PUMA
PUM
Performance
About PUMA
PUMA is a leading global sports brand that designs, develops, and markets footwear, apparel, and accessories across football, running, training, golf, motorsports, and lifestyle categories. Headquartered in Herzogenaurach, Germany, the company distributes its products in more than 120 countries and collaborates with designers and partners to bring innovative performance and sport-inspired fashion to athletes and consumers alike.
Recent News
The Home Depot Acquires Automation Firm
Puma’s First Limited-Edition Collaboration With J.L-A.L Is Mostly Sold Out, but There Are Still Ways to Get It
Puma Appoints Nike and ASICS Alum as Vice President of Global Wholesale
Tasq AI and BLEND Announce Merger to Launch the “Trust Layer” For Global Enterprise AI
Insurance Firm CFC Inks 13K-SF Lease at 5 Penn Plaza
We Asked Stylists to Share the Hottest Sneaker Trends of 2026—Here Are 6 to Try This Year
Puma Pays $171,000 in Prize Money as Project3 Runners Break Records at London Marathon
Nike in Exclusive Talks to Replace Adidas as Uefa Champions League Ball Sponsor
Digital-First Corporate Mobility Becomes the Norm for 79% of Companies, According to Holafly for Business
Jennifer Lawrence’s Ballet Sneakers Are a Must-Have for Spring 2026: This Is How I Wear Them 4 Ways
Walmart Mexico Expands ESL Partnership
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Fashion Briefing: Why the New India-EU Trade Deal Will ‘Undoubtedly’ Have Big Benefits for the Fashion Industry
Hong Kong-Based Anta Sports Buys 29% Stake in Puma for $1.8 Billion
Rihanna Becomes First Woman to Surpass 200 Million RIAA Singles Certifications in Music History
Das Botas De Trabalho Às Travas Rosqueáveis: A Evolução Das Chuteiras Nas Primeiras Copas Do Mundo
ONE8 Signs Smriti Mandhana to Strengthen Women’s Sportswear Category
Puma Launches AI Concierge ‘Dylan’ in Las Vegas Store to Boost Growth
Formula 1 Teams up with Aeropostale on $20 T‑shirt Line to Win over Gen Z
How a Spanish Startup Pivoted to Video AI and Built a $230 Million ARR Business with No VC Funding
EXEC: BSN Sports Confirms Sports Endeavors and Lax.com Acquisition
NWSL Moves to Restrict Which Brands Players Can Wear on the Field
Puma Taps Ex-Adidas VP as New Creative Lead as Competition Heats Up
These Are the Sneaker Colors Everyone Will Be Wearing in Spring 2026
Like It or Not, These Pants Are Back In the Spotlight—30 of the Chicest Styles (and Best Shoe Pairings) Are Already on Nordstrom
Anta Plots First US Flagship
Shuffle Board: Spring Cleaning Comes to the C Suite
PUMA's Well-Spotted Speedcat Is the King of the Jungle
The History of Sneakers: How Athletic Shoes Took Over the World
Puma Replaces Finance Chief as Group Battles Falling Sales
Spanish AI Video Startup Magnific Hits $230 Million ARR While Staying Bootstrapped
Ahluwalia’s Newest Puma Collection Is a ‘Love Letter’ to African Football Ahead of World Cup
Puma Is Fueling Engagement and Community Feedback with an AI Platform Centered on Co-Creation
Converse's Iconic High-Top Chucks Are an Extremely Rare 20% Off at Zappos
Simone Ashley Completes Head-to-Toe Prada Look With Metallic Pumps for ‘The Devil Wears Prada 2’ World Premiere
Puma and Nahmias Celebrate Motorsport-Inspired Capsule Collection in Los Angeles
From High School Teammates to Boston Rivals: Inside the Elite Men’s Field for the 130th Boston Marathon
The Chinese Sports Brand Taking on Nike and Adidas
Adidas' Most Underrated Mash-Up Is Making a Shiny Comeback
From Adidas to Puma, the Seven Best Sneakers to Cop Right Now
As China’s Fashion Market Recovers, Western Brands Are Going All in on Lunar New Year
LaMelo Ball’s Puma MB.05 Lo Does More Than Cut Down the Height of His Signature Shoe
Nike’s Kit Glitch Draws Scrutiny, but a Champions League Coup Offers Relief
AB Tasty Merges with Indian Rival VWO
This Southwest London Neighbourhood Is Getting a New Sports Direct Store
Puma CEO Says Company Is Off to a ‘Very Solid Start’ in 2026 as Stock Ticks Up on Turnaround Progress
Puma Q1 Shows Early Signs Cost Efficiency Programme Bearing Fruit
China Is Snapping up Overseas Assets Again From Puma to Metals
Gender Equality Remains ESG’s Obvious Yet Elusive Goal
Academy Sports’ Matt McCabe Talks World Cup Opportunity, Elevated Brand Mix and More