SocialChain Taps Havas Play UK Veteran Sophie Berman to Lead Influencer Division

Why It Matters

The hire signals SocialChain’s commitment to deepen creator‑brand collaborations, positioning it for growth as influencer spend accelerates. It also bolsters Brave Bison’s financial outlook by strengthening a high‑margin, fast‑growing business unit.

Key Takeaways

• Sophie Berman joins SocialChain as Head of Influencer
• She brings decade‑plus experience from Havas Play UK
• CreatorChain serves brands like loveholidays, YouTube, Primark, LinkedIn
• Brave Bison posted 57% revenue rise to £33.5m ($42.5m) 2025
• Projected 2026 revenue targets £45m ($57m) as creator marketing expands

Pulse Analysis

The influencer marketing sector is entering a maturation phase, with agencies shifting from one‑off campaigns to long‑term creator partnerships. By tapping a veteran like Sophie Berman, SocialChain is aligning its talent acquisition with this strategic pivot, ensuring it can deliver integrated, data‑driven influencer solutions at scale. Berman’s track record across global brands such as Adidas and Aston Martin equips her to navigate the nuanced demands of both consumer‑facing and B2B clients, reinforcing SocialChain’s value proposition in a crowded market.

CreatorChain, SocialChain’s end‑to‑end creator‑marketing arm, already manages high‑visibility accounts including loveholidays, YouTube, Primark and LinkedIn. The unit’s ability to blend influencer content with broader social‑first strategies differentiates it from pure‑media agencies. Under Berman’s leadership, the division will likely expand its proprietary tools for campaign measurement and automation, a critical capability as brands demand clearer ROI on creator spend. This operational focus should deepen client relationships and open cross‑selling opportunities with SocialChain’s creative and strategy teams.

Financially, Brave Bison’s 57% revenue surge to £33.5 million ($42.5 million) in 2025 underscores the profitability of its creator‑centric portfolio. The projected £45 million ($57 million) revenue for 2026 reflects confidence in scaling CreatorChain and related technology offerings. Investors will watch how the new leadership translates strategic intent into measurable growth, especially as the broader digital advertising market reallocates budgets toward performance‑based influencer initiatives. Strong execution could position Brave Bison as a leading publicly‑listed player in the creator economy.