Marketing in the Agentic Era

Key Takeaways

• Lena Waters led Notion, Grammarly, DocuSign marketing
• Companies use AI tactically, not operationally
• Office Hours: 15‑minute live Q&A, no slides
• Focus on AI‑native marketing organization design
• Free event, registration required

Pulse Analysis

The rise of generative AI has turned marketing from a campaign‑centric function into a data‑rich, real‑time engine. Companies that merely sprinkle AI tools onto existing workflows often see modest efficiency gains but miss deeper strategic advantages. To truly capitalize, marketers must rebuild their operating models—aligning content creation, personalization, and measurement around AI‑native processes. This transformation demands new talent, cross‑functional collaboration, and a shift from product‑led growth to enterprise‑level value propositions.

Lena Waters brings a rare blend of product‑scale experience and growth leadership. As CMO of Notion during its AI product rollout, she guided the pivot from community‑driven adoption to large‑enterprise contracts. At Grammarly, she oversaw the integration of AI writing assistance into brand messaging, while at DocuSign she crafted an enterprise go‑to‑market strategy that leveraged automation. Her advisory work now focuses on helping startups redesign marketing engines for an AI‑first world, offering concrete frameworks that move beyond tactical tool adoption.

The upcoming Office Hours on April 9 offers a concise, 15‑minute live dialogue without slides or scripted questions. Participants can pose real‑time challenges and hear how AI can reshape funnel architecture, attribution, and customer experience. Because the session is free but limited, registering ensures access to actionable insights that can accelerate a company’s AI‑native transformation. For marketers seeking a competitive edge, this conversation provides a practical roadmap rather than abstract theory.