Heineken Unveils Global ‘Cheers To All Fans’ Campaign in Australia via Le Pub + VML Italy
Heineken has launched its global “Cheers To All Fans” campaign in Australia, created by Le Pub and VML Italy, to leverage fandom as a social catalyst across football, Formula 1 and music festivals. Commissioned research shows 75% of fans use their fandom to meet new people and 59% say it creates close friendships, with football topping the list as a language‑neutral connector. The platform debuted with a hero video featuring Max Verstappen, Virgil Van Dijk and DJ Martin Garrix, and follows a New York social experiment where hundreds gathered to watch a Champions League match. Heineken plans to roll out the initiative through key 2026 events such as the UEFA Champions League final, Coachella and F1 Grand Prix weekends.
Skincare Brand QV Launches First Global Campaign ‘Skincare For Life’ via Those That Do
Australian skincare staple QV has launched its first ever global campaign, “Skincare for Life,” created by the Sydney‑based agency Those That Do. The multi‑platform effort will run across Australia, New Zealand, the Middle East, Southeast Asia and China, featuring TV, out‑of‑home,...
Padua College Launches New Brand Positioning ‘Motivating Every Purpose’ via The Fuel Agency
Padua College has unveiled a new brand positioning, “Motivating Every Purpose,” developed by The Fuel Agency. The platform emphasizes the school’s Catholic ethos and a holistic approach that nurtures academic, spiritual, emotional, and social growth. A refreshed visual identity, brand...
#TheMarketer: What SA CMOs Would Advise Their Peers
South African CMOs shared hard‑won advice, urging peers to pursue bold, visionary moves that redefine brands rather than chase incremental tweaks. They stress protecting a brand’s emotional truth, granting marketers freedom to experiment, and blending creativity with data‑driven insight. Consistency,...
Explora Journeys Turns the Ocean Into a Five-Star Hotel
Explora Journeys launched a global “hotel without an address” campaign, positioning its cruise ships as five‑star floating hotels. Developed by McCann Paris and directed by Jonas Lindstroem, the film showcases on‑board rituals reimagined as hotel experiences. The brand highlights its...
Meta Cuts Credit‑card Payments, Hurting DTC Cash‑back Rewards
So Meta is getting rid of the ability for DTC brands to pay using credit cards. They are saying the process is easier and more flexible, when in reality this is going to cause a lot of headaches for brands...
Untangld Appoints Amanda Quested Managing Director
Untangld, the agency network known for its collaborative branding approach, announced the appointment of Amanda Quested as its new Managing Director. Quested brings over two decades of experience in global brand strategy, having led teams at major creative firms across...
Greg Segal Joins TEG in Senior Sponsorship Role
Ticketek Entertainment Group (TEG) has appointed Greg Segal as Managing Director of Sponsorship & Premium Experiences. Segal arrives with over 30 years in brand partnerships, most recently leading a 50‑person team at Live Nation Entertainment ANZ. He will build TEG’s...
John Elliott Brand Reportedly Sold to Centric, Sam Ben-Avraham
Los Angeles‑based John Elliott has been sold to Centric Brands and entrepreneur Sam Ben‑Avraham, with plans for a major relaunch later this year. The brand, once a cult favorite among athletes and influencers, saw sales and store closures after the pandemic....
Brave Bison Appoints Ed Knights as Head of Growth
Brave Bison, the UK‑based influencer‑marketing and digital‑media platform, has named Ed Knights as its new Head of Growth. Knights joins from senior roles at Born Social and M&C Saatchi Performance, where he led performance‑driven campaigns for major brands. The appointment...
Fresh Thyme Let Its Store Brand Go ‘Stale.’ Now It’s Working to Revive It.
Fresh Thyme Market announced a 2026 overhaul of its private‑label line, adding roughly 200 new items and modernizing packaging to align with its refreshed logo. The retailer aims to lift private‑label penetration by 6% by year‑end, emphasizing protein, fiber, organic...
Dentsu Woos Back Robinson as First Chief Growth Officer
Dentsu UK&I has appointed Amy Robinson as its first Chief Growth and Marketing Officer, tasked with uncovering new market opportunities for the agency and its clients, including prospects such as Tapestry, Vodafone, BMW and Comic Relief. Robinson returns from Publicis,...
Accounts in Transit: MKTG Sports Lands Agassi Sports Entertainment
MKTG Sports + Entertainment, part of dentsu, has been appointed the agency of record for Agassi Sports Entertainment, overseeing brand positioning, product launches, earned media and executive visibility for the racquet‑sports innovation firm. The partnership coincides with ASE’s rollout of...
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
StackAdapt’s CTO Yang Han says artificial intelligence has graduated from a feature to the connective intelligence layer that links creative, data and optimization in programmatic advertising. Marketers investing meaningfully in AI are already seeing a 20‑point performance gap, with dynamic...
On the Move: Alpine Group Snags Trump Aide LaJoie
Alpine Group announced the hiring of former White House special assistant Taylor LaJoie as vice president, bringing deep legislative liaison experience to its client advisory team. The Aleo Network Foundation appointed Kyle Zink, a veteran marketer from Google and Square, as chief...
ITVibes Shows How AI Turns Websites Into Lead Engines
ITVibes, a Houston digital‑marketing agency, is showing local service firms how AI‑backed website optimization can convert static sites into active lead generators. By analyzing real‑time user behavior, the agency identifies friction points, content gaps, and intent mismatches that hinder conversions....
American Eagle Just Turned 911 Customers Into a Marketing Army. Here’s Why Every Brand Should Be Taking Notes
American Eagle launched the AE Creator Community, a gamified affiliate program that recruited 911 micro‑influencers within weeks. The platform rewards creators with commissions and points redeemable for gifts, encouraging ongoing content creation through monthly challenges. By owning the community, AE...
AFL Celebrates the Feeling of Footy in New Brand Campaign ‘If You Feel It, You’re in on It’ via TBWA
Australia’s AFL has unveiled a new brand campaign, "If you feel it, you’re in," developed with agency TBWA to kick off the 2026 Toyota AFL Premiership Season. The campaign centers on the iconic “specky”—high‑flying marks—and uses fans’ emotional reactions to...
Stop Shouting: A Case for a Quieter Honesty in Behaviour Change Campaigns
Erin Moy highlights the New Zealand Herpes Foundation’s campaign as a benchmark for behavior‑change communication, swapping shock tactics for radical honesty, wit, and empathy. The ad dismantles long‑standing stigma around genital herpes by inviting viewers into a relatable conversation rather...
The "Unlearning" Curve for India's FMCG Giants
India’s seven FMCG powerhouses posted a modest 7.4% sales rise in Q3 FY26 despite an unusually supportive macro backdrop of tax cuts, GST tweaks and low‑interest rates. The growth gap is widening as digital‑first food and beauty brands have seized...
Eu Yan Sang Picks Brand Partner to Give 150 Years a Modern Twist
Heritage traditional‑medicine brand Eu Yan Sang has engaged Agency Design, led by fractional CMO Bassam Abdel‑Rahman, to revamp its brand and growth‑marketing strategy ahead of its 150th anniversary. The partnership will focus on brand positioning, digital acceleration and e‑commerce across...
KAYAK Launches Global ‘Got That Right’ Campaign Via Rethink
KAYAK unveiled a new global brand platform, "Got That Right," with agency Rethink to address the anxiety travelers feel during the booking decision. The campaign targets 25‑45‑year‑old users and centers on two comedic 30‑second video spots that highlight the app’s...
Thompson Spencer Appoints Ex-OMG Group Director As Head Of Performance
Thompson Spencer announced the appointment of Sam Casey, former OMG Group Director of Media Implementation, as its new Head of Performance. Casey brings extensive experience in programmatic, paid social and search across New Zealand, Australia and global markets. The hire coincides...
UGG & Love Athletica Partner Up To Celebrate ‘Her’
UGG has teamed with Australian Pilates network Love Athletica to launch a women‑focused partnership that blends comfort footwear with wellness experiences. The collaboration will roll out a series of in‑studio events, exclusive discounts for members, and product seeding to trainers...
Imagination Australia Appoints Laurel Cook As Strategy Director
Imagination Australia has appointed Laurel Cook as its new strategy director, bolstering a team that grew 30% in 2025 and earned Agency of the Year honors from Campaign and the Australian Event Awards. Cook brings a diverse background in management...
From Idea to £25m Exit - Jimmy's Iced Coffee Founder, Jim Cregan
In this episode of Uncensored CMO, founder Jim Cregan recounts how he turned a personal craving for iced coffee into Jimmy's Iced Coffee, launching the brand in Selfridges just four months after forming the company and eventually exiting for £25 million....
KAIFUN Asks “What Will You Bring to the Table?” In New Campaign via ROCK YU Creative Taiwan
Rock YU Creative Taiwan re‑imagined Sichuan chain KAIFUN’s messaging by shifting from menu‑centric ads to emphasizing the social moments of group dining. The agency leveraged the Mandarin colloquialism “kaifun” as an invitation to share conversation, launching the “What will you bring...
Qantas Splits Strategy From Execution in Loyalty Marketing Shake-Up
Qantas Loyalty, serving 18 million members, generated $2.86 billion revenue and $556 million EBIT in FY25. The airline is restructuring its loyalty marketing by separating high‑level strategy and partnership management from day‑to‑day campaign execution. A new Sydney‑based Marketing Centre of Excellence, backed by...
Emotive Boss Simon Joyce Bought Agency From ARN Media for One Dollar, Accounts Reveal
Emotive’s founders Simon Joyce and Ben Keep acquired the agency from ARN Media for a nominal $1, with a contingent $1.5 million earn‑out tied to future performance. The firm reported $10.8 million in revenue and a modest $72 k pre‑tax profit in 2024,...
IProspect Indonesia’s Faheem Merchant: When AI Kills the Click, Brands Must Earn Inclusion
iProspect Indonesia’s Faheem Merchant warns that generative AI is ending the era of click‑centric digital advertising and ushering an intent‑driven economy. Brands must shift from demographic targeting to solving the user’s problem at the exact moment an AI model decides...
Land O’Lakes CMO Aims to Change Rural America’s Image
Land O’Lakes, a $16.2 billion farmer cooperative, launched the Modern Rural Collective toolkit and a Getty Images stock‑photo collection to reshape how entertainment depicts rural America. The initiative, unveiled at a Sundance panel, offers creators authentic story‑elements, demographics and diverse imagery....
South Coast Plaza Names Tenley Zinke Executive Director of Marketing
South Coast Plaza has appointed Tenley Zinke as executive director of marketing, succeeding Debra Gunn Downing, who retires after 27 years. Zinke brings senior marketing experience from luxury brands such as Kering, LVMH, Tiffany & Co., Net‑a‑Porter, and Ralph Lauren....
Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale
The article urges marketers to shift from CPM and traditional CPA models to Cost‑Per‑Sale (CPS) pricing, leveraging AI‑driven personalization, real‑time A/B testing, and predictive analytics. Recent AI advances have improved conversion rate optimization, allowing campaigns to predict and deliver higher...
WPP Media Promotes Elliott Eldridge and Laura Fell in Strategy Shake-Up
WPP Media has elevated Elliott Eldridge to Chief Strategy Officer and Laura Fell to Chief Planning Officer, effective immediately. The duo will oversee strategic and planning products across Mindshare’s national accounts, including Unilever, NAB, MG, Foxtel Group, the Australian Labor...
On the Move: McKinney Recruits Siercks for Consumer Push
McKinney announced the hire of Jae Siercks, former Weber Shandwick SVP, to launch its integrated consumer PR practice, blending paid, earned and owned media. Rational 360 named Nina DeLorenzo, ex‑Indivior chief global impact officer, as Managing Director of Corporate Affairs to grow its...
Why the Smartest Omnichannel Brands Are Thinking in Moments, Not Channels
Retailers can no longer treat omnichannel as a checklist of platforms; they must view it as a storytelling discipline anchored in the customer’s moment. At eTail Palm Springs 2026, leaders from Furniture.com, Lowe’s, Stila, Perfect Corp. and tentree highlighted the...
Get 100 Customers in 90 Days with RB2B
If I had zero customers and just signed up for RB2B, this is exactly how I'd get to 100 in 90 days: https://t.co/2a10Hfmnj0
ShopRite Creates Wellness Kits for New GLP-1 Users
ShopRite has introduced Wellness Your Way Starter Kits aimed at customers who are filling a GLP‑1 prescription for the first time. The free kits bundle a dietitian‑crafted wellness guide, sample products and coupons for protein‑rich and low‑calorie groceries. The rollout...
What BodyArmor’s NCAA Deal Means for Coca-Cola’s Hydration Portfolio
BodyArmor has reclaimed the official NCAA sports‑drink title for the 2026 March Madness tournament, supplanting Powerade and rolling out a refreshed “Choose Better” campaign featuring athletes like Flau’jae Johnson and Jalen Brunson. The brand will be the exclusive hydration provider on‑court,...
Olaplex Links with ‘SNL’ Star to Blend Science, Style and Humor in New Ads
Olaplex has launched a new multichannel campaign titled “Science Never Looked So Good,” featuring Saturday Night Live star Chloe Fineman as the brand’s Chief Hair Officer. The 45‑second hero spot introduces the No. 3Plus bond‑repair treatment, which claims three‑minute application repairs three...
Saudia Signs Five-Year Partnership with Six Flags Qiddiya City
Saudi Arabian airline Saudia has inked a five‑year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the exclusive Official Premier Partner in the airline category. The deal will see Saudia create travel packages to the new theme park,...
Hims Alums Launch Fiber-Boosted Sweetener Brand Poca
Hilary Coles and Emily Boschwitz, former Hims executives, have launched Poca, a zero‑calorie sweetener syrup enriched with three grams of fiber per serving. The product combines allulose, monk fruit, and inulin, avoiding sugar alcohols and stevia, and is offered in portable sachets...
Advertisers Must Seize Initiative to Make Most of Once‑in‑a‑generation Change
The International Society of Brand Advertisers (ISBA) has announced that brands must act collectively to capitalize on a once‑in‑a‑generation market shift driven by digital transformation, AI, and evolving consumer expectations. In his first 100 days, the new ISBA chief highlighted...
Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence
Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...
MarTech Interview With Ethan Gustav, Group President, North America @ Infobip
Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...
5D Launches Nexus to Turn Market Intelligence Into Foresight
Strategic research firm 5D has unveiled Nexus, an AI‑driven market intelligence hub that consolidates internal customer data with external competitive and industry signals. The platform operates as a network of "cells" that ingest NPS scores, brand research, pricing shifts and...
Rodan + Fields Moves Beyond Social Selling with Influencer-Powered ‘C-Suite’ Campaign
Rodan + Fields is transitioning from a pure social‑selling model to an omnichannel strategy, launching its Pure C Serum on a new direct‑to‑consumer website and through Ulta Beauty. To amplify the rollout, the brand unveiled a “C‑Suite” influencer campaign featuring seven...
Novo Nordisk, Dr Sara Al Madani Encourage People to ‘Champion a Lighter You’
Novo Nordisk has launched the "Champion A Lighter You" lifestyle‑awareness campaign in the United Arab Emirates, partnering with Emirati influencer Dr Sara Al Madani and Saatchi & Saatchi Middle East. The initiative uses a sky‑diving hero video and a suite of digital and experiential activations...
Menarini Consolidates APAC Media Mandate with Agency Appointment
Menarini Asia‑Pacific has appointed Omnicom Media’s PHD as its regional media agency, expanding the partnership to seven additional markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea—effective January 1 2026. The new remit consolidates media planning and buying across Menarini’s pharmaceutical and consumer‑health...
Bastion Hires Joanne Norton to Lead Insights Arm
Bastion announced the appointment of Joanne Norton as managing director of its Insights division, succeeding Steven Howlett. Norton brings over 25 years of experience, most recently as Global Director of Consumer Insights at Bondi Sands and former L’Oréal ANZ insights...