Know What's Happening in CMO Pulse
Know What's Happening in CMO Pulse
Ralph Bertrand will become chief marketing officer of Jumbo, one of the Netherlands' largest retailers, starting in June. The move follows a recent brand‑face change and hints at a refreshed marketing strategy aimed at growth and deeper customer engagement.
Apollo Tyres has appointed Neha Agarwalla as divisional head of marketing communications and sponsorships for its Indian and Asian commercial business. Agarwalla, a former Paytm associate vice‑president with nearly two decades of media, marketing and strategy experience, will steer brand...
Patrick Noone, the newly appointed CMO of Slim Chickens, is using transaction data, digital behavior and advanced analytics to sharpen brand positioning and grow guest loyalty across more than 300 restaurants in 34 states and international markets. His approach blends...
eSentire announced the appointment of Tim O’Rourke as chief marketing officer. The veteran marketer will steer global branding, demand generation and customer engagement as the company scales its managed detection and response services. The move signals eSentire’s intent to sharpen...
Glossier announced that former Ouai marketing chief Jessica Solorzano will become its chief marketing officer on April 6, marking CEO Colin Walsh’s first C‑suite appointment since taking the helm. The hire comes as the millennial‑focused brand accelerates a strategic reset...
Sephoria, Sephora’s flagship consumer event, returned to Los Angeles this weekend, drawing an expected 8,000 beauty enthusiasts to the Magic Box venue. The two‑day, ticketed experience featured over 65 brands, with tickets ranging from $180 to $465 and a VIP...
Glossier announced that Solorzano, the current head of marketing at hair‑care brand Ouai, will become its chief marketing officer on April 6. The hire is CEO Colin Walsh’s first C‑suite addition since taking the helm in October 2025 and coincides with a...
Lands’ End announced the appointment of Sarah Sylvester, a former Victoria’s Secret executive, as its first chief marketing officer since 2016. The hire follows a $300 million joint venture with WHP Global and signals a renewed focus on brand strategy and...
SBS announced the appointment of Adam Shpiro as chief marketing officer, tasking him with scaling the company's brand and AI‑driven banking solutions across Europe, Africa and North America. The move follows Shpiro’s record of ten‑fold revenue growth at digital‑banking startup...
Huckberry’s newsletter, launched 15 years ago, includes external links to curated stories, defying the e‑commerce rule against outbound links. The brand treats customers as community members, offering entertainment, education, and connections beyond its product line. This content‑first approach yields customers...
Michael Kors announced that Corey Moran, a former Google executive, will assume the role of chief marketing officer on April 6, 2026. The appointment is part of Capri Holdings’ effort to integrate brand storytelling with consumer data analytics and boost customer‑acquisition revenue....
The market feels the messiness of brand growth before you even realize what’s happening. Death by a thousand cuts, if you will. 🫢 When this happens, when growth stalls (or things start to feel confusing) as your fractional CMO, this is what...
Japan’s largest food wholesaler, Mitsubishi Shokuhin, has signed a strategic partnership with U.S. e‑commerce platform Yami, giving the company direct access to millions of American consumers for its Japanese food and beverage brands. The collaboration originated from an MBA internship...
New York Festivals (NYF) has unveiled its 2026 Creative Marketing Strategy & Effectiveness Executive Jury, chaired by Ellie Bamford, Chief Strategy Officer at VML. The global panel of chief strategists from agencies such as Ogilvy, Dentsu, BBDO and others will...
Creative Labs announced Cher Young Wee as its new global marketing lead, reporting to CEO Ernest Sim. Wee will craft a unified worldwide strategy to strengthen brand positioning, support product launches, and drive demand in key markets. Meanwhile, Starbucks unveiled...
Michael Kors announced Corey Moran as chief marketing officer, starting April 6, 2026. Moran brings nearly a decade at Google leading fashion‑and‑luxury initiatives and a long stint at Coty overseeing fragrance brands. He will oversee an integrated marketing organization that blends...
University of Missouri System has appointed Jody Mitori as its chief marketing and communications officer. Mitori, who most recently served as executive director of strategic communications at Washington University School of Medicine and previously held five years of marketing leadership...
Brooks Running announced a senior leadership reshuffle, promoting Carson Caprara to chief product officer, expanding CMO Melanie Allen’s remit, and creating a senior vice‑president‑general‑manager role for Mike Billish overseeing the Americas. The changes are framed as part of a “strategic evolution” to support...
Crumbl’s inaugural connected‑TV campaign, run with Samsung Ads, delivered more than 16,000 mobile‑app downloads—213% above its goal—over a seven‑week period. The CTV‑to‑Mobile solution used machine‑learning to place ads across Samsung TV Plus, mastheads and other screen‑first environments. In the first week...
In this episode, CMO Lisen Zethraeus of Stratsys discusses how the company leverages its internal subject‑matter experts to become the public face of its brand, especially in the complex GRC and ESG space. She explains the dual‑track thought‑leadership strategy that...
DemandFactor announced it has rebranded as Demand.com, launching a new website that reflects its full‑funnel B2B demand generation and performance‑marketing services. The rebrand aligns the company’s name with its core focus on generating revenue‑driving demand for enterprise clients. With a...
Nespresso announced pop icon Dua Lipa as its new Global Brand Ambassador and will debut the "Vertuo World" campaign on April 14. At the same time the brand is discounting its limited‑edition butter‑yellow Vertuo Pop+ machine to under $100, a...
Mango has appointed Sara Donnielli, former senior executive at Estée Lauder, as its new Brand Director and Management Committee member. Donnielli, who spent two decades leading luxury fragrance and cosmetics portfolios, will report to CEO Toni Ruiz. The hire aligns...
Singapore's Monetary Authority is enforcing stricter digital advertising guidelines on March 25, forcing banks and fintech platforms to revamp influencer contracts and content safeguards. Firms such as Chocolate Finance, Endowus, Syfe and StashAway say they are already aligning processes to...
Last week I got an outreach email congratulating me on our Series D. Ahrefs has never raised a single dollar. We're bootstrapped. So someone's AI agent pulled the wrong data, mashed it together, and confidently sent me a "personalized" message that was...
Mike Reeber has been appointed Director of Sales & Marketing at the Albert Hotel in Fredericksburg, bringing more than a decade of hospitality leadership to the property. His mandate includes revitalizing the hotel's sales pipeline, expanding corporate and leisure client...
NoMad Hotels has elevated Kristen Millar to Chief Brand Officer as the brand gears up for its next wave of international expansion. The luxury chain will debut its first Asian property, NoMad Hilton Singapore, later this year and unveil a...
UK‑based wellness brand Ancient + Brave launched its U.S. entry with a multi‑week pop‑up in Los Angeles, backed by influencer partnerships and out‑of‑home advertising. Head of U.S. marketing Hannah Rowe highlighted strong foot traffic, social engagement spikes, and valuable brand...
Japanese advertising giant Hakuhodo announced two senior appointments to accelerate its ASEAN strategy. Naoyuki Kawakita, currently Group President of Hakuhodo International Vietnam, will become ASEAN Regional COO, overseeing an 800‑person network and focusing on regional integration and data‑driven marketing. Yuta...
The Trade Desk, the top demand‑side platform, posted $2.9 bn in revenue for 2025 and kept a 47% margin, but agencies are increasingly moving spend to Amazon DSP, retail‑media networks and direct buys. The trend was highlighted in interviews with more...
On March 17, South Korean biotech giant Celltrion announced a three‑year contract (2027‑2029) with an unnamed global pharmaceutical company to supply biopharmaceutical drug substances worth a guaranteed 2.949 trillion won, with the potential to expand to 3.754 trillion won. The deal marks...
On March 18, 2026, Orlando Mayor Buddy Dyer oversaw the start of demolition at the former Pulse nightclub building, with crews arriving at 7 a.m. and demolition slated to finish by noon. The effort, led by Gomez Construction and Borrelli + Partners, is...
On March 17, 2026, startup Okara unveiled its subscription‑based AI CMO platform and rival Candid rolled out a Live Marketing solution that claims AI will handle 90% of operational marketing tasks. Both products target founders and small teams seeking to replace...
Amplēo Marketing and CMO Zen announced a merger today via a joint press release, combining their fractional CMO platforms to offer a broader suite of on‑demand executive services. The deal, disclosed in the United States, aims to accelerate growth for...
In this episode of Uncensored CMO, Chief Commercial Officer Carly Natalizia breaks down how Gymshark has scaled its commercial engine to challenge industry giants like Nike and Adidas. Drawing on her 25‑year career—from finance at MBNA and Virgin Money to...
U.S. Bank is embedding artificial intelligence into its core growth engine, using AI‑generated synthetic audiences to slash campaign development time by roughly 50 percent. The bank’s AI‑driven personalization platform is already delivering tens of millions of dollars in incremental revenue by...
Sephora’s U.S. chief marketing officer Zena Arnold explained how the retailer distinguishes fleeting fads from genuine behavioral shifts, using systematic trend‑filtering processes. She highlighted the shift to continuous beauty discovery, where brands must appear across creators, culture and community. Arnold...
Omnicom Media has appointed Ellen Griffin as the new global leader of OMD, succeeding George Manas. Manas has been elevated to chief growth and solutions officer for the Omnicom group. The reshuffle places Griffin at the helm of OMD’s worldwide...
NASCAR’s chief brand officer Tim Clark and champion Jimmie Johnson discuss a multi‑pronged strategy to modernize the 77‑year‑old sport. The plan includes staging races in unexpected locations, leveraging gaming platforms like iRacing for talent and fan acquisition, and shifting from...
Lands’ End appointed Sarah Sylvester as its first chief marketing officer in nearly ten years, signaling a renewed focus on brand building amid a turnaround. Sylvester, formerly executive vice president of marketing at Victoria’s Secret, brings over 20 years of...
The episode explores the rapid rise of Formula 1 in the United States, crediting Netflix’s “Drive to Survive” docuseries, star drivers like Lewis Hamilton and Max Verstappen, and new U.S. races in Austin, Miami and Las Vegas for boosting viewership. Analysts Ross...
Havas Thailand has created a Head of Strategy & Growth role and appointed Navinda Kittisubkul, a veteran with more than two decades of brand, media and research experience. The position will unite media, creative, data and AI capabilities to deliver integrated, client‑centric...
Zydus Wellness announced the appointment of Adhir Anand as Head of Media & Digital, effective immediately. Anand arrives from Wavemaker, where he spent seven years culminating as General Manager for the L’Oréal business. His portfolio includes senior roles at The...
i just hired an ai cmo from @askokara to help grow. so far it has: • identified reddit opportunities • discovered seo issues • analyzed competitors • found geo issues curious to see how far this goes
Ahold Delhaize USA promoted Abby Cook to senior vice president of its newly created Own Brands division, reporting to CCO Keith Nicks. Cook will steer the private‑label portfolio toward a "next phase of growth" as a core pillar of the retailer's Growing...
CPG brands are finding profitable growth increasingly elusive as rising input costs, omnichannel complexity, and retailer demands compress margins. The article outlines six focus areas—high‑margin SKU prioritization, channel‑specific P&L analysis, frequent COGS reviews, cash conversion cycle mapping, disciplined funding, and...
Plymouth Rock Assurance announced Elliott Seaborn as Chief Marketing Officer for its Independent Agency Group. Seaborn will oversee go‑to‑market strategy, distribution, and agency experience, working across the enterprise to boost market presence and agent support. He brings more than 30...
In this episode Kat Wendelstadt, CMO of Electric Twin, discusses how the CMO role is evolving in 2026, driven by AI, tighter budgets, and the need for hands‑on technical skills. She highlights the pressure on senior marketers to execute tasks...
Logicalis Australia has expanded Erica Smith’s remit to head both marketing and vendor alliances, consolidating brand strategy, demand generation, and partner engagement under a single leader. Smith will oversee a newly created seven‑member team operating across Australia and Malaysia, tasked...
Independent agency Edge Marketing announced several senior hires and internal promotions to strengthen its paid media, digital account, and creative capabilities. Tika Hasborth joins as Senior Paid Media Strategist to lead social advertising, while Jasmine Hefty becomes Digital Account Manager...
