Know What's Happening in CMO Pulse
Know What's Happening in CMO Pulse
McDonald’s UK & Ireland launched a documentary‑style advertising campaign to spotlight its young workforce and dismantle the “lazy” Gen Z stereotype. The initiative features real employees sharing their stories, positioning the brand as an authentic employer. Ben Fox, the senior vice‑president and chief marketing officer, highlighted the effort as part of a broader talent‑attraction strategy. The campaign aims to reshape public perception while reinforcing McDonald’s commitment to a diverse, motivated staff.
Buy‑Now‑Pay‑Later platform Sunbit has hired Shachar Scott as its first chief marketing officer, bringing experience from Snap, Bumble and Meta Reality Labs. Scott sees the role as a "zero‑to‑one" opportunity to build product, brand and communications from the ground up...
The March 13 Sportico Transactions roundup reports a wave of personnel shifts, partnership deals, product launches, and investment activity across the sports industry. GLD appointed Vanessa Wallace as CMO, MLS Next named new senior leaders, while brands such as Cîroc, Fever,...
Publicis Media has named a new Managing Director of Growth, stepping in after the exit of Nagmeh Taheri, the former chief business development officer. The appointment is part of a broader effort to accelerate revenue generation and deepen data‑driven capabilities...
The Post Office has appointed Amber Kirby, former Channel 4 marketing director, as its new marketing and digital director. Kirby will oversee insights, marketing strategy, and digital initiatives, succeeding David Enwright. The hire follows a period of reputational damage from the...
Aldi’s marketing director Kyrsten Halley has left after two and a half years to launch a boutique consultancy aimed at delivering bold, commercially‑driven campaigns. She will also expand her non‑executive role at the British Horseracing Authority. Laura Conlon stays as...
LivTech announced senior leadership expansion, appointing Tracy Kim as Chief Marketing Officer and Natalie Shipley as Chief Revenue Officer. Kim brings over two decades of B2B marketing experience from TigerConnect, GoDaddy, and McKinsey, while Shipley arrives from Nextech after driving...
Andrew McCormick, Dentsu X’s chief growth officer for seven years, has announced his departure. During his tenure he drove digital transformation, expanded data‑driven services, and delivered double‑digit revenue growth in key markets. The agency has not yet named a successor,...
Mutinex, an Australian‑origin marketing mix modeling platform, announced that former TransUnion SVP Mike Finnerty will become its US president to accelerate the company’s expansion stateside. Finnerty, who oversaw marketing solutions after TransUnion’s $3.1 billion Neustar acquisition, will lead Mutinex’s push to...
Coca‑Cola’s Middle East lead Ben Sadek explains how the company is shifting from pure brand‑awareness ads to immersive, experience‑driven marketing. The strategy leans on live events, creator collaborations, and high‑profile sports ties such as the FIFA World Cup 2026 trophy...
Carlsberg Asia’s 2026 Lunar New Year campaign, celebrating the Year of the Horse, combined a unified sonic anchor with AI‑enhanced zodiac packaging to deliver a region‑wide yet locally adaptable platform. Partnering with Chinese artist SKAI ISYOURGOD, the remix of “Blueprint...
DBS is preparing an APAC‑wide creative pitch after appointing Audrey Kuah as group marketing and communications head. Kuah, a 25‑year agency veteran, is tasked with reinforcing the "One bank, one brand" vision through data‑driven storytelling. The bank’s existing "Trust Your...
Equip Super has launched the “Super equipped” campaign with cummins&partners, introducing octopus and chicken mascots to break the visual monotony of the superannuation sector. The characters embody two consumer archetypes – the disengaged “chicken” and the proactive “octopus” – to...
Netflix ANZ’s director of marketing Tony Broderick champions "uncomfortably exciting" creative risks, exemplified by the large‑scale Wednesday Island event that turned Cockatoo Island into a fan festival. He emphasizes a title‑led strategy where bold cultural moments drive broader business metrics,...
THEMAGIC5, the Copenhagen‑based custom‑fit swim goggle maker, announced David Shackley as its first Chief Marketing Officer. Shackley, a former senior marketer at Marriott International and Apple, will steer brand strategy, marketing and community growth as the company scales globally. The...
The accounting sector saw a wave of senior appointments in March 2026, including RSM’s hiring of Joseph Taiano as Chief Marketing Officer, Maxwell Locke & Ritter’s selection of Lesley Hargraves as its next Leading Partner, and Ascend’s creation of a COO role filled by Evie Woodforde....
Archer Roose Wines, led by CMO Conley Downing, is reshaping the wine category with canned formats and a humor‑first brand voice aimed at Gen Z. The company posted 41% year‑over‑year revenue growth by expanding occasions such as concerts, flights, and cruises,...
Dove turned the first 50 Reddit reviews of its Intensive Repair 10‑in‑1 Serum Mask into the "r/eal reviews" campaign, publishing the comments across digital and in‑person channels. The brand embraced both praise and criticism to highlight its confidence in the...
Orca Security announced the appointment of Rachel Nislick as Chief Marketing Officer, bringing more than 25 years of cybersecurity marketing experience. Nislick previously led revenue marketing at Darktrace and growth marketing at Mimecast, helping both firms scale toward $1 billion ARR...
Narrative Strategies appointed former FTC deputy director Chris Bissex as managing director, bringing antitrust and data‑privacy expertise to its client advisory team. PR firm Marino elevated long‑time executive Elizabeth Latino to COO and managing director, tasking her with operational performance...
Playboy announced Phillip Picardi as its chief brand officer and editor‑in‑chief, making him the first openly gay leader of the iconic men’s lifestyle brand. The appointment follows a broader editorial overhaul that includes a revived print edition, a Substack newsletter,...
GLD, the Miami‑based lifestyle jewelry brand, has appointed Vanessa Wallace as its new chief marketing officer. Wallace brings nearly two decades of experience at Nike and most recently served as CMO of Savage x Fenty. In her role, she will oversee growth,...
Celsius Holdings posted a record $2.5 billion revenue for 2025, an 85% jump that lifted its U.S. energy‑drink share to roughly 20% in Q4. The growth was driven by the recent acquisitions of Alani Nu and Rockstar Energy, expanding the portfolio beyond...
Samsung has appointed Merkle to head its customer relationship management (CRM) function across Europe, covering 16 markets including the United Kingdom. The partnership aims to centralise data-driven marketing and enhance personalised customer experiences for Samsung’s product portfolio. Merkle, a global...
Havas London announced the appointment of Seamus Higgins as its new Chief Creative Officer, with the transition slated for later this month. Higgins joins the agency after more than two decades leading creative teams at major global firms. The move...
François Bazini, the chief marketing officer of Suntory Beverage and Food Europe, is leaving after more than 11 years across seven countries. He joined the group from Pepsi in 2014, rose through Beam Suntory’s spirits division, and most recently revived brands...
Playboy announced Phillip Picardi as its new chief brand officer and editor‑in‑chief, marking a high‑profile editorial overhaul. Picardi, who reshaped Teen Vogue and founded the queer‑focused publication them, previously served as chief brand officer at Weight Watchers and consulted for...
Thorne’s Chief Growth Officer Mary Beech reports that AI engines now drive roughly 5% of new customer discovery, up from zero a year ago. To capitalize on this shift, she has reorganized the marketing function into a "growth laboratory" that...
Thorne’s Chief Growth Officer Mary Beech reports that AI engines now drive about 5% of new customer acquisition, up from zero a year ago. To capitalize on this shift, Thorne has restructured its marketing function into a growth laboratory that...
Adam Furness, who built Impact.com’s APAC and Japan business from a four‑person team to over 140 staff and more than 1,000 customers, announced his departure at the end of March 2026. He will take a short career break after a...
Mid-keynote. New brand. Nobody saw it coming. David Osborne paused his @CongaHQ Connect 2026 keynote this morning and unveiled a completely new identity — while CMO Celia Fleischaker's team was still finishing the rebrand across the venue in real time. The new...
Nubank appointed Kim Farrell, former TikTok global head of creators, as its new global marketing director. The hire comes as the Brazilian neobank prepares to launch U.S. operations under a recently approved de novo charter. Farrell will craft branding and partnership...
Thrive Market was founded to make healthy eating easy, affordable, and accessible, and it now tackles the same problem by personalizing a curated storefront of about 7,000 better‑for‑you products. The company differentiates itself with strict EU‑level ingredient standards, banning over...
Jeff Greenspoon, Kantar’s Americas CEO, explained on Adweek’s Adspeak how brand tension fuels growth through the “Meaningful and Different” framework. He argued that cutting brand spend during budget squeezes can forfeit three to five years of growth, while sustained investment...
Wise’s North American marketing lead, Scott Viohl, has spent the last four months scaling the fintech’s regional footprint through its largest TV campaign to date, reaching over 80% of adults in key U.S. markets and 60% in target Canadian regions....
Credit Karma is leveraging AI and its massive consumer‑financial dataset to evolve from a credit‑score provider into a personalized financial assistant. With 140 million members and over 80,000 data points per user, the platform now offers automated tax filing, next‑best‑action recommendations,...
Evrideo, the cloud‑native SaaS platform for broadcast operations, announced two senior‑level hires. Rob Malcolm joins as Chief Marketing Officer and Chief Product Officer, bringing over 25 years of SaaS and broadcast experience. Greg Willis becomes Vice President of Sales &...
West Coast Eagles has appointed Carat and Hypnosis as its agencies of record, launching the new brand platform "All The Way West" across broadcast, out‑of‑home, press and digital channels. The campaign spotlights fans and community members, positioning the "West" identity...
The Australian Broadcasting Corporation (ABC) has launched the "Keep Asking" campaign with Leo Australia, branding itself as the nation’s most trusted news source. The rollout follows a swift correction of an analysis piece that mistakenly claimed the United States bombed...
Jimmy John’s announced that chief marketing officer Darin Dugan will assume the role of brand president, replacing long‑time president James North. North will transition to a global brand ambassador position and become a franchisee. Kate Carpenter, formerly vice president of integrated marketing, steps...
ProbablyMonsters announced a major expansion of its executive team, adding Jonathan Lander as Chief Publishing Officer and David Reid as Chief Marketing Officer while promoting Mark Subotnick to Chief Product Officer. The new C‑suite structure aligns publishing, marketing, and product...
Stephen Allan is stepping down as executive chair of Brainlabs after a four‑year tenure. Allan joined the data‑driven marketing firm in 2022, overseeing its expansion into new markets and product lines. The departure comes as Brainlabs continues to scale its...
Omnichannel advertising platform Azerion has created a new executive position, appointing Roxanne Harley as Vice President of Strategy & Growth. Harley, who previously headed UK growth, will now oversee strategic planning, product development, go‑to‑market roadmaps, and the company’s creative studio,...
ServiceNow’s chief marketing officer Colin Fleming, a former Red Bull racing driver and long‑time Salesforce executive, joins the Marketing Week Podcast to discuss shaking up B2B marketing. He argues that Salesforce’s heavy focus on sales alignment weakened its brand, prompting...
Havas Moonfolks appointed Erwin Airlangga as Chief Strategy and Growth Officer, bolstering its strategic leadership in Indonesia. The move accompanies promotions of Yuni Isdiyatiningsih, Sanchar Roy, Deriz Syarief and Airin Aprila to senior roles across trading, commerce, operations and client...
The Pavilions Hotels & Resorts announced Tom Thrussell as its new Chief Marketing Officer, starting 1 February 2026 in Bangkok. Thrussell brings 20 years of experience across hospitality, travel, and financial services, previously leading brand strategy at Maybourne, American Express, and Centara. He will...
Listrak’s 2026 Beauty and Fashion Benchmarks report, analyzing 130 billion emails and SMS messages from 1,000 e‑commerce clients, forecasts major shifts in retail. Larger retailers such as Gap and Old Navy are launching proprietary beauty brands to capture growth, while AI‑enabled...
In this episode, fractional CMO Javier Lozano explains why founder‑led sales can’t sustain growth and how to transition to a repeatable, data‑driven go‑to‑market engine. He emphasizes extracting the founder’s successful sales insights, building positioning and a "blue ocean" narrative, and...
Affirm is pivoting its buy‑now‑pay‑later offering toward affluent, high‑credit consumers by expanding 0% interest promotions. The company says interest‑free loans drive an 80% probability of repeat usage and currently account for about 16% of its transaction volume, with 80% of...
Unleashed Brands, the youth‑enrichment operator behind Urban Air Adventure Parks, appointed former Burger King CMO Pat O’Toole as chief marketer and enlisted VaynerX to overhaul its social media strategy. Moving away from a purely lower‑funnel, conversion‑heavy approach, the partnership launched...
