Know What's Happening in CMO Pulse
Know What's Happening in CMO Pulse
Columbia Sportswear announced the appointment of Skims’ former chief marketing officer to spearhead a brand revamp aimed at younger, fashion‑forward consumers. The new executive will shift Columbia’s messaging from pure performance gear to a lifestyle‑centric narrative, leveraging influencer collaborations and limited‑edition drops. This move follows a broader industry trend of sports brands courting hype culture to close the gap with giants like Nike and Adidas. Columbia hopes the refresh will accelerate revenue growth toward its $3.5 billion target by 2026.
Los Angeles Rams chief marketing officer Kathryn Frederick told Newsweek’s Women’s Global Impact Forum that women now control the majority of sports‑related purchasing decisions. She argued that authentic storytelling that resonates with female fans will be crucial as Los Angeles...
Nielsen has signed a new multi‑year measurement and data agreement with TelevisaUnivision, extending its analytics across the Spanish‑language broadcaster’s TV, cable, streaming and radio assets. The deal adds Nielsen’s Advanced Audiences, streaming ratings and out‑of‑home tools, promising marketers deeper insight...
iHeartMedia announced the hiring of former NBCUniversal executive Jamie Cutburth as vice president of marketing and promoted Andrew Festo to vice president of events and experiences. Cutburth will drive tent‑pole storytelling and cross‑platform packaging, while Festo will oversee live and...
Veteran communications executive Sujata Mitra is leaving Edelman after seven years to join Burson Cohn & Wolfe as U.S. chair of earned media, effective April 20. At Edelman she built a multi‑sector earned media practice and advised C‑suite leaders on reputation...
Papa John's unveiled a new oven‑toasted sandwich lineup priced at $7.99, with a $6.99 two‑for‑one “Papa Pairings” deal, aiming to recapture lapsed customers. The move comes as the pizza chain battles a 2% drop in North‑American comparable sales, flat $2.1 billion...
Armra, the direct‑to‑consumer colostrum supplement brand, has appointed Hamid Saify as chief marketing officer. Saify arrives from Lucky Energy after a stint as CMO and an early‑career role at Liquid Death, where he helped scale the brand into a fast‑growing...
Sundial Media & Technology Group (SMTG) appointed marketing veteran Amanda Butler as its first chief marketing officer, a role she began in mid‑January. Butler will direct consumer marketing, communications, creative strategy, and insights across SMTG’s portfolio, which includes Essence, Refinery29,...
Nike has re‑appointed Ashwin Kumar as its Brand Lead for India, marking his second stint with the company. Kumar previously spent nearly a decade in Nike’s communications and marketing roles across India and Southeast Asia before moving into independent consulting....
Shake Shack announced Project Catalyst, a four‑pillar AI and data strategy designed to accelerate order fulfillment, improve labor allocation and support a rollout to 1,500 company‑run restaurants. The plan couples an internal chatbot, a new cloud‑based POS platform and a...
When the CMO and CIO Share the Same Job: Inside Workday's AI Marketing Build https://t.co/tjsP1WGw7C
Gallinée has appointed HEC Paris graduate Romain Carrega to spearhead its European expansion, giving him oversight of communications, product development, digital, operations, and trade marketing. The move follows a post‑acquisition restructuring that has already seen the brand’s pharmacy footprint grow from roughly...
Wendy’s launched a refreshed Spicy Chicken Sandwich on March 30, featuring a juicier marinade, sweet‑potato bun and panko‑style breading. While the chain’s U.S. CMO hailed the upgrade, many longtime fans voiced disappointment on social media, highlighting the challenges of rebranding...
Criteo announced a full self‑service version of its AI‑powered GO platform, letting small and mid‑size advertisers launch cross‑channel campaigns in as few as five clicks. At the same time, the company named former Google Head of Shopping Courtney MacConnell as Vice...
Havas Group ANZ announced a planned leadership transition at its health communications agency Bastion Brands. Founder Simon Davies will step away from the Australian business at the end of June to spend time with family overseas and later support Havas...
Fran Luckin has been appointed co‑chief creative officer of independent agency Boundless, joining Roanna Williams. Luckin departs VML South Africa, where she helped rebuild the firm after recent mergers, and brings a reputation for marrying creative excellence with human‑centred storytelling. The...
Estée Lauder has appointed WPP as its first global media partner, launching a new “One ELC” operating model that unifies media, data and commerce across the company. The model consolidates previously fragmented regional structures into a single AI‑enabled ecosystem, aiming to accelerate...
The War Zone (TWZ) announced that Ian Ellis‑Jones is joining as head of audience development. He will oversee a full‑spectrum social media strategy, moderate the comments section, and launch a new graphic‑driven "Actionable Intel" segment on the homepage. Ellis‑Jones brings...
Sonos laid off numerous employees on its marketing team today, part of a restructuring under new CMO Colleen DeCourcy. The company launched its first new consumer hardware products in over a year just yesterday. Full story: https://www.bloomberg.com/news/articles/2026-04-01/sonos-makes-marketing-cuts-as-new-cmo-reshapes-division
Scotts Miracle‑Gro is reshaping its marketing to treat gardening as a year‑round activity, allocating $25 million to media, digital and R&D. The company reported a 4% drop in U.S. consumer net sales to $328.5 million in Q1 2026, yet beat estimates and expects...
Sapiens International Corp appointed Eva Skidmore as chief marketing officer. Skidmore, a veteran B2B SaaS marketer from JAGGAER, Salesforce, Microsoft, will lead the global marketing team and embed AI into the go‑to‑market strategy. Her mandate is to unify marketing, sales,...
A Place for Mom has appointed Chris Milone as chief marketing officer, tasking him with overhauling the brand’s outreach to the growing millennial caregiver segment. The company, which earns commissions by matching families with senior‑care services, plans to pivot from...
IAG has launched a review of its marketing leadership less than six months after naming Emily Roberts as chief customer and marketing officer. The company plans to merge four senior executive‑manager roles into three, requiring the incumbents to reapply for...
On April 9th at 10:00 AM PDT, Lena Waters will kick off a new version of Office Hours. Lena led marketing at Notion, Grammarly, & DocuSign. At Notion, she was CMO during the company’s AI product transition. She guided the shift...
Major League Soccer’s chief marketing officer Radhika Duggal is using the 2026 FIFA World Cup, co‑hosted by the U.S., Canada and Mexico, to amplify the league’s 30‑club stories and fan culture worldwide. The league is rolling out a story‑first strategy...
Ulta Beauty debuted on TikTok Shop on March 17, becoming the first U.S. specialty beauty retailer to sell directly within the app. The move follows TikTok’s $10 billion U.S. deal and aims to capture the platform’s 71.4 million active social shoppers.
iHeartMedia has hired former NBCUniversal executive Jamie Cutburth as its Executive Vice President of Marketing. Cutburth leaves NBC after more than 11 years, where he oversaw B2B marketing and brand partnerships for flagship shows like Saturday Night Live and The...
Holly Smith, the new CMO of P.F. Chang’s, is reviving the chain’s nostalgic appeal while modernizing its marketing engine. She began by listening to staff across operations, finance and procurement to break down silos and align the organization. Smith is now...
JobSync announced Julie Calli as its new Chief Marketing Officer, bringing over 20 years of recruitment‑marketing expertise. Calli previously scaled marketing at Recruitics, served as CMO of Lensa, and led RecruitmentMarketing.com. In her new role she will shape JobSync’s brand,...
Accent Inns Inc., the parent of Accent Inns, Hotel Zed and ROAR, announced two senior hires: Rachel Johns as Vice‑President of Marketing, Sales and Revenue, and Jeff Hope as Vice‑President of Finance. The new VP, Marketing, Sales and Revenue role consolidates...
Chipotle Mexican Grill has relaunched its Burrito Vault game, putting more than $2 million in free food on the line and drawing over 3.5 million plays last year. The promotion, running March 30‑April 1, offers weekly free burritos for a year and a host...
Jack Daniel’s appointed Sophia Angelis as its first non‑US, female Managing Director in January 2020 and tasked her with modernising the heritage brand amid a global pandemic. She launched “Make It Count,” the company’s first truly global campaign, built on...
Starbucks, Waste Management and three recycling groups announced that more than 60% of U.S. households can now recycle its cold to-go cups in curbside bins. Critics warn the low actual recycling rate for polypropylene could undermine the brand’s sustainability narrative.
Virgin Australia has appointed former McKinsey and VML executive Scott Moore as head of a new Travel Media Network, signaling the airline’s move into retail media. The initiative will leverage Virgin’s digital properties and Velocity’s 80 commercial partners and 300...
KFC unveiled a new Value Feast menu starting at $7, featuring box meals that bundle chicken, fries and a drink. The rollout aims to win over cost‑aware consumers as everyday expenses climb, and is backed by a high‑energy ad campaign.
Marketing heads at ScottsMiracle‑Gro and Clinique are shifting from product‑centric promotion to digital education, using AI‑driven tools to meet consumers where they research online. Scotts’ senior vice president John Sass highlighted the use of agentic AI to deliver hyper‑local gardening...
Jack in the Box appointed Katelyn Zborowski, former Yum Brands executive, as chief marketing officer to boost product innovation and loyalty. Zborowski previously created over 40 limited‑time offerings at Taco Bell and led brand strategy for Pizza Hut. The chain...
Metasports has appointed Manoj Kadarla as head of marketing to drive the global expansion of its flagship cricket strategy game, Hitwicket. Kadarla will oversee user acquisition, brand development, partnerships, and social strategy across Metasports’ portfolio. The hire leverages his eight‑year...
Tracy McCoy, founder and CEO of digital marketing firm Get Fish Slapped, has been selected for inclusion in Marquis Who’s Who, a biographical series that profiles leaders based on visibility and accomplishment. The honor underscores her role in expanding a...
Pinterest has reorganized its monetization team, appointing Vik Gupta as VP and GM of Monetization and Sumanth Jagannath as VP of Measurement. The duo will fuse product, engineering and data‑science functions to tighten ad measurement and attribution, targeting greater spend...
Jack Playfair has been hired by M+C Saatchi as head of partnerships, a newly created role aimed at expanding the agency’s sport and entertainment capabilities. He joins after three years at Bastion, where he managed integrated brand collaborations for clients such...
Zoom announced Kimberly Storin as its chief marketing and communications officer and unveiled the "Zoom Ahead" campaign, a humor‑led effort to highlight the platform’s under‑used tools. Storin’s research‑driven strategy aims to turn Zoom’s 99% brand awareness into deeper product adoption.
Zoom's chief marketing and communications officer, Kimberly Storin, unveiled the "Zoom Ahead" demand‑generation campaign, pairing a satirical TV spot with a New York pop‑up burger shop. The effort targets corporate users by highlighting Zoom's broader portfolio and AI Companion tool,...
Row K Entertainment announced that chief marketing officer Ben Carlson is leaving the firm after a seven‑month tenure. The departure follows a reported dispute with the company's founder, highlighting potential instability in the brand’s growth strategy.
NBCUniversal TV & Streaming chief marketing officer Jenny Storms outlined her brand strategy at the Newsweek Women’s Global Impact Forum. Specific initiatives and metrics were not disclosed in the available sources.
Sarah McHugh, a two‑decade marketing veteran, has been hired as Telesto's head of Growth Services. She will steer the firm’s expansion of marketing intelligence, strategy and execution for private‑equity‑backed portfolio companies across healthcare, industrials and professional services.
McDonald’s and Netflix have unveiled a limited‑time adult Happy Meal line tied to the hit animated film “KPop Demon Hunters.” The collaboration, rolling out March 31 at all U.S. locations, adds two new meals, a McFlurry, sauces and collectible photocard packs,...
You can't make this up. Client hired a new marketing leader and pressed me to "prove the value of GEO" and why they should continue investing. I put together a presentation to demonstrate the value based on what we've accomplished....
Belco Forest Products has appointed Brian Bunt as its new director of sales and marketing. Bunt arrives with more than 18 years in the building products sector, most recently serving as vice president of strategic initiatives and marketing at WindsorONE....
State Street Investment Management’s CMO John Brockelman has turned financial‑services marketing into a growth engine by tightly aligning it with sales and business objectives. He simplified the firm’s brand architecture to eliminate confusion as the company entered the retail investor...
