Telstra CMO
Brent Smart is leaving his role as Telstra’s chief marketing officer after nearly four years, during which he drove a high‑profile creative turnaround and won a Cannes Lions Grand Prix for Film Craft. His "Wherever We Go" platform helped lift...
Havas Media Adds Molly Blacker as National Head of Strategy
Havas Media has created a National Head of Strategy role and appointed Molly Blacker to lead its strategy team. Blacker, who spent eight years at Slingshot and five at UM Australia, will work within Havas’ integrated “Village” model to drive...
KFC Rolls Out $7 Value Feast Lineup to Capture Budget‑Conscious Diners
KFC unveiled a new Value Feast menu starting at $7, featuring box meals that bundle chicken, fries and a drink. The rollout aims to win over cost‑aware consumers as everyday expenses climb, and is backed by a high‑energy ad campaign.
How Marketing Leaders at Clinique and ScottsMiracle-Gro Are Meeting Consumers Where They Are Online—And in AI
Marketing heads at ScottsMiracle‑Gro and Clinique are shifting from product‑centric promotion to digital education, using AI‑driven tools to meet consumers where they research online. Scotts’ senior vice president John Sass highlighted the use of agentic AI to deliver hyper‑local gardening...
Aerie Doubles Down on Its No-AI Pledge in Its Latest Campaign
Aerie reaffirmed its "no AI" policy by launching a new campaign that features only real people, including Pamela Anderson, and explicitly rejects generative‑AI‑created models. The brand’s Instagram post announcing the pledge became its most‑liked content, surpassing 40,000 likes. In Q4...
Jack in the Box Names CMO to Strengthen Product Innovation, Loyalty
Jack in the Box appointed Katelyn Zborowski, former Yum Brands executive, as chief marketing officer to boost product innovation and loyalty. Zborowski previously created over 40 limited‑time offerings at Taco Bell and led brand strategy for Pizza Hut. The chain...
Metasports Appoints Head of Marketing to Scale Hitwicket Globally
Metasports has appointed Manoj Kadarla as head of marketing to drive the global expansion of its flagship cricket strategy game, Hitwicket. Kadarla will oversee user acquisition, brand development, partnerships, and social strategy across Metasports’ portfolio. The hire leverages his eight‑year...
Tracy McCoy Honored by Marquis Who’s Who for Business and Marketing Leadership
Tracy McCoy, founder and CEO of digital marketing firm Get Fish Slapped, has been selected for inclusion in Marquis Who’s Who, a biographical series that profiles leaders based on visibility and accomplishment. The honor underscores her role in expanding a...
Anomaly Hires David Toussaint as First European Head of Comms Strategy
Anomaly has appointed David Toussaint as its first European head of communications strategy, marking a strategic expansion of the agency across the continent. Toussaint previously served as global head of strategy and creative communications for The Coca‑Cola Company while at...
How to Turn the Insights You Already Have Into Better Commercial Outcomes
A global beauty brand shifted a large portion of its media budget to influencer and social channels to win Gen Z, but sales stalled despite higher engagement. The post‑campaign analysis showed the brand ignored existing consumer research that highlighted the continued...
Consumer Reports’ Membership Model Shields Revenue as Traffic Declines
Consumer Reports, the 90‑year‑old nonprofit testing products, now earns about 70% of its revenue from more than 4 million paying members, insulating it from the double‑digit traffic drops—up to 30% in the past 18 months—driven by search changes and GenAI. The...
Pinterest Bets Measurement and SMBs Will Boost Performance Revenue
Pinterest has reorganized its monetization team, appointing Vik Gupta as VP and GM of Monetization and Sumanth Jagannath as VP of Measurement. The duo will fuse product, engineering and data‑science functions to tighten ad measurement and attribution, targeting greater spend...
Bastion’s Jack Playfair Joins M+C Saatchi As Head Of Partnerships
Jack Playfair has been hired by M+C Saatchi as head of partnerships, a newly created role aimed at expanding the agency’s sport and entertainment capabilities. He joins after three years at Bastion, where he managed integrated brand collaborations for clients such...
Zoom Hires Kimberly Storin as CMO, Launches Brand‑centric "Zoom Ahead" Campaign
Zoom announced Kimberly Storin as its chief marketing and communications officer and unveiled the "Zoom Ahead" campaign, a humor‑led effort to highlight the platform’s under‑used tools. Storin’s research‑driven strategy aims to turn Zoom’s 99% brand awareness into deeper product adoption.
Zoom Launches "Zoom Ahead" Campaign to Spotlight Enterprise Suite and AI Companion
Zoom's chief marketing and communications officer, Kimberly Storin, unveiled the "Zoom Ahead" demand‑generation campaign, pairing a satirical TV spot with a New York pop‑up burger shop. The effort targets corporate users by highlighting Zoom's broader portfolio and AI Companion tool,...
Row K Entertainment CMO Ben Carlson Leaves After Seven Months Amid Founder Dispute
Row K Entertainment announced that chief marketing officer Ben Carlson is leaving the firm after a seven‑month tenure. The departure follows a reported dispute with the company's founder, highlighting potential instability in the brand’s growth strategy.
NBCUniversal CMO Jenny Storms Presents Brand Vision at Newsweek Women’s Global Impact Forum
NBCUniversal TV & Streaming chief marketing officer Jenny Storms outlined her brand strategy at the Newsweek Women’s Global Impact Forum. Specific initiatives and metrics were not disclosed in the available sources.
Sarah McHugh Joins Telesto to Lead Growth Services for Private‑Equity Clients
Sarah McHugh, a two‑decade marketing veteran, has been hired as Telesto's head of Growth Services. She will steer the firm’s expansion of marketing intelligence, strategy and execution for private‑equity‑backed portfolio companies across healthcare, industrials and professional services.
McDonald’s Launches Adult ‘KPop Demon Hunters’ Happy Meals Nationwide
McDonald’s and Netflix have unveiled a limited‑time adult Happy Meal line tied to the hit animated film “KPop Demon Hunters.” The collaboration, rolling out March 31 at all U.S. locations, adds two new meals, a McFlurry, sauces and collectible photocard packs,...
Proving GEO ROI Sparks New Scaling Demands
You can't make this up. Client hired a new marketing leader and pressed me to "prove the value of GEO" and why they should continue investing. I put together a presentation to demonstrate the value based on what we've accomplished....
Belco Forest Products Names New Director of Sales and Marketing
Belco Forest Products has appointed Brian Bunt as its new director of sales and marketing. Bunt arrives with more than 18 years in the building products sector, most recently serving as vice president of strategic initiatives and marketing at WindsorONE....