Fernando Botelho Appointed CMO of Brazil’s UX Group to Accelerate Sports‑Betting Growth
UX Group, the Brazilian owner of the Reals and Bingo! betting brands, announced Fernando Botelho as its new Chief Marketing Officer. Botelho brings more than 15 years of data‑driven marketing experience from Amazon, Expedia and global CPG firms to steer the company’s next phase of growth.
Zong 5G Hires Saira Mirza as Deputy Director of Corporate Brand, Communications & Sustainability
Zong 5G has appointed Saira Mirza, a telecom veteran with more than 16 years of experience, as Deputy Director of Corporate Brand, Communications and Sustainability. The hire comes as Zong expands its 5G network to 21 cities and deploys over...
Mehak Gulati Leaves Airtel After Seven Years as Chief Brand Officer
Mehak Gulati, who joined Bharti Airtel in 2019, announced her departure as chief brand officer, ending a seven‑year tenure that saw the carrier revamp its brand, media, and AI‑driven marketing. Her exit comes as the telecom market intensifies competition over...
Sales Are Up. Celebrities Are In. Is Gap Officially Back?
Gap Inc., under CEO Richard Dickson, is attempting to revive its cultural cachet by leveraging celebrity partnerships and entertainment tie‑ins after years of store closures and stagnant sales. Dickson, who previously revitalized Mattel brands, is drawing on the retailer’s 57‑year...
KFC Rolls Out $10 ‘Bucket of the Day’ Family Menu to Revive U.S. Sales
KFC unveiled a $10 "Bucket of the Day" menu that offers family‑size meals five nights a week, expanding its long‑running $10 Tuesday deal. The rollout targets a slowdown in U.S. sales and taps a YouGov‑cited 66% of diners who prioritize...
Kodak Puts CMO Denise Goldbard Front‑Center in Q1 Earnings, Touts Brand Revitalization
Eastman Kodak highlighted Chief Marketing Officer Denise Goldbard during its Q1 2026 earnings call, tying a 7% revenue increase to a refreshed brand narrative and new product rollouts. The company posted $265 million in revenue and a 24% jump in gross...
Arhaus Promotes Jennifer Porter to Chief Marketing & eCommerce Officer
Arhaus named Jennifer Porter as its new Chief Marketing and eCommerce Officer during its May 7 earnings call. The move comes as the home‑furnishings chain reports record first‑quarter net revenue of $314 million and outlines a multi‑year digital transformation plan.
Jack Wolfskin Unveils 3,493‑km Wolf Trail, Europe’s Newest Thru‑Hiking Route
Jack Wolfskin announced the launch of the Wolf Trail, a 3,493‑km long-distance path that traverses multiple European countries. The route is designed for hikers of all experience levels and is expected to take four to six months to complete, positioning...
Puma Appoints Heather Blaber as SVP of Marketing, Signaling Fresh Brand Push
Puma introduced Heather Blaber as Senior Vice President of Marketing on May 7, 2026, during its Q1 earnings call. The appointment comes as the company reports $44.8 million in revenue and raises its 2026 net product revenue guidance, suggesting a renewed...
Atlantic Sapphire Names Damien Claire CMO to Boost Land‑Based Salmon Brand
Atlantic Sapphire ASA has hired Damien Claire as chief marketing officer to spearhead branding for its land‑based salmon farms. The move aims to accelerate consumer adoption of a high‑value, sustainable food model in a $19 billion industry.
Purpose-Driven Growth with MadTree Brewing's John FitzGerald
In this episode, John FitzGerald, Senior Director of Growth at MadTree Brewing, shares how he applies big‑brand CPG principles—customer obsession, data‑driven innovation, and category‑management thinking—to scale a craft brewery. He explains how MadTree balances rigorous consumer insight with rapid “fail‑fast”...
Wendy’s Rolls Out $Project Fresh$ to Counter 7.8% U.S. Sales Drop
Wendy’s announced Project Fresh, a multi‑year turnaround plan that pairs menu upgrades, everyday value pricing and system‑wide operational fixes to halt a 7.8% drop in U.S. same‑store sales. The initiative is positioned as the core engine for flat‑year guidance and...
BetMGM CMO Casey Hurbis Leaves After 18‑Month Tenure
BetMGM announced that chief marketing officer Casey Hurbis will leave the company after an 18‑month stint. Hurbis highlighted a best‑ever financial year, a brand identity overhaul and AI‑driven creative work, signaling a possible shift in the operator’s acquisition strategy.
Instacart Posts $1 Billion Q1 Revenue, Rolls Out AI‑Powered Ad Platform
Instacart announced $1 billion in first‑quarter revenue and unveiled a new AI‑driven advertising suite that now serves 9,000 brands across 310 Carrot Ads retailer partners. The grocery‑delivery leader also acquired fulfillment platform Instaleap to accelerate its international push.
Outbound Sales Pro and Parakeet Promotes Andrew "AJ" Kissh to Head of Marketing
Outbound Sales Pro (OSP) and its sister brand Parakeet have promoted Andrew "AJ" Kissh to Head of Marketing. In his new role, Kissh will command a larger budget, expand the marketing team, and drive a more aggressive go‑to‑market strategy through...
Former Cadillac CMO Melissa Grady Dias Becomes CEO of Measured Wellness
Melissa Grady Dias, who spent seven years as global CMO of Cadillac, has been appointed CEO of California‑based Measured Wellness. The health‑tech firm will tap her branding and digital expertise to accelerate a national rollout of its wearable‑data platform as...
How Qatar Airways Will Activate the World Cup 2026: A Global CMO Perspective From a FIFA Host City Director
Qatar Airways is redefining World Cup 2026 sponsorship by treating the tournament as a global system rather than a visibility‑driven campaign. The airline integrates its network strategy, brand positioning, customer experience and market expansion into a unified activation platform. This...
Nomad Foods Appoints Justin Billingsley as CMO to Steer Birds Eye and Other Brands
Nomad Foods announced on May 7, 2026 that Justin Billingsley, former global CMO of Publicis Groupe, will serve as chief marketing officer. Reporting to CEO Dominic Brisby, Billingsley will oversee a unified marketing function for the company's flagship frozen‑food brands...
Should I Hire a Fractional CMO?
Hiring a full‑time CMO can cost $600,000‑$1.2 million in the first year and often requires a six‑to‑nine‑month ramp before delivering results. Fractional CMOs, who work part‑time on defined engagements, are gaining traction as a cost‑effective alternative. The pool of U.S. fractional...
Gwyneth Paltrow Discusses How ‘Not Giving a F*ck’ Led Goop’s Marketing Strategy
Gwyneth Paltrow, Oscar‑winner and Goop chief executive, opened the Meltwater Summit by explaining how the company’s mantra of "not giving a f*ck" shapes its marketing playbook. She argued that unapologetic authenticity, rather than cautious PR, fuels Goop’s product launches and...
Amy Martin Ziegenfuss Named CMO of Six Flags
Amy Martin Ziegenfuss has been appointed chief marketing officer of Six Flags, succeeding Christian Dieckmann. Ziegenfuss comes from Carnival Cruise Line, where she served as CMO for three years, and previously held senior marketing roles at Hilton. In her new...
HMH Names Jessica Naeve CMO to Drive Data‑Driven Global Marketing
HMH announced Jessica Naeve as its new chief marketing officer. Naeve will steer the publisher's global, data‑informed digital marketing across curriculum, assessment and professional learning solutions. The hire signals HMH’s push to modernize outreach to educators worldwide.
Six Flags Announces Leadership Transitions
Six Flags announced a series of leadership changes effective June 3, 2026, including Amy Martin Ziegenfuss as chief marketing officer, Christopher Bennett as chief legal and compliance officer, and Chris Meyering promoted to senior vice president, commercial. CFO Brian Witherow will step down,...
Marketers on the Move: Hires and Exits at GM, Old Navy, Canva, and More
General Motors announced that Norm de Greve, who was hired as chief marketing officer in 2023, will depart in June to pursue a new endeavor. At the same time, former Cadillac marketer Melissa Grady Dias has been appointed CEO of health‑tech...
The New York Times Grew Digital Ad Revenue 32% in Q1. Here’s How to Copy It
The New York Times posted a 31.6% year‑over‑year rise in digital advertising revenue in Q1 2026, reaching $93.3 million. The growth follows a 24.9% increase in the prior quarter, marking two straight quarters of outsized ad performance. Chief advertising officer Joy Robins credits a clear...
Virgin Records Sails Into Cruise Market with Virgin Voyages Partnership
Virgin Records has teamed up with Virgin Voyages to embed its music heritage into the cruise line’s flagship ship, Brilliant Lady. The collaboration rolls out 25-plus curated music zones, live shows and a memory‑first brand experience, marking the label’s first...
One Identity Appoints Randy Menon as Chief Product and Marketing Officer
One Identity announced the appointment of Randy Menon as Chief Product and Marketing Officer, bringing over two decades of enterprise software product leadership. Menon previously served as Senior Vice President of Product at Tanium and held senior roles at TIBCO...
Jo Uthus Joins Nordic as EVP Marketing and Developer Experience
Nordic Semiconductor announced that Jo Uthus has joined the company as Executive Vice President of Marketing and Developer Experience. Uthus brings more than 15 years of senior marketing and developer‑program leadership from major semiconductor firms. Her mandate is to strengthen...
517: The New CMO Superpower: System Design
In this episode, host Drew Neiser and guests Dan Loudon (CMO, Blackbird AI), Katrina Clear (CMO, eSource), and Chris Piper discuss a shift in CMO leadership from heroic problem‑solving to system design. They share concrete examples of building repeatable content...
FirstBank Installs Olayinka Ijabiyi as Group Head of Marketing and Corporate Communications
FirstBank confirmed Olayinka Ijabiyi as its Group Head of Marketing and Corporate Communications, ending an acting stint that began in December 2024. The 25‑year marketing veteran will steer brand, reputation and digital strategy as the bank accelerates its growth and...
Chief Marketing Officer – Seattle Rep via TOC Arts Partners
Seattle Rep, a Tony‑winning regional theater in Seattle, is hiring a Chief Marketing Officer to lead its marketing, communications, and audience‑engagement functions. The CMO will shape data‑driven strategies, boost ticket and subscription revenue, and elevate the theater’s brand across digital...
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
The Trade Desk posted Q1 2026 revenue of $689 million, a 12% year‑over‑year increase, while net income slipped to $40 million and profit margin to 6%. Shares tumbled 15% in after‑hours trading as investors reacted to cautious macro‑economic outlooks. CEO Jeff Green outlined...
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
The Trade Desk posted Q1 2026 revenue of $689 million, up 12% YoY, while net income fell to $40 million, delivering a 6% profit margin. CEO Jeff Green cited macro headwinds but unveiled a bold forecast that the open internet will become...
PepsiCo Talks Bubly’s Expansion Into Soda Category with Bubly POP
PepsiCo introduced Bubly POP, a low‑sugar soda, in Canada on April 22, positioning it as the brand’s natural next step beyond sparkling water. The beverage contains three grams of sugar or less per 355 ml can, real fruit juice and no artificial colours,...
AI-Driven Cost Surge Forces B2B SaaS to Rethink Paid Acquisition Budgets
New benchmark data shows AI‑powered marketing is driving paid‑acquisition costs higher for B2B SaaS firms, pushing CAC payback periods to up to two years. Companies are scrambling to redesign go‑to‑market budgets and focus on customer quality to protect growth.
Fast Simon Hires Shaun Lin to Lead U.S. and Australia Partner Network
Fast Simon has appointed Shaun Lin as Director of Partnerships, tasking him with expanding the company’s agency and technology partner network across the United States and Australia. The hire targets shifting agency economics and rising demand for on‑site conversion tools,...
Cboe, Home of the VIX, Boosts Its Corporate Brand and Sets to Launch Its First Prediction-Market Product
Cboe Global Markets, the exchange best known for the VIX volatility index, announced a comprehensive corporate brand refresh and the upcoming launch of its first prediction‑market product. The rebrand introduces a new logo, visual language, and a tagline emphasizing data‑driven...
Cadillac Vet Melissa Grady Dias Is The Latest CMO to Land a CEO Job
Former Cadillac global CMO Melissa Grady Dias has been appointed CEO of Measured Wellness, a California‑based health‑tech firm that uses wearable data for continuous patient monitoring. Dias, who led Cadillac’s EV transformation and held senior roles at MetLife, Motorola and...
EVERSANA Appoints Mike Guarino as CEO of Global Agency INTOUCH
EVERSANA announced that Mike Guarino, former CCO of IPG Health, will become chief executive of its global agency EVERSANA INTOUCH. The move is designed to accelerate data‑ and AI‑powered commercialization for life‑sciences brands.
Planet Propaganda Taps Monarko To Build Media Practice
Planet Propaganda announced the hiring of Dan Monarko as its Chief Media & Growth Officer to launch a new media practice tailored for an AI‑driven marketplace. Monarko brings senior media experience from BarkleyOKRP, where he oversaw campaigns for Premier Protein,...
SocialChain Taps Havas Play UK Veteran Sophie Berman to Lead Influencer Division
SocialChain has appointed Sophie Berman, former Head of Talent and Influencer at Havas Play UK, to lead its CreatorChain influencer division. Berman will oversee strategy, talent partnerships, and scalable campaign tools while reporting to CEO Jacinta Faul. CreatorChain, which counts...
Papa Johns’ CMO on Driving Cultural Relevance with a ‘Toy Story’ Tie-Up
Papa John’s has struck a global partnership with Disney and Pixar to promote the June 19 release of “Toy Story 5.” The campaign, rolling out in more than 40 countries, features three limited‑edition collectible pizza boxes, character‑inspired menu items such as the new Rootin’ Tootin’...
Nomad Foods Appoints Justin Billingsley as New Chief Marketing Officer
Nomad Foods Limited announced that Justin Billingsley has joined the company as chief marketing officer, reporting to CEO Dominic Brisby. The veteran marketer will oversee brand strategy, communications, R&D and innovation for the group’s iconic frozen‑food brands.
Nomad Foods Appoints New CMO to Drive Euro Growth
Nomad Foods, the parent of Birds Eye, Findus and Iglo, has hired Justin Billingsley as chief marketing officer. Billingsley, who previously held senior roles at Unilever, Coca‑Cola, Nokia, Orange UK and served as CMO of Publicis Groupe, will lead a...
On the Move: Six Flags Hires Carnival Cruise Vet
Entertainment and publishing firms announced a wave of senior marketing appointments in early May 2026. Six Flags Entertainment named former Carnival Cruise Line CMO Amy Martin Ziegenfuss as its new chief marketing officer, aiming to leverage data‑driven strategies for the...
Crypto.com CMO Steven Kalifowitz Exits After Six Years, Citing Brand Success
Crypto.com confirmed that Steven Kalifowitz, its chief marketing officer since 2020, will leave the firm on June 30. Kalifowitz said the brand is now more recognized than ever and will stay on as an advisor to CEO Kris Marszalek. The...
Aditi Khare Joins Mada Media as Chief Marketing Associate
Dubai’s Mada Media has appointed Aditi Khare as Chief Marketing Associate, bringing over 12 years of global marketing experience from firms such as TikTok, Alibaba and Danube Group. Khare, a 2024 PRovoke Rising Star, will lead the company’s push to...
Coty Is Pivoting CoverGirl to Gen X Market Amid 1% Decline in Net Revenue
Coty reported a 1% dip in Q3 FY2026 net revenue to $1.28 billion, with Consumer Beauty sales falling 4% to $450.7 million. Executive chairman Markus Strobel announced a strategic shift to reposition CoverGirl as a Gen X‑focused brand, leveraging core lines like Simply Ageless and...
Retail Daily Minute | Target Launches Creator Commerce Programs, Old Navy Taps Marketing Veteran & Apple Readies Wallet Pass Builder
The episode covers three major retail updates: Target’s launch of two creator‑commerce programs—Club Target, a gamified platform for emerging influencers, and Target Ambassadors, a higher‑pay tier built on LTK that integrates campaign management and performance tracking; Gap Inc.’s appointment of...
Parker Institute Hires Former Zillow, Starbucks Exec Aimee Johnson as CMO
The Parker Institute for Cancer Immunotherapy announced Aimee Johnson, a former CMO of Zillow and senior leader at Starbucks, as its new chief marketing officer. Johnson will steer brand, marketing and digital strategy as the nonprofit seeks to expand awareness...