Why Sam Altman Spent $100M on 10,000 Viewers
The episode dissects OpenAI’s $100 million acquisition of the tech‑talk livestream TPBN, a daily three‑hour show with 7‑10 K live viewers but massive clip reach. Hosts explain that the deal isn’t about editorial power but about leveraging TPBN’s proven storytelling and marketing chops to boost OpenAI’s own narrative around AI. They explore how TPBN’s unique ad model—live sponsorships and clip‑by‑clip branding—made it a $30 million revenue prospect, turning the team into an in‑house creative agency. Finally, they discuss the broader shift toward platform‑owned media and the rising demand for creators who can craft compelling brand stories.
Stop Guessing: How to Know If Your Book Marketing Is Working
In this episode, host Thomas interviews Iri Theodoru, co‑founder of Publisher Champ, about the challenges indie authors face in measuring the true profitability of their marketing efforts. They discuss how traditional Amazon dashboards and ACOS metrics can be misleading because...
Different Crafts
The episode explores the distinct craft of writing for audio versus writing for the page, emphasizing that the skills don't automatically transfer. It highlights how long sentences, visual-oriented structure, and reliance on headings can falter when heard, while short, rhythmic...
While 850 Anti-LGBTQ Bills Were Filed, Fox News Was Covering for Convicted Predators — The Numbers Don't Lie
The episode highlights a stark media imbalance: Fox News produced roughly five times more coverage of transgender policy than of the Jeffrey Epstein scandal in 2025, despite over 850 anti‑LGBTQ bills being filed that year. Host argues that this disproportionate focus...
Inside The Trade Desk's Programmatic Power Struggle
In this episode, Digiday’s Kamiko McCoy and Tim Peterson dissect the escalating power struggle between The Trade Desk and major ad agencies. They explore agencies’ pullback on spending via OpenPath, citing concerns over hidden fees and loss of control, while...
Foundering
In this episode, host Sean Nguyen examines the murder of Bob Lee, the founder of Cash App, who was stabbed on a San Francisco sidewalk in April 2023. He outlines the initial shock and industry tributes, then delves into how...
The State of Social Media and Silicon Valley with Mike Solana and Nate Silver
In this episode, Mike Solana, CMO of Founders Fund and founder of Pirate Wires, and Nate Silver discuss the turbulent state of social media, Silicon Valley, and the rise of AI amid a wave of political violence and high‑profile attacks...
Join Jeremy Aitken, Who Worked in a Covid Vaccination Centre
In this episode, host John Stapleton chats with author Jeremy Aitken about his new book *The Bike* and his varied work experiences, including time on a COVID‑vaccination centre, a butcher shop, and a gym. Aitken reflects on how the pandemic...
Terminally Online: Everything Is Content and Content Is Online
In this episode of Terminally Online, hosts Claire Fogarty, Dan Pfeiffer, Alyssa Mastromonaco, and Caroline Reston dive into the latest Bravo reality‑TV scandal surrounding the divorce of Kyle Cook and Amanda Batula, the alleged affair with Wes Wilson, and the...
PBS FRONTLINE THE DEAL TRUMP AND Cedcot
The Frontline episode investigates the secretive deal between former President Donald Trump and El Salvador’s President Nayib Bukele, revealing how the U.S. deported hundreds of alleged gang members to El Salvador’s notorious Sikat prison and how Bukele’s dramatic drop in...
BOOKstore Economics
In this episode, Planet Money dives into the hidden economics of independent bookstores, following Fisher Nash, the book buyer at Carmichael's in Louisville, as he decides which titles make it onto shelves. Fisher explains his decision‑making process—evaluating thousands of catalog...
Ranking Canada's Podcasts By Reach (Ft. Rhys Waters)
In this episode, host Katie chats with Canadian podcast veteran Rhys Waters about his new tool, CanadaPod.biz, which ranks Canadian podcasts by estimated reach using download data, Apple reviews, and social metrics. Rhys explains the tool’s methodology, its current limitations—including...
If We Lost Everything, Here's the Media Company We'd Build (527)
In this episode of This Old Marketing, hosts Joe Polizzi and Robert Rose imagine building a media company from scratch in 2026 with no audience, brand, or team. They explore which formats—newsletters, podcasts, or other digital content—offer the best path...
Hip-Hop Artists Church & AP Release ‘WX1’ Track for Auckland Transport Campaign via FEDERATION
The episode spotlights the new track “WX1” by hip‑hop duo Church & AP, created for an Auckland Transport advertising campaign. The hosts break down the song’s lyrical references to local landmarks, bus routes, and the city’s transport infrastructure, highlighting how...
Podnews Weekly Review
In this brief weekly roundup, James Cridland and Sam Sethi host a rapid-fire panel of podcast industry leaders—including the CEOs of Pod People, Captivate, Buzzsprout, and Blueberry, as well as representatives from Spotify for Podcasters, Descript, and Edison Research—to highlight...
