Bunnings’ Justine Mills & CommBank’s Jo Boundy Talk Retail Media’s Transformative Business Effects
Bunnings’ marketing chief Justine Mills and CommBank’s Jo Boundy discussed the disruptive potential of retail media during B&T’s CMO Power List interview. They highlighted how Hammer Media reshapes supplier‑to‑consumer engagement and how Bunnings is now acting as a publisher, leveraging partnerships like The Block. CommBank’s own retail‑media platform, CommBank Connect, launched in late 2024, exemplifies the sector’s rapid expansion. Their insights sit alongside other top CMOs who are redefining boardroom influence in Australia’s retail and financial services.
TAG Wins Skin Control Account To Drive Next Phase Of Digital Growth
Digital growth consultancy TAG announced it has secured Australian skincare brand Skin Control as a new client, expanding its portfolio that already includes MYOB, Modibodi, Morgans, Australian Unity and Nala. The partnership tasks TAG with overseeing strategy, marketing and technology...
![How Innovation Succeeds with Kory Marchisotto [Uncensored Renegades]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://img.transistorcdn.com/VIH3Rn5ET8-eHQxgBGNydnhXL95pc10_Kq7qTpjezuc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3MzEvMTU3MDAz/MjQ3NC1hcnR3b3Jr/LmpwZw.jpg)
How Innovation Succeeds with Kory Marchisotto [Uncensored Renegades]
In this episode, host John and guest Kory Marchisotto explore how to make innovation thrive, emphasizing the need to cultivate a supportive culture before generating ideas. They outline a three‑step vetting process—art, science, and gut instinct—to pressure‑test concepts and only...
NAB Celebrates Power of Partnership in Building a Life Through Home in New Campaign via TBWA
NAB unveiled its latest Home Lending campaign under the "Your Partner at Every Stage" platform, reinforcing the bank’s "More than Money" promise that banking is a partnership, not just a transaction. The campaign uses a stage metaphor to illustrate support...
How Mars Australia and Amazon Ads Accelerated Growth for DINE with AI-Powered Cat Decoder Campaign via EssenceMediacom
Mars Australia’s DINE brand partnered with Amazon Ads and EssenceMediacom to launch the AI‑driven “Cat Decoder” campaign, letting cat owners upload photos and receive personalized video translations of their pets. The full‑funnel activation spanned Amazon’s canvas—including Prime Video and the...
Anthem Strengthens Leadership Team with Appointments of Phil Day and Ben Birchall
International entertainment consultancy Anthem announced the appointment of Phil Day as Executive Director, Strategy and Ben Birchall as Executive Director, Brand. Both bring roughly two decades of experience in music, theatre, live entertainment and advertising, respectively. Their roles unify strategy,...
QBE and Sydney Swans Mark 40‑year Partnership with Integrated Campaign via The Core Agency
QBE Insurance marks 40 years with the Sydney Swans, one of the longest-running sports sponsorships in Australia. To celebrate, The Core Agency rolled out an integrated campaign featuring out‑of‑home billboards, a digital video series and season‑long online activations. The partnership...
Yo-Chi X DTP Partnership Brings Youth Myki to Life with My-Chi Monday Blitz via Snack Drawer
Yo‑Chi, the Gen Z‑focused snack brand, has partnered with Victoria’s Department of Transport and Planning (DTP) and creative agency Snack Drawer to launch “my‑Chi Monday.” The eight‑week campaign runs until 23 March, offering Youth myki holders a 20% discount on Yo‑Chi purchases every Monday. The...
Newcastle Permanent Is “Head and Heart Approved” In New Creative Platform via Enigma
Newcastle Permanent launched a new creative platform called “Head and Heart Approved,” developed by indie agency Enigma. The campaign visualizes the tension between rational and emotional decision‑making, positioning the bank as a choice both the head and heart can agree...
Optimize Every Signup Step to Prevent Drop‑offs
Every step in your signup flow is a chance to lose someone. This Skill tightens the whole thing. https://t.co/9CH95T4Rfb
Marketers Must Govern AI Like Financial Fiduciaries
Marketers aren’t here to play with AI. We’re fiduciaries now. Agentic systems move money, shape messaging, and touch customers. Governance isn’t optional. It’s leadership. Chaos and opportunity are arriving together. Read my new Global AI Leaders article now: 🦀🤖👇 https://t.co/Gck5mTq5hy
Restaurants Bring More to the Table to Regain Diners
India’s leading restaurant operators are pivoting back to dine‑in by launching exclusive dishes, app‑only discounts and weekday coupons, aiming to revive footfall after years of delivery dominance. Chains such as Jubilant FoodWorks, Devyani International, Restaurant Brands Asia and Speciality Restaurants...
Boot Barn Strengthens Its Country Music Ties With New Stagecoach Sponsorship
Boot Barn announced its debut sponsorship of the Stagecoach country‑music festival, serving as the official boot retailer and presenting sponsor of the new Mustang Stage. The partnership includes on‑site activations, custom giveaways, and a pre‑festival in‑store loyalty event at its...
Truvista Fiber Names Michelle Harvey VP of Marketing
Truvista Fiber announced that Michelle Harvey will serve as its new vice president of marketing. The appointment comes as the regional broadband provider accelerates fiber rollout across South Carolina and Georgia. Harvey will steer brand strategy, digital and traditional channels,...
DemandScience Launches Winnable Account System
DemandScience has partnered with HG Insights and GTM Fabric to launch a Winnable Account System that enriches Ideal Customer Profiles with technographic, spend, competitive and buyer‑research intelligence. The collaboration introduces two new products—Propensity‑Based Audience Activation and In‑Market Buyer Activation—that score...
PR Firm News: KITH Gets New Owner
KITH announced that CEO Stephanie Craig, who joined the firm in 2021, has taken ownership from founder Bill Coletti, solidifying her leadership after launching the CrisisResilient 365 diagnostic platform. Meanwhile, Stagwell’s Marketing Cloud expanded its Agent Cloud platform with new AI partners—including...
How Progressive Balances AI Use with Authenticity as Scrutiny Persists
Progressive launched the "Drive Like an Animal" ad using AI‑generated animal drivers while retaining Flo’s voice, aiming to blend efficiency with brand authenticity. The AI approach slashed production time and budget, allowing the campaign to meet a tight deadline for...
The CMO Between the CFO and the Algorithm: Why Marketing Is Entering the Decade of “Less”
The article argues that chief marketing officers are increasingly sandwiched between CFOs demanding fiscal discipline and sophisticated algorithms that demand real‑time performance data. As measurement tools become more granular, marketing budgets are being scrutinized with the same rigor as any...
Neverland Promotes Laura Kinzett to CSO
Neverland announced that Laura Kinzett has been promoted to Chief Strategy Officer, succeeding Lola Neves. Kinzett, who previously led the agency’s planning department, will now steer brand‑building and client‑growth initiatives. The move reflects Neverland’s focus on data‑driven strategy as it...
‘Just because You Can Do It Doesn’t Mean You Should’: PepsiCo's Sorin Patilinet on AI and Marketing Restraint
PepsiCo’s global marketing effectiveness lead, Sorin Patilinet, cautions that the proliferation of AI tools will not automatically grant a competitive edge. While AI can generate endless creative variations, the true differentiator will be human judgment and disciplined restraint in campaign...
MiFinity Launches MiRewards – A Premium Loyalty Programme for eWallet Customers Worldwide
MiFinity has launched MiRewards, a premium loyalty program embedded in its eWallet, allowing customers to earn MiPoints on everyday transactions. The free‑to‑join scheme features four tiers—Classic, Exclusive, Signature and Elite—with higher tiers delivering accelerated earn rates and VIP support. Built...
Volt Agency Details Advanced Hyper-Personalisation Strategies on Wix Web Design
Volt Agency, a Wix‑focused web design firm, published a report detailing hyper‑personalisation strategies on the Wix platform. The study claims conversion lifts of up to 60% and revenue gains of roughly 40% when businesses shift from static sites to intent‑driven...
507: When Org Design Shapes Strategy
In this episode, Charles Groom (VP of Marketing at Insightful) and Heather Atkins (CMO of Trimble) discuss how modern CMOs can design marketing organizations that stay agile amid rapid tech change, shifting buyer behavior, and tighter budgets. They introduce a...
Why a Beauty Brand Is Giving Gen Alpha Equity
Evereden, the kid‑focused beauty brand that hit $100 million in sales, announced its Generation E program, granting equity stakes to three Gen‑Alpha creators aged 14, 15 and 17. The teenagers—Embreigh Courtlyn, Kaili Asa and Madison Rae—bring combined millions of followers and will...
Gymboree Turns to Partnerships with Brands Like Marchesa for Its Next Stage of Growth
Gymboree is reviving its brand by launching co‑branded collections, beginning with a limited‑edition Marchesa line priced between $20 and $170. The retailer also introduced everyday collaborations with Peter Rabbit and Hello Kitty, aiming to attract both special‑occasion and casual shoppers....
Marketing Matters: Why Did V-Guard Make Summers Romantic?
V‑Guard’s "Hum Tum Aur V‑Guard" campaign turned summer into a romantic backdrop, positioning the brand as an invisible enabler of comfort across AC stabilisers, smart inverters, air coolers and fans. The strategy relied on a series of micro‑moment films that...
Traffic Launches the All-New Farizon SV Into Australia with a Bold ‘Vantastic’ Campaign
Farizon Auto, part of Geely Holding Group, has launched the all‑new Farizon SV electric commercial van in Australia through Jameel Motors, backed by Traffic’s integrated "Vantastic" campaign. The SV targets trades, fleet operators and last‑mile delivery services, offering electric performance...
Home Credit India Turns Hesitation Into Confidence in Vibrant New Holi Film
Home Credit India launched #KahoEMIKoHaan, a Holi‑themed brand campaign that reframes credit decisions from hesitation to confidence. The musical film depicts everyday Indians pausing over EMI choices and then embracing aspirations with Home Credit’s financing solutions. The initiative highlights the...
VB Goes Mid with New William McInnes-Voiced Campaign
Victoria Bitter (VB) has introduced VB Mid, a 3.5% ABV beer, accompanied by a new television campaign voiced by Australian actor William McInnes. The launch follows VB’s 2023 VX effort and targets the fast‑growing low‑ and mid‑strength segment, which now accounts...
MAD STARS 2026 Names Raja Rajamannar, Aurora Straton and Tara McKenty to Executive Jury
MAD STARS announced the first three members of its 2026 Executive Jury—Raja Rajamannar, former CMO of Mastercard; Aurora Straton, Creative Lead at Google; and Tara McKenty, CCO of AKQA Australia & New Zealand. The trio will oversee the final judging rounds and select the...
Sam Altman’s World ID Wins Major Brand Partners
Tools for Humanity, the iris‑scanning startup co‑founded by Sam Altman, is rolling out its World ID platform with high‑profile brand partners. A Gap store in San Francisco now hosts an Orb device that captures facial and eye data, while Tinder...
Publicis Groupe ANZ CCO Dave Bowman Named to NYF Advertising Awards Global Executive Jury
Publicis Groupe Australia & New Zealand’s Chief Creative Officer Dave Bowman has been appointed to the 2026 New York Festivals Advertising Awards Executive Jury. The jury, led by Andrea Diquez of GUT, comprises 15 top creative leaders from agencies and...
Culinary Creative Group Shakes Up Leadership Team
Culinary Creative Group announced a leadership overhaul, naming Richard Flaherty as CEO, Blake Edmunds as culinary director, and Lauren Barash as its first vice president of marketing. Flaherty, former CEO of Punch Bowl Social and Wagamama USA, will steer national...
Sofa Club Appoints Stephanie Rackley to Head up Marketing
Sofa Club, the online furniture retailer, has appointed Stephanie Rackley as its group marketing director. Rackley previously served as a marketing consultant and social media strategist at Caroline Gardner, and held senior roles at Medik8, Bare Minerals and Champneys. In...
IPG Integration Could Give OMC Indigestion
Omnicom Group announced its merger with Interpublic (IPG), creating a larger advertising conglomerate but triggering thousands of job cuts. The combined firm’s 10‑K highlights significant integration risks, including talent uncertainty, higher‑than‑expected costs, and possible loss of clients and vendors. Management...
Why Marketers Need to Take Control of Pricing Communication
Marketers are being urged to seize ownership of pricing communication rather than leaving it to finance or sales. The article argues that unified, data‑driven messaging across all touchpoints prevents consumer confusion and protects brand equity. It highlights how fragmented pricing...
Google Opens 'Text Guidelines' To More Advertisers
Google is expanding its AI‑driven "text guidelines" feature to all AI Max and Performance Max advertisers in a global beta. The tool lets brands specify terms or concepts to include or exclude, ensuring AI‑generated headlines and descriptions stay on‑brand, tone‑appropriate,...
The PR Week: 2.26.2026 - Armando Azarloza, Axis Agency
Armando Azarloza, chief strategist at Axis Agency, appeared on PR Week’s weekly podcast to dissect Bad Bunny’s high‑profile Super Bowl performance and its ripple effects across the U.S. Hispanic market. He highlighted how the artist’s crossover appeal is reshaping brand activation strategies...
Soft Drink’s Jio Moment? RIL’s Campa Tests Coke-Pepsi Duopoly of 30 Years
Reliance Industries has revived the legacy Campa Cola brand, pricing bottles at INR 10 and quickly gaining a foothold in India's carbonated soft‑drink market. Within a year, Campa grew to roughly 7% market share and generated about INR 1,000 crore in revenue, contributing...
Uncommon Hires Lola Neves as Head of Planning
Uncommon has appointed Lola Neves as its new head of planning, bringing a seasoned strategic mind to the agency. Neves previously served as chief strategy officer at Neverland, where she oversaw multi‑channel brand initiatives. Her move reflects Uncommon’s ambition to...
Ralph Lauren Creates MLB Capsule Just in Time for World Baseball Classic
Ralph Lauren unveiled a new MLB capsule featuring six teams, timed for the 2026 World Baseball Classic. The line offers satin jackets, fleece sweatshirts, caps and novelty pieces, with a pronounced focus on the New York Yankees. The collection launches...
Shiine Media Drives Rooftop Rideshare OOH Growth Across WA
Shiine Media, a Perth‑based rooftop rideshare OOH operator, is experiencing rising demand for its mobile digital inventory as advertisers target events and nightlife districts. The company runs 20 rideshare vehicles equipped with 40 programmable LED panels that can be geofenced...
Can Amika Conquer Body Care?
Amika, the Brooklyn‑based prestige hair‑care brand, is launching a three‑piece body‑care line featuring a body wash, whipped butter and a vitamin C‑infused oil priced between $27 and $50. The move follows a 97% consumer demand signal and taps into the fastest‑growing...
Why Ruggable’s Lauren Sherman Is Focused on Resetting the Balance of Brand and Performance Marketing
Lauren Sherman, Ruggable’s chief marketing officer, is leading a deliberate reset that shifts focus from pure performance‑driven digital spend to brand‑centric initiatives. After seven months in the role, she aims to embed consumer‑led creative, real‑world activations, and designer collaborations into...
Coach Just Turned Storytelling Into a Fashion Statement
Coach’s Spring 2026 "Explore your story" campaign turns storytelling into a fashion platform, pairing a new book‑charm collection with the iconic Tabby bag. The initiative was co‑created with Gen Z communities across the U.S., China and beyond, and features ambassadors from film,...
Myer Celebrates TOPSHOP Arrival With Star-Studded Campaign Via Howatson+Co
Australian department store Myer announced the arrival of British fast‑fashion label TOPSHOP with a high‑profile “My Store Is” campaign. The campaign, produced by Howatson+Company, stars actress Olivia De Jonge, TikTok creator Guy Vadas and artist Bella McGoldrick, emphasizing personal style as identity....
Urban Ethos Appoints TRP For Brand Strategy, Creative & Media
Urban Ethos, the Australian design‑focused kitchenware brand, has engaged independent agency TRP to steer its brand strategy, creative development, and media planning. The partnership targets accelerated growth and heightened category recognition amid a crowded, competitive market. Urban Ethos emphasizes eco‑conscious...
Ticketek Appoints Greg Segal As Managing Director, Sponsorship & Premium Experiences
Ticketek Entertainment Group has appointed Greg Segal as Managing Director of Sponsorship and Premium Experiences, creating a new business unit to integrate brand partnerships across sport, music and live events. Segal arrives with over 30 years of experience, most recently...
Untangld Appoints Amanda Quested As Managing Director
Untangld has named Amanda Quested as its new Managing Director, bolstering the firm’s senior‑led strategy offering. Quested arrives with over 25 years of brand, growth and communications experience across the UK and Australia, most recently heading group marketing at M+C...
‘Humour Is How We Connect With Customers’: Jetstar Boards MAFS Bandwagon
Jetstar tapped the popularity of Nine’s reality show Married At First Sight (MAFS) with a humor‑driven TikTok video that links the show’s drama to its flight offers. The clip uses AI‑generated dancing footage of a contestant in an orange star...