Infosys Names Carlos Alcaraz as Global Brand Ambassador
Infosys has appointed tennis star Carlos Alcaraz as its Global Brand Ambassador in a multi‑year deal, linking the AI‑first consultancy with the youngest career Grand Slam winner. The partnership will see Alcaraz’s team use Infosys' Topaz platform for real‑time match analytics and strategy. A tech‑for‑good component will pair Infosys with the Carlos Alcaraz Foundation on social impact projects. The move underscores Infosys' strategy to humanize AI offerings through high‑visibility sports collaborations.
Duracell Debuts Batteries With Messi's Tattoos
Duracell is rolling out a limited‑edition battery pack printed with Lionel Messi’s iconic left‑leg tattoos, timed for the 2026 FIFA World Cup. The campaign, built on the successful Super Bowl ad featuring Tom Brady, expands across TV, streaming, social and...
The Modern SEO Center Of Excellence: Governance, Not Guidelines via @Sejournal, @Billhunt
Enterprise SEO Centers of Excellence often fail because they act only as advisory bodies without enforcement authority. Modern AI‑driven search demands consistent, machine‑readable structures, which requires a governing CoE that defines and audits templates, structured data, and content standards. By...
Vax Appoints UK Media Agency Following 7-Way Pitch
Vax, the long‑standing UK floor‑care brand, has appointed the7stars as its new media agency after a competitive seven‑way pitch that also featured incumbent McCann Birmingham. The agency will assume media planning and buying responsibilities for Vax’s vacuum, carpet‑washer and cleaning‑solution...
Walmart Is Refreshing Its Look As It Tries to Attract More Walmart+ Subscribers
Walmart has launched the most extensive redesign of its Great Value private‑label brand, updating the packaging of roughly 10,000 food and consumable items while keeping product formulas and low prices intact. The rollout begins with salty‑snack products and will extend...
Megan Fox Puts Men Through Deodorant School for Dr. Squatch
Unilever‑owned personal‑care brand Dr. Squatch has launched a six‑part “Foundation for Odor eXcellence” campaign starring Megan Fox as Professor Fox, a leather‑clad instructor teaching men about natural deodorant. The series blends humor, innuendo and a riding crop to highlight the brand’s all‑natural formula...
The New PPC Playbook: From Media Buyer to Profit Engineer
The article argues that paid‑search professionals must evolve from tactical media buyers to "profit engineers" as Google and Microsoft automate bidding, creative testing, and audience discovery. It outlines four steps: mapping campaigns directly to the profit‑and‑loss statement, engineering AI signals...
Golden Chick Secures Exclusive Branding Rights on Crew Gear in Texas Rangers Extension
Golden Chick is expanding its partnership with the Texas Rangers by securing exclusive rights to display the 2026 City Connect primary logo on its employee uniforms. The agreement, part of a five‑year extension, makes Golden Chick the only sponsor featuring...
Google: We May Use Spam Report Submissions For Manual Actions
Google has updated its spam‑report policy to state that user submissions can be used to trigger manual actions against sites violating its spam guidelines. When a manual action is issued, Google will forward the exact text of the reporter’s submission...
Gupshup Launches Superagent
Gupshup unveiled Superagent, an autonomous AI agent that designs, launches, and optimizes customer conversations across major messaging and voice channels. The platform handles everything from campaign setup and journey orchestration to transaction processing and performance monitoring, all via simple prompts....
Bisleri Rolls Out New Campaign with RCB and Jaideep Ahlawat
Bisleri International has launched a digital‑first campaign with Royal Challengers Bengaluru (RCB) and actor Jaideep Ahlawat, unveiling limited‑edition bottles that feature the franchise’s branding. The spot shows cricketers Rajat Patidar, Venkatesh Iyer and Tim David sharing a humorous water‑break behind...
Google Ads Consolidating Enhanced Conversions With On/Off Switch
Google Ads is consolidating its Enhanced Conversions for web and for leads into a single, unified setting that can be toggled on or off. The change eliminates the need to choose between implementation methods such as the Google tag, Google...
Zelio E-Mobility Joins Punjab Kings as EV Partner for IPL 2026
Zelio E‑Mobility has signed a multi‑year deal to become the official electric‑vehicle partner of Punjab Kings for the IPL 2026 season. The agreement covers branding, digital integration and in‑stadium activations, with the XMen 2.0 and XMen+ scooters slated for prominent display....
Why Your Search Data Doesn’t Agree (And What To Do About It) via @Sejournal, @Coreydmorris
Marketing teams routinely compare quarterly reports from GA4, Google Ads, Search Console and CRM, only to find the numbers diverge. The article explains that each platform tracks different user actions, uses distinct attribution models, and is affected by privacy‑driven data...
Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis
Branch’s AI Search and Discovery Enterprise Benchmark Report, based on 300 enterprise leaders, shows AI‑driven search delivers fewer visits but markedly higher‑intent users for B2B platforms. Marketers are urged to pivot from sheer traffic volume to funnel quality, emphasizing personalization...
NWSL Moves to Restrict Which Brands Players Can Wear on the Field
The National Women’s Soccer League is drafting a league‑wide “exposure agreement” that would require players to hide non‑partner logos on cleats and goalkeeper gloves. Nike and Adidas have already signed on, and the league projects at least $320,000 in annual...
The Reddit Detour Distorting PPC Signals
A recent study shows Reddit outranks paid ads for high‑cost keywords—often $50 CPC or more—across 8,566 terms in B2B SaaS, and similar patterns appear in legal, finance, home services, and insurance. When users click a Reddit thread instead of a brand’s...
Paragon Uses Everyday Shopping Moments in Women’s Footwear Campaign
Paragon Footwear has rolled out a new women’s footwear campaign crafted by Turmeriq, featuring humorous short films that spotlight everyday indecision and purchase justification in household and couple settings. The ads, running on TV, YouTube and Meta in seven regional...
Lancôme Debuts 'Culturally-Driven’ The Devil Wears Prada 2 Collaboration. That’s All
Lancôme, a L’Oréal brand, has become the signature skin‑care partner for the upcoming film *The Devil Wears Prada 2*. The partnership launches the Absolue Longevity MD line on May 1, a range built on Timeline’s Mitopure technology that targets the skin’s biological age....
818 Tequila Dominates Coachella’s First Weekend
Creator marketing platform Traackr analyzed 1,408 Coachella‑tagged posts from 239,800 creators and found Kendall Jenner’s 818 Tequila led social buzz, with 290 creators generating 536 posts, 2.2 million engagements and a Brand Vitality Score of 7,110. The brand’s post volume jumped 93%...
3 Golden Insights From NBC Sports’ Social Strategy During the Milan Winter Olympics
NBC Sports leveraged its social platforms during the Milan‑Cortina Winter Olympics to treat the event as both sport and culture, targeting anyone with a smartphone. The team re‑imagined the 8 p.m. ET recap as a feature‑film‑style experience, extending conversation 24/7. Their...
How to Get More Views on TikTok (Proven Strategies That Work in 2026)
TikTok’s algorithm now rewards videos that keep users watching, making watch time and completion rate the top ranking signals. Creators who hook viewers in the first three seconds, keep videos short (8‑20 seconds), and encourage high‑value engagement such as comments,...
Why the Inbox Is the New Algorithm
At Adweek’s Social Media Week 2026, brand leaders argued that newsletters are experiencing a renaissance as a reliable alternative to algorithm‑driven social feeds. Executives from Rare Beauty, Betches, and UTA highlighted that owned email lists give brands direct access to...
Pinterest Turns to Real Life Amid Social Media Backlash
Pinterest is shifting focus from purely digital inspiration to tangible, real‑world experiences after facing criticism over algorithm changes and perceived over‑commercialization. The company announced a series of pop‑up retail events in major U.S. cities, partnering with brands to let users...
Bauer Media Taps Experian to Boost Audience Targeting
Bauer Media has partnered with Experian to embed its Mosaic consumer‑insight data into the company’s digital audio platform audioXi and publishing platform Illuminate. The integration gives advertisers access to consistent audience segments across Bauer’s 120 radio stations and more than...
Google Just Made It Easy For SEOs To Kick Out Spammy Sites via @Sejournal, @Martinibuster
Google has updated its Report‑a‑Spam tool to allow SEOs to trigger manual actions that can de‑index spammy sites. The documentation now states that reports may be used directly for manual penalties, removing offending URLs from search results. The change replaces...
Premium Ice Cream Brand in Trouble over ‘Soft Porn Vibes’ After Comparing Desserts to Ballet Shoes
Magnum withdrew a Chinese ad that depicted its pistachio ice cream as half‑chocolate, half‑green ballet pumps, a visual that sparked accusations of objectifying women and “soft‑porn” vibes. The campaign’s copy used a word for “pleasant” that Chinese users associate with...
Calling All Soccer Fans: Axe Wants to See Your Craziest Game Day Outfits
Axe has launched a World Cup‑themed costume contest on TikTok, inviting fans to showcase their most over‑the‑top FIFA outfits for a chance to win 82 tickets to seven matches, including a quarter‑final in Miami. The promotion leverages Unilever’s tier‑one World...
The 177% Lift: How Condado Tacos Used Mystery, Gamification to Redefine the LTO
Condado Tacos turned a standard margarita promotion into a mystery‑flavored, gamified limited‑time offer called the *Mystery Marg*. Guests guessed the flavor via the brand’s app, generating nearly 2,000 entries and a year‑long free‑taco prize for five winners. The campaign delivered...
How to Do a Website Audit in 2026 (+ Free Tracker)
The article presents a step‑by‑step guide for conducting a comprehensive website audit in 2026, covering technical SEO, AI search readiness, Core Web Vitals, on‑page elements, content quality, backlinks, user experience, and schema markup. It emphasizes defining the audit scope based...
New Econometrics Data: OOH Delivers Exceptional ROI for Luxury Brands
New econometric analysis from Independent Marketing Sciences shows out‑of‑home (OOH) advertising generates a 12.8× return for luxury brands—roughly $16.4 in revenue for every $1.3 spent—far outpacing the sector‑wide average of 4.7× across 24 channels. OOH spend by luxury firms almost...
Brita’s Unhinged Shark Reveals 4 Lessons About Winning Over Gen Z
Brita partnered with VaynerMedia to launch a surreal social campaign featuring a cartoon shark singing “At Least I’m Hydrated.” The chaotic, meme‑ready video went viral, capturing Gen Z attention and spilling over to older audiences. At AD Week, senior marketers outlined four...
How Livano Agency Cold Started Fryaway on TikTok Shop
Launching a brand on TikTok Shop without an existing store, creator network, or playbook creates friction that often leads to under‑performance. The article explains why traditional influencer assumptions—ample samples, simple briefs, and discount codes—fail in a commerce‑driven social platform. It...
Why Your ROI Isn’t Just About Creatives: Insights From Makeberry Affiliates
Makeberry Affiliates highlights that identical ad creatives can deliver wildly different ROI across iGaming platforms, with one campaign achieving +65% ROI and a $158 cost per sale, while another posts -13% ROI and $340 CPS. The disparity stems not from...
Phyron Brings AI-Powered VIN-Level Video Ads to TikTok
Phyron is launching an AI-driven solution that generates video ads for every vehicle in a dealer’s inventory, targeting TikTok’s automotive audience at the VIN level. The product, integrated with TikTok’s new Automotive Ads for Inventory, is currently in a closed...
CinemaCon 2026: Social Media Can Help Movie Theaters, Not Hurt Them
Cinema United and TikTok unveiled a report at CinemaCon showing that TikTok activity drives theater attendance, not the opposite. Analyzing four diverse releases—*The Housemaid*, *Sinners*, *Wicked: For Good* and *Zootopia 2*—the study found week‑over‑week TikTok engagement rose in lockstep with box‑office...
M&S to Usher in New Era of AI-Driven Sparks Loyalty
Marks & Spencer is allocating roughly £200 million (about $254 million) to revamp its Sparks loyalty program with AI and a digital‑first architecture. The new system will issue personalized money‑off rewards each Tuesday through a digital wallet that works across food, fashion,...
How AAC Increased Revenue by 75%, ROI by 55% with WhatsApp Marketing
Arabian Automobiles Company (AAC), Nissan’s exclusive distributor in the UAE, partnered with Omnicom Media MENA and 360Dialog to replace traditional website lead forms with click‑to‑WhatsApp ads. The conversation‑led approach fed authenticated leads directly into AAC’s CRM, enabling real‑time engagement and...
England Rugby Chooses Capgemini as It Targets Half a Million New Fans
The Rugby Football Union (RFU) has hired Capgemini as its digital transformation partner for a four‑year "Plan 2030: More than a game" initiative. The strategy aims to add 500,000 new passionate fans to the current 5.2 million base by leveraging digital platforms,...
Zac Posen Fuels Excitement for Old Navy with Christopher John Rogers Collaboration
Gap Inc. is seeing a resurgence as Old Navy, led by CEO Richard Dickson and designer Zac Posen, posted full‑year net sales of $8.7 bn, a 3% increase year‑over‑year. The boost stems from refreshed inventory, streamlined store layouts and high‑profile designer...
Créo Global Strengthens Performance and SEO Capabilities with Senior Hires
Créo Global announced senior hires to boost its performance marketing and SEO capabilities. Salman Plasterwala joins as Performance Lead, bringing over a decade of experience with brands such as Emirates, Philips and Mercedes‑Benz. Jayesh Jain comes aboard as SEO Lead, known for...
Former Airbnb and 72andSunny Execs Team Up to Bridge the Brand-Business Divide
Former Airbnb marketing chief Musa Tariq and former 72andSunny creative lead Tim Jones have left stealth mode to launch Science x Story, a consultancy aimed at reconciling brand creativity with business strategy. The duo cites a chronic disconnect: agencies excel at storytelling...
Q&A: SAP’s Balaji Balasubramanian on Turning Customer Experience Into an Enterprise Growth Engine
SAP President Balaji Balasubramanian says customer experience is moving from a front‑office function to an enterprise‑wide growth engine. SAP CX is being re‑positioned around connected data that links marketing, sales, service and the operational backbone to drive profitable outcomes. The company...
Inside American Eagle’s Latest Bet on Sydney Sweeney for Its Summer Campaign
American Eagle has launched "Syd for Short," a summer campaign featuring actress Sydney Sweeney to promote denim shorts and new custom styles. The 15‑second spot, backed by social‑listening data, targets Gen Z’s craving for calm amid a noisy cultural climate. The partnership...
Forbes Creates Wine Vertical, Commerce Shop and Membership Business as AI Squeezes Traffic
Forbes is launching a wine‑focused vertical that combines a quarterly club, an e‑commerce shop, and an ad‑supported editorial site to diversify revenue as AI‑driven search cuts its traffic. The publisher saw a 37 percent YoY traffic decline in Q1 2026, while...
Puma’s AI Head Says the Brand Is Still Giving ‘the Keys to the Consumer’ as It Invests in Tech Like...
Puma is using artificial intelligence to revive growth, debuting a seven‑foot digital human concierge called “Dylan” in its Las Vegas flagship that speaks 100+ languages, recommends products and checks real‑time inventory. The brand’s AI push also includes an AI‑generated jersey creator...
Five Ways Conversational AI Can Turn Your Content Library Into a Customer Experience Engine
Australian firms are rapidly embedding chatbots, co‑pilots and data assistants, yet many content teams see limited ROI. The article argues that the real value lies in repurposing existing content libraries—blogs, FAQs, whitepapers—through conversational AI to create an always‑on knowledge engine....
Gate 7 Wins South African Tourism Account
Gate 7 has been selected as the public‑relations and communications agency for South African Tourism in Australia and New Zealand. The Sydney‑based firm will manage earned media, social and broader communications to boost awareness and visitation. Australian arrivals to South Africa reached...
Havas Red Launches EchoWeave as Brands Race to Win AI Visibility
Havas Red has launched EchoWeave, an AI‑driven search capability that helps brands track and influence their visibility across large language models such as ChatGPT, Copilot, DeepSeek and Perplexity. Developed in Australia and the UK, the platform measures citations, source reliance...
RSPCA Pet Insurance Launches New Brand Platform ‘We Know Animals’ Via Saatchi & Saatchi Australia
RSPCA Pet Insurance has unveiled a new brand platform called “We Know Animals,” developed with Saatchi & Saatchi Australia and Atomic 212°. The platform leverages the RSPCA’s long‑standing credibility to position the insurer as the pet‑owner’s most knowledgeable caretaker. Production, led by Publicis...